{"id":10865,"date":"2019-01-24T10:22:38","date_gmt":"2019-01-24T15:22:38","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=10865"},"modified":"2020-04-14T15:45:41","modified_gmt":"2020-04-14T20:45:41","slug":"how-to-start-online-business","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/how-to-start-online-business\/","title":{"rendered":"How To Start An Online Business in 9 Simple Steps"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Do you have an idea for starting an online business and need help getting online? In the past, all businesses needed physical locations, but as online shopping continues to rise, many people are making successful business on the internet. All you need is a good idea, some startup money, time to get started, and you can start an online business. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019ve always wanted to be an entrepreneur, starting an online business is one of the easiest ways to get your foot in the door. And online businesses, when run well, can be extremely profitable. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Ready to get started? Here are the first steps to start an online business.<\/span><\/p>\n\n\n\n\n\n\n\n<ol class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Start with a really great idea. <\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Decide on a business name. <\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Secure a domain name. <\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Determine your income model, and develop a business plan. <\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Select a web hosting package. <\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Build your website.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Prepare your inventory.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tell the world! Create and execute your marketing plan.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Launch!<\/span><\/li><\/ol>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400; color: #cc6631;\"><strong><a style=\"color: #cc6631;\" href=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/HowtoStartanOnlineBusiness.pdf\">Download a FREE checklist to chart your progress!<\/a><\/strong><\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Let\u2019s dive in!<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.hostgator.com\/website-builder\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"60\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/create-your-website.png\" alt=\"build your website\" class=\"wp-image-20109\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/create-your-website.png 470w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/08\/create-your-website-300x38.png 300w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><\/a><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">1. Start with a Really Great Idea.<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Since you searched for this article, chances are that you already have an idea for your online business. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you have a business or product idea that you think people will be interested in, confirm that with market research. You can get creative and do a little bit of online market research yourself. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For example, a couple of businesses like <\/span><a href=\"http:\/\/aytm.com\/\"><span style=\"font-weight: 400;\">Ask Your Target Market<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"http:\/\/www.gutcheckit.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">GutCheck<\/span><\/a><span style=\"font-weight: 400;\"> will connect you with members of your target audience so you can ask them questions directly and gain a better idea of what they\u2019re likely to think of your product. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you already have an idea of your target audience, you can browse forums on <\/span><span style=\"font-weight: 400;\">Reddit<\/span><span style=\"font-weight: 400;\"> to see what people are talking about. Are there hobby groups on Reddit related to your product? If so, they may talk about new products they would like to see or complaints about an old product. You can use these discussions to help refine your business idea. Or, if you\u2019re looking for direct feedback, consider posting on Reddit about your product or idea and see how people respond to it. &nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Maybe you want to start an online business for some passive income, but don\u2019t have your idea fully developed yet? That\u2019s okay too. Start by thinking about popular products in a hobby or niche area that you\u2019re familiar with. How can you improve on those products or create a companion product that would make the experience better? <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Maybe a service offering is more your speed. Consider these <\/span><a href=\"https:\/\/www.hostgator.com\/blog\/trendy-online-businesses-ideas\/\"><span style=\"font-weight: 400;\">trendy online business ideas<\/span><\/a><span style=\"font-weight: 400;\"> for your side hustle. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Decide on a Business Name.<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">As you\u2019re steadily moving toward the point of your launch, it\u2019s time to determine how your business will appear to the world. If you\u2019ve gotten this far without settling on a name for your online business, then now is the time to make a decision. <\/span><a href=\"http:\/\/startupbros.com\/how-to-pick-the-perfect-name-for-your-business-or-startup\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Choosing a name for your business<\/span><\/a><span style=\"font-weight: 400;\"> is hard. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The name is the biggest decision to make as you work on your brand, and it\u2019s likely the most important decision since it will set the foundation for your brand and other decisions you will make next. &nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">First, decide what needs to be in your online business name. For example, what keywords do your competitors use in their name? Are there key terms you should use or avoid? For example, your personal training business may get more traction and recognition if 'personal training'\u009d is in the name versus something vague like 'Bill\u2019s Transformations.'\u009d <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">After you brainstorm a list of keywords to consider (and keywords to avoid), come up with half a dozen or more business name ideas with your keywords in mind. Next, you\u2019ll need to see which business names are available. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Run your list of names through the <\/span><a href=\"https:\/\/www.uspto.gov\/trademarks-application-process\/searching-trademarks\/using-trademark-electronic-search-system\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">trademark database search tool<\/span><\/a><span style=\"font-weight: 400;\"> at the US Patent and Trademark Office. If your business name idea (or a close variation) is already in use, remove that name from your list of options. Do a similar search on social media and on Google to be sure someone else isn\u2019t already using the name.