{"id":11038,"date":"2016-06-13T07:24:34","date_gmt":"2016-06-13T12:24:34","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=11038"},"modified":"2018-10-25T14:36:48","modified_gmt":"2018-10-25T19:36:48","slug":"how-to-monetize-your-blog","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/how-to-monetize-your-blog\/","title":{"rendered":"How to Monetize Your Blog in 5 Steps"},"content":{"rendered":"<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11077\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/How-to-Monetize-Your-Blog.png\" alt=\"How to Monetize Your Blog\" width=\"1200\" height=\"600\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/How-to-Monetize-Your-Blog.png 1200w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/How-to-Monetize-Your-Blog-300x150.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/How-to-Monetize-Your-Blog-768x384.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/How-to-Monetize-Your-Blog-1024x512.png 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p class=\"p1\"><span class=\"s2\">Making money from your blog can be a pipe dream for many people. The mere thought of being able to write about something you\u2019re passionate about and have that result in actual money in your pocket is enough to make anyone smile.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">However, with all of the blogs in existence only 14% make any money at all. In fact, it\u2019s actually quite difficult to make money from your blog if you don\u2019t start with the end goal in mind. For instance, having a blog about underwater basket weaving might not be a topic that can actually turn into profit. We\u2019re not saying it\u2019s impossible, but it\u2019s going to take a lot of dedication and perseverance to build a profitable blog.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Below we dive into a process that will help you monetize your blog and turn your passion into a real-life business.<\/span><\/p>\n<h2 class=\"p3\"><span class=\"s2\">1. Choose a Niche That Can Be Profitable<\/span><\/h2>\n<p class=\"p1\"><span class=\"s2\">The overall profitability of your niche will determine how much money you can make from your blog. If your niche is too small, then you may not have enough interested people to actually monetize your blog.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">One great way to choose the right niche is to select an evergreen niche. These are proven topics that people have spent money on, and will continue to invest in over the long-term. <\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Some of the most common evergreen niches include: <\/span><\/p>\n<ul>\n<li class=\"li1\"><span class=\"s2\">Business and finance <\/span><\/li>\n<li class=\"li1\"><span class=\"s2\">Relationships <\/span><\/li>\n<li class=\"li1\"><span class=\"s2\">Health and wellness<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s2\">When choosing a niche it\u2019s important to also select a topic that you enjoy writing about, have experience in, and have some innate ability. Without these traits it\u2019s going to be difficult to stick with your blog over the long run. Making money from your blog isn\u2019t a short-term endeavor, as building an audience and cultivating authority takes a long time.\u00a0<\/span><\/p>\n<h2 class=\"p3\"><span class=\"s2\">2. Create Share-Worthy Content<\/span><\/h2>\n<p class=\"p1\"><span class=\"s2\">You need to create stellar content if you want to create a blog that\u2019s actually worth reading. The content you\u2019re creating will be the backbone of your blog. By failing to invest the time and energy it takes to create amazing content, it\u2019s going to be very difficult to actually build an audience around your work. <\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Content that stands above the rest must be educational, entertaining, offer a unique perspective, and be thoroughly researched. Go above and beyond and your audience will thank you for it.<\/span><\/p>\n<p class=\"p1\"><a href=\"https:\/\/www.hostgator.com\/web-hosting\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12307\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Create-Your-Blog-1.gif\" alt=\"Create Your Blog\" width=\"468\" height=\"60\" \/><\/a><\/p>\n<h2 class=\"p3\"><span class=\"s2\">3. Have a Website That Promotes Your Goals<\/span><\/h2>\n<p class=\"p1\"><span class=\"s2\">Your website must be professional and assist your monetization efforts. It\u2019s going to be difficult to profit off your blog if your design is overly amateur. Luckily, there are a variety of ways you can easily build a professional looking blog.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">To start we recommend using a CMS like <span class=\"s3\">WordPress<\/span>. WordPress is a great <a href=\"http:\/\/www.hostgator.com\/managed-wordpress-hosting\">blogging platform for beginners<\/a> and will allow you to choose from a variety of <a href=\"https:\/\/wordpress.org\/themes\/\"><span class=\"s3\">free and paid themes<\/span><\/a> that will take your site to the next level.