Marketing Tips and Tricks – HostGator Blog https://www.hostgator.com/blog Web Hosting and Marketing Tips for Entrepreneurs Wed, 20 Jun 2018 19:28:42 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.6 Introduction to Social Analytics [FREE Ebook] https://www.hostgator.com/blog/social-analytics-business-ebook/ https://www.hostgator.com/blog/social-analytics-business-ebook/#respond Wed, 13 Jun 2018 16:04:11 +0000 https://www.hostgator.com/blog/?p=19130 The post Introduction to Social Analytics [FREE Ebook] appeared first on HostGator Blog.

Free Ebook: Introduction to Social Analytics You know it’s important for your business to have a presence on social media, but figuring out what you’re doing on there is an ongoing challenge. Each social media platform is unique and requires its own approach and strategy. And no matter what you do when you’re just starting […]

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social analytics ebook

Free Ebook: Introduction to Social Analytics

You know it’s important for your business to have a presence on social media, but figuring out what you’re doing on there is an ongoing challenge. Each social media platform is unique and requires its own approach and strategy. And no matter what you do when you’re just starting out, there will be room for improvement.

The only way to learn how to get better as you go is to pay attention to what works. The way to do that is with social analytics.

If you’re just starting to venture into social media marketing for your business, our ebook on social analytics provides all the information you need on how to access social media analytics and what to do with them.  Click here to download now or keep reading to learn more about what you’ll learn in this FREE ebook.

 

What Are Social Analytics?

All of the major social media platforms offer data on how people interact with the posts and content you share. Some of the information they provide is fairly basic, like showing you how many people viewed or liked a post you published. Some of it goes deeper, providing demographic data on the people who interact with your posts or details about their behavior on the platform.

All of this information can be put to use to strengthen your social media strategy and get better results for the time you spend on social media, but only if you know where to find it, and how to use it.

 

Why Social Analytics Matter

There are thousands of blog posts and articles out there about how to do social media marketing well. And they’re a good place to start. Knowing the best practices and seeing examples of what has worked for other brands does help in establishing a solid plan when getting started.

But ultimately, you don’t need to know what works on social media for another brand or media property – you need to know what works for your audience.

The best way to figure that out will never be someone else’s blog post; you have to turn to your own social analytics for that.

 

What You’ll Learn When You Download the Ebook

This ebook delves into how to access social analytics data for the five main social media platforms:

  •      Facebook
  •      Twitter
  •      Instagram
  •      LinkedIn
  •      YouTube

While there’s a lot of overlap in the kind of information each platform provides, each one supplies a different dashboard and layout for finding the analytics they make available.

Once you’ve found the analytics, you’ll need to understand what you’re looking at. Our Social Analytics Ebook also covers the most important categories of data the platforms offer and why each one is valuable to users.

 

Download Now

You know from running your website how important analytics are to analyzing what’s working and what’s not. You’d never know if your website was doing its job or not without useful metrics that show you how people find and interact with your pages.

Social analytics do the same job for your social media profiles. With their help, you can optimize your social media efforts to make sure you’re reaching the right people, at the right times, with messaging and content they’re likely to appreciate.

Download the Social Analytics for Business ebook to learn all the basics you need for success on social media.

Kristen Hicks is an Austin-based freelance content writer and lifelong learner with an ongoing curiosity to learn new things. She uses that curiosity, combined with her experience as a freelance business owner, to write about subjects valuable to small business owners on the HostGator blog. You can find her on Twitter at @atxcopywriter.

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How to Find (and Fix) Underperforming Website Content https://www.hostgator.com/blog/fix-underperforming-website-content/ https://www.hostgator.com/blog/fix-underperforming-website-content/#respond Mon, 11 Jun 2018 16:10:03 +0000 https://www.hostgator.com/blog/?p=19116 The post How to Find (and Fix) Underperforming Website Content appeared first on HostGator Blog.

How to Fix Underperforming Website Content You put a lot of work into your website and the content marketing efforts you use to get more out of it. And yet all that work just doesn’t seem to be adding up to the kind of results you’d hoped for. On the one hand, you understand that […]

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How to Fix Underperforming Website Content

You put a lot of work into your website and the content marketing efforts you use to get more out of it. And yet all that work just doesn’t seem to be adding up to the kind of results you’d hoped for.

