![\"Building](\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Building-an-Email-List.png\")
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You\u2019ve read a bunch of articles on how to validate a business idea. You understand the importance of talking to your initial target customers, learning about their problems, and creating a Minimum Viable Product.<\/span><\/a><\/p>\n Yet you continue to wait for the perfect idea because you have no clue how to actually execute what you\u2019ve read. Or (just as bad) you incorrectly assume you\u2019ve validated your idea, and spend your time on the wrong things.<\/span><\/p>\n But what if you could leverage proven validation strategies from successful founders? Real life case studies with actionable advice you can follow.<\/span><\/p>\n That\u2019s exactly what I\u2019ll show you how to do in this article. You\u2019ll learn:<\/span><\/p>\n Let\u2019s get started'\u00a6<\/span><\/p>\n (Read all the way to the bottom to get 5 more strategies the pros use to make money BEFORE even having a product)<\/a><\/span><\/p>\n Traffic doesn\u2019t matter if the visitors aren\u2019t targeted or don\u2019t convert. Before you even have a business, you need to have an idea of the type of customers<\/span><\/a> you want to target.<\/span><\/p>\n One of the best ways to start a business is to solve your own problem and to be your own customer. By targeting an audience that shares similar traits as you, you\u2019re marketing to yourself and will then have an idea of the needs & wants of your target audience.<\/span><\/p>\n For example:<\/b> I was an aspiring entrepreneur looking to start a low-cost business to gain experience. I didn\u2019t have a programming background, didn\u2019t know how to create a website, and had no previous entrepreneurial experience. <\/span><\/p>\n By targeting myself, I had a good idea of who I\u2019m targeting, everything that they believe, what type of lifestyle they lead, goals and dreams, challenges and fears.<\/span><\/p>\n At this stage, you\u2019re not trying to find out what your audience is willing to pay<\/i> for. You\u2019re just trying to find out what they\u2019re interested in, so you can bring traffic to your website. To do this, I recommend doing market research on Quora<\/span><\/a>.<\/span><\/p>\n Quora is a platform where people ask questions. What better way to find out how to help your audience than being fed questions they have on the top of their minds? All you have to do is search for topics in which your target audience would be interested.<\/span><\/p>\n For example:<\/b> By searching for 'business ideas'\u009d, I could see the specific questions that my target audience is asking. You can then dig deeper into each question and see which type of answers are the most popular.<\/span><\/p>\n Do this several times and you\u2019ll start to notice similar types of questions that are being asked. Those are the type of questions you\u2019ll want to address because that\u2019s what your target audience is interested in.<\/span><\/p>\n The most important thing to remember is that you\u2019ll want to do the bare minimum and take an 80\/20 approach to building your website. There\u2019s no point in spending hundreds of dollars on a professional website until you\u2019ve validated your business.<\/span><\/p>\n To build an 80\/20 website, I first set up a domain<\/a> on HostGator and installed WordPress<\/span><\/a>. I then downloaded the SumoMe WordPress Plugin<\/span><\/a> to create a landing page<\/a>\u00a0with Welcome Mat<\/span>\u00a0that took about 30 minutes and looked like this:<\/span><\/p>\n Once you have the general design of the site created, you need to make sure your website has an effective headline<\/span><\/a> that makes it clear to visitors exactly what your website is offering. Use words that clearly explain the benefits your audience will receive by being on your website.<\/span><\/p>\n Once your website is up and running, it\u2019s time to drive traffic to it and get your first set of email subscribers.<\/span><\/p>\n Many people have a tendency to try and keep their website 'secret'\u009d to their friends. But if you were opening a restaurant, you\u2019d tell all your friends and family to drop by. You should do the same for your website.<\/span><\/p>\n To get your first 100 email subscribers, you\u2019ll want to leverage your personal network. They might not be your target audience, but they may have friends that are.<\/span><\/p>\n For example:<\/strong> I sent a message to 223 people on my Facebook network that looked like this.<\/span><\/p>\n As a result, 64% of the people I reached out to joined my email list, and many of them referred other friends who joined as well.<\/span><\/p>\n Another benefit of leveraging your personal network is that you\u2019ll gain some initial feedback on the type of words and problems your target audience has. <\/span><\/p>\n Here\u2019s an example of some feedback I received:<\/span><\/p>\n Based on the feedback, I learned that some of my target audience were tired of their typical '9-5 desk job'\u009d and were having problems with gaining the 'courage'\u009d to quit their job. I would use these learnings for ideas for articles, and also by leveraging the same language my audience uses in my sales copy.<\/span><\/p>\n After signing up your personal network, you\u2019ll need to get specific feedback from people you don\u2019t know. You\u2019ll need to start marketing your website<\/a> to acquire your first 1,000 email subscribers.<\/span><\/p>\n Why 1,000 email subscribers? <\/span><\/p>\n Well, 1,000 subscribers is enough to notice common trends in the type of problems your target audience is experiencing.<\/span><\/p>\n There are many ways to actually grow your email list.<\/span><\/a> The right method depends on your industry, and it\u2019s up to you to run experiments.