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">WordPress is great for bloggers as there are also a <span class=\"s3\">variety of plugins<\/span> that will enhance the functionality of your website. Be sure to check out our post on the top 4 <a href=\"https:\/\/www.hostgator.com\/blog\/2015\/07\/13\/top-4-free-wordpress-plugins-for-bloggers\/\">free WordPress plugins for bloggers<\/a>.<\/span><\/p>\n<ul>\n<li class=\"p1\"><strong>Part of having a professional site is having your own domain name.<\/strong> Register your domain and get an affordable hosting plan with HostGator <a href=\"https:\/\/www.hostgator.com\/\">here<\/a>.<\/li>\n<\/ul>\n<h2 class=\"p3\"><span class=\"s2\">4. Grow Your Audience<\/span><\/h2>\n<p class=\"p1\"><span class=\"s2\">Posting blogs on your own site is great. But, what if no one is reading your blog? How will they find out that you even exist? It\u2019s important to have a variety of outreach methods that\u2019ll send traffic back to your blog and make other people aware of your work.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">We outline a few of the most common traffic generation methods below:<\/span><\/p>\n<p class=\"p1\"><strong><span class=\"s2\">Choose a Social Media Platform and Stick to It<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s2\">Social media can be a great way to grow your audience and sends swarms of traffic back to your blog. <a href=\"https:\/\/www.hostgator.com\/blog\/2016\/03\/08\/social-media-mistakes\/\">Building a social media presence<\/a> takes a lot of work, so it\u2019s important you choose a single platform and stick to it. Once you\u2019ve grown your audience on one platform, then you can branch out to other platforms.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Grow your social media presence by sharing your own articles, sharing other relevant and valuable information in your niche, and creating specific content focused on that platform.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\"><b>Guest Post in Front of Larger Audiences<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Guest posting is a very effective way to get your message in front of large and overlapping audiences. Sure, you\u2019ll have to work to find the right guest posting opportunities and create brand new content. But, you\u2019ll receive the benefits of gaining exposure to new segments of your audience and obtaining relevant backlinks to your site.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Most sites you guest blog on will give you an author bio where you can link back to your website. If you guest post on sites with large enough traffic numbers you can expect your posts to send a flood of new traffic to your site as well. <\/span><\/p>\n<p class=\"p1\"><span class=\"s2\"><b>Consider Syndicating Your Published Content<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Content syndication is a great way to gain additional exposure from blog posts that you\u2019ve already written. Essentially, you\u2019ll be posting the same blog you published on your site on a bunch of other blogs in your niche.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">A few popular sites that enable you to post things that have already been written include\u00a0<span class=\"s3\">Medium<\/span> and <span class=\"s3\">LinkedIn<\/span>. <\/span><\/p>\n<p class=\"p1\"><span class=\"s2\"><b>Network With Other Bloggers in Your Niche<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">The relationships you build with other bloggers in your space are incredibly valuable. They\u2019ll not only be able to share and promote your content, thus growing your blog, but you may be able to partner by selling each other\u2019s products to your audience as well (we go into this a bit more below).<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">You can get started building relationships by leaving thoughtful comments on their blog posts, responding to and sharing their social media posts, and even sending gratitude emails about how one of their posts helped your life in a certain way. Relationship building is a long-term game, make sure you build up rapport before you go in for an ask.<\/span><\/p>\n<ul>\n<li class=\"p1\"><strong>Related reading: <em><a href=\"https:\/\/www.hostgator.com\/blog\/2015\/11\/19\/how-to-create-st-1m-visitors\/\">How To Get Your First Million Site Visitors<\/a><\/em><\/strong><\/li>\n<\/ul>\n<h2 class=\"p3\"><span class=\"s2\">5. Choose the Right Monetization Method<\/span><\/h2>\n<p class=\"p1\"><span class=\"s2\">How you choose to monetize your blog will depend upon how much traffic you\u2019re getting, the type of niche you\u2019re in, and what feels best for your business. We recommend experimenting with a few different monetization methods until you find the one that aligns with your own business goals. <\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">The most popular monetization methods are outlined below:<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\"><b>Affiliate Marketing<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Affiliate marketing is essentially selling other peoples\u2019 products to your readers in exchange for a commission per unit sold. Digital products usually have a very high commission, which makes this a great way to monetize your blog.