HostGator Blog Web Hosting and Marketing Tips for Entrepreneurs 2018-08-08T19:14:06Z https://www.hostgator.com/blog/feed/atom/ WordPress Casey Kelly-Barton http://caseykellybarton.com/ <![CDATA[The 2018 Online Holiday Shopping Season: Is Your Ecommerce Site Ready?]]> https://www.hostgator.com/blog/?p=19959 2018-08-08T19:14:06Z 2018-08-08T19:14:06Z The post The 2018 Online Holiday Shopping Season: Is Your Ecommerce Site Ready? appeared first on HostGator Blog.

Yes, It’s Already Time to Get Your Online Store Ready for the Holiday Shopping Season No matter how hot it is right now where you live, it’s time to start thinking about the winter holidays. That’s because you have several weeks to set the stage for strong Black Friday weekend sales. Now’s the time to […]

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prepare your online store for the holiday shopping seasonYes, It’s Already Time to Get Your Online Store Ready for the Holiday Shopping Season

No matter how hot it is right now where you live, it’s time to start thinking about the winter holidays. That’s because you have several weeks to set the stage for strong Black Friday weekend sales.

Now’s the time to make your site more mobile-friendly, plan your holiday-sale merchandise offers, hatch a gift wrap plan, and find out how your small business can offer same-day delivery.

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Make Your Store as Mobile-Friendly as Possible

We write a lot here about the importance of mobile-friendly websites because the mobile channel is a large and growing part of e-commerce success.

Most shoppers use their phones to browse and they’ll complete their purchases on their phones if checkout is user-friendly enough. Otherwise, they’ll move on to more mobile-friendly competitors or (maybe) switch to their computer to finish their order.

How can you streamline the checkout process to keep shoppers from abandoning their carts?

Offer the online payment methods your customers like most and don’t make them key in a lot of data during checkout.

PayPal is the best-known payment method for this type of convenience and popularity, but Amazon Pay and Google Pay are other options to consider. Now’s the time to research and compare payment methods in terms of processing fees, ease of use, and popularity with your customers so you can get everything set up, tested, and ready for Black Friday sales.

 

Create Exclusive Black Friday Weekend Promotions

Black Friday weekend and Cyber Monday are the biggest US shopping days of the year. What do people buy? Everything. Electronics, toys, clothes, and video games are always popular.

But your customers are going to be looking for deals from your store, so you need a custom game plan.

Think about what sells well all year long and what’s been most popular with your customers during past holiday seasons.

  • How much of a discount can you offer—or do you even need to offer—on popular items?
  • Can you create limited-time-only product bundles?
  • Is it possible to debut a new product similar to your bestsellers for Black Friday weekend or offer a bestselling item in a new color or style only during the sale?

Plan your offerings in detail now so you can have your products and promotions ready to go well before Black Friday crunch time arrives.

 

Consider Adding a Gift-Wrap Option

When your customers snap up your Black Friday deals, they may want them gift-wrapped. Offering gift wrap for a small charge, or for free on expensive orders, is a way to set yourself apart from the competition.

Both online retailers and brick-and-mortar stores have been dropping their gift wrap services, leaving shoppers to deal the task themselves. However, before you commit to offering gift wrap, it’s important to understand why so many retailers have bailed on it.

First, gift-wrapping orders takes time and can create holdups in fulfillment—no small issue when so many shoppers want same-day delivery (and we’ll look at that below). Also, gift wrap isn’t free, and it can be hard to estimate how much you’ll need. Run short and you might disappoint customers. Overbuy and you’re stuck storing it.

If you have the budget and space to proceed, think about how you can wrap orders as efficiently as possible. For local orders that you’ll deliver the same day (see below), consider gift bags and tissue paper rather than paper, tape, and bows. Or you can bake the gift wrap into your packaging, delight your shoppers, and skip the wrapping stage—a search for “holiday product packaging” will turn up more than enough ready-to-order and DIY options.

