Selling products online has never been easier, even for small businesses. Thanks to the evolution of technology, you can now tailor your store’s appearance with just a few clicks.
Whether you’re in the planning stages of building your online store, or want to update it with a new look, it can be a challenge to pick the right theme. So many options exist depending on the needs of your shoppers. On top of that, you want a customizable theme based on your level of technical expertise.
Here’s a look at popular WooCommerce themes for WordPress, along with a quick overview of why you need a compatible theme and how to choose the right theme for your eCommerce store.
What You'll Learn...
- What is a WooCommerce Theme?
- Why Do You Need a Compatible WooCommerce Theme?
- How to Choose a WooCommerce Theme for Your eCommerce Store
- The 20 Best WordPress WooCommerce Themes for eCommerce Sites
- Choose a WordPress WooCommerce Theme for Your eCommerce Site
What is a WooCommerce Theme?
A WooCommerce theme is the design template of a website. Themes make it possible to customize the overall look and feel of your online store.
Because WooCommerce is a popular eCommerce platform, you’ll have access to a variety of themes to choose from.
Themes come in many different styles to fit the purpose of your brand. For example, a boutique clothing store may desire a modern style, while an auto body shop may need a more rugged design. With WooCommerce themes, you get all the functionality without the hassle of learning code.
Why Do You Need a Compatible WooCommerce Theme?
The good news is that most WordPress themes are compatible with WooCommerce. However, you’ll still want to assess each theme you choose to ensure it can work with your website.
Nowadays, your customers aren’t solely shopping from the comfort of their homes. Shoppers are searching for products at many different locations, like their workplace or in the grocery store.
As a result, your website must be visually appealing on a variety of screen sizes, including smartphones and tablets. Research even shows that “over half of all Google search visits take place on a mobile device.” So, look for themes that are responsive by default.
Page Builder Plugin Support
Some themes rely on WordPress page builders to help you create a truly unique website design. Furthermore, premium themes will have their own page builders for you to add photo carousels, content blocks, and forms.
If you desire the functionality of a page builder, then look for WordPress WooCommerce themes that support plugins, like Beaver Builder, Elementor, and Page Builder by SiteOrigin. That way, you can start with a simple theme and upgrade to a premium theme later.
Theme Customization Options
You want your brand to stand out from your competitors. For this reason, you’ll want a customizable theme.
Check to make sure the theme is compatible to fit your design styles, like fonts and images. It also should support your backend functionality, ranging from SEO to security plugins.
Consider the customization options you may want as your business grows. Will you want more front end functions, like a social media share plugin? You can look at the theme’s documentation to assess whether it will meet your current and future needs.
How to Choose a WooCommerce Theme for Your eCommerce Store
Finding the perfect theme for your eCommerce store can be an overwhelming process. Each one will come with its own unique strengths and weaknesses. Below are four factors you should consider when selecting a theme for your brand.
Many themes may look beautiful, but some may take a lot of work on the backend to accomplish a specific design. Depending on your level of design expertise, the setup may involve countless hours tinkering with your site. And in the end, your website might not look or function the way you want.
Instead, look for a theme with a clean, simple design that aligns with your brand’s niche. Your goal is to offer your visitors a top-notch website experience. So, you need a website that will allow your potential customers to quickly find the information they need. Even if your theme looks attractive, if it doesn’t convert visitors into customers, then the theme really isn’t doing its job.
Local bakeries often place samples out for their customers to try the different flavors before they make a purchase. In a similar way, some themes are available for you to demo before you buy.
Take advantage of theme demos to learn about built-in features, ease of use, and the overall style. You want to explore the need for customizations. Will you need to make a few tweaks? Or will you need to do a full overhaul of the theme?
A theme demo also gives you a chance to evaluate if you can make any changes yourself. You may need to hire a freelance developer or designer for extra support—adding to your expenses.
Here’s the demo for the default WooCommerce theme Storefront:
Premium Over Free Themes
When creating your online store’s website, it can be tempting to go with a free theme. Because, of course, you want to save money. However, free WordPress themes often won’t offer the same level of customization and design quality as a premium theme.