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">If you\u2019ve been thinking about spending time creating a certain product for your readers it could already exist. By promoting this product you\u2019ll save yourself the time and energy it takes to create a new product from scratch, and you\u2019ll be able to recommend something valuable to your readers.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Some common ways to promote affiliate products are by creating a review post on your blog with a link to the product, or promoting the product to your email list.<\/span><\/p>\n<ul>\n<li class=\"p1\"><strong>With HostGator&#8217;s affiliate program, you can earn up to $125 per sign up. <a href=\"https:\/\/www.hostgator.com\/affiliates\">Learn more here!<\/a><\/strong><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s2\"><b>Setting Up Advertising<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">The two main methods of advertising on your site are either selling individual ad slots, or by using <a href=\"https:\/\/www.google.com\/adsense\/\"><span class=\"s3\">Google Adsense<\/span><\/a> or a similar platform. Essentially, you\u2019ll post ads on your site, within your content, and on the sidebar of your website. Then you\u2019ll receive income either based upon clicks or ad impressions.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Usually, advertising only makes sense if your blog receives a lot of traffic, otherwise this method won\u2019t be very lucrative.<\/span><\/p>\n<ul>\n<li class=\"p1\"><strong>Did you know HostGator hosting plans come with $100 Google AdWords offer? <a href=\"https:\/\/www.hostgator.com\/web-hosting\">Learn more here!<\/a><\/strong><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s2\"><b>Selling eBooks and Courses<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Ebooks and courses are a great way to package up your knowledge and sell it to your readers. One of the best ways to ensure the profitability of this method is to create a blog post that tests out the idea, or by running a survey to find out the deep needs of your audience.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">This will allow you to see if your readers are actually interested in the course or eBook you want to create. <\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Monetizing your blog will take additional work, but it\u2019s time well spent if you truly want to be able to get paid to write about something you care about. As you can see from the process above monetization is actually one of the last steps in the blog creation process. But, by following the steps above you\u2019ll be able to make your dream of turning your blog into a business a reality.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\"><i>Have you had success monetizing your blog? Please share in the comments below.<\/i><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Making money from your blog can be a pipe dream for many people. The mere thought of being able to&#8230;<\/p>\n","protected":false},"author":144,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[],"class_list":["post-11038","post","type-post","status-publish","format-standard","hentry","category-startup-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Monetize Your Blog in 5 Steps - HostGator<\/title>\n<meta name=\"description\" content=\"Follow our 5-step plan to monetize your blog and turn your passion into a real-life business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/how-to-monetize-your-blog\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Monetize Your Blog in 5 Steps\" \/>\n<meta property=\"og:description\" content=\"Follow our 5-step plan to monetize your blog and turn your passion into a real-life business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hostgator.com\/blog\/how-to-monetize-your-blog\/\" \/>\n<meta property=\"og:site_name\" content=\"HostGator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HostGator\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-13T12:24:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-10-25T19:36:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/How-to-Monetize-Your-Blog.png\" \/>\n<meta name=\"author\" content=\"Kevin Wood\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HostGator\" \/>\n<meta name=\"twitter:site\" content=\"@HostGator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin Wood\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/how-to-monetize-your-blog\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/how-to-monetize-your-blog\/\"},\"author\":{\"name\":\"Kevin Wood\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/85675aae4bde46f0f85654ce61827f5a\"},\"headline\":\"How to Monetize Your Blog in 5 Steps\",\"datePublished\":\"2016-06-13T12:24:34+00:00\",\"dateModified\":\"2018-10-25T19:36:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/how-to-monetize-your-blog\/\"},\"wordCount\":1480,\"commentCount\":6,\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/how-to-monetize-your-blog\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/How-to-Monetize-Your-Blog.png\",\"articleSection\":[\"Startup &amp; 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