{"id":11165,"date":"2016-06-14T07:12:17","date_gmt":"2016-06-14T12:12:17","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=11165"},"modified":"2018-10-25T14:38:22","modified_gmt":"2018-10-25T19:38:22","slug":"how-to-create-brand-loyalty-small-business-customers","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/how-to-create-brand-loyalty-small-business-customers\/","title":{"rendered":"How To Create Brand Loyalty With Your Small Business Customers"},"content":{"rendered":"<style type=\"text\/css\">\n.button {\n    display: block;\n    margin: 0 auto;\n    width: 370px;\n    height: 55px;\n    font: 700 24px\/50px \"Trebuchet MS\", Arial;\n    text-align: center;\n    color: #1f1f1f;\n    background: url(https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2015\/02\/button.png);\n}<\/p>\n<p>.button:hover {\n    background-position: 0 -55px;\n}\n<\/style>\n<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11176\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Creating-Brand-Loyalty-for-Small-Business.png\" alt=\"How to Create Brand Loyalty\" width=\"1200\" height=\"600\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Creating-Brand-Loyalty-for-Small-Business.png 1200w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Creating-Brand-Loyalty-for-Small-Business-300x150.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Creating-Brand-Loyalty-for-Small-Business-768x384.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Creating-Brand-Loyalty-for-Small-Business-1024x512.png 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p class=\"p1\">Only 31 percent of business professionals believe that improving <a href=\"http:\/\/blog.accessdevelopment.com\/customer-loyalty-statistics-2016-edition\" target=\"_blank\"><span class=\"s2\">customer engagement is a priority<\/span><\/a>.<\/p>\n<p class=\"p1\"><span class=\"s1\">That\u2019s shocking. Because in order to build brand loyalty, small business owners must constantly engage their target audiences. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Loyal consumers expect unprecedented customer service, improvements from their feedback, and attractive rewards programs. Customers deserve your brand\u2019s attention.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">'You want to be able to interact with your customers in the context of their daily lives. Not only are you able to provide them with better, more immediate service, but you also gain loyalty and stay in the forefront of their minds,'\u009d writes <a href=\"http:\/\/www.inc.com\/wendy-lea\/new-rules-of-customer-engagement.html\" target=\"_blank\"><span class=\"s2\">Wendy Lea<\/span><\/a>, CEO of Get Satisfaction.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">You should always strive to establish a human connection with your customers. Let\u2019s explore how to effectively build brand loyalty.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\">The Value of Brand Loyalty<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">As a small business owner, you may lack capital or need more staff members. However, your team can still remain profitable by serving your current customers. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Studies show that 67 percent of business leaders don\u2019t <a href=\"http:\/\/www.marketingprofs.com\/chirp\/2016\/29749\/what-marketers-really-think-about-brand-experience-infographic\" target=\"_blank\"><span class=\"s2\">understand the value<\/span><\/a> behind their brands. They\u2019re missing the opportunity to gain lifelong consumers.<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11166 size-large\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Brand-Loyalty-Research-1024x769.png\" alt=\"Brand Loyalty Research\" width=\"840\" height=\"631\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Brand-Loyalty-Research-1024x769.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Brand-Loyalty-Research-300x225.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Brand-Loyalty-Research-768x577.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Brand-Loyalty-Research.png 1132w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">The key is to learn about your customers from the very beginning. A report noted that '48% of consumers said that the most critical time to <a href=\"https:\/\/www.bopdesign.com\/bop-blog\/2015\/10\/15-crazy-branding-stats\/\" target=\"_blank\"><span class=\"s2\">gain their loyalty<\/span><\/a> is when they make their first purchase or begin service.'\u009d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Offer a consistent brand experience that addresses their hesitations and solves their problems. Understand the ins and outs of how the customer experience affects brand loyalty. