{"id":10672,"date":"2016-07-07T08:53:08","date_gmt":"2016-07-07T13:53:08","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=10672"},"modified":"2019-04-30T09:44:01","modified_gmt":"2019-04-30T14:44:01","slug":"small-business-social-media-marketing","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/small-business-social-media-marketing\/","title":{"rendered":"6 Reasons Why Small Businesses Should Budget For Social Media Marketing"},"content":{"rendered":"<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11226\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/04\/Social-Media-Marketing.png\" alt=\"Social Media Marketing\" width=\"1200\" height=\"600\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/04\/Social-Media-Marketing.png 1200w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/04\/Social-Media-Marketing-300x150.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/04\/Social-Media-Marketing-768x384.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/04\/Social-Media-Marketing-1024x512.png 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p class=\"p1\"><span style=\"line-height: 1.5;\">It&#8217;s never been a secret that in order to run a successful business, you need to invest in marketing to ensure your brand is visible among the noise. While SEO and content creation are huge aspects to focus on, ignoring social media is no longer an option. People have come to expect finding all sorts of brands online, and your business is no exception.<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\">Social media can provide benefits the best advertisements and email lists cannot compete with on their own. While it&#8217;s entirely possible to use your own time to run a commanding social media campaign, it&#8217;s often easier and a better investment to budget for social media opposed to using your valuable hours of the day.<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\"><b><i>What are some effective ways to spend on social media?<\/i><\/b><\/span><\/p>\n<p class=\"p3\"><span class=\"s2\">Spending money on social media marketing boils down to a few different strategies, all or one of which may work best for your small business:<\/span><\/p>\n<ul>\n<li class=\"li3\"><span class=\"s2\">Use your budget to boost and purchase advertisements.<\/span><\/li>\n<li class=\"li3\"><span class=\"s2\">Hire an additional employee(s) to be your official social media marketer.<\/span><\/li>\n<li class=\"li3\"><span class=\"s2\">Pay someone to create photo\/written\/video content for your brand.<\/span><\/li>\n<\/ul>\n<p class=\"p3\"><span class=\"s2\">Here are six reasons why creating a budget for social media is an excellent decision.<\/span><\/p>\n<h2 class=\"p3\"><span class=\"s2\">1. High ROI Potential<\/span><\/h2>\n<p class=\"p3\"><span class=\"s2\">Over the last two decades the world of advertisements and marketing strategies have rapidly shifted towards focusing on the Internet. <\/span><\/p>\n<p class=\"p3\"><span class=\"s2\">And where do people spend most of their time online?<i> <\/i><b>Social Media.<\/b><\/span><\/p>\n<p class=\"p3\"><span class=\"s2\">Platforms like Facebook, Twitter, and <a href=\"https:\/\/www.hostgator.com\/blog\/2015\/08\/11\/the-power-of-native-advertising-with-instagram\/\">Instagram<\/a> know this better than anyone and have provided incentives for businesses to purchase advertisements for less than you would pay for most other advertisements based on potential reach. Due to social media&#8217;s targeted approach, you&#8217;re much more likely to have the right potential customers viewing your ads.<\/span><\/p>\n<h2 class=\"p3\"><span class=\"s2\">2. It Gives Your Business Direction<\/span><\/h2>\n<p class=\"p3\"><span class=\"s2\">The best businesses take the needs of people, however large, and fulfill them on a regular basis. The best advertisements figure out who these people are, and send them directly to your business. As previously mentioned, social media excels in targeting by seeking out audiences based on data patterns, or as we call it in the tech world, <i>analytics.<\/i><\/span><\/p>\n<p class=\"p3\"><span class=\"s2\">As your business ages, you can use analytics to determine which products, services, and advertising strategies are (and aren&#8217;t) working for you. Paying for ads or hiring a social media analyst will be key in being able to use the data beneficially.