HostGator Blog https://www.hostgator.com/blog Web Hosting and Marketing Tips for Entrepreneurs Fri, 17 Aug 2018 17:51:21 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.7 Why Is Structured Data Important For SEO? https://www.hostgator.com/blog/structured-data-important-seo/ https://www.hostgator.com/blog/structured-data-important-seo/#respond Fri, 17 Aug 2018 17:50:33 +0000 https://www.hostgator.com/blog/?p=19595 The post Why Is Structured Data Important For SEO? appeared first on HostGator Blog.

Why Is Structured Data Important For SEO? You’ve been creating great content, optimizing your web pages, and building links. You thought you had all your SEO bases covered, but now you hear there’s something else you have to learn all about for SEO: structured data. SEO evolves and one of the biggest changes in recent […]

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Why Is Structured Data Important For SEO?

You’ve been creating great content, optimizing your web pages, and building links. You thought you had all your SEO bases covered, but now you hear there’s something else you have to learn all about for SEO: structured data.

SEO evolves and one of the biggest changes in recent years has been the rise in rich search results.  In the early years of Google, the search engine results pages (SERPs) mostly included a couple of ads at the top and ten links with a brief description under each. It was simple and straightforward.

Over the past couple of years, the SERPs have increasingly started to include results that provide information beyond that brief description. Beyond the links, you get information like the number of calories in a recipe and the amount of time it takes to cook, or pricing information for a product and how many stars customers have given it on average in reviews.

rich results in googlerich snippet results for productgoogle knowledge box
And for many searches, you’ll now see a knowledge box on the right side of the page that provides additional helpful information for searchers.

All of this has changed what matters most in SEO. While website owners are limited in what you can do about these changes, structured data is one of the best tools you have to gain more control over how your website shows up in Google.

 

What is Structured Data for SEO?

Structured data is information you include in your html that provides search engines with more details on what your page is about. In order for search engines to properly understand that information, it needs to be structured in a way the algorithms are designed to understand.

In practice, that usually means using schema markup to add the proper code to your page. Schema markup allows you to tell Google what type of content is on the page (e.g. that it’s a recipe, product page, article, etc.) and provide details specific to that content type that would be valuable for people to know (e.g. calories for a recipe or ratings for a product).

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Why Structured Data Is Important for SEO

Structured data isn’t a ranking signal, so it won’t directly help you rank higher, but it’s still important for SEO for a number of reasons:

 

1. It can help search engines determine relevance.

A lot of on-site optimization is done precisely for this purpose: Google needs to know what’s on a webpage to decide what kind of searches it should show up in. And you only want your web pages showing up for relevant searches – a pet food brand doesn’t need to show up when someone’s looking for shoes.

By providing more information to Google about what’s on the page, you make it easier for the algorithm to figure out what searches your content is right for.

 

2. It makes your website more competitive on the SERP.

Showing up high in the results is important for visibility, but even once you’re on page one, the person searching still has a lot of other options to consider. Anything you can do to give your website an edge in getting that click is worth it.

Structured data can add images and helpful information that draws more attention to your webpage on the SERP and makes it more competitive.

 

3. It improves your click-through rates.

The whole point of showing up in the search engines is to get more people to visit your website. At the end of the day,CTR matters more than where you rank. SEO professionals have found that structured data can improve click-through rates by anywhere from 5-30%.

Structured data can indirectly help you improve your rankings by getting more of those clicks.

Adding structured data to your web pages is a relatively easy way to improve how your website appears in the search engines and drive more traffic. For anyone that cares about SEO, that makes it worth doing.

 

How to Use Structured Data for SEO

One of the first things you learn when you start doing SEO for your website is that it’s very competitive. Trying to figure out what you can do to make your website stand out when so many others in your niche are doing the same is an ongoing challenge.

Well, it turns out structured data is one thing that not everyone is doing. In fact, only 17% of marketers were making use of schema markup as of last year.

The main thing stopping people is probably quite simply that it sounds hard. But it doesn’t have to be. Google helpfully provides a Structured Data Markup Helper that makes it easy for you to input the details relevant for structured data and automatically generates the html code you need to add to your website.

google structured data markup helper tool

Even if you’re not great with html, Google’s tool means you really just need to know how to copy and paste to add the code to your website.   

If you have a large website, adding structured data to all of your pages may be a big project, but if it brings up your click-through rate, the time spent will be well worth it.

