{"id":10882,"date":"2016-05-25T07:44:01","date_gmt":"2016-05-25T12:44:01","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=10882"},"modified":"2020-01-29T09:42:56","modified_gmt":"2020-01-29T15:42:56","slug":"social-media-for-realtors","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/social-media-for-realtors\/","title":{"rendered":"Social Media How-To Guide for Realtors"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10883 size-full\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/05\/Social-Media-How-To-Guide-for-Realtors.png\" alt=\"Social Media for Realtors\" width=\"1201\" height=\"628\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/05\/Social-Media-How-To-Guide-for-Realtors.png 1201w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/05\/Social-Media-How-To-Guide-for-Realtors-300x157.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/05\/Social-Media-How-To-Guide-for-Realtors-768x402.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/05\/Social-Media-How-To-Guide-for-Realtors-1024x535.png 1024w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" \/><\/p>\n<p class=\"p1\">Real estate entrepreneurs are in the unique business of <b>selling an experience and a dream<\/b>.<\/p>\n<p class=\"p3\"><span class=\"s1\">Finding a dream home, achieving lifetime milestones, and making potentially powerful investments tell the story of what realtors help accomplish on any given day. They work as legal advisors, accountants (and therapists), to guide buyers, sellers, and renters to make the best possible housing decisions.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Sound overwhelming? It is. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">This is why the incredible accessibility and reach of <b>social media is a <i>must have<\/i> for any successful realtor\u2019s tool kit<\/b>. Check out how social media can grow your real estate customer base and help provide a richer experience for current clients. <\/span><\/p>\n<h2 class=\"p3\"><span class=\"s1\">How can I make social media work for me?<\/span><\/h2>\n<p class=\"p3\"><span class=\"s1\">Here\u2019s how you can use social media marketing to your advantage and continue to sell an incredible real estate experience, but with an additional edge over your competition.<\/span><\/p>\n<h2 class=\"p3\"><span class=\"s1\">1. Promote video.<\/span><\/h2>\n<p class=\"p3\"><span class=\"s1\">Show, don\u2019t tell. Use video to walk through properties and show them off. Use video to show that your office is warm and your staff is approachable. Use video to film happy customer testimonials. Don\u2019t believe that this will work? Check the stats, and <b>get yourself a YouTube channel<\/b>: <\/span><\/p>\n<ul>\n<li class=\"li3\"><span class=\"s1\">By 2018, the number of US digital video viewers will rise to <a href=\"http:\/\/www.statista.com\/topics\/1137\/online-video\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s3\">244.5<\/span><\/a> million. <\/span><\/li>\n<li class=\"li3\"><span class=\"s1\"><a href=\"https:\/\/www.omnicoreagency.com\/video-marketing-statistics\/\">64%<\/a> of shoppers are more likely to buy a product online after watching a video.\u00a0<\/span><\/li>\n<li class=\"li3\"><span class=\"s2\"><span class=\"s3\">Using <a href=\"https:\/\/www.omnicoreagency.com\/video-marketing-statistics\/\">video on a landing page can increase conversion<\/a> by as much as 80%.<\/span><\/span><\/li>\n<\/ul>\n<h2><span class=\"s1\">2. Educate.<\/span><\/h2>\n<p><span class=\"s1\">We know you get countless questions about getting pre-approved, neighborhood school systems, crime stats, staging tips, closing costs. Create a list of your most commonly asked real estate questions and begin to answer them through social media. <b>Encourage your customers to engage with you online to build lasting relationships<\/b>.<\/span><\/p>\n<h2><span class=\"s1\">3. Invite.<\/span><\/h2>\n<p><span class=\"s1\">Create a <a href=\"https:\/\/www.facebook.com\/help\/210413455658361\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s3\">Facebook Event<\/span><\/a> and directly invite your followers to open houses. The beauty of social media is that they can in turn invite others, and soon you have a full house of potential buyers. Use hashtags to expand your reach. <\/span><\/p>\n<h2><span class=\"s1\">4. Use Images.<\/span><\/h2>\n<p><span class=\"s1\">Like video, <a href=\"https:\/\/www.hostgator.com\/blog\/2014\/03\/06\/images-homepage-matter\/\"><span class=\"s3\">images sell<\/span><\/a>. Best for Instagram and Pinterest (although images perform well on all social channels), pics are a great way to invite customers to be a part of the real estate experience. You\u2019re not limited only to homes. Post images of gardens, beaches, restaurants, and local artwork. The possibilities are only limited by your imagination.\u00a0<\/span><\/p>\n<h2><span class=\"s1\">5. Get creative.<\/span><\/h2>\n<p><span class=\"s1\">Stuck and need even more social media marketing ideas? Try these: <\/span><\/p>\n<ul>\n<li class=\"li3\"><span class=\"s1\"><b>Curate and share<\/b> content from your favorite real estate resources. Share your opinion to show you\u2019re a thoughtful and experienced industry leader. <\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Share <b>local happenings<\/b> in the area in which you sell. Present the awesomeness of the neighborhoods and cities you\u2019re promoting!<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Share <b>exclusive listings<\/b>, or the house\/condo\/property of the week.<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Post pics of <b>new happy homeowners <\/b>you helped and the spaces they now call home. <\/span><\/li>\n<\/ul>\n<h2 class=\"p3\"><span class=\"s1\">How to get started right now?<\/span><\/h2>\n<p class=\"p3\">First, add your social icons to your website. If you don&#8217;t have a website yet, you can get a great deal <a href=\"http:\/\/www.hostgator.com\/shared\">here<\/a>.<\/p>\n<p class=\"p3\"><span class=\"s1\">Next, set\u00a0up a Facebook page. Use a free site like <a href=\"https:\/\/www.canva.com\/\"><span class=\"s3\">Canva<\/span><\/a> to help out with Cover Photo sizing. Transfer basic info about your company from your website and you\u2019re good to go! We also recommend Instagram and Pinterest to promote more images and vids, plus LinkedIn for professional connections and Twitter for real-time communication, but Facebook is a good place to begin. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Consider getting started with a set and forget social media automation marketing tool like <a href=\"https:\/\/www.mysocialsuite.com\/exclusive\/hostgator-ususygoh6i7erzuq\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s3\">MySocialSuite<\/span><\/a> which will save you oodles of time by pre-scheduling posts to multiple social accounts. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Bottom line: If you\u2019re in the real estate biz, you need to be using social media to best portray and sell that dream. <\/span><\/p>\n<p class=\"p3\"><em><span class=\"s1\"><b>Realtors! Tell us your thoughts.<\/b> How are you using social media to help grow your business and educate your customers?<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Real estate entrepreneurs are in the unique business of selling an experience and a dream. Finding a dream home, achieving&#8230;<\/p>\n","protected":false},"author":161,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-10882","post","type-post","status-publish","format-standard","hentry","category-tips-and-tricks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media How-To Guide for Realtors - HostGator<\/title>\n<meta name=\"description\" content=\"Social media is a must have for successful realtors. 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