Premium themes usually come with several features that make the investment worthwhile. For example, you might get visual editing, text styling, and border options. You also will get access to a customer support team if you need any additional expert assistance.
When you think about the overall investment, the upfront cost may be worth it for your eCommerce store. The theme will be the face of your website and reflect how customers perceive your business in the marketplace.
Quality Ratings & Reviews
Analyzing reviews and overall star ratings is another effective way to gauge the quality of a theme. You’ll get a better understanding of how past and current users think about the theme based on their experiences.
This insight can help you learn about a theme’s plugin compatibility, whether it’s user-friendly, or if it’s updated on a regular basis. It’s critical that you get accurate information that will assist in the setup your eCommerce store. These types of reviews will be useful when making your decision.
On the other hand, stay away from feedback that’s vague and doesn’t give a full explanation for a one-star rating. You may come across a few reviews that disparage the theme creator, rather than the theme. These reviews aren’t helpful when selecting a theme.
The 20 Best WordPress WooCommerce Themes for eCommerce Sites
Themes offer another way for you to customize your eCommerce store. You can change the appearance to fit the needs of your customers. These are our top picks for the best WordPress WooCommerce themes.
1. WooCommerce Storefront
WooCommerce Storefront is an intuitive, flexible theme built and maintained by WooCommerce core developers. So, you’ll never have to worry whether your theme and plugin interfere with major WooCommerce updates.
The theme includes a responsive layout, a nestable grid system, and enhanced SEO performance. You can make creative changes to your online store with just a few clicks. Plus, it has features to display specific product categories and top-rated products on your homepage.
This platform allows you to customize your store in three different ways: using the WordPress customizer, a custom plugin, or a child theme. It also adheres to accessibility guidelines, so your brand can reach a broader audience.
Trusted by more than one million users, Astra is a lightweight WooCommerce theme for novices and experts. Choose from a library of starter templates to build your website faster. This theme is optimized for performance—loading in less than a half-second.
With the visual theme customizer, you can design a website that fits your brand. The settings allow you to manage the layout of the website container, header, single pages, posts, and footer. You have full control over how to design your blog posts and archive pages.
Need to create multilingual websites for your global customer base? No problem. With Astra, you can translate the theme into multiple languages with .po & .mo files.
Compatible with popular page builders, eStore allows you to create any website layout for your business. The eCommerce theme is mobile-friendly to adapt automatically to various screens. It’s also professionally coded to meet WordPress security standards.
You’ll get easy customization options to add content and edit your theme. Select your primary colors, advanced typography, and widget areas. The one-click demo import makes it simple to replicate one of the theme’s starter sites. Then, you just can replace the dummy copy with your original content.
eStore offers friendly, dependable support. Most support questions are answered within a few hours. You can get answers in the support forum, too.
The MetroStore theme helps to keep your brand style while appealing to your target audience. It’s optimized to provide a superb visitor experience with fast page load times.
The live theme customizer includes an enhanced interface and a theme options panel for previewing changes instantly. On top of that, it’s compatible with several drag-and-drop builders, such as Gutenberg, Elementor, and Beaver Builder.
This SEO-optimized theme gets you ahead of the competition, so your website can rank at the top of search engines. If you ever need help, the theme offers a full user guide to assist you with your website.
OceanWP is a lightweight theme to build a professional WooCommerce storefront. You can create a multi-functional website that showcases your brand’s blog and portfolio. It comes translation-ready to market to your global audience.
You can create your site using easy-to-use page builders, like Elementor, Bizy, and Visual Composer. Its responsive design allows you to edit settings to fit phone and tablet screens. Developers like the extensible codebase to perform more detailed customizations.
OceanWP also offers a premium core extensions bundle. You can add cookie notices, pop-up logins, sticky footers, ocean hooks, and side panels to your website.
6. Rife Free
Rife Free is a perfect fit for photography businesses. This theme offers seven ready-to-use layouts to personalize your homepage, blog, and online store.