 

Get Help with Structured Data

If using structured data for SEO (or any other aspect of SEO) is feeling overwhelming, you may benefit from outsourcing the work to skilled professionals who can take it off your plate. HostGator’s SEO services can take the stress out of dealing with all this stuff yourself, while helping you on the path to better rankings and results over time.

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Transferring a WordPress Site to HostGator, Step by Step https://www.hostgator.com/blog/transferring-wordpress-site-hostgator/ https://www.hostgator.com/blog/transferring-wordpress-site-hostgator/#respond Wed, 15 Aug 2018 18:42:10 +0000 https://www.hostgator.com/blog/?p=20039 The post Transferring a WordPress Site to HostGator, Step by Step appeared first on HostGator Blog.

What Can You Expect When You Transfer Your WordPress Site to HostGator?   Have you thought about getting new web hosting for your site but hesitate because you’re not super tech-savvy and you’re not sure what’s involved in making the switch? If that’s you, you’re in the right place. I migrated my WordPress site from […]

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What Can You Expect When You Transfer Your WordPress Site to HostGator?

 

Have you thought about getting new web hosting for your site but hesitate because you’re not super tech-savvy and you’re not sure what’s involved in making the switch?

If that’s you, you’re in the right place.

I migrated my WordPress site from Bluehost to HostGator in order to bring you this post. Here’s how it went for me and what you can learn from my experience.

best WordPress hosting

Deciding to Switch Hosts

Why switch web hosts? Some people do it because they’ve found a better deal, want a different type of hosting, or have multiple sites hosted by different companies that they want to consolidate with one hosting service.

In my case, I wanted managed WordPress cloud hosting to better optimize my site’s mobile performance, which was consistently scoring in the 30s out of a possible 100 on Google’s PageSpeed Insights test, even after a few rounds of optimizations.

mobile website

And I wanted to see the process firsthand. (Disclaimer: Although HostGator pays me to blog, they didn’t pay for my new hosting plan.)

 

Getting Ready to Transfer Domains

 

 

I knew that switching domains from one host to another was going to be a multi-step process, because there are safeguards to keep rogue domain poachers from simply moving unsuspecting people’s sites away from their hosts. To get ready, I ran through HostGator’s pre-domain-transfer checklist.

Pre-transfer checklist

My domain was

  • more than 60 days old
  • not expired
  • not in redemption (expired for more than 30 days)

so I was good on those counts. My WHOIS info and my contact information were up to date, and I knew how to disable my WHOIS privacy setting so the transfer could happen.

Some of the pre-transfer steps were unfamiliar. I wasn’t sure how to unlock my domain, request an EPP (authorization) code for the transfer, or update my nameservers. I quickly found that I could unlock my domain and request EPPs from my control panel at Bluehost.

But I still wasn’t 100 percent sure what to do about the nameservers yet, even though I had access at the control panel, and I forgot to request my EPP when I unlocked my domains.

This turned out not to be a big deal. The most important thing I did before transferring my domain was to back up my site. I used UpdraftPlus to send everything to a folder in the cloud in case I ran into any issues during the process.

 

 

Setting Up My New Hosting Account

 

There are a couple of ways to start transferring domains to HostGator.

transfer domains page

The first is to use HostGator’s domain transfer service. This is the easiest way, as long as you plan ahead. I tried it with my domains the same day I unlocked them at Bluehost, and I got a message that my sites were still locked. I didn’t know then that it can take a couple of days for sites to show as unlocked after you unlock them.

If the domain transfer service tool says your domains aren’t eligible to transfer yet, you can wait until they show as unlocked or just call HostGator customer support, which is what I did the day after I bought my new hosting plan online. Don’t be shy about calling, especially if this is the first time you’ve transferred a domain to a new host. Three short calls got the process going for me.

First, a call to HostGator to ask if my domains were finally showing as unlocked. The rep recommended I double-check with Bluehost to ensure my unlock request had gone through and to see if there was anything else I needed to do to free up the domains for transfer.

Second, a chat with Bluehost confirmed that my domains were unlocked. He also checked that my contact information was up to date, especially the email address, because without a way to reach you the new host can’t complete the transfer. And those EPP codes I’d forgotten? He sent them via email.

