{"id":10010,"date":"2015-09-02T07:35:05","date_gmt":"2015-09-02T12:35:05","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=10010"},"modified":"2018-01-04T13:34:26","modified_gmt":"2018-01-04T18:34:26","slug":"what-does-your-about-page-say-to-your-audience","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/what-does-your-about-page-say-to-your-audience\/","title":{"rendered":"What Does Your About Page Say To Your Audience?"},"content":{"rendered":"<p><center><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10011\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2015\/09\/Your-About-Page.jpg\" alt=\"Your About Page\" width=\"610\" height=\"408\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2015\/09\/Your-About-Page.jpg 610w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2015\/09\/Your-About-Page-300x201.jpg 300w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><\/center>Your about page is a crucial part of your website. You can use it to convey valuable information about your business and connect with your user in new and more meaningful ways. Sadly, most business don\u2019t use their about page to actually deepen their relationship with their users.<\/p>\n<p>Instead they just use the page to talk about themselves and give a quick rundown of their services offered. These elements are necessary, but they shouldn\u2019t be the sole focus of your about page.<\/p>\n<p>&nbsp;<\/p>\n<h3>Make Your About Page About Your Visitors<\/h3>\n<p>When you\u2019re at a party, or having a conversation with someone and they keep going on and on about themselves, it\u2019s not a very fun conversation is it? Your about page comes across the same way when you only talk about yourself and your accolades.<\/p>\n<p>Instead, try a different approach, and make your about page about your readers.<\/p>\n<p>The moment a visitor clicks over to your about page you\u2019ll want to tell them the benefits they\u2019ll receive if they stick around. You want to speak to anything that will prevent them from clicking the back button.<\/p>\n<p>Address their needs and pain points as soon as possible.<\/p>\n<p>&nbsp;<\/p>\n<h3>Speak To Their Feelings<\/h3>\n<p>When you can convey emotion and feeling with your about page it\u2019s much easier to get them excited about what you\u2019re offering. <\/p>\n<p>By taking the time to explain their feelings, your visitors will automatically feel like they\u2019re accepted and part of what you\u2019re building. It\u2019s much easier to get someone to take action when you show that you deeply understand their needs.<\/p>\n<p>&nbsp;<\/p>\n<h3>Get Into Their Heads<\/h3>\n<p>Once you\u2019ve shown you understand them on a level of emotion you need to make your readers feel as if you can read their minds and present them with the perfect solution.<\/p>\n<p>You can do this by going deeper into their pain points, and showing how you can solve their problems, and that you\u2019ve done it before.<\/p>\n<p>&nbsp;<\/p>\n<h3>Use The 'Humble Brag'\u009d<\/h3>\n<p>When you brag about yourself or your business accomplishments you need to do it in a way that doesn\u2019t turn off your readers. Simply listing your accomplishments can actually isolate your readers and make it harder for them to relate to you.<\/p>\n<p>A great way to do this is to wrap your accomplishments inside of a story or a joke. Or, you can highlight them alongside other less than perfect details.<\/p>\n<p>&nbsp;<\/p>\n<h3>Wrap Up With A Call-To-Action<\/h3>\n<p>Once you finish your newly upgraded copy on your about page it\u2019s time to tell your visitor what to do next. Since your about page often gets a lot of traffic you should conclude the page with a call-to-action that leads to a subscribe form or some other course of action.<\/p>\n<p>Give your users a way to continue the conversation with you.<\/p>\n<p>Making sure your about page connects with your users is a crucial piece a lot of online business owners are missing. Get this piece right and you\u2019ll see your subscribers and relationships start to blossom.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your about page is a crucial part of your website. You can use it to convey valuable information about your&#8230;<\/p>\n","protected":false},"author":144,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98,19],"tags":[],"class_list":["post-10010","post","type-post","status-publish","format-standard","hentry","category-startup-small-business","category-web-and-hosting-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Does Your About Page Say To Your Audience? - HostGator<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/what-does-your-about-page-say-to-your-audience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Does Your About Page Say To Your Audience?\" \/>\n<meta property=\"og:description\" content=\"Your about page is a crucial part of your website. 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