Whatever gift wrap option you go with, remember to promote it along with your Black Friday deals. Show shoppers what their gifts will look like when they’re delivered and show them that you’re ready to help save them time.

 

Find Faster Deliver Options

In 2017, Amazon raked in 40% of all US e-commerce revenue, according to Forbes. One reason? Fast delivery, including same-day service in many cities.

Because many shoppers are now used to same-day delivery from Amazon and grocery delivery services like Instacart and Shipt, they expect that option whenever they shop. One local-delivery startup found that 78% of shoppers plan to look for same-day delivery when they do their holiday shopping this year. And it’s now possible for local businesses in many cities to give these customers what they want.

same day delivery for online holiday shopping

Companies like Deliv and Dropoff were founded to help local businesses provide same-day delivery. These companies serve dozens of US cities and help level the playing field between giant e-retailers with their own delivery infrastructures and small businesses. If these companies don’t operate in your area, research local courier services or consider hiring a seasonal employee to make daily deliveries.

Before you write off the idea of same-day delivery as too costly for your business, remember that major carriers may add holiday surcharges again this season, as they did in 2017. The difference in cost between same-day and rush shipping may be smaller than you think.

Whatever shipping options you go with this holiday season, be sure to build the cost into your pricing if you offer free shipping.

When you have a same-day delivery plan in place for the holiday season, make sure your customers know about it well in advance of Black Friday.

  • Create a same-day delivery map and notice for your site. Share the news on social media.
  • Craft an email for the local segment of your customer email list.
  • Have a brick-and-mortar store? Post the news there, too, so your in-store shoppers will know they have options during holiday crunch time.

 

Prep Now for 2018 Online Holiday Shopping

The more planning and prep work you do now, the more value you can offer your customers during the holiday season.

Want more e-commerce holiday tips? Get inspired by these marketing campaigns.

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Kevin Wood <![CDATA[5 Ways To Redirect A Website URL]]> https://www.hostgator.com/blog/?p=19693 2018-08-08T18:41:00Z 2018-08-08T18:41:00Z The post 5 Ways To Redirect A Website URL appeared first on HostGator Blog.

5 Ways To Redirect A Website URL When you just get started online, everything is simpler. You only have a few pages of content. Your URL is straightforward, and you’re building some initial momentum. But, over time, your site grows more complex. You have more pages, posts, and URLs to deal with. You create pages […]

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5 Ways To Redirect A Website URL

5 Ways To Redirect A Website URL

When you just get started online, everything is simpler. You only have a few pages of content. Your URL is straightforward, and you’re building some initial momentum.

But, over time, your site grows more complex. You have more pages, posts, and URLs to deal with. You create pages and posts that no longer exist, or you decided to simplify the URL structure of your content.

Maybe you even purchased a few domains you want to redirect to your site, or you want to switch domains altogether.

As you can see, there are a lot of reasons you’ll need to redirect a website to another.

Below you’ll learn what a website redirect is along with the most common scenarios then you’ll want to implement a website redirect.

register domain name

What is a Website Redirect?

A website redirect will take one website URL and point it to another. When anyone types in or clicks on that original URL they’ll be taken to the new page or website.

Even if you don’t need to implement a redirect now, it’s probably something you’ll need to do eventually. Knowing how to implement a redirect will a valuable skill moving forward.

You can implement redirects on a URL or page-by-page basis.

There are a few different types of redirects you’ll want to be aware of. As you’ll see below, the 301 redirect is the most common and useful, but there are some other redirects available as well.

 

1. 301 Redirect

A 301 redirect is a permanent redirect. This is the most commonly used and powerful redirect as it passes on nearly all of the link juice of the existing domain. This type of redirect takes place on both a browser and server level. In time, the search engines will index this redirect.

 

2. 302 Redirect

A 302 redirect is used when you want to temporarily redirect a URL, but you have the intention of moving back to the old URL. For example, you’re redesigning your site, but want to direct users to a different domain while you finish building your site.