On the one hand, you understand that getting attention online is competitive and content marketing is a long game. But on the other, you don’t want to keep throwing time and money at something that’s not working. At some point, any business doing content marketing has to step back and analyze if your website content is underperforming.

This post walks you through how to find your poor-performing content, so you can fix it and start enjoying SEO wins again.

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How to Identify Underperforming Content

Whether or not your content is underperforming has everything to do with your expectations. It’s worth checking that your expectations are realistic and in line with what you really want your content to do before you assign it that “underperforming” label.

 

First, Clarify Your Goals.

Different content items should be developed to achieve different goals. For most businesses, a solid content strategy will include content meant to achieve three main types of goals:

  • Driving traffic and raising awareness of your website or brand. This includes much of your blog posts and other educational or entertaining content you create for your audience.
  • Driving leads and conversions. This includes your landing pages, webinars, and any gated content you create.
  • Promoting your products or services more directly. This includes product pages, video tutorials about your products, and demos.

Make sure to match the results you judge to the goals of the content to get an accurate measure of its performance.

  • For the content meant to drive traffic and awareness, you should focus on metrics like number of visitors, search engine ranking, and how long visitors stay on your website after they click through.
  • For content meant to drive action, the most important metric is how many people took the action you’re encouraging, whether that’s signing up for an email list, downloading an ebook, or setting up a sales call.
  • For your promotion-focused content, your goal is getting new customers and sales.

 

Next, Research Content Marketing Benchmarks.

Even once you’ve clarified your goals and the metrics to track for your content, knowing what counts as success can be tricky. Is 500 views of a blog post good, or should you be aiming for 5,000?

Unfortunately, there’s no one right answer to that question.

It depends on factors like how long your website has been around, how long you’ve been doing content, and who your audience is. If you’re just starting out and targeting a really niche audience, then expecting huge numbers is unrealistic and may not even be necessary. But even recognizing all the factors that make a difference here, it can be helpful to have some idea of what’s considered “normal.”

Organizations like Brafton and Pressboard Media have researched averages for some common website metrics like bounce rates and average reading time. With some digging, you may be able to find similar research that focuses more specifically on your industry or type of business.

average bounce rate by industry average session duration by business type
What’s average may not be what’s right for you, so don’t let benchmarks be the only measure you use here, but they can be a helpful guide to setting realistic goals for over time.

 

Finally, Analyze the Relevant Metrics.

Now that you know what metrics to watch for each piece of content and some idea of what’s realistic to hope for, start analyzing your content pieces to determine if they’re performing as well as you want them to.

This isn’t as simple as looking at a number and labeling a piece a failure. You want to take time to understand what’s going on with each piece of content. Consider individual factors that play a role, like the quality of the headline and the different promotion tactics you used.

A lot of different elements go into what makes a piece of content successful or not and you want to analyze what specifically contributed to this one not working.

 

How to Fix Underperforming Content

Identifying your underperforming content is just step one. Now you have to do something about it.

 

Diagnose the Reasons.

The analysis you performed above should be a big help with this, but also step back and look at the larger trends in what works and what doesn’t for your website. If you’ve found that a lot of your content is underperforming, it might be worth doing a full content audit so you can better see the big picture trends.

It’s not always easy figuring out why something did or didn’t work and unfortunately, some of this process will involve guesswork. But use the analytics you have and consider doing A/B testing or customer surveys to fill in the gap in your knowledge and get a better handle on what your audience does and doesn’t respond well to.

 

Make Improvements.

Obviously, this is where this was all headed. When you’ve figured out why a piece of content isn’t working, you’ll know whether or not you should scrap it altogether or make strategic changes to turn it into something that your audience is more likely to appreciate. Based on your analysis, it could be as simple as coming up with a better headline, or it could involve a more extensive overhaul of the whole piece.

A lot of the time, you’ll find you don’t have to start from scratch to turn an underperforming piece of content into something that does a better job of achieving your goals. You just need to identify that it’s not working and why so you can turn it into a better preforming piece of content.

Kristen Hicks is an Austin-based freelance content writer and lifelong learner with an ongoing curiosity to learn new things. She uses that curiosity, combined with her experience as a freelance business owner, to write about subjects valuable to small business owners on the HostGator blog. You can find her on Twitter at @atxcopywriter.

