{"id":10079,"date":"2015-10-28T16:32:18","date_gmt":"2015-10-28T21:32:18","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=10079"},"modified":"2015-10-28T16:32:18","modified_gmt":"2015-10-28T21:32:18","slug":"5-reasons-your-website-is-turning-off-your-customers","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/5-reasons-your-website-is-turning-off-your-customers\/","title":{"rendered":"5 Reasons Your Website Is Turning Off Your Customers"},"content":{"rendered":"<p><center><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10080\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2015\/09\/5-Reasons-Your-Website-Is-Turning-Off-Your-Customers.jpg\" alt=\"5 Reasons Your Website Is Turning Off Your Customers\" width=\"610\" height=\"343\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2015\/09\/5-Reasons-Your-Website-Is-Turning-Off-Your-Customers.jpg 610w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2015\/09\/5-Reasons-Your-Website-Is-Turning-Off-Your-Customers-300x169.jpg 300w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><\/center>You know that having a website is an important asset for your business. However, if you have very low conversion rates, or have been seeing a steady decrease in traffic it might be time to fix your website.<\/p>\n<p>The web is constantly evolving, and your site needs to be up to the current web standards and user preferences if you want to keep your visitors happy. Below you\u2019ll find a series of problems that a lot of websites currently fall victim to. If you\u2019re committing any of the following mistakes it\u2019s important to fix them as soon as possible.<\/p>\n<p>&nbsp;<\/p>\n<h3>1. Slow Loading Speeds<\/h3>\n<p>Most web users are becoming more and more accustomed to fast loading speeds. This means that when your site loads slowly you\u2019re testing your visitor\u2019s patience. In most cases they\u2019ll hit the back button, instead of waiting for the site to load.<\/p>\n<p>Having a website that loads slowly can also lead to lowered search engines rankings, as Google factors in page loading speed into their search engine rankings algorithm.<\/p>\n<p>Put simply, your website must load quickly and cater to the fastest internet connections.<\/p>\n<p>&nbsp;<\/p>\n<h3>2. No Mobile Optimization<\/h3>\n<p>Our world is becoming increasingly mobile. Mobile Internet usage is only continuing to increase and it shows no sign of slowing down. So, if your site isn\u2019t optimized for the mobile web your users aren\u2019t even going to attempt to navigate your website.<\/p>\n<p>When creating a separate mobile website, or are <a href=\"https:\/\/developers.google.com\/webmasters\/mobile-sites\/\" target=\"_blank\">optimizing your current website<\/a> it\u2019s important that you consider every possible interactive element and piece of your website. For instance, some ads may not display properly, so you\u2019ll want to ensure they won\u2019t display on certain screen sizes.<\/p>\n<p>&nbsp;<\/p>\n<h3>3. Poor Photography<\/h3>\n<p>Stock photography is dead. If you\u2019re using dated stock photos your visitors will be able to tell and it will make your website feel cheesy. However, keep in mind that not all stock photography will have a negative impact on your website.<\/p>\n<p>Using images is a great way to create a more emotional experience for your user, but just make sure they\u2019re high quality, unique, and showcase your actual business or products.<\/p>\n<p>&nbsp;<\/p>\n<h3>4. Keyword Stuffed Copy<\/h3>\n<p>Over a decade ago you could get away with having walls of keyword stuffed text across your website. Most web copy was written for the search engine robots, not human beings. However, those times are long gone and your copy needs to reflect this.<\/p>\n<p>If your web copy speaks to the search engines more than your readers, you\u2019ll actually see your rankings start to decline. Keywords are still important, but even more important is making a connection to your visitors.<\/p>\n<p>The only way to do this is to write copy that\u2019s geared towards your visitors and their needs.<\/p>\n<p>&nbsp;<\/p>\n<h3>5. Too Much Clutter<\/h3>\n<p>When it comes to your website less is always better than more.<\/p>\n<p>Even though it can be tempting to hit your visitors with everything at once, and embed interactive widgets, this will lead to nothing but overwhelm. Think about your visitor every step of the way, and engineer your site towards the best user experience for them.<\/p>\n<p>By taking time to fix the mistakes above, your site will start to see higher levels of traffic, and increased levels of engagement across the board.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You know that having a website is an important asset for your business. However, if you have very low conversion&#8230;<\/p>\n","protected":false},"author":144,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98,19],"tags":[],"class_list":["post-10079","post","type-post","status-publish","format-standard","hentry","category-startup-small-business","category-web-and-hosting-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Reasons Your Website Is Turning Off Your Customers - HostGator<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/5-reasons-your-website-is-turning-off-your-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Reasons Your Website Is Turning Off Your Customers\" \/>\n<meta property=\"og:description\" content=\"You know that having a website is an important asset for your business. 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