It includes several built-in features to help you attract and maintain the attention of your visitors. You can add a mega menu, hidden sidebar, video slider, and brick gallery. The theme also integrates with Google Fonts to expand your selection of web typography.
The Elementor compatibility is helpful for creating amazing website designs without any coding expertise. Rife Free works well with Schema.org to boost your site’s visibility in search engines, too.
Divi is a website building platform that gives you the power to create jaw-dropping designs with ease. The drag-and-drop builder eliminates the need for coding knowledge; you can add, delete, and move elements on the front end of your website.
Made a design mistake? No worries. This theme allows you to undo, redo, and travel through your entire editing history. Moreover, you can save and manage unlimited custom designs and re-use them on new pages.
Divi offers more than 40 website elements, like sliders, galleries, and testimonials. You also can explore 800 pre-made website layouts to build your eCommerce site faster.
Shoppe is a multi-purpose WooCommerce theme for building a professional eCommerce site in minutes. The instant demo import allows you to select from eight different templates to customize your website.
This theme’s shop features rival others on the market. You can add an Ajax cart that instantly updates the dropdown on the header when a shopper adds items to the cart. The Wishlist feature makes it easy for shoppers to add their favorite items to a list to revisit later.
Avada helps your focus on what matters most—your business. The eCommerce theme offers a form builder to capture important details from your customers, so you can engage with them later. The header builder helps you design brand-specific content to fit your visitors’ needs.
Its mobile-responsive layouts works on various devices. Sticky containers are available to draw people’s attention to your upcoming promotions. You can even add a personalized touch to your 404 pages to redirect customers to a new page.
With Avada, you can choose from more than 70 design elements. You also can upload your own custom icons to improve your visual message.
The X theme eliminates the need to go back and forth to an admin panel to make edits to your website. Instead, with its live page builder, you can design your eCommerce site within the browser. It includes a work area and a preview area along with live text editing.
Working with others to develop your site? The role manager feature allows you to give access to certain elements of your site; that way, you can avoid unnecessary mistakes, while still getting changes completed.
You’ll also get access to a collection of plugins to boost your site’s functionality. For instance, you can add email forms, Facebook comments, and calendars.
Bridge powers more than 140,000 websites. With a library of 520 beautiful demos, you don’t have to build your site from scratch. It’s compatible with both WPBakery or Elementor Builder for easy drop-and-drag editing.
You can choose from multiple modules to add extra creativity, like shops, listings, and magazines. In addition, premium plugins come with the theme, including Slider Revolution, Layer Slider, and Timetable Responsive Schedule.
If you ever need help, you can find answers on the theme’s knowledge base or contact support directly for any assistance. Detailed, step-by-step tutorials are available via YouTube.
WooShop is a modern theme built specifically for WordPress WooCommerce stores. Its beautiful design is essential for attracting visitors and increasing sales.
Packed with customization options, this theme is not only for selling physical products. You also can sell digital products, like ebooks and music. You can choose from three responsive grid layouts for your brand’s homepage.
To keep products top of mind, there’s a custom banner feature to highlight promotions on your shop page. The cart page makes adding items to the shopping cart simple as visitors continue to browse. More importantly, WooShop helps you maximize purchases with a stepwise checkout process page.
13. Zigcy Lite
Zigcy Lite is a stylish, next-generation theme for eCommerce sites on WordPress. Using its built-in customizer, you can build a stunning online store to entice shoppers to buy your products.
The theme offers four-page layouts along with two WooCommerce Archive layouts. Your unique site designs will adapt to all devices and screen sizes on this responsive theme. It also offers an SEO component to help you rank above your competitors in the search engines.
Zigcy Lite’s eCommerce features include an AJAX wishlist, AJAX add to cart, and products quick view. Now, your brand can provide a one-of-a-kind shopping experience for all your customers.
Jevelin is a multi-purpose WooCommerce theme for brands seeking to build basic sites or complex projects. It provides a growing library of high-quality designs to import into your WordPress site.