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4 Types Of Videos Every Business Should Feature On Their Website https://www.hostgator.com/blog/types-videos-every-business-website/ https://www.hostgator.com/blog/types-videos-every-business-website/#respond Mon, 04 Jun 2018 20:30:02 +0000 https://www.hostgator.com/blog/?p=19134 The post 4 Types Of Videos Every Business Should Feature On Their Website appeared first on HostGator Blog.

5 Types Of Videos Every Business Should Have On Their Website You’ve put together a pretty good first website for your business, and it’s doing OK. Visitors stick around, browse your store or view your portfolio, and contact you or make purchases. It’s a good start, for sure. But what if you want more customers, […]

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5 Types Of Videos Every Business Should Have On Their Website

You’ve put together a pretty good first website for your business, and it’s doing OK. Visitors stick around, browse your store or view your portfolio, and contact you or make purchases.

It’s a good start, for sure.

But what if you want more customers, more sales and higher average order values without having to change your business model, product offerings, or services? Add videos.

Here are five types of video that can help your business website earn you more customers and more revenue.

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1. Product Videos

Sell products? You need product videos.

You might not think that a 30-second video of someone opening and closing a purse or using a cordless drill is a valuable marketing tool, but the numbers don’t lie. Established online retailers have reported increases in conversion rates of anywhere from 64 to 85% higher for products with videos. Why? Especially for expensive products, customers want know as much as possible about the item before they buy.

An effective product video, like this 39-second Tory Burch bag video at Zappos shows customers in detail what they’re getting.

If you sell products online, you can still use testimonial videos. Embedding and sharing user-generated content and video reviews by customers delivers the impact of testimonials without the expense of producing your own content. Shoppers tend to trust customer-made videos and are 97% more likely to buy after they see user-created videos.

 

2. Case Study Videos

Do your customers have complex problems to solve? You need case study videos.

A case study is similar to a testimonial, but it shows a business audience how your product helped a client solve a particular problem, like rebranding a website in this HostGator video case study.

As with a testimonial, you should include clients and let them talk about their experiences. You may also want to include some hard numbers to quantify exactly how much your business helped this client (for example, did you raise their traffic, revenue or something else) but don’t pelt viewers with too many spoken stats. Keep the overall message simple and easy to absorb and your customers will remember it better.

 

3. Tutorial Videos

Do your customers have questions? You need tutorial videos.

Tutorials can keep your customers happy by showing them how to get the most value from what you sell. These videos can also persuade new customers to buy, because they can see the level of support they’ll get. The most effective tutorial videos walk viewers through each and every step in a process, like this tutorial on how to set up your WordPress website or blog.

Another type of tutorial shows customers what they can do with your products. For example, Sephora produces tutorials on covering under-eye bags, achieving new nail art looks, doing wedding makeup, and more using products they sell. These videos typically cost more and take longer to produce than screen-based tutorials; if your business doesn’t have a Sephora-level marketing budget, user-generated tutorial videos are another option.

And sometimes, tutorial videos are your product, or at least part of your product mix. This detailed post on using videos for infopreneurship, from product type to production. For example, in addition to in-studio classes and workshops, a growing number of dance performers and instructors now offer streaming video instruction and live online lessons on Patreon to expand their customer base far beyond their local market and the workshop circuit.

 

4. About Us Videos

Want new customers? You need an “about us” video.

Not only do customers want to put faces with names, they also want to get a sense of how your business operates and where it fits in the community. Thrift nonprofit Goodwill condenses more than 100 years of history into this short “about us” video that also showcases the group’s mission and international scope.

Even if your business is brand-new, viewers will still want to know why you started it, how you take care of customers, who works with you, and how you make the products or deliver the services you sell. Just keep in mind the main rule of “about us” content – it’s really about showing what you can do for your customers. In addition to your main about us video, you can keep your video content for this section of your site fresh by embedding social video that you shoot at pop-up events, trade shows, and in your warehouse, workshop, or studio.

 

Videos for Your Business Website

You may be thinking that this is a lot of video to plan, script, shoot, edit, and post, and you’re right.

However, video doesn’t have to happen all at once, so start with one type of video and keeping going from there. Remember that video marketing, like other marketing, should be ongoing to reflect the evolution of your business and your audience.

Casey Kelly-Barton is an Austin-based freelancer who enjoys writing about business development and marketing, e-commerce payments and fraud prevention, and travel.