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">'When your customer calls to ask for help, don\u2019t be passive. Familiarize yourself with a customer\u2019s background so you can <a href=\"https:\/\/www.entrepreneur.com\/article\/241779\"><span class=\"s2\">take charge of the conversation<\/span><\/a>,'\u009d says Guy Nirpaz, CEO and founder of Totango.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Moreover, learn to stand out from your competitors. That means becoming an indispensable asset within the market. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">'Position yourself at the forefront of your industry through the mastery of your craft. When you put out valuable and innovative content, your brand will become associated with expertise. Obviously, <span class=\"s2\">quality is better than quantity<\/span>,'\u009d writes, Fred Hernandez, marketing copywriter at Business on Market St.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Brand loyalty is a worthwhile investment for your company. Offer value in order to become invaluable to your customers.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\">Focus on the Relationship<\/span><\/h2>\n<p class=\"p3\"><span class=\"s1\">It\u2019s reported that by 2020 '<a href=\"http:\/\/www.ameyo.com\/blog\/customer-experience-statistics-which-will-impact-your-business-in-2016\" target=\"_blank\"><span class=\"s2\">89% of customers<\/span><\/a> will shift to companies providing better customer experience and engagement.'\u009d Your competitive advantage must focus on building consumer relationships.<\/span><\/p>\n<p class=\"p3\">[bctt tweet=&#8221;89% of customers will shift to brands\u00a0providing better customer experience and engagement.&#8221; username=&#8221;hostgator&#8221;]<\/p>\n<p class=\"p1\"><span class=\"s1\">Gone are the days where businesses only sold products. The transaction economy is dead. If you want brand loyalty, it\u2019s time to treat customers like people, not numbers.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">'Listen to what your best customers are telling you. Don\u2019t be a transaction-making machine. Be a real person and <a href=\"http:\/\/cultbranding.com\/ceo\/eight-steps-building-brand-loyalty\/\" target=\"_blank\"><span class=\"s2\">build a business to serve real people<\/span><\/a>. Care about them and they might just care about you. This is the key to cultivating brand loyalty,'\u009d write BJ Bueno and Scott Jeffrey at The Cult Branding Company.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">In this global economy, companies must sell to the individual. And that includes starting an ongoing conversation around a common cause.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">According to a study published in <a href=\"http:\/\/blogs.hbr.org\/cs\/2012\/05\/three_myths_about_customer_eng.html\" target=\"_blank\"><span class=\"s2\">the <em>Harvard Business Review<\/em><\/span><\/a>, 64 percent of consumers cited shared values as the primary reason for their relationships with brands. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Similar to superhero movies, people enjoy rallying behind a specific ideal. <a href=\"http:\/\/about.nike.com\/\" target=\"_blank\"><span class=\"s2\">Nike<\/span><\/a> does this well by declaring that everyone is an athlete. The footwear company inspires people to be active no matter their body type.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Also, be mindful that relationship building is a company-wide endeavor. It\u2019s not just for your customer service reps. Brand loyalty is everyone\u2019s responsibility.<\/span><\/p>\n<p class=\"p1\">[bctt tweet=&#8221;Brand loyalty is everyone&#8217;s responsibility. It&#8217;s not just for your customer service reps.&#8221; username=&#8221;hostgator&#8221;]<\/p>\n<p class=\"p1\"><span class=\"s1\">Brian Sheehan, an associate professor of advertising and author of <span class=\"s2\"><i>Loveworks<\/i><\/span>, says:<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">'In order to <a href=\"http:\/\/hiring.monster.com\/hr\/hr-best-practices\/small-business\/social-media-trends\/brand-loyalty.aspx\" target=\"_blank\"><span class=\"s2\">grow brand loyalty<\/span><\/a>, brands need to prove themselves at every step. Performance is the ultimate table stake. If it&#8217;s too hard to use, people will find an easier solution. If it&#8217;s unreliable, it will be discarded. And performance isn&#8217;t limited to just product; it&#8217;s corporate governance, customer service, and commitment to delivery.'\u009d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Build meaningful relationships with your customers. Learn to serve them, not your services.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\">Strategies Worth Executing<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">So, how do you transform buyers into loyal advocates? Well, it\u2019s not easy. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Work with your team to cultivate long-term strategies. It starts with optimizing your customer interactions. Try these four techniques:<\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\">1. Engage on Social Media<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Use social media channels, like Facebook and Twitter, to <a href=\"https:\/\/www.hostgator.com\/blog\/2014\/04\/07\/15-keys-providing-customer-service-social-media\/\">talk directly with your customers<\/a>. It\u2019s an effective way to discover your consumers\u2019 interests.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">'Social media is a marketing imperative. It allows brands to showcase their expertise, cement their place in communities as industry experts, <a href=\"https:\/\/searchenginewatch.com\/sew\/how-to\/2388727\/5-ways-small-businesses-can-build-their-brands-in-2015\"><span class=\"s2\">do valuable market research<\/span><\/a>, network with others, and show off what the brand is about,'\u009d states, Adam Stetzer, president and founder of HubShout.<\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\">2. Send Quality Content<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Earn your customer\u2019s attention. Develop compelling content that will offer solutions and make people live better.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">'After people have opted in to your newsletter, <a href=\"https:\/\/www.americanexpress.com\/us\/small-business\/openforum\/articles\/8-tips-for-building-brand-loyalty\/\" target=\"_blank\"><span class=\"s2\">send them information they care about<\/span><\/a>. Yes, send them coupons and information on upcoming sales, but don&#8217;t stop there. Figure out a way to include engaging content,'\u009d says Dylan Love, a former tech reporter for Business Insider.<\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\">3. Create a Rewards Program<\/span><\/h3>\n<p class=\"p1\"><span class=\"s2\"><a href=\"http:\/\/www.nielsen.com\/us\/en\/insights\/news\/2013\/who-rewards-who-loyalty-program-availability-and-patronage-go-hand-in-hand.html\" target=\"_blank\">Nielsen reports<\/a><\/span><span class=\"s1\"> that 'eighty-four percent of respondents globally said they were more likely to choose retailers that offered a loyalty program.'\u009d<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11168 size-large\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Customer-Loyalty-Programs-1024x928.png\" alt=\"Customer Loyalty Programs\" width=\"840\" height=\"761\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Customer-Loyalty-Programs-1024x928.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Customer-Loyalty-Programs-300x272.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Customer-Loyalty-Programs-768x696.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Customer-Loyalty-Programs.png 1278w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">Give customers incentives to be part of your brand. Deliver unique products or offer VIP event invitations.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">'You can\u2019t just throw together a customer loyalty program and then forget about it. You need to spend time researching your customers, <a href=\"http:\/\/thoughtreach.com\/customer-loyalty-program-small-business\/\" target=\"_blank\"><span class=\"s2\">exploring different options for your loyalty program<\/span><\/a>, and testing out different variations of the loyalty program. All of these things take time,'\u009d writes Bill Williams, president and CEO of SafeCardIDs.<\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\">4. Bring Emotion to Your Brand<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Give your brand a personality. Start by adding a human touch to your company.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Michael Spencer, copywriter and personal brand consultant, wants businesses to create more <span class=\"s2\">emotional brand advocacy<\/span>. He recommends the following:<\/span><\/p>\n<ul>\n<li class=\"li1\"><span class=\"s1\">Develop seasonal campaigns with very specific goals and defined incentives;<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Start a gratitude campaign targeted to your VIP high-value customers; and<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\"><a href=\"https:\/\/www.hostgator.com\/blog\/2015\/10\/14\/9-best-practices-for-social-based-customer-care\/\">Feature customers<\/a> and user-generated images and videos on social media.<\/span><\/li>\n<\/ul>\n<h2 class=\"p1\"><span class=\"s1\">Tools You Can Use<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Small businesses need more than a team to implement strategies. Be prepared to gather the right tools as you venture into brand loyalty. Below are a few platforms you should explore.