302 redirects aren’t used very often. If you’re considering using a 302 redirect, think carefully: you might be better off just utilizing a 301 redirect.

 

3. Meta Refresh

A meta refresh isn’t used very often. But, you’ve still probably seen this type of redirect before on page loading screens.

Have you ever landed on a page and been greeted with a message that says, “The original URL has moved, you’re now being redirected. Click here if you’re not redirected in 5 seconds”? Then you’ve experienced a meta refresh.

This type of redirect does pass on a little link juice, but not as much as a 301 redirect.

 

Reasons Why You’d Implement a Website Redirect

Now that you’re familiar with the types of redirects you can implement, it’s time to go into the reasons you’ll want to redirect a URL in the first place.

Here are some common scenarios where you’d want to redirect one website to another.

 

1. Redirect a Subdirectory to a Page on Your Site

Maybe when you created your site you decided to create your blog page on a subdomain of your site. So, instead of your blog URL being “mysite.com/blog”, it’s been “blog.mysite.com.”. Only now you’ve decided that it makes sense to switch your blog off of the original subdomain structure.

In this case, you’ll want to implement a redirect.

The same goes for any other reason you’ve created a site or section of your site on the subdomain, and now you want to switch up the URL structure.

 

2. Redirect Duplicate Content to the Original Page

Having duplicate content across your site can really mess with your rankings. If you have a large site, then the chances are high you have some pages with duplicate content. When you have more than one version of the same page it makes it hard for Google to figure out which page to rank.

You can avoid common duplicate content issues by redirecting the duplicate piece of content to the original. This will not only reduce confusion with your visitors, but it should improve your search engine rankings as well.

 

3. Redirect Multiple Domains to a Single Domain

It’s common practice to buy up multiple domain names related to your main URL in order to protect your online brand.

But, instead of just buying these domains and letting them sit there you can redirect them to your main website. Whether they’re common misspellings of your existing domain name, other domain name extensions, or something else entirely, they’re worth redirecting back to your main site.

 

4. Redirect Your Old Domain to Your New One

Did you originally build out your site on a domain that wasn’t your first choice, only to buy your dream domain later on?

It happens more than you think. Maybe you went through a massive rebrand and changing your domain name was necessary.

Whatever the reason, you need to implement a redirect of your old domain to your new domain. Now, migrating an entire site is more intensive than a simple redirect, but it’s a good starting place.

 

5. Redirect an Old URL to a New URL

Sometimes you’ll have to change the URL of existing pages and posts. Maybe you’re cleaning up your existing URL structure, or you moved some pages around and the old URL no longer makes sense.

If this sounds like you, then you’ll want to implement a 301 redirect from the old URL to the new one. This is especially true if your older posts are already indexed in the search engines, or you have links out anywhere online.

 

Conclusion

As you can see, there are many reasons you’ll want to redirect a website, and a few different website redirects you can use. Hopefully, you have a better understanding of their value and why it’s something you’ll need to learn, eventually.

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Kevin Wood <![CDATA[The Basics Of Domain Redirects]]> https://www.hostgator.com/blog/?p=19694 2018-08-07T14:32:46Z 2018-08-06T17:25:21Z The post The Basics Of Domain Redirects appeared first on HostGator Blog.

The Basics Of Domain Redirects Domain redirects have a variety of purposes. If you’ve moved your website to a new domain, or have changed the URL structure of some of your pages, then it’s time to utilize a domain redirect. Knowing how to redirect a domain to another can be a very valuable skill in […]

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The Basics Of Domain Redirects

The Basics Of Domain Redirects

Domain redirects have a variety of purposes. If you’ve moved your website to a new domain, or have changed the URL structure of some of your pages, then it’s time to utilize a domain redirect.

Knowing how to redirect a domain to another can be a very valuable skill in your webmaster toolbox.

Below you’ll learn what a domain redirect actually is, the types of redirects you have available, why you’d want to use one, and finally how to implement a domain redirect.

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What Is a Domain Redirect?