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5 Excellent Influencer Marketing Ideas for Any E-commerce Store https://www.hostgator.com/blog/influencer-marketing-ideas-ecommerce-store/ https://www.hostgator.com/blog/influencer-marketing-ideas-ecommerce-store/#respond Mon, 28 May 2018 20:43:22 +0000 https://www.hostgator.com/blog/?p=19023 The post 5 Excellent Influencer Marketing Ideas for Any E-commerce Store appeared first on HostGator Blog.

5 Influencer Marketing Ideas for Your E-commerce Store Influencer marketing is a strategy worth trying for e-commerce stores. With tough competition and a global market, brands are seeking new ways to turn hesitant shoppers into loyal customers. That’s why store owners are investing heavily in influencer marketing. “Significantly, the success of influencer marketing has occurred […]

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5 Influencer Marketing Ideas for Your E-commerce Store

Influencer marketing is a strategy worth trying for e-commerce stores.

With tough competition and a global market, brands are seeking new ways to turn hesitant shoppers into loyal customers. That’s why store owners are investing heavily in influencer marketing.

“Significantly, the success of influencer marketing has occurred not just because of the value it’s shown as a marketing tactic. In fact, research has shown influencer marketing’s effectiveness at meeting a myriad of goals,” states Entrepreneur contributor Kamiu Lee.

There’s more than one way to achieve your business goals with influencer marketing. Here are five tactics to get you started today.

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1. Sponsored Ads

Advertising gets a bad reputation. Consumers usually associate ads as something horrible that companies insist they see.

Rightfully so, considering most ads consist of mind-numbing content. They may convey a subpar product or misinterpret how the consumer relates to the brand. So when consumers think of advertising, they run the opposite direction.

However, you can change consumers’ feelings with influencer marketing. Your audience wants to hear from people they trust and respect in the industry. Influencers bridge the gap between boring ad and amazing content that includes your product.

Nespresso collaborates with Food Feels to show off their coffee machine. This gorgeous picture gives fans an inside look at the product experience. Followers express their love in the comments.

sponsored instagram ad for ecommerce product

There’s a major lesson to learn in sponsored ads. Instead of focusing on your brand and product, gear the conversation toward the customer. It’s one of the most effective ways to gain someone’s attention.

Moreover, ads don’t have to operate in the traditional channels, like television or radio. You can join forces with an influencer and promote your ad online.

Do sponsor ads differently. That’s how you will spark consumer interest.

 

2. Affiliate Marketing

Influencer marketing isn’t always about brand awareness. You want your strategic actions to actually produce sales for your business.

By combining influencer and affiliate marketing, you can build a mutually beneficial relationship with an influencer. The individual can earn cash for every sale they drive to your store.

This partnership ensures you’re not throwing money at a partnership without a measurable goal. Plus, the influencer can rack up more money than a normal contract.

“Custom affiliate links can be generated using an influencer platform, while marketers can choose to add commission to collaborations…[C]ompanies can benefit from the awareness and personal messaging of a pure influencer marketing campaign, while at the same time being able to track the direct revenue that comes with affiliate marketing campaigns,” writes Nicole Michaelis, chief marketing officer at Referanza.

For affiliate marketing to work well, state your expectations up front with influencers. Lay out the process and highlight the commissions for each sale.

Understand that not all influencers will accept your agreement. And that’s okay. Take the time to search for individuals that fit your marketing scheme along with your values.

Affiliate marketing is an effective tool to get business results. Coupled with influencer marketing, you’ll see your bottom line increase. Learn about HostGator’s affiliate marketing program.

 

3. Influencer Takeovers

Social media has opened the doors for brands to communicate with customers. It’s a channel dedicated to interaction and where influence thrives.

If a consumer has an issue, they can contact your team in a couple of clicks. If you want to highlight your latest product, you can promote it in your feed instantly.

Now, when you add influencers to the mix, you engage in an opportunity to expand your reach and visibility. Social media becomes more than just a broadcast channel; it turns into an engagement channel.

An influencer takeover involves handing your social media controls to an expert in the field who will engage with your audience. The goal is for the individual to add new content and take your fans on a different journey.

In the example below, Brian Fanzo, millennial keynote speaker and change evangelist, did an Instagram takeover on Buffer’s account. He shared advice about social media and community building.