<\/span><\/p>\n I decided to create evergreen content<\/span><\/a> to attract my target audience to my website. I would promote the content on Quora by answering relevant questions, and include a link to my site:<\/span><\/p>\n Once visitors were on my website, I collected their emails by using pop-ups. Pop-ups are still a very effective way to collect emails. From just one article, I was able to collect 147 emails (conversion rate 6%). Here\u2019s an example of my pop-up<\/span><\/a>:<\/span><\/p>\n By repeating the same process, I was able to grow my email list to 1,000 subscribers within a month. I now had a large enough audience to engage with to find out their main problems.<\/span><\/p>\n Once you have 1,000 subscribers, it\u2019s time to find out what your target audience\u2019s biggest problem is. And what\u2019s the best way to do this? <\/span><\/p>\n Ask them<\/i>.<\/span><\/p>\n Send an email to your subscribers asking them what their biggest problem is. Here\u2019s what my email looks like:<\/span><\/p>\n I would then get responses like this:<\/span><\/p>\n Based on the responses from your subscribers, you\u2019ll start to notice common trends and problems your target audience is experiencing. From these trends, you should be able to create a product hypothesis to help solve their problems.<\/span><\/p>\n The subscribers who reply to your email are going to be your most engaged users<\/span><\/a>. These are the people who are most likely to purchase a product from you. <\/span><\/p>\n Before you actually spend the time to create the product, you\u2019ll want to validate it by sending your subscribers a survey. For example, Bryan Harris would send a survey with details of his product to his subscribers to validate his online course<\/span><\/a>:<\/span><\/p>\n The key question he was looking for was 'do you want to buy the course?'\u009d<\/i><\/span><\/p>\n If a subscriber answered 'yes,'\u009d he would follow it up with a link to a sales page with an early bird discount.<\/span><\/p>\n The results? He gained 39 pre-orders before even having a product ready.<\/b><\/span><\/p>\n Bryan only sent the email to 225 subscribers. You don\u2019t need a massive email list to validate your business. By applying the same approach, you too can validate your business before spending too much time and money on an idea.<\/span><\/p>\n Remember, the best form of validation is when people are compelled enough to pay you money, even when you don\u2019t have a product ready yet. Only once you\u2019ve tested your product hypothesis and validated it with pre-orders, should you begin to spend more resources on making the product and getting more traffic to your site.<\/span><\/p>\n This is just one method to validate your business without having to create a product first. It might not work for your specific business, it\u2019s up to you to gauge if this strategy will work for your individual circumstances.<\/span><\/p>\n For more inspiration on how to validate different types of businesses (e-commerce, online course, subscription sites, and more), SumoMe has\u00a0created a collection of five additional case-studies of how you can validate your business by making money before you even have an actual product.<\/span><\/p>\n Get the free report with 5 more strategies the pros use to make money BEFORE you even have a product<\/a><\/span><\/p>\n Wilson Hung<\/strong> writes actionable step-by-step guides for SumoMe<\/span><\/a>. Join our Sumo community of over 450,000 subscribers to learn how to grow your website and build your email list. Click here for 5 more strategies the pros use to make money before even having a product.<\/span><\/a><\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":" You\u2019ve read a bunch of articles on how to validate a business idea. You understand the importance of talking to…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[],"class_list":["post-11096","post","type-post","status-publish","format-standard","hentry","category-startup-small-business"],"yoast_head":"\n![\"Validate](\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Seth-Godin.jpg\")
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Step 1: Find Your Target Audience By Being Your Own Customer<\/span><\/h2>\n
Step 2: Stalk Your Target Audience To Find Out Their Interests<\/span><\/h2>\n
![\"Business](\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/quora.png\")
<\/p>\nStep 3: Build Your 80\/20 Website<\/span><\/h2>\n
![\"Landing](\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/8020.png\")
<\/span><\/span><\/p>\nStep 4: Get Your First 100 Email Subscribers<\/span><\/h2>\n
![\"First](\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/first100.png\")
<\/p>\n![\"Facebook](\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/FB-network.png\")
<\/p>\n![\"Facebook](\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Facebook-Feedback.png\")
<\/p>\nStep 5: Get Your First 1,000 Email Subscribers<\/span><\/h2>\n
![\"2016](\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Wilson-Hung.png\")
<\/p>\n![\"Popup](\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Popups.png\")
<\/p>\nStep 6: Find Your Audience\u2019s Biggest Problem<\/span><\/h2>\n
![\"Survey](\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/email.png\")
<\/p>\n![\"Survey](\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/email-with-arrows.png\")
<\/p>\nStep 7: Create A Product That Solves Your Audience\u2019s Problem<\/span><\/h2>\n
![\"Survey](\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/form.png\")
<\/p>\n![\"Pre-Orders\"](\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/preorders.png\")
<\/p>\nGet More Case Studies On How To Validate Your Business<\/span><\/h2>\n
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