<\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\">1. Customer Analytics<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">What\u2019s the difference between an engaged consumer versus a disengaged one? To understand customer loyalty, your team must track your customers\u2019 behaviors. <\/span><\/p>\n<p class=\"p1\"><span class=\"s2\"><a href=\"https:\/\/sessioncam.com\/\" target=\"_blank\">SessionCam<\/a><\/span><span class=\"s1\"> improves your online performance. With heat map technology, quickly know where your customers click and scroll on your site.<\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\">2. Customer Communication<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Communication helps you learn more about your audience. From email to text messaging, talk to your consumers on a regular basis. <\/span><\/p>\n<p class=\"p1\"><span class=\"s2\"><a href=\"https:\/\/customer.io\/\" target=\"_blank\">Customer.io<\/a><\/span><span class=\"s1\"> assists your team by sending personalized messages. You also can create a segment-triggered email to reach out to inactive shoppers.<\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\">3. Customer Service<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Prepare your team to track and measure customer interactions. That means documenting customer feedback and complaints. <\/span><\/p>\n<p class=\"p1\"><span class=\"s2\"><a href=\"https:\/\/www.zendesk.com\/\" target=\"_blank\">Zendesk<\/a><\/span><span class=\"s1\"> brings all your customer conversations into one platform. Plus, you can build a knowledge base to help your customers answer their own questions.<\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\">4. Mobile Loyalty<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Over the years, consumer expectations for loyalty programs have risen. Ditch the simple spend money and earn points system. Customers want to access their rewards on their mobile devices. <\/span><\/p>\n<p class=\"p1\"><span class=\"s2\"><a href=\"https:\/\/www.bellycard.com\/\" target=\"_blank\">Belly<\/a><\/span><span class=\"s1\"> boosts customer loyalty with unique perks. Moreover, their integrations with Facebook, Twitter, and Yelp let your customers share their experiences with friends.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\">Examples In Action<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">It\u2019s one thing to talk the talk. But can you walk the walk? There are a few businesses mastering the art of brand loyalty. Learn from these industry leaders below.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\"><a href=\"http:\/\/shoesfeetgear.com.au\/\" target=\"_blank\">Shoes Feet Gear<\/a><\/span><span class=\"s1\">, an Australian podiatry practice, offers its customers the world\u2019s best footwear, podiatry service, and training gear under the one roof. They believe in going the extra mile for both customers and non-customers.<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-11169\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Brand-Loyalty-Examples-1024x656.png\" alt=\"Brand Loyalty Examples\" width=\"840\" height=\"538\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Brand-Loyalty-Examples-1024x656.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Brand-Loyalty-Examples-300x192.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Brand-Loyalty-Examples-768x492.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Brand-Loyalty-Examples.png 1226w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<p class=\"p1\"><span class=\"s2\"><a href=\"https:\/\/www.xero.com\/us\/small-business-guides\/business-management\/customer-loyalty\/\" target=\"_blank\">Peter Charles<\/a><\/span><span class=\"s1\">, owner of Shoes Feet Gear, says, 'We try and do something little such as giving customers a new pair of socks when they are trying on shoes. Even if customers don&#8217;t buy the shoes, we let them have the new socks. They can\u2019t believe we are just giving them socks without buying something, and this normally goes a long way with loyalty.'\u009d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Strong customer service builds brand loyalty. <a href=\"http:\/\/www.mintandmirth.com\/\" target=\"_blank\"><span class=\"s2\">Mint &amp; Mirth<\/span><\/a> is a traveling cocktail bartending service. They offer simple per guest pricing and trade services. Their brand signature is ensuring a high level of <a href=\"https:\/\/www.weebly.com\/inspiration\/how-relationships-build-brand-loyalty\" target=\"_blank\"><span class=\"s2\">personalized experiences<\/span><\/a>.<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-11170\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Loyalty-Marketing-1024x686.png\" alt=\"Loyalty Marketing\" width=\"840\" height=\"563\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Loyalty-Marketing-1024x686.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Loyalty-Marketing-300x201.