Instagram takeover example for ecommerce b2b brand buffer

For the best results, use your most active social channel for the influencer takeover. That way, you’re connecting with consumers where they enjoy communicating.

You’ll also want to lean on the influencer on what content to produce. Influencers know what they are doing. Try not to stifle their creativity because you can’t fully see the vision.

So, start scouting individuals for your next influencer takeover. Your followers will like the exciting content.

 

4. In-Person Events

As an e-commerce store, it’s easy to think everything great is happening online. You get stuck in promoting only on the Internet.

Well, there’s a whole world full of consumers engaging with brands offline. From pop-up stores to conferences to VIP catered gatherings, you have the power to attract more consumers.

Use in-person events to invite influencers to share in the experience. With exclusive access, they can bring their following to the event via social media.

“If your event is a food festival, the main social media influencers will probably be on Instagram, posting dramatic pics of sushi and cocktails. If you host a business conference, the biggest names might be on LinkedIn, sharing articles on best practices and business trends,” says Christy Huggins, social media manager at Eventbrite.

The first step is to create an event related to your brand and audience. Don’t try to host a hip-hop music session if it doesn’t match your consumers’ interests.

Next, select influencers who thrive in front and behind the camera. You want someone who can bring the event to life with live commentary on Snapchat or beautiful photos on Instagram.

If you need to hire an event planner, do it. Then, add your influencer to kick it up a notch.

 

5. Giveaways

Consumers like to participate in chances to win free products. It’s our human nature to want surprises.

Remember when Oprah gave away all those cars? It brought smiles to the recipients and everyone who tuned in to watch the show.

Giveaways are like small packages of hope wrapped up in our favorite products. Sure, your most loyal customers will buy the product regardless. But it’s always cool to think you may win the free item.

Influencers can help you spread the joy of giveaways. You can either tell them to promote on their websites and social channels, or you may even associate their well-known name with the giveaway.

Check out this example from Milk Makeup. The brand partnered with YouTube star and celebrity makeup artist Jkissa to giveaway $600 worth of products.

influencer giveaway on instagram for ecommerce store

In the customer experience, giveaways fall underneath fun ways to connect with buyers. Also, it’s a chance to push product awareness to the forefront.

You’ll want to add your signature product to the giveaway—the one item that all your customers love. Then, you can shower the giveaway with new products or lesser-known items. This strategy lets you highlight other products in your store.

What will make your giveaway stand out? Talk with your team to get ideas that will thrill your audience.

 

Start Leveraging Influence

Influencer marketing plays an integral role in e-commerce stores. Take advantage of it to expose your products to the right audience.

Experiment with sponsored ads to leverage an influencer’s following. Host a takeover giving an influencer full access to your social channels. Also, you can use giveaways to grab consumers’ attention.

Market with influence to grow your e-commerce store.

Shayla Price creates and promotes content. She lives at the intersection of digital marketing, technology, and social responsibility. Originally from Louisiana, Shayla champions access to remote work opportunities. Connect with her on Twitter at @shaylaprice.

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What Do I Need to Start a Blog? https://www.hostgator.com/blog/what-you-need-to-start-blog/ https://www.hostgator.com/blog/what-you-need-to-start-blog/#respond Tue, 22 May 2018 04:10:15 +0000 https://www.hostgator.com/blog/?p=18325 The post What Do I Need to Start a Blog? appeared first on HostGator Blog.

Follow This Checklist for Starting Your Blog You’ve decided to join the ranks of the world’s bloggers. That’s a great idea. A blog can bring so many benefits. But now you have to figure out how to get started. Here are the main steps you need to take to start a blog. First, do you […]

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Follow This Checklist for Starting Your Blog

You’ve decided to join the ranks of the world’s bloggers.

That’s a great idea. A blog can bring so many benefits. But now you have to figure out how to get started.

Here are the main steps you need to take to start a blog.

First, do you already have a website?

If so, jump to the next section. If not, you need to start your website first. There are four things you must have to launch a website:

 

1. Domain Name

Your domain is the main address for your website on the web. It’s what people will type in to reach your website directly.

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A  domain name should be as close to the name of your brand as possible. If the .com for the name you most want isn’t available, brainstorm alternative names or variations on the one you have that will be easy for people to remember.

You can buy a domain on its own, but in most cases, you can get one for free when you buy the next thing you need.