Third, I checked back in with HostGator to find out what to do with the EPP codes. I talked to a rep who essentially acted as my domain-transfer concierge. He checked the status of all the domains and let me know that it can take up to 72 hours for domains to show as unlocked. He emailed me while we talked so I could forward him the EPP codes. That way I didn’t have to wait and call back in a couple of days when the domains finally showed as unlocked. Then he let me know what to expect during the rest of the transfer process, which I didn’t realize could take up to 7 days.

His most important recommendation? Check my email.

 

 

Watching My Inbox for Domain Transfer Verification Emails

 

The key thing to look for was the verification email that I had to respond to so the domain transfer could begin. Mine arrived soon after I got off the phone with customer service.

If you don’t see yours soon after you start your transfer, check your spam folder, and if you don’t see it within a day or so, check back in with customer support.

Over the next few days, I kept tabs on my inbox for follow-up messages. I got emails when my domain registration transferred and when my transfer was successfully completed. Then it was time to move on to setting up in the new place.

 

 

Post-Transfer Web Hosting Checklist

 

Just like moving into a new house, getting in the front door doesn’t mean the move is over. You’ll still need to take care of a few security and setup issues for your new online home. You’ll need to…

1. Migrate your site content.

This is a separate process from transferring your domain to your new host, and it can take a few days to complete so it’s best to start your content migration as soon as you get your welcome email. I got an email from HostGator that included a link to start the migration process and set up my new domain-based email account. I set up my email in just a couple of clicks but got interrupted before I started the migration process.

When I realized a couple of days later than my content hadn’t made the move because I’d been distracted, I used the Migration add-on in UpdraftPlus to quickly restore my previously backed-up site content to my domain.

2. Save your new nameservers.

In the customer portal settings for managing each domain on your account, fill in the nameservers on your account summary page.

3. Set up your email accounts, again using your customer portal.

If you use Gmail to fetch your domain-name emails, you’ll need to update the settings to ensure it’s checking the correct server.

4. Activate WHOIS privacy for each domain and lock them.

You can do this on the Domains tab in the customer portal.

5. Buy an SSL certificate or activate the free one that comes with your new hosting account.

You can use a WordPress plugin like Really Simple SLL to enable your free certificate.

6. Set up and activate any other plugins you want to use.

7. Check out how your site looks and performs on mobile and desktop browsers.

8. Run some test emails with your domain-based email accounts to make sure everything’s working as it should.

9. Finally, get to know your new cPanel.

Click on the settings icon on the hosting tab to manage your site security, settings, email, and WordPress installation.

10. Compare your site’s performance at the new host.

Once all my housekeeping was done, I ran another PageSpeed Insights test. Now my mobile site scores 71 out of 100 and my desktop score is 87 out of 100, and there are still more tweaks I can make to improve those numbers even more.

pagespeed insights new desktop pagespeed insights new mobile

I’m satisfied with that improvement, and now that I’ve gone through the process of transferring a domain to a new host and migrating my site content, I feel like some sort of extremely novice technical wizard.

 

Your Checklist for Transferring to a New Web Host

To sum up, when you’ve decided to transfer to a new host:

  1. Decide on the new hosting plan you want. You can buy it in now or at the step when you transfer your domains.
  2. Read the pre-transfer checklist. If you’re not sure about a step, you can ask tech support or check the knowledge base.
  3. Back up your entire site to a secure location you can access easily.
  4. Remember that it can take a couple of days after you unlock your domains for them to show as unlocked.
  5. Once they do, you can use the Transfer Domains tool to start the process. If that doesn’t work for you, tech support is ready to help.
  6. Watch for the domain-transfer activation email and reply to it.
  7. Once your domain is transferred, get started on your housekeeping, especially migrating your content.
  8. Check out your site’s appearance and performance with your new host.
  9. Give yourself an award for novice wizardry.

Ready to get started? Check out HostGator’s WordPress cloud hosting plans now.

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What Is A Fully Qualified Domain Name? https://www.hostgator.com/blog/fully-qualified-domain-name/ https://www.hostgator.com/blog/fully-qualified-domain-name/#respond Wed, 15 Aug 2018 18:30:06 +0000 https://www.hostgator.com/blog/?p=19696 The post What Is A Fully Qualified Domain Name? appeared first on HostGator Blog.

What Is A Fully Qualified Domain Name? In the landscape of domain names, there’s a lot going on. We have DNS records, top-level domains, second-level domains, sub-domains, and a lot more. There’s no shortage of confusing terminology that can trip up beginners. Luckily, you don’t need to know all of this to buy a domain […]

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What Is A Fully Qualified Domain Name?