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Loyalty-Marketing-768x514.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Loyalty-Marketing.png 1454w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">StriVectin, an eCommerce brand specializing in haircare and skincare, flaunts its loyalty program called <a href=\"http:\/\/www.strivectin.com\/see-rewards\"><span class=\"s2\">Inner Circle Rewards<\/span><\/a>. Shoppers earn points for joining the program and buying and reviewing products. Then, customers can redeem points for exclusive items and discounts.<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-11171\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Brand-Loyalty-Programs-1024x503.png\" alt=\"Brand Loyalty Programs\" width=\"840\" height=\"413\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Brand-Loyalty-Programs-1024x503.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Brand-Loyalty-Programs-300x147.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Brand-Loyalty-Programs-768x377.png 768w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<p class=\"p1\"><span class=\"s2\"><a href=\"http:\/\/www.inman.com\/2015\/03\/05\/4-ways-to-brand-yourself-to-attract-more-real-estate-business\/\">Brand differentiation<\/a><\/span><span class=\"s1\"> can grab your audience\u2019s attention, too. Since the 1980s, Allan Domb has been known affectionately as the 'Condo King.'\u009d His agency <a href=\"http:\/\/www.allandomb.com\/\"><span class=\"s2\">Allan Domb Real Estate<\/span><\/a> has used the persona to dominate the condo business in Philadelphia.<span class=\"Apple-converted-space\">\u00a0 \u00a0<\/span><\/span><\/p>\n<p class=\"p4\"><a href=\"http:\/\/www.phillymag.com\/property\/2013\/04\/10\/property-profiles-allan-domb\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-11172\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Brand-Loyalty-1024x600.png\" alt=\"Brand Loyalty\" width=\"840\" height=\"492\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Brand-Loyalty-1024x600.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Brand-Loyalty-300x176.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Brand-Loyalty-768x450.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Brand-Loyalty.png 1294w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/a><\/p>\n<p class=\"p1\"><span class=\"s1\">From delighting non-buyers to creating a high-end rewards program, use these examples as inspiration to build your brand loyalty. Your customers will thank you.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\">Earn Loyalty<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">To win the hearts of your customers, build your brand around engagement and trust. Train your small business team to cultivate relationships.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Value your customers by listening to their feedback. Implement strategies that center around your audience\u2019s needs. And select tools that will help execute your plan.<\/span><\/p>\n<p class=\"p1\"><strong><span class=\"s1\">Engage your customers. Earn brand loyalty.<\/span><\/strong><\/p>\n<p class=\"p1\"><em>What are your tips for cultivating brand loyalty? Please share in the comments!<\/em><\/p>\n<p class=\"p1\" style=\"text-align: center;\">***<\/p>\n<p style=\"text-align: center;\"><strong>At HostGator, we aim to make web hosting easy and affordable for small businesses all over the world. We take care of the hosting so you can focus on your business. Enjoy 99.9% uptime and 24\/7\/365 support!<\/strong><\/p>\n<p style=\"text-align: center;\"><a class=\"button\" href=\"https:\/\/www.hostgator.com\/web-hosting\">Get Started With HostGator!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Only 31 percent of business professionals believe that improving customer engagement is a priority. That\u2019s shocking. Because in order to&#8230;<\/p>\n","protected":false},"author":164,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[],"class_list":["post-11165","post","type-post","status-publish","format-standard","hentry","category-startup-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Create Brand Loyalty With Your Small Business Customers - HostGator<\/title>\n<meta name=\"description\" content=\"84% percent of global consumers are more likely to choose retailers that offered a loyalty program. Here&#039;s how your small business can create brand loyalty.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/how-to-create-brand-loyalty-small-business-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Create Brand Loyalty With Your Small Business Customers\" \/>\n<meta property=\"og:description\" content=\"84% percent of global consumers are more likely to choose retailers that offered a loyalty program. 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