{"id":10257,"date":"2016-12-19T10:00:11","date_gmt":"2016-12-19T15:00:11","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=10257"},"modified":"2016-12-19T10:00:11","modified_gmt":"2016-12-19T15:00:11","slug":"tips-ecommerce-sites-promote-google","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/tips-ecommerce-sites-promote-google\/","title":{"rendered":"6 Tips For E-Commerce Sites Who Want to Promote On Google"},"content":{"rendered":"<style type=\"text\/css\">\n.button {<br \/>    display: block;<br \/>    margin: 0 auto;<br \/>    width: 370px;<br \/>    height: 55px;<br \/>    font: 700 24px\/50px \"Trebuchet MS\", Arial;<br \/>    text-align: center;<br \/>    color: #1f1f1f;<br \/>    background: url(https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2015\/02\/button.png);<br \/>}<\/p>\n<p>.button:hover {<br \/>    background-position: 0 -55px;<br \/>}<br \/><\/style>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13438\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/12\/ECommerce-Sites.png\" alt=\"ecommerce sites\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/12\/ECommerce-Sites.png 1200w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/12\/ECommerce-Sites-300x157.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/12\/ECommerce-Sites-768x402.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/12\/ECommerce-Sites-1024x536.png 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Google is a household name, and everyone knows that Google has the potential to make a business successful. It requires hard work and dedication, but the results can be very fruitful and rewarding. The traditional technique for getting exposure on Google is search engine optimization (SEO), of which there are countless tutorials and guides available that help webmasters and business owners to get started with search promotion, but what about other techniques?<\/p>\n<p>What else does Google offer to webmasters to increase rankings, gain more exposure, and most importantly,\u00a0acquire\u00a0more customers? Over the years Google has built a number of features that any small or big business owner can take advantage of, and all of these tips and techniques are totally free of charge, so you&#8217;re getting more exposure at literally no cost.<\/p>\n<p>&nbsp;<\/p>\n<h2>1. Customer Reviews &amp; Ratings<\/h2>\n<p>Google loves rich snippets, and customer reviews and ratings is one of the rich-snippets that Google will happily integrate in the search engine result pages. Not only does this help you gain credibility from your own customers, it also gives you more visibility in search engine pages, and fair rankings for the kind of products and services you are selling.<\/p>\n<p>Take a look at the snapshot below and you&#8217;ll see what we mean. Which search result pops?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12171\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-09-at-2.42.41-PM.png\" alt=\"Reviews Rich Snippets\" width=\"622\" height=\"301\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-09-at-2.42.41-PM.png 622w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-09-at-2.42.41-PM-300x145.png 300w\" sizes=\"(max-width: 622px) 100vw, 622px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>2. E-Commerce Link Building<\/h2>\n<p>E-Commerce sites should focus on trying to get backlinks for their product pages, rather than the homepage alone. Because of how big the E-Commerce market is, it can be quite difficult to get product pages to rank when you are only getting links to the homepage. A strategy that involves promoting product pages individually should be essential. Google is built upon the idea of <a href=\"https:\/\/www.hostgator.com\/blog\/2013\/05\/09\/beginners-guide-to-building-website-backlinks\/\">link building and link influence<\/a>, so to better improve your product page rankings, focus on getting links for those pages alone.<\/p>\n<p>&nbsp;<\/p>\n<h2>3. Product Descriptions<\/h2>\n<p>An E-Commerce site will be using a lot of content for product descriptions. Make sure that this content is fully optimized for the keywords you are trying to rank for, but don&#8217;t forget to ensure that this content is friendly to the user, and explains in detail what your product is really about; that&#8217;s the important part. Saying something is great without explaining why doesn&#8217;t work these days. Google loves insightful content that answers peoples questions.<\/p>\n<p>&nbsp;<\/p>\n<h2>4. Google My Business<\/h2>\n<p><a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\">Google My Business<\/a> puts your business info on Search, Maps and Google+ so that customers can find you, no matter what device they&#8217;re using. Give customers the right info at the right time, whether that be physical directions to your business in Maps, hours of operations in Search or a phone number they can click to call you on mobile phones. Google My Business helps you build a loyal fan base. Your customers can show their appreciation with ratings and reviews, use the +1 button to endorse your content, and re-share your Google+ posts across the web.<\/p>\n<p>&nbsp;<\/p>\n<h2>5. Visual Content<\/h2>\n<p>Much of what you do on an E-Commerce site involves using visual content, whether it is images to showcase what your products look like, or the use of video content to demo your content and talk more about it. Visual content is an essential part of a successful E-Commerce strategy, and Google is known to reward <a href=\"https:\/\/www.hostgator.com\/blog\/2016\/03\/24\/importance-of-professional-photography\/\">sites that use high-quality photography<\/a> accompanied by appropriate and relevant keywords; same applies to hosting your video content on YouTube and using concise descriptions for the videos.