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A good website should perform critical functions for its company, brand, or entrepreneur. This includes telling potential customers what product or service you are offering, why you are different (better!) than the competition, and giving them an easy way to purchase from you – or at least ask further questions. Behind the scenes, properly written websites boost your search engine ranking, act as the hub of your social media wheel, and establish you as a credible expert in your field.<\/p>\n
However, unfortunately websites are often poorly written, presenting visitors with a mismatch of endless paragraphs, random photos and graphics, and an overall confusing layout.\u00a0 <\/span>This undoubtedly causes them to abandon the page in favor of the next competitor\u2019s. <\/span><\/p>\n It\u2019s not that business people can\u2019t write well, it\u2019s more so that they don\u2019t know how to write website copy very well a totally different animal. When designing a website and writing copy, it\u2019s best to keep the AIDA strategy in mind, an acronym that stands for:<\/span><\/p>\n A<\/strong> Attract A<\/b>ttention <\/span><\/p>\n I<\/strong> Trigger I<\/b>nterest<\/span><\/p>\n D<\/strong> Create a Strong D<\/b>esire <\/span><\/p>\n A<\/strong> Call to A<\/b>ction <\/span><\/p>\n So let\u2019s take a look at 10 methods to write clear, engaging, and persuasive web copy that customers will gravitate towards:<\/span><\/p>\n If visitors to your website see a vast amount of text in paragraph form, they\u2019ll automatically tune out. Use short words, short sentences, and even shorter paragraphs. As a good rule of thumb, write your web copy and then cut the word count in half, and then in half again. <\/span><\/p>\n When it comes to websites (and social media or just about anything online), people want to scan not read. Research proves that only 16% of web visitors read text word for word and 79% just scan. So break up text with headers, subheaders, numbered lists, bullet points, and even different fonts to make the information easily digestible in chunks.<\/span><\/p>\n Since most people just scan your copy and site, creating compelling headlines is paramount. There is an art to it, but studies show that headlines with numbers (10 Ways To Write Great Headlines), those that promise to solve a problem or provide a benefit, play on words or common phrases, or use the tactic of negative knowledge (5 Things You Need To Know So You Don\u2019t Get Audited By The IRS) perform best.<\/span><\/p>\n In fact, a recent study shows that changing general headlines to something more specific and informational improves conversions by 41%.<\/span><\/p>\n1. Use concise text<\/span><\/h2>\n
2. Make sure your site is easy to scan<\/span><\/h2>\n
3. The secret behind writing amazing headlines<\/span><\/h2>\n
4. Eliminate fluff<\/span><\/h2>\n