{"id":10282,"date":"2016-03-08T11:36:22","date_gmt":"2016-03-08T16:36:22","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=10282"},"modified":"2016-05-20T15:57:18","modified_gmt":"2016-05-20T20:57:18","slug":"social-media-mistakes","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/social-media-mistakes\/","title":{"rendered":"7 Social Media Mistakes You Might Be Making"},"content":{"rendered":"

\"social<\/p>\n

As a business owner you know you need to be on social media. However, this pressure often creates a problem when you don\u2019t have a workable social strategy<\/a> in place.<\/p>\n

Below we showcase seven different social media mistakes a lot of business owners make when trying to expand their online presence.<\/p>\n

1. Trying To Be In Too Many Places At Once<\/h2>\n

Building a single social media profile takes a lot of time and energy. If you\u2019re spreading yourself too thin by trying to be in too many places at once, the audiences and engagement you\u2019re trying to cultivate will suffer.<\/p>\n

Start small and only jump to another network once you feel comfortable with the size and engagement with your current audience. That\u2019s why it\u2019s important to start on the social media network<\/a> that has a higher-proportion of your target marketing hanging out.<\/p>\n

2. Not Creating Separate Profiles For Your Business<\/h2>\n

This is usually only a problem for Facebook. But, if you\u2019re adding customers to your personal Facebook page it can look weird and won\u2019t allow you to keep any separation between your business and your personal life.<\/p>\n

Even if you\u2019re a solopreneur it can be advantageous to create a separate page that\u2019s specifically dedicated to your business. This will allow you to have a purely business-minded conversation with your followers, and implement more marketing-oriented strategies, like paid posts and ads, to grow your account.<\/p>\n

3. Failing To Respond To Messages<\/h2>\n

The more social media profiles you have the more places you\u2019re going to have to check for customer messages. Some platforms will enable you to forward your messages to your email, which will help you keep track of all your messages.<\/p>\n

Failing to respond to messages in a timely manner will only lead to customer dissatisfaction.<\/p>\n

4. Promoting Yourself Too Often<\/h2>\n

Social media is all about conversation. If you\u2019re spending too much time promoting your own offerings and not sharing the wealth by highlighting other people, you\u2019re going to turn people off.<\/p>\n

No one likes the person who only talks about themselves.<\/p>\n

5. Not Promoting Yourself Enough<\/h2>\n

However, it\u2019s also important to promote your own offers on occasion. If you\u2019re only sharing other people\u2019s content, but never drop a line about your own work, then people will begin to look elsewhere.<\/p>\n

It\u2019s important to strike the delicate balance between sharing other people\u2019s content, engaging with your followers, and promoting your own stuff.<\/p>\n

6. Boring Your Audience With Your Updates<\/h2>\n

Do you post the same status updates every single day?<\/p>\n

If so, your audience might be tuning out your posts. Experiment with sharing different content types and styles of updates. If you use a social media analytics tool like Buffer<\/a>, you can analyze your social media data to find the style of content your audience loves the most.<\/p>\n

7. Not Reading Through Content Before You Share It<\/h2>\n

When you\u2019re sharing relevant and useful content with your audience make sure you actually read it first. Since part of your reputation will be based upon curating high-quality information you\u2019d hate to share a post that diminishes this.<\/p>\n

Make sure you read through all of the content you\u2019re recommending to your audience before you click the share button.<\/p>\n

Growing your audience on social media is another long-term strategy. But, when done effectively it\u2019s time well spent. By avoiding the mistakes above you\u2019ll set yourself up for a successful future across social media.<\/p>\n","protected":false},"excerpt":{"rendered":"