What Is A Fully Qualified Domain Name?

In the landscape of domain names, there’s a lot going on. We have DNS records, top-level domains, second-level domains, sub-domains, and a lot more.

There’s no shortage of confusing terminology that can trip up beginners. Luckily, you don’t need to know all of this to buy a domain name and set up a website. But, still these terms come up and you want to know what they’re all about.

One term you’ll come across is Fully Qualified Domain Name, or FQDN. Below we’ll highlight why knowing your FQDN is useful, what it can be used for, and some examples of what it looks like.

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What Is a Fully Qualified Domain Name?

The term Fully Qualified Domain Name is actually pretty literal. Essentially, it’s the complete domain name of a computer, or host, on the Internet. It’s composed of a few different elements.

Here’s how it breaks down:

[hostname].[domain].[tld].

In some cases a subdomain can also be included as well. Like any other domain name, we read it from right to left.

For example, here’s how we break down the Fully Qualified Domain Name, www.hostgator.com.The first part (‘www’) is the host name. The second part (‘hostgator’) is the domain name. The last part (‘com’) is the TLD (top-level domain).

The final element of a FQDN is the final period at the end. However, almost every browser doesn’t require you enter this period and it’s instead implied by the system. You can try adding a period yourself to the end of any domain, and you’ll see that it doesn’t alter the path of the domain in any way. Interesting, right?

You can think of a Fully Qualified Domain Name as an address. The goal of this address is to designate the location within the DNS system. With a FQDN the location of a website, or other online entity has its own unique identifier and location.

Below we review a few more examples to help you better understand how a FQDN breaks down.

 

Examples of a Fully Qualified Domain Name

A fully qualified domain name is always written in a specific format.

If you’re a Gmail user, then you’ve no doubt seen this one, ‘mail.google.com’.

Or, how about this one, ‘en.wikipedia.org’? In this case, the host name is ‘en’, which specifies the English version of the host.

It’s funny, but most domain names aren’t technically fully qualified. For example,  ‘amazon.com’ isn’t technically fully qualified because we’re not 100% sure of the host name, even though most browsers assume the host name is ‘www’.

 

How Are Fully Qualified Domain Names Used?

If you want to make a website, computer, or any device accessible via an Internet network, then you’re going to need an FQDN. However, you’ll also need to interface with the DNS records, so the location of that device, or website, can be found.

FQDNs are one of the most essential components of how the Internet and domains are organized. For that reason they have a wide variety of applications, that extend beyond letting your website or device be available to the Internet.

But, beyond that one of the most common reasons you’ll need to know your FQDN is for obtaining an SSL certificate.

Today, especially with the recent Google shift, an SSL certificate is becoming a necessity. To actually obtain an SSL certificate and secure your site you’re going to need a Fully Qualified Domain Name.

Also, if you’re connecting to your host remotely, then you’ll most likely need your FQDN to remotely connect. For example, if you’re connecting over FTP then you’ll need the FQDN or the IP address to access the server.

 

How Do You Find Your Fully Qualified Domain Name?

Locating your FQDN address for your website is easy: just look at the address bar in your browser. You’re probably amazed at the frequency you’ve been interacting with Fully Qualified Domain Names, without even realizing it!

But, beyond a website’s domain, both your computer and server have their own unique FQDN as well.

Here’s how you locate your machine’s FQDN:

  • For Mac users: Open up Terminal and type in ‘hostname –f’. This will return your FQDN.
  • For Windows users: You can find your FQDN within your system settings. First navigate to your ‘Control Panel’ and locate ‘System and Security’. From here select ‘System’ and you’ll find your FQDN listed on this screen.

 

What is a Partially Qualified Domain Name?

Another term you might have come across is PQDN, or a Partially Qualified Domain Name. This is similar to a FQDN, but the domain isn’t fully specified. Typically, this will refer to a portion of the domain name, but you won’t have every detail to specify it completely.

This was mentioned briefly above in the example ‘amazon.com’. Although the web host will guess the ‘www.’ aspect, it still isn’t fully specified.

Typically, a PQDN is used for convenience in very specified contexts, like leaving out the ‘www’ portion.

But, it’s important to understand that a FQDN and PQDN aren’t the same thing. With a FQDN you have the entire path of the host, but with a PQDN you only have a small-specified portion that works within a specific context, because the additional host details are contained within the system. Like a web browser intuiting the ‘www’ portion of a web address.

