Here’s How To Make Customers Out of Your Social Media Fans
Wondering whether your social media marketing investment is paying off? Your potential customers are already spending hours on social media. If you’re not investing in social media marketing, you’re missing out on a cool opportunity to attract leads and customers.
Let’s take a look at a few strategies to turn social media users into leads and customers.
1. Make your links clickable
Marketers often focus on getting more likes and shares for the links they share on social media. Along with other success indicators, emphasis should also be given to click-through rate for the links you posted.
Driving more clicks to your links will help you drive huge traffic to your site. In order to ensure that the links you post on social networks are enticing enough, it is essential to add Open Graph (OG) tags to your site.
OG tags are for social networks what meta tags are for Google. It helps you automatically preview your link by pulling out an image, heading and description when the link is being shared. This preview influences your users’ decision to click on it or not.
Always keep your images according to the optimal size of your preferred social site. If you’re targeting Facebook and Twitter, you might use an image with the size 1024 x 512 for perfect fit.
2. Become an early adopter
The early adopter advantage is huge when it comes to social media marketing.
For example, in just 19 months, Zynga became one of the fastest companies to reach $1 billion valuation, just because they were one of the first companies that have adopted social gaming for user acquisition.
Similarly, Spotify was an early adopter of integrating their app with the Facebook news feed, which helped them grow tremendously from 3.4 million to 5.3 million users within just two weeks.
If you’re looking for a rapid growth, be sure to jump on the social media bandwagon as early as possible whenever a new social feature is released.
Below are a few tips that you’ll find helpful if you’re looking to increase customer acquisition.
- Choose the right platform: Don’t spread yourself too thin by focusing on all the different social channels. Instead, identify where your potential customers are and create a strategy for gaining traction on one or a few platforms in particular.
- Seize opportunity at the right time: As social features mature, social sites will likely change the way they treat the app integration. It’s vital to seize the opportunity at the right time or you’ll fall behind.
- Create an independent product: Social platform like Facebook is always in flux, so there is no guarantee that your app integration will work well all the time. It is in your best interest to create an independent product that doesn’t heavily rely on social media integration.
3. Build social proof
Non-app businesses can also leverage social media for user acquisition. Innocent Drinks is just one example.
Wondering why brands invest in social user acquisition?
It’s because people have a tendency to follow the choices of other people, such as their friends and family. By building social proof, you can create a positive perception of your brand in your niche circles.
In fact, studies show that 7 out of 10 customers trust product recommendations from family and friends. Only 32% people trust content on your website and even fewer trust your ads.
Keep in mind that at its core, social networks are publishing and sharing platform. Rather than hard selling, build a relationship with your fans and followers on social media.
Starting a hashtag campaign can be helpful to spread the word out about your product. Tourism Australia, for example, encourages their fans to share their photos on Instagram during their Australian visit with relevant hashtags.
4. Retain your existing customers with remarketing
Social media is a great remarketing platform that lets you connect with people who have shown an interest in your product or services. With remarketing, you can show a customized ad to your existing and prospective customers, prompting them to return to your site.
In fact, it takes 3 to 4 visits for your prospects to visit your website to actually think of doing business with you. With remarketing, you can encourage them to return often and entice them to take action that you deem to be of value, like subscribing to your list or purchasing a product.
Target people who have shown an interest in your preferred social network by implementing a remarketing pixel on your site. The pixel will add a cookie on your visitors’ browser, which your ad network can identify. This way you can target them with a customized ad you’ve created just for them.
Follow the following remarketing tips for the best results:
- Use onsite retargeting: Create an onsite retargeting campaign that targets users on your site who have engaged with your remarketing ad and show them a custom marketing message. This strategy of showing a custom message to the specific audience has proven to convert an additional 2 – 4% of your visitors into leads and customers.
- Spend your remarketing dollars wisely: For the best ROI, it is advised to filter out people from your remarketing list who haven’t spent significant time on your site. This way you can save your remarketing dollars by not targeting people who are not likely to do business with you.
Social networks are great platforms for building brand awareness and establishing yourself as an authority in your niche circles. They can also be used to connect with your customers and retain them for the long run.
With the right strategies, you can turn social media users into leads and customers for your brand.