<\/p>\n<p>&nbsp;<\/p>\n<h2>6. Outline Your Most Important Details<\/h2>\n<p>Everywhere! This means your contact phone numbers, your physical address, your website address, anything that could possibly connect you with your audience at any given time. Whether it&#8217;s your Facebook fan page, or Twitter profile, if it allows for you to enter your contact details, by all means do it, since this will further help Google understand the way you have structured your business and its website.<\/p>\n<p><em>Do you have any additional tips for promoting your business on Google? Let us know in the comments!<\/em><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>Start your E-Commerce site off right with HostGator business\u00a0hosting.<\/strong><\/p>\n<p style=\"text-align: center;\"><a class=\"button\" href=\"https:\/\/www.hostgator.com\/web-hosting\">Get Started With HostGator!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is a household name, and everyone knows that Google has the potential to make a business successful. It requires&#8230;<\/p>\n","protected":false},"author":152,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[],"class_list":["post-10257","post","type-post","status-publish","format-standard","hentry","category-startup-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Tips For E-Commerce Sites Who Want to Promote On Google - HostGator<\/title>\n<meta name=\"description\" content=\"What does Google offer to webmasters to increase rankings, gain more exposure, and most importantly, acquire more customers for E-commerce sites?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/tips-ecommerce-sites-promote-google\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Tips For E-Commerce Sites Who Want to Promote On Google\" \/>\n<meta property=\"og:description\" content=\"What does Google offer to webmasters to increase rankings, gain more exposure, and most importantly, acquire more customers for E-commerce sites?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hostgator.com\/blog\/tips-ecommerce-sites-promote-google\/\" \/>\n<meta property=\"og:site_name\" content=\"HostGator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HostGator\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-19T15:00:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/12\/ECommerce-Sites.png\" \/>\n<meta name=\"author\" content=\"Alex Ivanovs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HostGator\" \/>\n<meta name=\"twitter:site\" content=\"@HostGator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex Ivanovs\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/tips-ecommerce-sites-promote-google\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/tips-ecommerce-sites-promote-google\/\"},\"author\":{\"name\":\"Alex Ivanovs\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/4de0b5ef5eb24003087a145326995e5f\"},\"headline\":\"6 Tips For E-Commerce Sites Who Want to Promote On Google\",\"datePublished\":\"2016-12-19T15:00:11+00:00\",\"dateModified\":\"2016-12-19T15:00:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/tips-ecommerce-sites-promote-google\/\"},\"wordCount\":692,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/tips-ecommerce-sites-promote-google\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/12\/ECommerce-Sites.png\",\"articleSection\":[\"Startup &amp; Small Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/tips-ecommerce-sites-promote-google\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/tips-ecommerce-sites-promote-google\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/tips-ecommerce-sites-promote-google\/\",\"name\":\"6 Tips For E-Commerce Sites Who Want to Promote On Google - HostGator\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/tips-ecommerce-sites-promote-google\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/tips-ecommerce-sites-promote-google\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/12\/ECommerce-Sites.png\",\"datePublished\":\"2016-12-19T15:00:11+00:00\",\"dateModified\":\"2016-12-19T15:00:11+00:00\",\"description\":\"What does Google offer to webmasters to increase rankings, gain more exposure, and most importantly, acquire more customers for E-commerce sites?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/tips-ecommerce-sites-promote-google\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/tips-ecommerce-sites-promote-google\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/tips-ecommerce-sites-promote-google\/#primaryimage\",\"url\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/12\/ECommerce-Sites.png\",\"contentUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/12\/ECommerce-Sites.png\",\"width\":1200,\"height\":628,\"caption\":\"ecommerce sites\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/tips-ecommerce-sites-promote-google\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.hostgator.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"6 Tips For E-Commerce Sites Who Want to Promote On Google\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#website\",\"url\":\"https:\/\/www.hostgator.com\/blog\/\",\"name\":\"HostGtaor\",\"description\":\"Web Hosting and Marketing Tips for Entrepreneurs\",\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.hostgator.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\",\"name\":\"HostGtaor\",\"url\":\"https:\/\/www.hostgator.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png\",\"contentUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png\",\"width\":1092,\"height\":215,\"caption\":\"HostGtaor\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/HostGator\",\"https:\/\/x.com\/HostGator\",\"https:\/\/www.instagram.com\/hostgator\",\"https:\/\/www.linkedin.com\/company\/hostgator-com\",\"https:\/\/www.pinterest.com\/hostgator\/\",\"https:\/\/www.youtube.com\/user\/hostgator\"],\"email\":\"support@gator.com\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/4de0b5ef5eb24003087a145326995e5f\",\"name\":\"Alex Ivanovs\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5aa79dce13bc9b91b0f78dd7c1a941c9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5aa79dce13bc9b91b0f78dd7c1a941c9?s=96&d=mm&r=g\",\"caption\":\"Alex Ivanovs\"},\"url\":\"https:\/\/www.hostgator.com\/blog\/author\/aivanovs\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"6 Tips For E-Commerce Sites Who Want to Promote On Google - HostGator","description":"What does Google offer to webmasters to increase rankings, gain more exposure, and most importantly, acquire more customers for E-commerce sites?