Comments on: Influencer Marketing: The Beginner’s Guide To Micro-Influencers Web Hosting and Marketing Tips for Entrepreneurs Sat, 17 Feb 2018 01:04:32 +0000 hourly 1 By: Alexis Krasinski Mon, 06 Feb 2017 15:23:59 +0000 Hey Charlie!

I manage social media here at HostGator and these are great questions. When looking at engagement across different social platforms, you really need to be looking at the amount of followers each channel has. When an account has more followers, it will have more engagement, regardless of the platform. There isn’t a general rule of Instagram having more engagement because an Instagram account that has 10 followers will have less engagement than a Facebook page with 100,000 followers (as long as you’re sharing quality content).

As far as your second question, I don’t have a study to share with you, but a good influencer will be able to place paid content seamlessly in their normal postings. If you’re find paid content getting less engagement, you might want to find a new influencer who will be able to integrate it better.

By: Charlie McWilliams Fri, 03 Feb 2017 16:42:24 +0000 Interesting article and very informative – thanks!

Any idea on how the varying engagement rates, depending on follower count, differ between Instagram and other platforms? My understanding is that Twitter and Facebook engagements have a lower engagement rate, but I’d love to see some stats backing that up.

I’m also looking to do a little more research, particularly on the difference between branded and non-branded content. We all know there’s a drop off in engagement between an influencer’s (micro, or otherwise) organic and paid for content, but I’m struggling to find a study that provides stats on it.

Can anyone point me in the right direction?


By: Emmerey Rose Wed, 25 Jan 2017 14:41:57 +0000 Interesting read Shane. I guess it’s not all about the number of followers but their engagement to the readers. Anyway, I was wondering if do you have specific social media platforms you recommend that work best when engaging and reaching out to bloggers/influencers?

By: Shane Barker Fri, 09 Sep 2016 00:39:28 +0000 Hey Ramu,
There are a number of things you can look at to reduce your risk.

1. Look at engagement on the influencers past posts.
2. See what kind of content their followers enjoy (i.e. lifestyle, fitness, etc.)
3. Look at the demographic makeup of the influencer. I use for my demographic research, and it works great.

There are also other companies that offer a “breakdown” of Influencer audiences to make sure you are picking the right influencer.

I hope that helps. ;)


By: Ramu Nair Wed, 07 Sep 2016 12:13:29 +0000 Hi Shane

That is a great article and advice to brands trying to make the best out of micro influencer branding.

But due to the way this area is booming , don’t do thing there is an increasing danger of fraud.

With so many websites providing the ability to purchase followers and like – Engagement and Reach metrics are not enough to know if an influencer is having effective network.

Further more when you have Hyper local marketing strategy planned, a influencer being the right gender and based in a certain location doesn’t guarantee their followers fit that Criterea.

What do you think? is this a viable concern for Marketers?