Comments on: Influencer Marketing: The Beginner’s Guide To Micro-Influencers https://www.hostgator.com/blog/influencer-marketing-the-beginners-guide-to-micro-influencers/ Web Hosting and Marketing Tips for Entrepreneurs Wed, 07 Feb 2018 09:35:06 +0000 hourly 1 https://wordpress.org/?v=4.9.2 By: Alexis Krasinski https://www.hostgator.com/blog/influencer-marketing-the-beginners-guide-to-micro-influencers/#comment-139678 Mon, 06 Feb 2017 15:23:59 +0000 http://www.hostgator.com/blog/?p=12025#comment-139678 Hey Charlie!

I manage social media here at HostGator and these are great questions. When looking at engagement across different social platforms, you really need to be looking at the amount of followers each channel has. When an account has more followers, it will have more engagement, regardless of the platform. There isn’t a general rule of Instagram having more engagement because an Instagram account that has 10 followers will have less engagement than a Facebook page with 100,000 followers (as long as you’re sharing quality content).

As far as your second question, I don’t have a study to share with you, but a good influencer will be able to place paid content seamlessly in their normal postings. If you’re find paid content getting less engagement, you might want to find a new influencer who will be able to integrate it better.

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By: Charlie McWilliams https://www.hostgator.com/blog/influencer-marketing-the-beginners-guide-to-micro-influencers/#comment-139652 Fri, 03 Feb 2017 16:42:24 +0000 http://www.hostgator.com/blog/?p=12025#comment-139652 Interesting article and very informative – thanks!

Any idea on how the varying engagement rates, depending on follower count, differ between Instagram and other platforms? My understanding is that Twitter and Facebook engagements have a lower engagement rate, but I’d love to see some stats backing that up.

I’m also looking to do a little more research, particularly on the difference between branded and non-branded content. We all know there’s a drop off in engagement between an influencer’s (micro, or otherwise) organic and paid for content, but I’m struggling to find a study that provides stats on it.

Can anyone point me in the right direction?

Thanks,
Charlie

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By: Emmerey Rose https://www.hostgator.com/blog/influencer-marketing-the-beginners-guide-to-micro-influencers/#comment-139526 Wed, 25 Jan 2017 14:41:57 +0000 http://www.hostgator.com/blog/?p=12025#comment-139526 Interesting read Shane. I guess it’s not all about the number of followers but their engagement to the readers. Anyway, I was wondering if do you have specific social media platforms you recommend that work best when engaging and reaching out to bloggers/influencers?

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By: Shane Barker https://www.hostgator.com/blog/influencer-marketing-the-beginners-guide-to-micro-influencers/#comment-137651 Fri, 09 Sep 2016 00:39:28 +0000 http://www.hostgator.com/blog/?p=12025#comment-137651 Hey Ramu,
There are a number of things you can look at to reduce your risk.

1. Look at engagement on the influencers past posts.
2. See what kind of content their followers enjoy (i.e. lifestyle, fitness, etc.)
3. Look at the demographic makeup of the influencer. I use http://www.thuzio.com for my demographic research, and it works great.

There are also other companies that offer a “breakdown” of Influencer audiences to make sure you are picking the right influencer.

I hope that helps. ;)

-Shane

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By: Ramu Nair https://www.hostgator.com/blog/influencer-marketing-the-beginners-guide-to-micro-influencers/#comment-137625 Wed, 07 Sep 2016 12:13:29 +0000 http://www.hostgator.com/blog/?p=12025#comment-137625 Hi Shane

That is a great article and advice to brands trying to make the best out of micro influencer branding.

But due to the way this area is booming , don’t do thing there is an increasing danger of fraud.

With so many websites providing the ability to purchase followers and like – Engagement and Reach metrics are not enough to know if an influencer is having effective network.

Further more when you have Hyper local marketing strategy planned, a influencer being the right gender and based in a certain location doesn’t guarantee their followers fit that Criterea.

What do you think? is this a viable concern for Marketers?

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By: Shane Barker https://www.hostgator.com/blog/influencer-marketing-the-beginners-guide-to-micro-influencers/#comment-137619 Tue, 06 Sep 2016 22:24:17 +0000 http://www.hostgator.com/blog/?p=12025#comment-137619 Hey Chris,
Glad you enjoyed my article! Thanks for sharing Influence Logic with me, I will have to check it out. Make sure to reach out to me on Twitter and LinkedIn. Talk soon.

Regards,
Shane

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By: Chris Martin https://www.hostgator.com/blog/influencer-marketing-the-beginners-guide-to-micro-influencers/#comment-137615 Tue, 06 Sep 2016 17:12:11 +0000 http://www.hostgator.com/blog/?p=12025#comment-137615 Shane, this is a fantastic Beginner’s Guide to ‘micro influencer marketing’ that actually goes much more in depth than I expected. I’ve been recruiting micro-influencers for several months now and the Expertcity study that you included (that breaks down engagement rates based on audience size) backs up exactly what I’ve found on my own as I built my own live-video influencer network.

What’s worked well for me is a tool called InfluenceLogic (www.influencelogic.com. ) that lets you track influencer growth and engagement rates so you can work with influencers that you know are on the rise in popularity. It’s kind of like a stock market insight tool, but for influencers. I’ve been able to work with some micro-influencers for longterm deals and, because I knew they were growing, I’ve been able to benefit tremendously from their growth. Not all of them blow up and become huge, but when they do, it’s remarkable!

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