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hostgator.com\/blog\/tips-ecommerce-sites-promote-google\/","og_locale":"en_US","og_type":"article","og_title":"6 Tips For E-Commerce Sites Who Want to Promote On Google","og_description":"What does Google offer to webmasters to increase rankings, gain more exposure, and most importantly, acquire more customers for E-commerce sites?","og_url":"https:\/\/www.hostgator.com\/blog\/tips-ecommerce-sites-promote-google\/","og_site_name":"HostGator","article_publisher":"https:\/\/www.facebook.com\/HostGator","article_published_time":"2016-12-19T15:00:11+00:00","og_image":[{"url":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/12\/ECommerce-Sites.png"}],"author":"Alex Ivanovs","twitter_card":"summary_large_image","twitter_creator":"@HostGator","twitter_site":"@HostGator","twitter_misc":{"Written by":"Alex Ivanovs","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.hostgator.com\/blog\/tips-ecommerce-sites-promote-google\/#article","isPartOf":{"@id":"https:\/\/www.hostgator.com\/blog\/tips-ecommerce-sites-promote-google\/"},"author":{"name":"Alex Ivanovs","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/4de0b5ef5eb24003087a145326995e5f"},"headline":"6 Tips For E-Commerce Sites Who Want to Promote On Google","datePublished":"2016-12-19T15:00:11+00:00","dateModified":"2016-12-19T15:00:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.hostgator.com\/blog\/tips-ecommerce-sites-promote-google\/"},"wordCount":692,"commentCount":2,"publisher":{"@id":"https:\/\/www.hostgator.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/tips-ecommerce-sites-promote-google\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/12\/ECommerce-Sites.png","articleSection":["Startup &amp; Small Business"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.hostgator.com\/blog\/tips-ecommerce-sites-promote-google\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.hostgator.com\/blog\/tips-ecommerce-sites-promote-google\/","url":"https:\/\/www.hostgator.com\/blog\/tips-ecommerce-sites-promote-google\/","name":"6 Tips For E-Commerce Sites Who Want to Promote On Google - HostGator","isPartOf":{"@id":"https:\/\/www.hostgator.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.hostgator.com\/blog\/tips-ecommerce-sites-promote-google\/#primaryimage"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/tips-ecommerce-sites-promote-google\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/12\/ECommerce-Sites.png","datePublished":"2016-12-19T15:00:11+00:00","dateModified":"2016-12-19T15:00:11+00:00","description":"What does Google offer to webmasters to increase rankings, gain more exposure, and most importantly, acquire more customers for E-commerce sites?","breadcrumb":{"@id":"https:\/\/www.hostgator.com\/blog\/tips-ecommerce-sites-promote-google\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hostgator.com\/blog\/tips-ecommerce-sites-promote-google\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/tips-ecommerce-sites-promote-google\/#primaryimage","url":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/12\/ECommerce-Sites.png","contentUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/12\/ECommerce-Sites.png","width":1200,"height":628,"caption":"ecommerce sites"},{"@type":"BreadcrumbList","@id":"https:\/\/www.hostgator.com\/blog\/tips-ecommerce-sites-promote-google\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.hostgator.com\/blog\/"},{"@type":"ListItem","position":2,"name":"6 Tips For E-Commerce Sites Who Want to Promote On Google"}]},{"@type":"WebSite","@id":"https:\/\/www.hostgator.com\/blog\/#website","url":"https:\/\/www.hostgator.com\/blog\/","name":"HostGtaor","description":"Web Hosting and Marketing Tips for Entrepreneurs","publisher":{"@id":"https:\/\/www.hostgator.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hostgator.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.hostgator.com\/blog\/#organization","name":"HostGtaor","url":"https:\/\/www.hostgator.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png","contentUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png","width":1092,"height":215,"caption":"HostGtaor"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/HostGator","https:\/\/x.com\/HostGator","https:\/\/www.instagram.com\/hostgator","https:\/\/www.linkedin.com\/company\/hostgator-com","https:\/\/www.pinterest.com\/hostgator\/","https:\/\/www.youtube.com\/user\/hostgator"],"email":"support@gator.com"},{"@type":"Person","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/4de0b5ef5eb24003087a145326995e5f","name":"Alex Ivanovs","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5aa79dce13bc9b91b0f78dd7c1a941c9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5aa79dce13bc9b91b0f78dd7c1a941c9?s=96&d=mm&r=g","caption":"Alex Ivanovs"},"url":"https:\/\/www.hostgator.com\/blog\/author\/aivanovs\/"}]}},"_links":{"self":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/10257"}],"collection":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/users\/152"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/comments?post=10257"}],"version-history":[{"count":6,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/10257\/revisions"}],"predecessor-version":[{"id":15590,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/10257\/revisions\/15590"}],"wp:attachment":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/media?parent=10257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/categories?post=10257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/tags?post=10257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}