{"id":10014,"date":"2015-09-08T06:41:14","date_gmt":"2015-09-08T11:41:14","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=10014"},"modified":"2015-09-08T06:45:30","modified_gmt":"2015-09-08T11:45:30","slug":"constant-contact-and-email-marketing","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/constant-contact-and-email-marketing\/","title":{"rendered":"Constant Contact And Email Marketing"},"content":{"rendered":"
\"\"<\/div>\n

Despite the stigma that surrounds email marketing, due primarily (and justifiably) to 'spammers,'\u009d this channel remains a valid and profitable avenue for generating leads, sales, and generally just reaching people.<\/p>\n

Roughly 10% of HostGator customers are Non-Profit businesses, and a recent study<\/a> shows that these businesses actually get the highest open rates<\/i> of any industry. \u00a0An 'open rate'\u009d is defined, fairly self-explanatorily, as the percentage of email messages that are opened (and presumably viewed) relative to the total number of emails sent out as part of a given email campaign. \u00a0In other words, people are more likely to open an email sent from a Non-Profit than they are any other type of business.<\/p>\n

However, email marketing remains one of the best performing and most-effective ways to market a business.<\/p>\n

The aforementioned study, which was created by Constant Contact<\/a>, also contains valuable information regarding the optimization of email campaigns and was created via the analysis of over 100 billion customer emails.<\/p>\n

Constant Contact is an excellent tool for small businesses to execute successful email marketing campaigns. \u00a0HostGator customers can learn more by visiting this link<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Despite the stigma that surrounds email marketing, due primarily (and justifiably) to ‘spammers,’\u009d this channel remains a valid and profitable avenue for generating leads, sales, and generally just reaching people. Roughly 10% of HostGator customers are Non-Profit businesses, and a recent study shows that these businesses actually get the highest open rates of any industry. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-10014","post","type-post","status-publish","format-standard","hentry","category-promotions"],"yoast_head":"\nConstant Contact And Email Marketing - HostGator<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/constant-contact-and-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Constant Contact And Email Marketing - HostGator\" \/>\n<meta property=\"og:description\" content=\"Despite the stigma that surrounds email marketing, due primarily (and justifiably) to 'spammers,'\u009d this channel remains a valid and profitable avenue for generating leads, sales, and generally just reaching people. Roughly 10% of HostGator customers are Non-Profit businesses, and a recent study shows that these businesses actually get the highest open rates of any industry. 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