{"id":10022,"date":"2020-06-08T08:39:00","date_gmt":"2020-06-08T13:39:00","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=10022"},"modified":"2020-06-08T17:03:10","modified_gmt":"2020-06-08T22:03:10","slug":"3-ways-to-make-money-with-a-blog","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/3-ways-to-make-money-with-a-blog\/","title":{"rendered":"How to Make Money Blogging [Your Expert Guide]"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>This article is part of HostGator\u2019s Web Pros Series. In this series, we feature articles from our team of experts here at HostGator. Our Product Managers, Linux Administrators, Marketers, and Tech Support engineers share their best tips for getting the most out of your website.&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ve got a blog or a great idea for a blog. You\u2019ve also got bills to pay. Can you use your blog to generate some income?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s possible-with smart planning, hard work and some know-how about the best ways to monetize your blog. Here\u2019s what it takes to build a blog that works for you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Build your blog\u2019s audience&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Blogging is really about connecting with your readers and building a relationship with them. That\u2019s the first step, because to monetize your blog you need readers and a decent amount of traffic.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Posting <a href=\"https:\/\/www.hostgator.com\/blog\/grow-blog-readership-with-videos\/\">great content will help you generate traffic<\/a> because content creation helps with SEO. But building a blog audience also takes time, hard work and patience. Once you have enough traffic and loyal readers to make the transition to moneymaking worthwhile, you need to decide what approaches are best for your blog.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Decide how to monetize your blog<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are as many ways to make money from your blog as there are things your audience is willing to pay for. In general, bloggers\u2019 strategies for making money fall into three main categories.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Offer a service to your audience<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Got skills and experience your audience wants? Serve it up! You can <a href=\"https:\/\/www.hostgator.com\/blog\/infopreneur-sell-tutorials-online-courses\/\">become an 'infopreneur'\u009d<\/a> by selling tutorials, eBooks, online courses, one-on-one and group coaching services, consulting and more.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Run display ads<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Another way to make money from your blog is to run display ads. The upside is that it\u2019s easy.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>You join <a href=\"https:\/\/www.hostgator.com\/blog\/set-up-google-adsense-blog-website\/\">an ad network, like Google AdSense<\/a>.<\/li><li>You decide where you want the ads to display on your site and pick the banner size you want to use.<\/li><li>The ad network displays the ads.<\/li><li>You earn for every visitor that clicks on the ads on your site.&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The downside is that you don\u2019t get to choose the ads the network serves to your site. Networks strive to keep their ad content viewer-friendly and relevant, but there\u2019s always a small chance you could get <a href=\"https:\/\/www.hostgator.com\/blog\/breitbart-controversy-digital-advertising\/\">an ad that doesn\u2019t align with your blog\u2019s audience<\/a>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Do affiliate marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ve saved the biggest option for monetizing your blog for last. Affiliate marketing is earning a commission in exchange for sending referrals to a company.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike display ads, you get to select products and companies you like, believe in and stand behind. The trade-off is you\u2019ll need to do some work to get your affiliate marketing revenue stream flowing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6 steps to affiliate marketing on your blog<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s walk through the process of setting your blog up to make money with affiliate links.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Optimize your site&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Blogger (and HostGator affiliate) Chris Naish at Start Blogging Online helps other bloggers set up and grow their blogs. He says the right structure and tools can help you get better results from your affiliate partnerships.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;If there is one thing I would recommend that&#8217;s usually missed, it\u2019s adding relevancy and a structure to your site that not only helps ranking, but also funnels people to the products and services that they need,'\u009d Chris says.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/__8fBscFDLbtLrTh3UGWDJ25B-vi4n4xla7k6PIlm3_7rABY7DHesD0RFUwwoFXEZekL04Gr9AgJt0cCNlFMyjoUMD02DWMKtIF999fiGVjz7TXvQwsfLPQ6MZginw1g2TYclcPaNMUpKeJkQQ\" alt=\"hub &amp; spoke technique for bloggers\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">He explains what he means in <a href=\"https:\/\/startbloggingonline.com\/work-from-home-blogger\/\" target=\"_blank\" rel=\"noopener noreferrer\">this beast of a post for new bloggers<\/a>. It includes a section on planning your blog structure for better keyword rankings, so you get more traffic. Chris also shows you how to set up the ideal structure in WordPress.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In particular, he recommends installing the <strong>Ultimate Posts Widget <\/strong>in your blog sidebar and setting it up so visitors only see related posts from the same category as the post they\u2019re on.