As a business owner you know you need to be on social media. However, this pressure often creates a problem…<\/p>\n","protected":false},"author":144,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-10282","post","type-post","status-publish","format-standard","hentry","category-tips-and-tricks"],"yoast_head":"\n7 Social Media Mistakes You Might Be Making - HostGator<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/social-media-mistakes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Social Media Mistakes You Might Be Making\" \/>\n<meta property=\"og:description\" content=\"As a business owner you know you need to be on social media. However, this pressure often creates a problem...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hostgator.com\/blog\/social-media-mistakes\/\" \/>\n<meta property=\"og:site_name\" content=\"HostGator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HostGator\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-08T16:36:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-05-20T20:57:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/01\/SocialMediaMistakes-14.png\" \/>\n<meta name=\"author\" content=\"Kevin Wood\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HostGator\" \/>\n<meta name=\"twitter:site\" content=\"@HostGator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin Wood\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/social-media-mistakes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/social-media-mistakes\/\"},\"author\":{\"name\":\"Kevin Wood\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/85675aae4bde46f0f85654ce61827f5a\"},\"headline\":\"7 Social Media Mistakes You Might Be Making\",\"datePublished\":\"2016-03-08T16:36:22+00:00\",\"dateModified\":\"2016-05-20T20:57:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/social-media-mistakes\/\"},\"wordCount\":590,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/social-media-mistakes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/01\/SocialMediaMistakes-14.png\",\"articleSection\":[\"Marketing Tips and Tricks\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/social-media-mistakes\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/social-media-mistakes\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/social-media-mistakes\/\",\"name\":\"7 Social Media Mistakes You Might Be Making - HostGator\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/social-media-mistakes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/social-media-mistakes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/01\/SocialMediaMistakes-14.png\",\"datePublished\":\"2016-03-08T16:36:22+00:00\",\"dateModified\":\"2016-05-20T20:57:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/social-media-mistakes\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/social-media-mistakes\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/social-media-mistakes\/#primaryimage\",\"url\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/01\/SocialMediaMistakes-14.png\",\"contentUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/01\/SocialMediaMistakes-14.png\",\"width\":1201,\"height\":629,\"caption\":\"Mistakes Brands Make on Social Media\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/social-media-mistakes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.hostgator.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"7 Social Media Mistakes You Might Be Making\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#website\",\"url\":\"https:\/\/www.hostgator.com\/blog\/\",\"name\":\"HostGtaor\",\"description\":\"Web Hosting and Marketing Tips for Entrepreneurs\",\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.hostgator.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\",\"name\":\"HostGtaor\",\"url\":\"https:\/\/www.hostgator.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png\",\"contentUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png\",\"width\":1092,\"height\":215,\"caption\":\"HostGtaor\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/HostGator\",\"https:\/\/x.com\/HostGator\",\"https:\/\/www.instagram.com\/hostgator\",\"https:\/\/www.linkedin.com\/company\/hostgator-com\",\"https:\/\/www.pinterest.com\/hostgator\/\",\"https:\/\/www.youtube.com\/user\/hostgator\"],\"email\":\"support@gator.com\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/85675aae4bde46f0f85654ce61827f5a\",\"name\":\"Kevin Wood\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d7cbad8d9629880a36824203604a8916?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d7cbad8d9629880a36824203604a8916?s=96&d=mm&r=g\",\"caption\":\"Kevin Wood\"},\"description\":\"Kevin Wood writes about technology and human potential. You can find him at his virtual homes Wooden Writing and Counter Culturist.