When a domain redirect is in place the web browser will direct one domain name to another. For example, if you type in the domain name relentless.com in your browser you’ll be redirected to Amazon.com.

Domain redirects can be implemented for a wide variety of reasons. Perhaps you changed your brand name and you’re redirecting an entire domain name to a new site, or, you’ve updated your link structure and want to redirect any existing traffic to the updated URL.

Let’s look at the example of HostGator.com. We have the main domain name, but you could also pick up domains that are common misspellings or variations, like HstGator.com, or Hostgator.net (Try typing either of these in. You’ll note they both redirect to HostGator). Then, your new domain redirects to the main domain name.

Or, you could even purchase an domain name that’s related to your niche to be redirected to your site, like what Neil Patel has recently done with Kissmetrics.

Redirects are used to inform the servers that the content has moved from one URL to another one. If you want to send traffic from an existing domain name, or pass on the existing domain authority, then you’re going to need to setup a domain redirect.

Redirects can also be put into place if you have any existing 404 pages, or older pieces of content that are no longer relevant. Instead of visitors landing on a non-existent page you can redirect that traffic to a related page on your site.

For example, eCommerce stores can use redirects to direct users to similar products, once they no longer carry a certain product. Instead of the user landing on a 404 page, they’ll be sent to a page that has products similar to the one they were looking for.

 

Types of Domain Redirects

There are a few different types of domain redirections you’ll want to be aware of. The 301 redirect is the kind you’ll probably be using most often, but there are a few others you might use sparingly.

 

1. 301 Redirect

A 301 redirect is the most common type of redirect. This type of redirect will pass almost all of the existing link equity of the domain, so it’s commonly used for SEO purposes.

This is the type of redirect you should be using, both on a page, and domain basis. In most cases it’s the best redirect fit for the job.

 

2. 302 Redirect

Why use a 302 redirect when a 301 will do? 302 redirects are very rarely used and don’t serve much of a purpose. There are instances where a 302 redirect will be treated in the same light as a 301 redirect, but it’s almost always recommended to use a 301 redirect.

A 302 redirect will let the search engines and browsers know that the page has moved temporarily. This could have use if you’re planning on changing the page back to the original URL, but most often, this style of redirect is rare.

 

3. Meta Refresh

A meta refresh is a redirect that’s executed on a page level, instead of the traditional server level. These redirects are slower and not used very often, as they won’t pass on any existing page authority.

You’ve probably seen these used before when you land on a page and you see a message that says, “This page has moved, if you’re not redirected in 5 seconds, please click here.”

This type of redirect isn’t used very often as it doesn’t pass much link equity, and it creates a poor user experience. Chances are your visitors don’t want to wait five seconds for you to redirect them to the proper page.

 

What Kind of Domain Redirect Should I Use?

The most common reason domain redirects are used is to preserve the SEO value of an existing site and pass it onto a new site or domain. Let’s look at the following scenario:

You need to redirect a URL to a new domain permanently. That way whenever a user types in ilovedogs.com they’ll be taken to ilovecats.com.

You’ll have a few different types of redirects you can use, but the type of redirect you’ll be using most often is the 301 redirect. This type of redirect will let both the web browser and the servers know that the site has been permanently moved.

This lets the search engines know that the pages on that domain have not only changed location, but the original content (that picked up the rankings and links) is now over at the new URL.

That way any link juice and authority that domain had previously picked up will be passed onto the new site.

If you’re doing this for purely SEO purposes, keep in mind that this process can take some time. The indexing and replacement of the new page will depend on how often the search engine bots visit the page.

Overall, using a url redirection on a page basis will take less time than redirecting an entire domain. Spammers have abused the process of 301 redirects in the past, so the search engine bots will take longer to verify that an entire domain has indeed moved.

You do have other options of redirecting a domain, including 302 redirects and meta refreshes, however, these aren’t recommended. Especially, if your goal is to pass on the existing value of the site on to a new domain.