This eCommerce theme offers a wealth of customization options, from personalizing the demo websites to tweaking pre-built layouts. You can use the robust control panel to adjust the site settings or change individual pages.
This theme package includes the best-selling Slider Revolution plugin, so you can create your own mobile-friendly animated text or video-based sliders. If you ever need setup assistance, you can read the theme’s online documentation and watch the video tutorials.
Excellent is a customizable, responsive theme for businesses to showcase their products online. It offers multiple layout designs, giving you the option to specify a layout for each page.
To boost your social media presence, the WooCommerce theme comes with social icons to persuade visitors to share your site with their friends. Choose from infinite color options to match your brand’s logo. Excellent supports popular plugins, like Breadcrumb NavXT, WP-PageNavi, Contact Form 7, and Jetpack.
If you upgrade to the Plus version, you’ll receive support for bug fixes. You’ll get access to 24-hour assistance, too.
Zakra jumpstarts your brand’s web experience with more than 40 pre-made demos. You’ll save time on design, and it only takes one click to import the demo of your choice. It’s compatible with most page builders, making it easy to customize your site.
With this fully responsive theme, visitors can view your site on desktops and smartphones. It’s also AMP ready to load your website with blazing speed on mobile devices. Zakra supports major SEO plugins to boost your search engine rankings.
In addition, this theme helps you launch in your native language as well as multiple languages around the world. Current users rave about the theme’s customer support.
Halena is a minimal theme for eCommerce websites. It includes four incredible homepage demo for a classic Nordic-inspired store. The theme designers crafted every page and module to fit the modern online shopping experience.
Powered by WooCommerce, your eCommerce features—shopping cart, checkout page, and product filters—are already set up for you. You also can use the intuitive Theme Options panel to customize every element.
Halena offers the most advanced AJAX filter; that way, your shoppers can explore your products and find exactly what they need. The YITH wishlist plugin integrates with this theme, allowing shoppers to add the products they love to a list in a single click.
Hestia gives you everything you need to build your online store in one place. You’ll benefit from a stylish one-page eCommerce theme that offers high speed performance.
Using the theme’s customizer, you can change ready-made designs to coordinate with your brand’s personality. Then, there’s the user-friendly mega menu, making it convenient to arrange and organize your submenu content. Gutenberg works well with the theme if you lack developer skills.
Moreover, theme maintenance isn’t a time-consuming process. Hestia provides simple 1-click updates and access to documentation, forums, and video tutorials for further assistance.
Hongo is a creative, feature-rich theme to build a professional website on WooCommerce. It includes more than 10 stunning, ready-made store demos along with 200 customization elements. You can showcase your best products with crisp designs.
The shop styles range from classic to metro to masonry. You can easily add product images and recreate a unique product layout for your brand. With its smooth, responsive design, your visitors can easily view products with the latest mobile devices.
Plus, you can display products directly from the product listing page. Your visitors then can filter products by price, product attributes, and category to narrow down their search results.
Shopay is a responsive theme designed for the modern eCommerce website. The WooCommerce theme offers seven homepage widgets, multiple sidebar layouts, and header and footer customization. It also supports one-click demo imports.
The built-in customizer allows you to tailor your eCommerce theme quickly with a live preview option. The theme supports popular plugins to extend the features of your online store. It’s also retina-ready, showing off your site’s razor-sharp text and vibrant colors.
Shopay uses quality code to uphold WordPress’s security standards. It comes with a comprehensive documentation guide to help you to build a unique website.
Choose a WordPress WooCommerce Theme for Your eCommerce Site
Explore these WordPress WooComerce themes to create an enjoyable website experience. By making a few creative adjustments, your business can attract and maintain the attention of your customers.
Ready to get started? Build your eCommerce store today with HostGator WordPress hosting.
Shayla Price creates and promotes content. She lives at the intersection of digital marketing, technology, and social responsibility. Originally from Louisiana, Shayla champions access to remote work opportunities. Connect with her on Twitter at @shaylaprice.