\",\"url\":\"https:\/\/www.hostgator.com\/blog\/author\/kwood\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"7 Social Media Mistakes You Might Be Making - HostGator","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hostgator.com\/blog\/social-media-mistakes\/","og_locale":"en_US","og_type":"article","og_title":"7 Social Media Mistakes You Might Be Making","og_description":"As a business owner you know you need to be on social media. However, this pressure often creates a problem...","og_url":"https:\/\/www.hostgator.com\/blog\/social-media-mistakes\/","og_site_name":"HostGator","article_publisher":"https:\/\/www.facebook.com\/HostGator","article_published_time":"2016-03-08T16:36:22+00:00","article_modified_time":"2016-05-20T20:57:18+00:00","og_image":[{"url":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/01\/SocialMediaMistakes-14.png"}],"author":"Kevin Wood","twitter_card":"summary_large_image","twitter_creator":"@HostGator","twitter_site":"@HostGator","twitter_misc":{"Written by":"Kevin Wood","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.hostgator.com\/blog\/social-media-mistakes\/#article","isPartOf":{"@id":"https:\/\/www.hostgator.com\/blog\/social-media-mistakes\/"},"author":{"name":"Kevin Wood","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/85675aae4bde46f0f85654ce61827f5a"},"headline":"7 Social Media Mistakes You Might Be Making","datePublished":"2016-03-08T16:36:22+00:00","dateModified":"2016-05-20T20:57:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.hostgator.com\/blog\/social-media-mistakes\/"},"wordCount":590,"commentCount":1,"publisher":{"@id":"https:\/\/www.hostgator.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/social-media-mistakes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/01\/SocialMediaMistakes-14.png","articleSection":["Marketing Tips and Tricks"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.hostgator.com\/blog\/social-media-mistakes\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.hostgator.com\/blog\/social-media-mistakes\/","url":"https:\/\/www.hostgator.com\/blog\/social-media-mistakes\/","name":"7 Social Media Mistakes You Might Be Making - HostGator","isPartOf":{"@id":"https:\/\/www.hostgator.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.hostgator.com\/blog\/social-media-mistakes\/#primaryimage"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/social-media-mistakes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/01\/SocialMediaMistakes-14.png","datePublished":"2016-03-08T16:36:22+00:00","dateModified":"2016-05-20T20:57:18+00:00","breadcrumb":{"@id":"https:\/\/www.hostgator.com\/blog\/social-media-mistakes\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hostgator.com\/blog\/social-media-mistakes\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/social-media-mistakes\/#primaryimage","url":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/01\/SocialMediaMistakes-14.png","contentUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/01\/SocialMediaMistakes-14.png","width":1201,"height":629,"caption":"Mistakes Brands Make on Social Media"},{"@type":"BreadcrumbList","@id":"https:\/\/www.hostgator.com\/blog\/social-media-mistakes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.hostgator.com\/blog\/"},{"@type":"ListItem","position":2,"name":"7 Social Media Mistakes You Might Be Making"}]},{"@type":"WebSite","@id":"https:\/\/www.hostgator.com\/blog\/#website","url":"https:\/\/www.hostgator.com\/blog\/","name":"HostGtaor","description":"Web Hosting and Marketing Tips for Entrepreneurs","publisher":{"@id":"https:\/\/www.hostgator.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hostgator.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.hostgator.com\/blog\/#organization","name":"HostGtaor","url":"https:\/\/www.hostgator.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png","contentUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png","width":1092,"height":215,"caption":"HostGtaor"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/HostGator","https:\/\/x.com\/HostGator","https:\/\/www.instagram.com\/hostgator","https:\/\/www.linkedin.com\/company\/hostgator-com","https:\/\/www.pinterest.com\/hostgator\/","https:\/\/www.youtube.com\/user\/hostgator"],"email":"support@gator.com"},{"@type":"Person","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/85675aae4bde46f0f85654ce61827f5a","name":"Kevin Wood","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d7cbad8d9629880a36824203604a8916?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d7cbad8d9629880a36824203604a8916?s=96&d=mm&r=g","caption":"Kevin Wood"},"description":"Kevin Wood writes about technology and human potential. You can find him at his virtual homes Wooden Writing and Counter Culturist.","url":"https:\/\/www.hostgator.com\/blog\/author\/kwood\/"}]}},"_links":{"self":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/10282"}],"collection":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/users\/144"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/comments?post=10282"}],"version-history":[{"count":7,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/10282\/revisions"}],"predecessor-version":[{"id":10909,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/10282\/revisions\/10909"}],"wp:attachment":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/media?parent=10282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/categories?post=10282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/tags?post=10282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}