{"id":10291,"date":"2016-02-11T11:53:11","date_gmt":"2016-02-11T16:53:11","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=10291"},"modified":"2016-02-11T11:53:11","modified_gmt":"2016-02-11T16:53:11","slug":"maximizing-piece-of-content","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/maximizing-piece-of-content\/","title":{"rendered":"How To Maximize The Use Of A Single Piece Of Content"},"content":{"rendered":"

\"Increase<\/p>\n

Creating good content will take a lot of time, so naturally you\u2019ll want to get the most mileage out of a single post as possible. Instead of publishing a blog post and calling it a days work there are several ways you can maximize the reach of every blog post you create.<\/p>\n

This strategy can also be useful when you create a piece of content that does extremely well, through using the ideas outlined below you can continue to maximize the value of a post well after you\u2019ve pressed publish.<\/p>\n

Below we high five different ways you can further the reach and increase the usefulness of a single piece of content.<\/p>\n

Turn A Well-Received Blog Post Into A Lead Generation Machine<\/h2>\n

Do you have a single blog post that\u2019s outperformed the rest of the content on your site? If so, then why not let the post work for you. By expanding the post and turning it into a short, actionable, eBook you can transform the post into a piece of content that\u2019ll generate a steady stream of email subscribers.<\/p>\n

For instance, you could create a downloadable version of the post at the top and bottom of the current blog post, and ask for an email address in exchange for the download. You could even create a series of resource posts on your site that feature downloadable forms of the most popular content your site has to offer.<\/p>\n

Turn A Blog Post Into A YouTube Video<\/h2>\n

If you have an in-depth blog post, or series of posts that focus on helping your customers with one of their deep needs, then you could use your current post as a script for a series of YouTube videos.<\/p>\n

Instead of having to create content from scratch you can use your previous research as the backbone for a series of videos. YouTube has a very large user base<\/a>, and can be a potentially large source of traffic for your business.<\/p>\n

Create An Infographic Out Of Your Post<\/h2>\n

Does your post feature a lot of compelling statistics, or fully flesh out a view point of a relevant issue?<\/p>\n

If so, you can turn that post into an infographic you can then shop around to relevant sites in your niche. Creating an infographic does take time and money, but once you have it created you\u2019ll have something tangible you can share for a long-time.<\/p>\n

Plus, infographics tend to do very well across social media, and can be a great source of backlinks to your website.<\/p>\n

Share The Post Across Social Media, Repeatedly<\/h2>\n

Just because you\u2019ve shared something once doesn\u2019t mean you can\u2019t repeatedly share the post through your social media channels. Once you have a post or two that tend to do well across social media, make sure you consistently promote them.<\/p>\n

You could even create a series of ads that promote the post to new segments of your market on a regular basis. Make sure you dig through your post archives to see if you have any valuable posts you haven\u2019t shared for a long-time.<\/p>\n

If your content creation strategy has led you towards creating evergreen style content<\/a>, then you\u2019ll have a steady supply of content you can continue to promote for quite some time.<\/p>\n

Expand The Original Post Into A Downloadable eBook<\/h2>\n

If you\u2019ve created a resource-type post that your audience loves you can use your current blog post as an outline to dive even further into the subject matter. Once you have a book-length\u2019s supply of words you can then publish this as a downloadable eBook on your site, upload the book to Amazon, or even create a SlideShare presentation out of your material.<\/p>\n

Different aspects of your audience will like to consume varying styles of content. By extending the lifespan of your content by expanding into different mediums you\u2019ll be able to further the traction you get from a single piece of content.<\/p>\n

Of course, you won\u2019t do this for every piece of content you create. But, by applying the above tips intelligently you\u2019ll be able to extend the reach of your most popular and valuable content for a long time.<\/p>\n","protected":false},"excerpt":{"rendered":"

Creating good content will take a lot of time, so naturally you\u2019ll want to get the most mileage out of…<\/p>\n","protected":false},"author":144,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-10291","post","type-post","status-publish","format-standard","hentry","category-tips-and-tricks"],"yoast_head":"\nHow To Maximize The Use Of A Single Piece Of Content - HostGator<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/maximizing-piece-of-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Maximize The Use Of A Single Piece Of Content\" \/>\n<meta property=\"og:description\" content=\"Creating good content will take a lot of time, so naturally you\u2019ll want to get the most mileage out of...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hostgator.com\/blog\/maximizing-piece-of-content\/\" \/>\n<meta property=\"og:site_name\" content=\"HostGator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HostGator\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-11T16:53:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hostgator.com\/blog\/wp-content\/\/uploads\/2016\/01\/SinglePiece.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kevin Wood\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HostGator\" \/>\n<meta name=\"twitter:site\" content=\"@HostGator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin Wood\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/maximizing-piece-of-content\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/maximizing-piece-of-content\/\"},\"author\":{\"name\":\"Kevin Wood\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/85675aae4bde46f0f85654ce61827f5a\"},\"headline\":\"How To Maximize The Use Of A Single Piece Of Content\",\"datePublished\":\"2016-02-11T16:53:11+00:00\",\"dateModified\":\"2016-02-11T16:53:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/maximizing-piece-of-content\/\"},\"wordCount\":714,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/maximizing-piece-of-content\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/01\/SinglePiece.jpg\",\"articleSection\":[\"Marketing Tips and Tricks\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/maximizing-piece-of-content\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/maximizing-piece-of-content\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/maximizing-piece-of-content\/\",\"name\":\"How To Maximize The Use Of A Single Piece Of Content - 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