{"version":"1.0","provider_name":"HostGator","provider_url":"https:\/\/www.hostgator.com\/blog","author_name":"Taylor Hawes","author_url":"https:\/\/www.hostgator.com\/blog\/author\/singlegrain\/","title":"5 Steps to Proper Conversion Rate Optimization - HostGator","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"1WdE1S2uGb\"><a href=\"https:\/\/www.hostgator.com\/blog\/5-steps-to-proper-conversion-rate-optimization\/\">5 Steps to Proper Conversion Rate Optimization<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.hostgator.com\/blog\/5-steps-to-proper-conversion-rate-optimization\/embed\/#?secret=1WdE1S2uGb\" width=\"600\" height=\"338\" title=\"&#8220;5 Steps to Proper Conversion Rate Optimization&#8221; &#8212; HostGator\" data-secret=\"1WdE1S2uGb\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.hostgator.com\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"Too many webmasters approach website creation and management from a single perspective. \u00a0If something looks good, they assume that it\u2019s as attractive and as profitable as it\u2019s ever going to be. But savvy marketers know that this isn\u2019t the case. \u00a0Truly effective website performance can only come from the measurement of set metrics and experimentation [&hellip;]","thumbnail_url":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/03\/conversion-rate-optimization.jpg"}