<\/span><\/p>\n<h2 class=\"p3\"><span class=\"s2\">3. Unlimited Reach<\/span><\/h2>\n<p class=\"p3\"><span class=\"s2\">The thing about social media ads is they don&#8217;t have a specified limit for how many people can view them. Since ads are integrated right into the social platform there&#8217;s an unlimited potential for people to share, tag, and re-post your content all over the Internet. <\/span><\/p>\n<p class=\"p3\"><span class=\"s2\">This is why companies create advertisements that often have nothing to do with their product until the last few seconds. If you can engage people for 15-30 seconds with something memorable, no matter how ridiculous, the amount of people who will see it can be endless, and for years after the time it&#8217;s released. If your business doesn&#8217;t have any team members capable of creating dynamic content, this might be an area where you should focus spending your budget: <\/span><span class=\"s1\">hiring creative content creators<\/span><span class=\"s2\">.<\/span><\/p>\n<h2 class=\"p3\"><span class=\"s2\">4. One Click Away<\/span><\/h2>\n<p class=\"p3\"><span class=\"s2\">Printed advertisements have been on the decline for a number of reasons:<\/span><\/p>\n<ul>\n<li class=\"li3\"><span class=\"s2\">Tracking ROI is difficult and usually comes down to word of mouth.<\/span><\/li>\n<li class=\"li3\"><span class=\"s2\">The expected reach for print ads is more finite, and can be capped at how many copies are printed.<\/span><\/li>\n<li class=\"li3\"><span class=\"s2\">Print ads lack in-depth analytics about who is seeing them, and where viewers are coming from.<\/span><\/li>\n<\/ul>\n<p class=\"p3\"><span class=\"s2\">Internet ads, however, don&#8217;t have to deal with any of those pitfalls. Best of all, if someone feels the need to take action on your advertisement they&#8217;re only a single click away. <\/span><\/p>\n<h2 class=\"p3\"><span class=\"s2\">5. Developing A Customer Relationship<\/span><\/h2>\n<p class=\"p3\"><span class=\"s2\">Have you ever left a comment on an advertisement you saw in a magazine? Me neither, an artfully-drawn mustache perhaps, but never a comment I would expect someone might reply to.<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\">With social media you have the unique opportunity of creating advertisements that also develop a personal relationship with your customers. If anyone has a question, or something to compliment you on, you can answer it on the spot and thank them personally for using your service.<\/span><\/p>\n<h2 class=\"p3\"><span class=\"s2\">6. Looking Towards Permission<\/span><\/h2>\n<p class=\"p3\"><span class=\"s2\">Even though this whole article has been discussing the benefits of ads, I have to talk about advertising as a whole. <i>People are sick of ads.<\/i><\/span><\/p>\n<p class=\"p3\"><span class=\"s2\">With things like Netflix, subscription music services like Pandora, and the option to skip ads on YouTube it&#8217;s very apparent people are over having sales pitches thrown at them, and will even pay to have ads turned off. Nowadays we want to define ourselves through the brands we spend money on, and that means looking at choice.<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\">On social media people <\/span><span class=\"s1\">choose<\/span><span class=\"s2\"> to like your page. People <\/span><span class=\"s1\">choose<\/span><span class=\"s2\"> to say 'I find this ad annoying.'\u009d Instead of paying to have it crammed down peoples\u2019 throats, pay to have your ads put where people are actually looking, their social networks.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s never been a secret that in order to run a successful business, you need to invest in marketing to&#8230;<\/p>\n","protected":false},"author":137,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[],"class_list":["post-10672","post","type-post","status-publish","format-standard","hentry","category-startup-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Small Businesses Should Use Social Media | HostGator<\/title>\n<meta name=\"description\" content=\"Ignoring social media is no longer an option. Here are six reasons why small businesses should creating a budget for social media marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/small-business-social-media-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Reasons Why Small Businesses Should Budget For Social Media Marketing\" \/>\n<meta property=\"og:description\" content=\"Ignoring social media is no longer an option. 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