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Pick your partners<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You can reach out directly to businesses you like to see if they have affiliate programs and sign up directly with them. You can also join one or more affiliate networks to get affiliate links to more than one company from the same source. Commission Junction, ShareASale and Impact are three of the biggest networks that you may want to join.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">HostGator also has an affiliate program, and you can <a href=\"https:\/\/www.hostgator.com\/affiliates\">apply to join through our HostGator Affiliates page<\/a>. Our affiliate program is a good fit for people who blog about blogging and for bloggers on virtually any topic with an audience that\u2019s looking for support services to start their own blog.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.hostgator.com\/affiliates\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/RQDS6lbg3-ub9eH31b4Og7XE_Nrq4KxmP54IVKIRRIPtzioF8Bo1q7R22VdDXJ0Vn1kuAMjZWvzT3QB0ic_TDKUQc60V5sP5yOBd4Vt1FRE14V2eMneG2_S8AhTULmUxYjJTsdCz\" alt=\"earn money with the hostgator affiliate program\"\/><\/a><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. Pick a plugin to manage your affiliate links<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Even if you just have a couple of affiliates, managing links manually will take some time. Rev up your affiliate marketing and you\u2019ll need something to automate the process.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.hostgator.com\/blog\/best-wordpress-plugins-for-affiliate-marketing\/\">WordPress plugins<\/a> like <a href=\"https:\/\/prettylinks.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pretty Links<\/a> and <a href=\"https:\/\/wordpress.org\/plugins\/thirstyaffiliates\/\" target=\"_blank\" rel=\"noopener noreferrer\">ThirstyAffiliates Affiliate Link Manager<\/a> make it easy to shorten, add, track and secure all your affiliate links.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/g7lcU7zB5OOZuuQp_wKSm06MAFlrFjTlgKLAexQunbdo7C2yeQOPrVeCGVhHVP8hYGgWeNB-Lo8i0p87Wq7tb-BJ3MiZxbPkQLPFbfubbAP1-xlSGHcaNTFrT4C_oJW9neXw18ND\" alt=\"prettylinks affiliate link manager for wordpress blogs\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4. Create affiliate-friendly content<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A good way to send sales to a company through your blog is by <a href=\"https:\/\/www.hostgator.com\/blog\/creative-content-ideas-affiliate-marketers\/\">creating content<\/a> about their products, like product reviews. Maybe they\u2019re written posts, or maybe you&#8217;re creating YouTube videos. Whatever format you use, <a href=\"https:\/\/www.hostgator.com\/blog\/importance-of-evergreen-content\/\">try to make your content evergreen<\/a>-something with information that will last a long time, so you\u2019re not constantly having to update it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In these posts, you provide (and disclose!) affiliate links that route people to the company&#8217;s website for the product you are reviewing. Whenever a click-through using the link ends with a purchase, it tracks back to your blog and you earn a commission on that sale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Set realistic expectations for growing affiliate revenue<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">How quickly will you start earning money from your affiliate links? It depends on how many readers you have and how well your content works.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The more readers you have, the more people are seeing your content. The more your content resonates with your readers, the more likely it is they\u2019ll look into purchasing the product that you&#8217;re reviewing. Getting readers to your blog depends on the work you do on SEO, too, which is why the blog structure that Chris Naish recommends is so helpful.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maintain your SEO efforts, deliver helpful content, connect with your readers and recommend merchants you support and over time, your work can pay off. You may be able to <a href=\"https:\/\/www.hostgator.com\/blog\/resources\/side-hustle-ebook\/\">build a thriving side hustle<\/a>, or even develop your affiliate marketing into a full-time job. We have successful side hustlers and full-time bloggers in HostGator\u2019s affiliate program.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Learn more about HostGator\u2019s affiliate program<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Joining HostGator\u2019s affiliate program is completely free and it\u2019s easy. Once you\u2019re approved, you can start earning up to $125 per referral right off the bat. HostGator offers a ton of different banner options you can use on your site with exclusive affiliate links. We also offer custom promo codes that your readers can use for special discounts on our products-and you get a commission on those, too.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ready to get started? <a href=\"https:\/\/www.hostgator.com\/affiliates\">Sign up to be a HostGator affiliate<\/a>.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This article is part of HostGator\u2019s Web Pros Series. In this series, we feature articles from our team of experts&#8230;<\/p>\n","protected":false},"author":218,"featured_media":26219,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[137,138,121],"class_list":["post-10022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup-small-business","tag-hostgator-web-pros","tag-side-hustle","tag-wordpress-hosting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Make Money Blogging [Your Expert Guide] - HostGator<\/title>\n<meta name=\"description\" content=\"Can you make money blogging? Absolutely. 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