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Secure a Domain Name.<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">You\u2019ve decided on a business name &#8211; congrats! Now it\u2019s time to claim your domain name. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You\u2019ve spent so much time thoughtfully deciding on the name for your online business, and you don\u2019t want someone else to buy it before you. Even if it may be a few months before you\u2019re ready to start a website, that\u2019s ok. Purchase your domain now so you know it\u2019s safe and ready when you are. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Use HostGator\u2019s <\/span><a href=\"https:\/\/www.hostgator.com\/domains\"><span style=\"font-weight: 400;\">domain name search tool<\/span><\/a><span style=\"font-weight: 400;\"> to see if your top choice is available. Then follow the steps to purchase your domain.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"902\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/09\/image3-2.png\" alt=\"get custom domain name from hostgator\" class=\"wp-image-17503\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/09\/image3-2.png 1999w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/09\/image3-2-300x135.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/09\/image3-2-768x347.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/09\/image3-2-1024x462.png 1024w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">If your business name is unique enough, you can go straight for the most obvious choice: YourBrandName.com.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If the most obvious domain is already taken, then you may have to get a little creative. &nbsp;You can either go with one of the other domain extensions like .net or .me, use a hyphen or underscore between words to change things up, or add a minor addition to the name, like 'go'\u009d at the beginning or a word that clarifies the industry afterward.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Determine Your Income Model and Develop a Business Plan.<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">So how will you make money? Are you selling products? Are you launching a blog and need to make money through an <\/span><a href=\"https:\/\/www.hostgator.com\/affiliates\"><span style=\"font-weight: 400;\">affiliate program<\/span><\/a><span style=\"font-weight: 400;\"> or referral links? Do you want to earn passive income? Maybe you need investors? <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The answer may determine the type of website you need (an online store and shopping cart function) or the type of partnerships you\u2019ll need to find (sign up with a website that pays for purchases from referral links). <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you need investors to make a profit, a business plan will be one of the most important tools you have for convincing them to buy in. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Even if you aren\u2019t explicitly looking for investors, creating a <\/span><a href=\"https:\/\/www.americanexpress.com\/us\/small-business\/openforum\/articles\/how-to-create-an-enchanting-business-plan\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">business plan<\/span><\/a><span style=\"font-weight: 400;\"> will help you clarify your goals and figure out the specific steps you need to take to achieve them.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Make sure your business plan includes an analysis of the competition and a clear positioning statement of where you fit within the market. It should also include information on your target audience, which your market research should have given you a nice head start on collecting.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">All of that gives you the information you need to make sure your approach is solid. With that in place, you\u2019ll have an easier time working out the chronology of what to do when and what finances and resources you\u2019ll need to complete each step.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In short, your business plan should do two key things:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make a case for why your business idea is a good one, and<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Provide the roadmap to turn your a good idea into something actionable.<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Even if you never show your business plan to someone else, a business plan can help keep you mentally organized. As your online business grows (or experiences growing pains), your business plan can remind you of your goals and be a guide as you navigate how to approach decisions for the direction of your business.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Select Your Web Hosting Package.<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.hostgator.com\/blog\/what-is-web-hosting\/\">Website hosting<\/a> refers to the server space where you website lives. You can choose hosting based on the amount of server space that you need, how fast you want the website to load, or how private you want your online space to be. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can choose 5 main types of web hosting: <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><a href=\"https:\/\/www.hostgator.com\/web-hosting\"><span style=\"font-weight: 400;\">Shared hosting<\/span><\/a><\/li><li style=\"font-weight: 400;\"><a href=\"https:\/\/www.hostgator.com\/cloud-hosting\"><span style=\"font-weight: 400;\">Cloud hosting<\/span><\/a><\/li><li style=\"font-weight: 400;\"><a href=\"https:\/\/www.hostgator.com\/managed-wordpress-hosting\"><span style=\"font-weight: 400;\">Managed hosting for WordPress<\/span><\/a><\/li><li style=\"font-weight: 400;\"><a href=\"https:\/\/www.hostgator.com\/vps-hosting\"><span style=\"font-weight: 400;\">Virtual Private Servers (VPS)<\/span><\/a><\/li><li style=\"font-weight: 400;\"><a href=\"https:\/\/www.hostgator.com\/dedicated-server\"><span style=\"font-weight: 400;\">Dedicated servers<\/span><\/a><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">For more details on the benefits of each package, read this article titled <\/span><a href=\"https:\/\/www.hostgator.com\/blog\/what-type-web-hosting-need\/\"><span style=\"font-weight: 400;\">'What type of web hosting do I need?'\u009d<\/span><\/a>&nbsp; or check out the infographic below:<\/p>\n\n\n\n<div class=\"wp-block-image size-full wp-image-17043\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1415\" height=\"2194\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/06\/PoolInfoGraphic-01-copy.png\" alt=\"Web hosting infographic\" class=\"wp-image-17043\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/06\/PoolInfoGraphic-01-copy.png 1415w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/06\/PoolInfoGraphic-01-copy-193x300.png 193w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/06\/PoolInfoGraphic-01-copy-768x1191.