 

Have You Located Your FQDN?

Hopefully, you have a better understanding of what a Fully Qualified Domain Name is and the instances in which they’re used. When you create a domain name, or transfer it to a new host, you’ll want to know how a FQDN works in the bigger picture.  

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5 Ways to Turn Your Blog Into an Online Brand in 2018 https://www.hostgator.com/blog/turn-blog-into-online-brand/ https://www.hostgator.com/blog/turn-blog-into-online-brand/#respond Mon, 13 Aug 2018 18:12:45 +0000 https://www.hostgator.com/blog/?p=19965 The post 5 Ways to Turn Your Blog Into an Online Brand in 2018 appeared first on HostGator Blog.

5 Ways to Go from Blog to Online Brand in 2018 When I look back at the past two decades, a lot of websites, blogs, and social media platforms play through my mind — especially those that I personally created and worked with. From the most simple days of basic HTML and static websites, to […]

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5 Ways to Go from Blog to Online Brand in 2018

When I look back at the past two decades, a lot of websites, blogs, and social media platforms play through my mind — especially those that I personally created and worked with.

From the most simple days of basic HTML and static websites, to the now advanced days of mobile usage and social media, it’s all above adapting with the times and providing value to an audience.

In my past 22 years of making money online, one of the most pivotal moments  would have to be when I launched my blog at ZacJohnson.com back in 2007.

Not only was this a huge business and brand shift for myself, but it was also the first time I started using WordPress and didn’t need to rely on design software and HTML to create my sites.

WordPress has changed everything and made the process of creating an online content-focused business or brand a whole lot easier. Since there are no technical skills required, and being that the software is free, everyone may soon have a blog. However, just because it’s easy, it doesn’t mean you are going to find success.

Every day I get emails from readers of my sites, asking me why they aren’t making money with their blogs.

To answer all of these questions and more, today I wanted to cover some of the most effective and important ways to actually turn a blog into a real brand and business.

best WordPress hosting

1. Building Your Blog, Brand and Business from the Ground Up

Before you even get started with a website or blog of your own, you need to know why you are doing this in the first place. For the sake of example, throughout this guide, we are going to focus on creating a blog to make money.

In most cases, a blog should be very niche specific, provide a need or information to an audience, and also have some form of monetization as well. Getting a ton of traffic to your site is great, but without a clear focus or calls to action (for monetization) in place… it’s just another blog taking up space on the already saturated internet.

While there are many ways to make money with a website or blog, many of them are by sending visitors away from a site or making a quick commission or sale for someone else. This is fine, but turning your blog into a brand and respectable source for information is even better.

To invest in your online business and brand, you should have a professional logo design and a way to resonate with your audience even after they leave your site. This doesn’t mean you are going to need to spend a lot of time and money.

Thanks to online design tools like Tailor Brands, it’s easy for anyone to create a professional looking logo, without the need to hire an expensive design agency or go through hundreds of freelancers to find the best design work. Below you can see a quick example of a few brand designs created in just a few seconds.

tailor brands online design tool for bloggers

Once you have a brand identity and image in place, you can build a great first impression and brand following online. This means posting the image not just on your site and blog, but also within all your social media profiles and email signatures if possible. Keep in mind that these same best practices can be used by freelancers and sole entrepreneurs as well.

The long term value in your logo branding and online following can greatly influence the amount your site can charge for reviews, content contributions, display traffic, and affiliate marketing campaigns, and as well as how much you might be able to charge for consulting or related services.

If you don’t think a professional logo identity and brand makes a big difference, go see how much it costs to buy banner ad places on a site like ESPN, versus that of another high-traffic sports blog that no one has really heard of. This is also why someone might pay more for a pair of Nike shoes or a Starbucks cup of coffee — it’s all about the brand association!

 

2. SEO is Dying, but the Long Tail Value is Here to Stay

As much as I hate to say it, SEO is kind of making its way out the window. This is always going to be an argued debate, but we can clearly see that more people are moving away desktop usage and focusing more on mobile usage, social media, and online video to get their information.

mobile vs desktop usage

There will likely always be a place for searching websites and content online, but it likely won’t be through the traditional Google search and SEO methods that we are familiar with today.

However, even with this in mind, the value in long-tail keywords is still extremely effective and profitable. When someone searches for something very specific on Google, they are likely ready to take action and buy something. The deciding factor in what site is going to get the sale is who is ranking at the top of Google for these terms.