 

How to Implement a Domain Redirect

Setting up a redirect is probably something you’ll have to do as your site grows. Luckily, with the help of the bundled tools within cPanel setting up a redirect isn’t too technical of a process.

Below you’ll learn how to setup a 301 redirect from within the HostGator cPanel:

First you’ll need to login to your cPanel.

Once inside, find the link called Redirects.

implement domain redirects on hostgator

On the next screen you’ll choose the type of redirect and what link or domain you want to redirect.

add redirect to hostgator domain

Once you’re done click ‘Add’ and your new redirect is now in place.

Hopefully, you have a better understanding of what a domain redirect is, when you’ll want to use one, and how to setup your first redirect.

If you’re interested in purchasing a domain name you can do that right within HostGator. Or, if you want to transfer over an older domain name you can do that too!

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Kristen Hicks http://austin-copywriter.com/ <![CDATA[Your 7 Step Guide To Website Maintenance]]> https://www.hostgator.com/blog/?p=19634 2018-08-06T18:40:05Z 2018-08-06T16:48:59Z The post Your 7 Step Guide To Website Maintenance appeared first on HostGator Blog.

Your 7 Step Guide To Website Maintenance Websites aren’t something you create once and then you’re done. You need to continue caring for them and do ongoing website maintenance to ensure they continue to do the job you need them to do. Once you’ve built your website and it’s up and running, make note of […]

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guide to website maintenance

Your 7 Step Guide To Website Maintenance

Websites aren’t something you create once and then you’re done. You need to continue caring for them and do ongoing website maintenance to ensure they continue to do the job you need them to do.

Once you’ve built your website and it’s up and running, make note of a few main web maintenance tasks that you need to remember to do moving forward.

To help you out, we’ve organized these tasks by how often you should perform them: yearly, quarterly, monthly, or weekly.

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Annual Website Maintenance Tasks

1. Perform User Testing.

You worked hard to build a website that’s intuitive to users and drives the kind of actions you want them to take. Frustratingly, the way people use the web frequently changes. A website design that felt natural and intuitive in 1998 wouldn’t work for users today.

To make sure that your website continues to make intuitive sense for users and work well on all devices people view it on (including those you can’t anticipate now – who knows what people will be using in 2-3 years), mark a time on the calendar to set usability testing once a year.

Bring in people that aren’t associated with your business or brand who can give fresh eyes to browsing your website. Make sure your testing includes all browsers and device types visitors may use so you get the full picture. And create a maintenance schedule for making any updates your testing determines are necessary – it’s not worth much if you don’t turn the insights you learn into action.

 

Quarterly Website Maintenance Tasks

2. Make Test Purchases.

As far as eCommerce website features go, the most important type of functionality on your website is the purchasing function. If it stops working, or even if it’s glitchy for any reason, you could lose out big on profits until you catch the problem and fix it.

So at least once every couple of months, have someone in the company make a few test purchases to see how the process works. Have them do this on different devices and in different browsers so you can figure out if there are any snags in the process that only happen in some cases and not others.

If there’s anything about the process that isn’t seamless, you’ll want to find out and update it ASAP.

 

3. Test Out All the Forms on Your Website.

If your website includes any contact form plugins you want visitors to fill out, you want to be confident these all work properly as well.

At the same time that you make your test purchases, go through the process of filling out all the forms on the website. In this case too, make sure you try them on all the devices and browsers your visitors might use.

If any of your forms aren’t working right, you could be missing out on valuable leads, so make sure you catch the problem sooner rather than later.

 

4. Fix Any Broken Links.

Every time someone clicks on a link that leads to a 404 page, it’s disappointing. When that dead link is on your website, it makes your business look bad and leads people away from the page you want them to be on, which is why you need to perform preventative maintenance. 

No matter what you do, you’ll end up with broken links on your website from time to time as other websites you link to move or die or change domains. You may not be able to avoid them completely, but you can make sure they don’t stay on your website long by making it part of your regular website maintenance. Every few months, check for broken links and either remove them or replace them with updated links.