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/06\/PoolInfoGraphic-01-copy-660x1024.png 660w\" sizes=\"(max-width: 1415px) 100vw, 1415px\" \/><figcaption>Want to share our web hosting infographic? Click to enlarge.<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">6. Build Your Website.<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">For an online business, your website is everything. You need it to look good, be intuitive to navigate, and make a clear case to visitors why they should buy. &nbsp;Take time to get it right, and run the finished product by some other people (ideally people in your target audience) to get feedback.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Make sure the website design matches with your overall visual branding and your website copy effectively communicates your brand positioning. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">No previous experience building a website? No problem. HostGator has a <\/span><a href=\"https:\/\/www.hostgator.com\/website-builder\"><span style=\"font-weight: 400;\">drag-and-drop website builder<\/span><\/a><span style=\"font-weight: 400;\"> that makes building a website frustration free. It comes loaded with more than 200 free, professional design templates to choose from. Better yet, HostGator\u2019s website builder has eCommerce website functionality.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you have a little more technical knowledge and want more control of what you can do behind the scenes of your content management system, try a <\/span><a href=\"https:\/\/www.hostgator.com\/managed-wordpress-hosting\"><span style=\"font-weight: 400;\">WordPress website<\/span><\/a><span style=\"font-weight: 400;\">. You can customize your WordPress website with many paid and free templates that are designed specifically for WordPress. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re selling products, don\u2019t forget a shopping cart function.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. Prepare Your Inventory.<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Now it\u2019s time to create or stock up on whatever you\u2019re selling. If you\u2019re selling physical items, you want them ready to ship by the time any orders start coming in. If you\u2019re launching a service-based business, this step is where you should clarify your process.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re selling digital products, like SaaS software, then you need to make sure the product is ready. Do user testing to ensure that it not only does what you\u2019re claiming it does, but that customers will be able to use it without confusion or difficulty.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Obviously this step will vary considerably depending on the type of business you\u2019re launching. Just be sure that, before your actual launch date, you take whatever steps are necessary to ensure you\u2019re ready to start providing what you\u2019re selling by the time your first customer is ready to buy.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">8. Tell the World! Create and Execute Your Marketing Plan.<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Before you actually get going, you should establish your marketing plan. Every business is different and marketing isn\u2019t one size fits all. Because you\u2019re starting an online business, you will want to make use of a mix of content marketing, social media promotion, and paid search promotion. &nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you don\u2019t know much about online marketing to start, this may be a step to hire out. There is a learning curve to get started and some mistakes of ignorance can cause serious consequences   you wouldn\u2019t want to find yourself facing a <\/span><a href=\"https:\/\/www.hostgator.com\/blog\/2016\/01\/28\/avoid-google-panda-penalty\/\"><span style=\"font-weight: 400;\">Google penalty due to trying an outdated SEO strategy<\/span><\/a><span style=\"font-weight: 400;\">, for instance.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you don\u2019t have the money for a marketing agency, you can find affordable freelancers on websites like <\/span><span style=\"font-weight: 400;\">Fiverr<\/span><span style=\"font-weight: 400;\">. If you really don\u2019t have the funding to outsource your marketing, then take some real time to research online marketing best practices. Sites like <\/span><span style=\"font-weight: 400;\">Moz<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">HubSpot<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">Copyblogger<\/span><span style=\"font-weight: 400;\"> all have good, reliable resources for beginners.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">9. Launch!<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Launch day will be a big day for your new online business. If your website isn\u2019t already live, then you\u2019ll definitely want it up and running on launch day. You should <\/span><a href=\"https:\/\/www.hostgator.com\/blog\/2016\/08\/29\/a-proven-press-release-template-with-instructions-on-how-to-use-it\/\"><span style=\"font-weight: 400;\">put out a press release<\/span><\/a><span style=\"font-weight: 400;\">, set up any PR interviews you can get, announce the launch on social media, and start your marketing campaigns. And you should be prepared to start filling orders and fielding any questions that come through.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Your first day in business is a big day, but your success will depend on what you do for every day that comes after. &nbsp;Be prepared to work hard, learn as you go, and make a point of providing great customer service. Running an online business isn\u2019t easy, but if you take the right steps and do the work, the rewards can be great.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em><strong>Ready to start your online business? <\/strong><\/em><\/h4>\n\n\n\n<p><strong>Step 1:&nbsp;<span style=\"color: #cc6631;\"><a style=\"color: #cc6631;\" href=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/HowtoStartanOnlineBusiness.pdf\">Download our FREE checklist to stay on track!<\/a><\/span><\/strong><\/p>\n\n\n\n<p><strong>Step 2: <a href=\"https:\/\/www.hostgator.com\/web-hosting\">Build your website with HostGator.<\/a><\/strong><\/p>\n\n\n\n<p><strong>Step 3: Launch!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you have an idea for starting an online business and need help getting online? In the past, all businesses&#8230;<\/p>\n","protected":false},"author":186,"featured_media":21150,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[137],"class_list":["post-10865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup-small-business","tag-hostgator-web-pros"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Start An Online Business in 9 Simple Steps - HostGator<\/title>\n<meta name=\"description\" content=\"The internet makes up 6% of the US economy. 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