So what does this mean? In short, stop focusing on creating a lot of content, and instead focus on bigger, better, and longer content.

At the same time, keep an eye on the latest case studies and trends from other top SEO blogs, as these are the sites that are often already ranking well and know what it takes to move up on Google with all of these latest algorithm and user changes in motion.

Not only will this allow you to get more focused with your content and who your target audience is, but it will also help with the content promotion and your link building process as well. Keep a close eye on your competition and research not only what keywords and search phrases they are ranking for, but also the different types of content and length they are publishing as well.

 

3. Target Your Best Audience through Social Media

Everyone talks about social media and the massive two-billion plus users across the likes of Facebook, Twitter, Instagram and others. However, not many are actually mastering the art of social media and converting these followers into customers and visits on their site.

At the same time, every social platform is different in the way not just content needs to be created, but also how you can reach and promote to such audiences as well.

For example, simply by continually using any of the top hashtags on Instagram, you can instantly improve your impressions and exposure to millions of new users. The tricky thing about Instagram is that you aren’t going to be allowed to link back to your site, but it’s amazing for visual content creation, branding, and building a following.

If you ever needed an example to follow, Kylie Jenner is the one to keep an eye on right now. With a net worth of over $900 billion, Kylie has built her massive make up empire through the use of social media and getting new attention, followers, and sales at all times.

More often than not, if you take the time to examine your competition and see where most of their traffic is coming from, it’s usually from one social platform over a wide spread across all of them. With this in mind, it’s important to know not only which social network is best for attracting your target audience, but also which methods (visual, text content, paid ads) will work best as well.

 

4. Manual Outreach is Still King in the World of Blogging

Like it or not, but in some cases, throwing money at your website or blog will only get it so far. It’s the time-consuming and annoying manual research and outreach that really helps content sites move ahead of the competition.

There are many ways to get manual outreach working for your blog and brand. Instead of listing all of them within this article, I recommend you take a look at this detailed outreach resource guide.

blogger outreach example

Whether your outreach is for an infographic, broken link building, or guest blogging… it’s all about the tone and conversation you start with. Here are some of the most notable and effective ways to start using manual outreach and promotion to grow your blog, brand or online business:

  • Sending out emails to other websites and seeing if they would like to cross-promote your content on social media, through mailings, or even mentions in articles. These emails should be more personable and not an obvious template.
  • Guest blogging still works extremely well, but it should only be focused on legitimate websites that have traffic and are relevant to your niche. Contributing to other websites and blogs is great for link building, but also for reaching new audiences and growing your brand.
  • Broken link building is a huge opportunity, but again… this can be very time consuming (and rewarding). Analyze other sites within your niche, find where their broken links are, and then reach out through email and see if they will replace their broken link with a working one to your site.

Depending on how you approach each of these methods, your personal outreach and research methods might vary. The good news is that many of these processes can be outsourced to freelancers who will do all of the manual work for you, or if you want to work on this yourself, be sure to consider your options with SEO analysis tools and software automation.

No matter what route you go, the more ‘realistic’ your outreach and content emails look, the better they are going to work. At the same time, don’t just ask for backlinks, promotions, and favors — try to offer something in return.

 

5. Treat Your Blog Like a Business, Not a Content Distribution Center

Last but not least, it’s time to talk about blogging as a whole and why there are now more than 300 million blogs in the world today… yet only a very few only get traffic and make money with their sites.

We’ve all heard the saying ‘content is king’. While this may be true in theory, it’s actually misleading many would-be bloggers and entrepreneurs in their journey to online profitable. Gary Vaynerchuk also makes a good point, in saying “Content is King, but Context is God!

gary vaynerchuck online branding

Content is great, but there is simply way too much of it. With more than a billion active sites on the internet today, I think we have a pretty good amount of content already out there. However, anything that can be improved, and anything we can use more of, is great content!

If you want to rank at the top of Google, be a trusted resource for information online – and also get free quality backlinks, mentions, and references everyday – you need to be creating better content than what is already out there. As mentioned earlier, people are less interested in text content, and now they want visuals and online video more than anything.

To make all of this work for you and your brand, keep the following in mind.

  • Create less content, but better and more resourceful content.
  • Longer content performs better in Google. Stay above 2,000-words in each post.
  • Go after the longtail keyword and cover every topic in full detail.
  • Have an exact form of monetization in place, and calls to action in each article.