Finding broken links is actually easier than you might think. There are a lot of free tools available that automatically check websites for broken links, such as Google Search Console (which offers plenty of other useful features to boot). Because these tools make the process so simple, you should easily be able to fix any broken links you find quickly.

find broken url errors in google search console

Monthly Website Maintenance Tasks

5. Check for Security Updates.

You hear about high-profile security breaches all the time and you can only assume that there are even more low-profile ones you never hear about. Securing your website from hackers has to be a major priority for anyone that runs a website – and it’s even more important for eCommerce businesses who deal with customer’s private data. 

One of the most important website maintenance practices you should plan on for security is checking that all your platforms, plug-ins, and scripts are up to date. Usually when developers release updates for these, it’s to improve the security or patch up a vulnerability they’ve found.

Don’t procrastinate making those updates, or you could be putting your website and visitors needlessly at risk.

 

6. Regularly Back Up Your Site.

It’s happened to all of us: you work on a project all day long, and then something goes wrong with your computer and you lose your entire project. If this has happened to you, you probably got really good at staying on top of your computer backups to save you from future trouble.

If you’re not careful though, the same thing could happen to your website. If a hacker does somehow get through, they could wipe you out in one fell swoop. But if you have a current backup solution, fixing the problem will be much easier.

You can invest in a backup system like Codeguard, to save you the work of treating this as a separate website maintenance step. If you don’t though, make sure you put it on the calendar to create an updated backup of your website at least once a month.

 

Weekly Website Maintenance Tasks

7. Review Your Key Metrics.

Google Analytics provides a ton of useful information about how people are finding and using your website. Make sure your website is accomplishing what you want it to and figure out what about it’s working well and what still needs improvements by logging in to check your analytics at least once a week.

Some businesses will benefit from checking it more often than that, and brand new businesses can expect traffic to be slow to start, but it’s important to keep an eye on your website’s growth and success as you go. Google Analytics is the best place to do that and a crucial resource for finding ways to improve.

 

Don’t Skimp on Website Maintenance

Just like car or home maintenance, website maintenance is crucial. But it’s important and can save you time, money, and unnecessary trouble in the long run.

Get these website maintenance steps on your calendar and stick with them. Your website will thank you!

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Casey Kelly-Barton http://caseykellybarton.com/ <![CDATA[Benefits of WordPress As Your Content Management System]]> https://www.hostgator.com/blog/?p=19632 2018-08-06T18:26:41Z 2018-08-06T16:26:58Z The post Benefits of WordPress As Your Content Management System appeared first on HostGator Blog.

Benefits of WordPress As Your Content Management System Setting up a new website is like setting up a new physical store. To help people find what you’re offering, you need to display your goods in a way that looks appealing, makes sense, and is easy for you to restock and update. In a retail store, […]

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benefits of wordpress as your content management system

Benefits of WordPress As Your Content Management System

Setting up a new website is like setting up a new physical store.

To help people find what you’re offering, you need to display your goods in a way that looks appealing, makes sense, and is easy for you to restock and update. In a retail store, the solution is fixtures; for your website, it’s a content management system (CMS).

There are lots of CMS options, but for new site owners, the WordPress content management system offers a lot of benefits right out of the virtual box.

best WordPress hosting

9 Benefits of Using WordPress as Your CMS

 

1. Your CMS Is Free.

There are a lot of reasons to like WordPress, but the fact that it’s free is a pretty compelling reason to use WordPress as a content management system on its own. 

It’s normal to wonder if “you get what you pay for,” but even big companies like Disney and major media outlets like Time and TechCrunch use WordPress as their content management system. And many of the plugins for WordPress that add functions and features are also free, or come in free and premium (paid) versions.

Using WordPress and free plugins leaves more money in your budget for content production and promotion.

