{"id":10864,"date":"2016-06-08T07:04:12","date_gmt":"2016-06-08T12:04:12","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=10864"},"modified":"2016-11-29T15:45:12","modified_gmt":"2016-11-29T20:45:12","slug":"need-know-page-speed","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/need-know-page-speed\/","title":{"rendered":"What You Need To Know About Page Speed"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10866\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/05\/What-You-Need-To-Know-About-Page-Speed.png\" alt=\"What You Need To Know About Page Speed\" width=\"1200\" height=\"600\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/05\/What-You-Need-To-Know-About-Page-Speed.png 1200w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/05\/What-You-Need-To-Know-About-Page-Speed-300x150.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/05\/What-You-Need-To-Know-About-Page-Speed-768x384.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/05\/What-You-Need-To-Know-About-Page-Speed-1024x512.png 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p class=\"p3\"><span class=\"s1\"> To most people, page speed is usually a reflection of their Internet Service Provider, and never really thought of as an internal issue. While download speed and Internet packages definitely play a part in how quickly your website loads, there is an entirely separate list of factors that determine how quickly your content appears in someone&#8217;s browser.<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\"><a href=\"http:\/\/searchengineland.com\/google-now-counts-site-speed-as-ranking-factor-39708\" target=\"_blank\">Back in 2010<\/a><\/span><span class=\"s1\">, Google determined page speed was such an important aspect to how people experience a website, they included it in their ranking factors, which now greatly affect how your website appears in the SERPs. Nearly half of all consumers on the Internet expect a webpage to load in <a href=\"http:\/\/www.hobo-web.co.uk\/your-website-design-should-load-in-4-seconds\/\" target=\"_blank\"><span class=\"s3\">2 seconds or less<\/span><\/a>; while the experts at Google believe an optimized website worth their top ranking should load in under half a second.<\/span><\/p>\n<p class=\"p3\"><a href=\"https:\/\/www.hostgator.com\/managed-wordpress-hosting\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12309\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/WordPress-Hosting-2.gif\" alt=\"Recommended WordPress Hosting\" width=\"468\" height=\"60\" \/><\/a><\/p>\n<p class=\"p3\"><span class=\"s1\">These figures are backed by countless <a href=\"http:\/\/blog.radware.com\/applicationdelivery\/applicationaccelerationoptimization\/2013\/05\/case-study-page-load-time-conversions\/\" target=\"_blank\"><span class=\"s3\">studies<\/span><\/a> that show page speed can lead to serious losses in transactions solely due to the extra time in which people become frustrated and abandon a purchase in the online sales cart.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">That&#8217;s why we&#8217;ve chosen to look at page speed from the small business perspective, and give you the resources to examine where your website could stand some improvements.<\/span><\/p>\n<p class=\"p3\">\n<p class=\"p3\">\n<h2 class=\"p5\"><span class=\"s1\">What Factors Determine Page Speed?<\/span><\/h2>\n<p class=\"p3\"><span class=\"s1\">On the surface, it&#8217;s generally impossible for the average<b> <\/b>website owner to know what is preventing their pages from loading efficiently. Generally speaking, each of the following can contribute to your overall page speed:<\/span><\/p>\n<ul>\n<li class=\"li3\"><span class=\"s1\"><b>Your Web Host: <\/b>Where you host your site pays massive dividends when it comes to customer experience. If you\u2019re coerced by a cheap offer it could be the first mistake in regards to slow page speeds. <em>Avoid this mistake by hosting your site with\u00a0<a href=\"https:\/\/www.hostgator.com\/\">HostGator<\/a>!<\/em><\/span><\/li>\n<li class=\"li3\"><span class=\"s1\"><b>Large Images: <\/b>There is a big difference between the necessary resolution for print and screen based imagery. For most purposes 1000 pixels at 72 dpi should suite your needs; however, larger file sizes can also be compressed to strip unnecessary data. <\/span><\/li>\n<li class=\"li3\"><span class=\"s1\"><b>External Media: <\/b>Embedding YouTube videos and other content is a great idea but make sure it&#8217;s only as large as you need it to appear in terms of frame size.<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\"><b>Un-optimization for certain browsers\/devices:<\/b> Your website will behave differently on every web browser and device. While this isn&#8217;t a problem most of the time, if your website is working great on Google Chrome, but isn&#8217;t formatting correctly on Safari then your ranking will take a penalty.<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\"><b>Too many ads: <\/b>Too many ads can make your speed drag so only use them if they&#8217;re worth the extra processing.<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\"><b>Your theme: <\/b>If you&#8217;re operating on WordPress or another <a href=\"https:\/\/www.hostgator.com\/website-builder\">site builder<\/a> the theme you chose may have complex coding which adds to your load times.<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\"><b>Widgets: <\/b>Widgets can be coded very densely requiring significant processing power. <\/span><\/li>\n<li class=\"li3\"><span class=\"s1\"><b>Code: <\/b>The true back-end to every website comes down to the coding. If your HTML or CSS is too heavy it will lower your page speed.<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #cc6631;\"><a style=\"color: #cc6631;\" href=\"http:\/\/support.hostgator.com\/articles\/hosting-guide\/how-to-test-the-upload-and-download-speed-of-your-server\">Test your HostGator server upload speed here!<\/a><\/span><\/h4>\n<p>&nbsp;<\/p>\n<h2 class=\"p5\"><span class=\"s1\">How To Determine If Your Website Is Loading Slowly<\/span><\/h2>\n<p class=\"p3\"><span class=\"s1\">Fortunately, there a several accredited web tools that assist you in finding where the weak points in your website are occurring.