With all of these elements and factors in play, your blog is no longer just a blog. It’s a traffic generating revenue lead magnet that is also providing value to an audience in the process.

This isn’t rocket science. Take a look at any of these blogging success stories, and you will find that each of them has their own unique target audience, topic they specialize in, and awareness of exactly why and how they are monetizing their traffic and turning new readers into revenue daily.

 

Your Blog Is Your Business

“Blogging” has a lot of different meanings depending on who you ask. I’ve already looked at blogging as a way to create content and build your own online platform. Others look at it as a way to get started with a website and having their own voice online.

In short, blogging can be anything you want.

However, if you want blogging to be a business — you need to have a business model!

Run through each of the ideas above and make sure you have all of these methods implemented into your blog. It’s time to turn your blog into a blog business and potentially change your life and brand for the better.

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How to Build a Warp Speed Website https://www.hostgator.com/blog/how-to-build-a-warp-speed-website/ https://www.hostgator.com/blog/how-to-build-a-warp-speed-website/#respond Wed, 08 Aug 2018 19:49:55 +0000 https://www.hostgator.com/blog/?p=20001 The post How to Build a Warp Speed Website appeared first on HostGator Blog.

How to Build a Warp Speed Website Perhaps you’ve already built your website, or maybe you’re just setting out to learn as much as you can before you hire a web design expert or marketing firm to build it for you. Either way, considering the investment of time and money you’ll put into your site, […]

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how to build a warp speed website

How to Build a Warp Speed Website

Perhaps you’ve already built your website, or maybe you’re just setting out to learn as much as you can before you hire a web design expert or marketing firm to build it for you. Either way, considering the investment of time and money you’ll put into your site, you want to make sure that it converts your visitors. You want those leads and prospects to visit your site, engage with your content, and become your new customers, but there’s one issue: your site loads way too slowly. 

Why do I need a warp speed website?

According to Google Speed Insights industry benchmarks report, as page load times increases, the chance of someone leaving your site increases substantially:

Google stats about bounce rate according to page load speed

If visitors bounce from your site – meaning they do not interact with any element on your website and “press back” or close the tab – there is a slim chance they will return. That site bounce translates into lost business for you.

In order to prevent those visitors from bouncing, your website needs to load fast. In essence, you need to build a warp speed website, which is no easy task. Slow site speed could be due to a number of variables including clunky code, unoptimized images, or oversized page elements and plugins. To narrow down the culprits, you’ll want to use a site like Google’s TestMySite tool to diagnose what’s going on under the hood. 

Using the Google TestMySite Tool

The TestMySite tool is easy to use gives you a great deal of helpful information and suggestions to improve your site speed. You start by typing in your website URL, and the tool analyzes your site, running a series of speed tests to explore your website performance across mobile network speeds like 3G. Take a look at the suggestions and click on each to see what they mean:

Depending on how your site was built and on what platform, you’ll see some of these suggestions in your report. If you hire a web designer, then be sure to send them the report to investigate and explore on your behalf. If you still have questions, Google also offers an FAQ page to answer some of the common questions received by website owners. 

How can I build a warp speed website?

So you’ve watched the video, clicked on the links above, but you’re still somewhat perplexed as to how you can build a warp speed website. Have no fear, here are some best practices to help you:

Optimize your images

Use a free tool like Optimizilla to compress your images and reduce their file size. By compressing your image files, you’ll decrease the overall weight of your website, decreasing your load time.

Reduce clutter on your site

You may feel compelled to include a slew of images and tons of written content on your website, but that’s not necessarily going to help you. Instead keep your website copy and images on point. Think about your buyer persona – what do they want to know in order to make a buying decision? Is that content easy to find? 

Minify your HTML, CSS, and JavaScript resources

By minifying, you remove redundant data without affecting how the browser processes the different resources on your site:

Test, Test, Test

All the tools in the world can’t replace an actual consumer. Choose a small group of friends, family, and valued customers to test your site. Ask them to take notes on the experience and let you know what works and what doesn’t. You may just find that you have sections or resources on the site that you don’t need – which means dead weight you can remove. 

Putting it together 

At the end of the day, you build a website because you want to attract, engage, and convert customers. If your site loads too slowly, you’ll miss the mark and lose valuable visitors. Building a warp speed website can be overwhelming, but follow the tips and tricks above to strive for a speedy site that plays to potential customers on both desktop and mobile devices. 

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