 

2. You Can Present Your Content the Way You Want.

Because there are thousands of themes and more than 55,000 plugins for WordPress, your blog, store, or business site can have its own unique look. Consider that the official websites of Sweden, Beyonce, and BBC America all use WordPress, but have radically different looks, features, and functions:

sweden website uses wordpress beyonces website uses wordpress bbc america website uses wordpress
Many WordPress themes are customizable, too, which gives you control over your site’s fonts, colors, and formatting within your chosen theme’s overall structure.

 

3. Your Content Is Easy to Publish, Revise, and Update.

The biggest benefit of the WordPress content management system is that it’s easy for writers, photographers, video producers, store owners, and podcasters to publish their content without knowing code.

Publishing a blog post and adding images is not much more technically challenging than creating a text document or a slideshow. With the right plugins, sharing videos and podcast audio is easy, too. When you want to make edits and updates, just go to the post, make your changes, and click the update button.

 

4. You Can Easily Add More Creators to the Mix.

When you’re ready to add other contributors to your blog or hire a photo editor to update your product photos, WordPress makes it easy to add them and specify the level of access they have to your content.

Most designers and writers are already familiar with WordPress because they use it for their own sites and/or because their clients use it, so you won’t have to spend a lot of time and money training new people on the basics of your CMS.

And if you want to change or upgrade your site in a particular way and can’t find a plugin to do it, there are lots of developers who know WordPress and can help you create what you want.

 

5. Your Online Store Is Easy to Set Up.

Products are your most valuable content when you run an online store.

With the free WooCommerce plugin for WordPress, you can set up an easy-to-navigate, mobile-friendly catalog and product pages that convert. WooCommerce extensions for social media, payment services, and shipping companies help you promote, sell, and ship your items seamlessly.

 

6. Your Content Gets Found.

You want your audience to find your posts, products, or business.

WordPress makes it easier for that to happen, by formatting your site in a way that’s easy for search engine crawlers to navigate and by giving you a way to enter and refine your content’s title tags and meta descriptions without any coding. These tags and WordPress’ optimized structure allow search engine crawlers to quickly see what your content is about.

There are also SEO plugins to optimize your site’s search engine performance even more. The free version of the Yoast SEO plugin lets you quickly optimize your keywords, preview your pages in Google results, and more. The Google XML Sitemaps free plugin builds a crawler-friendly map of your site and pings search engines when you add new content.

Yoast SEO google xml

7. Your Content Is Mobile-Ready.

You’ve probably heard many times that your website needs to be mobile friendly, and I’m going to repeat it here because it’s so true. More than half of all web traffic worldwide and almost 40% of US-based web traffic now come from mobile devices.

Every type of content you include on your site—images, text, reviews, videos, product catalogs—needs to load fast and display properly on mobile devices.

A mobile-optimized WordPress theme makes sure your content looks right on mobile devices, and managed WordPress web hosting delivers the fast load times users (and Google) expect. Together, these WordPress tools and plugins use your content to create the best possible experience for your smartphone-wielding site visitors.

 

8. Your Content Is Easy to Share.

WordPress website business owners have many options for social sharing tools, and many of them are free. One of the most popular plugins for social, Social Media Share Buttons & Social Sharing Icons, does what it says in the name, with added features like RSS feed support so people can subscribe to your content updates and a choice of social button styles to coordinate with your site’s design.

social media share wordpress plugin

Yoast SEO users can opt to use the social sharing tools built into that plugin. WooCommerce also has social media options so you can promote your products on Instagram and other channels.

 

9. You Can Display Customer Reviews.

Your web content isn’t limited to posts and media created by you and your team. Your customers can (and hopefully will) create content for your site, too. The most valuable customer-generated content is the review, because most of us check reviews before we make spending decisions now.

Embedding customer reviews on eCommerce websites can keep visitors on your site while they do their research so you don’t risk losing them when they click away to look for customer feedback. WordPress plugin WP Review has a free version that lets you choose your rating system, colors, language, and design. This plugin also supports Google Rich Snippets so your review boxes can display nicely in search results.

Ready to build your WordPress site? It’s easy to get started now.

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