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">My first recommendation would be <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\"><span class=\"s3\">PageSpeed Insights<\/span><\/a> from Google. The whole point to page optimization is to make Google happy, so knowing what they recommend for better page ranking is critical.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">As you can see in the image below, even HostGator.com has a few flags they recommend fixing, but not everything can be optimized when choosing your sites functionality. Fortunately, our user rating ranked 100\/100 which is the ultimate goal.<\/span><\/p>\n<p class=\"p3\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11065\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Screen-Shot-2016-06-02-at-1.23.00-PM.png\" alt=\"Page Speed\" width=\"476\" height=\"571\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Screen-Shot-2016-06-02-at-1.23.00-PM.png 476w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Screen-Shot-2016-06-02-at-1.23.00-PM-250x300.png 250w\" sizes=\"(max-width: 476px) 100vw, 476px\" \/><\/p>\n<p class=\"p3\"><span class=\"s1\">Some additional resources for analyzing your page speed include:<\/span><\/p>\n<ul>\n<li class=\"li3\"><span class=\"s4\"><a href=\"https:\/\/www.google.com\/webmasters\/tools\/home?hl=en\" target=\"_blank\"><span class=\"s3\">Google Webmaster Tools<\/span><\/a><\/span><span class=\"s1\"> to check your site load time month by month<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\"><a href=\"https:\/\/wordpress.org\/plugins\/google-analytics-for-wordpress\/\" target=\"_blank\">Google Analytics Plugin for WordPress<\/a><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 class=\"p5\"><span class=\"s1\">SEO Page Speed Best Practices<\/span><\/h2>\n<p class=\"p3\"><span class=\"s1\">In order to comply with Google&#8217;s Best Practices for page speed, implement the following:<\/span><\/p>\n<ul>\n<li class=\"li3\"><span class=\"s1\">Enable Compression<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Minify CSS, Javascript, and HTML<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Reduce Redirects<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Leverage Browser Caching<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Improve Server Response Time<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Use A Content Distribution Network<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Optimize Images<\/span><\/li>\n<\/ul>\n<p>Now that you know what factors can contribute to page speed, be sure to check out <a href=\"https:\/\/www.hostgator.com\/blog\/2013\/03\/26\/7-ways-to-speed-up-your-website\/\">7 Ways To Speed Up Your Website<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To most people, page speed is usually a reflection of their Internet Service Provider, and never really thought of as&#8230;<\/p>\n","protected":false},"author":137,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-10864","post","type-post","status-publish","format-standard","hentry","category-web-and-hosting-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What You Need To Know About Page Speed - HostGator<\/title>\n<meta name=\"description\" content=\"Ignoring your page speed can lead to Google penalties and customers abandoning your website. Here&#039;s what business owners need to know about page speed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/need-know-page-speed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What You Need To Know About Page Speed\" \/>\n<meta property=\"og:description\" content=\"Ignoring your page speed can lead to Google penalties and customers abandoning your website. Here&#039;s what business owners need to know about page speed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hostgator.com\/blog\/need-know-page-speed\/\" \/>\n<meta property=\"og:site_name\" content=\"HostGator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HostGator\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Jeremy-Jensen-Media-591796047615589\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-08T12:04:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-11-29T20:45:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/05\/What-You-Need-To-Know-About-Page-Speed.png\" \/>\n<meta name=\"author\" content=\"Jeremy Jensen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HostGator\" \/>\n<meta name=\"twitter:site\" content=\"@HostGator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeremy Jensen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/need-know-page-speed\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/need-know-page-speed\/\"},\"author\":{\"name\":\"Jeremy Jensen\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/ac7aacf3e3037fb28bec6a1e1722c731\"},\"headline\":\"What You Need To Know About Page Speed\",\"datePublished\":\"2016-06-08T12:04:12+00:00\",\"dateModified\":\"2016-11-29T20:45:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/need-know-page-speed\/\"},\"wordCount\":696,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/need-know-page-speed\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/05\/What-You-Need-To-Know-About-Page-Speed.png\",\"articleSection\":[\"Web Hosting Tips\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/need-know-page-speed\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/need-know-page-speed\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/need-know-page-speed\/\",\"name\":\"What You Need To Know About Page Speed - HostGator\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/need-know-page-speed\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/need-know-page-speed\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/05\/What-You-Need-To-Know-About-Page-Speed.png\",\"datePublished\":\"2016-06-08T12:04:12+00:00\",\"dateModified\":\"2016-11-29T20:45:12+00:00\",\"description\":\"Ignoring your page speed can lead to Google penalties and customers abandoning your website. 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