 

2. Web hosting

All websites must have web hosting. It’s what keeps your site on the web and accessible to visitors. Most web hosting plans include at least one free domain name and many include helpful add-ons that make creating your website easier, like templates or website builders.

Some hosting plans are especially suited to working with popular blogging platforms, so if the blog is the entire reason you’re starting a website, look for a plan that’s designed to support that particular need.

 

3. Web design

Once you’ve claimed your space on the web, you have to actually create the site itself. If you’re not skilled at web design, you can still easily put together your own website with the help of a website builder.

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If you want something that looks more professional or unique, look into hiring a web designer to create your site for you. If you want the blog to be the main focus of the site, make that clear going in. Your website should be designed to drive people directly to your content.

 

4. Copy

When people land on your website, they’ll want to know where they are and what the site is all about. Before you launch your website, you’ll need to figure out the best words to use to explain to people what your website is and why they should stick around.

It’s worth considering a professional copywriter for this part, particularly if you want your website to encourage people to take a specific action – like buying a product. If your goal is mostly just to share your ideas with the world, then you might not need to hire someone for this, but be sure to spend some time researching online copywriting if you do it yourself so you do it right.

 

The 5 Things You Need to Start Blogging

With all the website basics in place, you can start thinking specifically about the blog now. There are five main things you need to create a blog.

 

1. A blog strategy

Chances are, you want your blog to accomplish something. Otherwise, why not just put your writing into a personal journal? For your blog to be effective at achieving whatever your goals are, you’ll need to take time before you start writing to clearly define a strategy.

Determine what your main goals for your blog are and brainstorm a specific plan for how best to achieve them. Think about things like:

  •      Who you want to reach
  •      How often you want to publish new posts (be realistic here!)
  •      The types of content you want to create
  •      How you’ll measure success
  •      How to reach the audience you want
  •      How to keep the audience you find

Blogging isn’t easy. You’ll get more out of it for the time you put in if you spend a little time upfront deciding exactly what you want to get out of it and how.

 

2. A blogging platform

You have a number of blogging platforms to choose from. WordPress (pictured below) is by far the most popular and is designed to be easy to use, even for brand new bloggers learning the basics. But some other platforms provide benefits you may appreciate, like more customization options or simpler functionality.

Review your options and determine which one is right for your needs.

WordPress add new post

3. A content schedule

And now we reach the hard part – the nitty gritty of keeping a blog going. Creating new content regularly takes time and energy. If you’re going to keep up with it, you need to consistently commit time to getting it done (or hire someone to do it for you).

Brainstorm topic ideas in advance and have a calendar planned out for what you’ll be publishing when – before you start writing. Devote time on your schedule daily or weekly, based on how often you plan to publish. Set separate deadlines for writing, editing, and publishing.

Your schedule (and your ability to keep it) is one of the most important parts of keeping a blog going. Without it, you’re likely to let it fall off soon after starting.

 

4. Images

At this point, readers expect blog posts to include images. They’re 80% more likely to read your posts to begin with if you add an image to it. Plan on devoting some time (and possibly budget) for finding at least one image to go with each post.

You can find high-quality images for free on a number of websites, or even better, make your own. Original images tend to perform better than stock photography, but they do take more time to create.

 

5. A promotion plan

Blogging is competitive. If you’re going to get people to pay attention to your blog posts out of the many, many others out there, you have to do something to get their attention first. That means content promotion is a necessity.

Look into different online marketing tactics for increasing awareness of your blog. Consider getting involved in social media, guest posting on other relevant blogs, and teaming up with influencers. You’ll probably need to try out a few different types of promotion tactics to get a feel for what works best for your audience and blog. Pay attention to your analytics as you go so you can measure what promotion efforts get you results.

 

Conclusion

Several of the things you need to start a blog are simply a matter of getting the structure into place, but some of the most important parts of the process are ongoing. Be prepared to commit real time and energy to the process.

For your blog to be successful, you have to put the work in. But if it connects with the audience you most want to reach, it will be well worth it.
Creating a blog

Kristen Hicks is an Austin-based freelance content writer and lifelong learner with an ongoing curiosity to learn new things. She uses that curiosity, combined with her experience as a freelance business owner, to write about subjects valuable to small business owners on the HostGator blog. You can find her on Twitter at @atxcopywriter.

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