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Everything You Need To Include On Your Social Media Calendar

Social media marketing could conceivably be done in 30 minutes a day, once you get into the full swing of things. A lot will depend on how large and popular your brand is, how much you are able to automate, and how much social media experience your people have in the first place.

One of the biggest mistakes people make for their social media calendar is creating a calendar for just the things you publish. But you will be doing much more than publishing. 

In other words, social media requires commitment. Hence, think about how many people will be handling your social media and how long they will have every day to handle your social media, and consider the following for each social network when planning the social media calendar for you and your team.

 

Facebook

With Facebook, you can create different entities to help you market your business: personal profiles, business pages, and groups. You have to have a personal profile to create a business page, and you have to have a personal profile to create and participate in groups where your ideal customers are active.

Here are some of the main tasks you must complete to have a successful Facebook presence:

 

Twitter

With Twitter, marketing is a little simpler since there is only one thing you have to create: your Twitter profile. Here are some of the main tasks you must complete to have a successful Twitter presence.

 

LinkedIn

With LinkedIn, you can create different entities to help you market your business: personal profiles, company pages, showcase pages, and groups. You have to have a personal profile to create a company page, you have to have a company page to create a showcase page, and you have to have a personal profile to create and participate in groups where your ideal customers are active.

Here are some of the main tasks you must complete to have a successful LinkedIn presence.

 

Instagram

Instagram has the simplicity of Twitter in the fact that you only have one entity to work with: your profile. The downside of Instagram is that it is not as easy to schedule updates to their network. Here are some of the main tasks you must complete to have a successful Instagram presence.

 

Additional Networks

In addition to the above networks, you also have many others to choose from, some of which are industry-specific or simply more important to some industries than others. For example, these are the tasks you must complete to be successful on the following networks:

 

In Conclusion

As you can see, there is a lot more to consider when it comes to your social media calendar. When you are drafting next month’s social media calendar, be sure to include everything—from campaigns to analytics. Then you will really see what it takes to maintain your social media marketing strategy.