Syed Balkhi – HostGator Blog https://www.hostgator.com/blog Web Hosting and Marketing Tips for Entrepreneurs Wed, 20 Jun 2018 19:28:42 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.6 5 Ways Facebook Insights Can Help You Write Better Blogs https://www.hostgator.com/blog/facebook-insights-targeted-blog-posts/ https://www.hostgator.com/blog/facebook-insights-targeted-blog-posts/#respond Mon, 07 May 2018 18:52:49 +0000 https://www.hostgator.com/blog/?p=18832 The post 5 Ways Facebook Insights Can Help You Write Better Blogs appeared first on HostGator Blog.

How to Use Facebook Insights to Improve Your Blog One of the most important steps to building a successful blog is creating content that your audience is truly interested in. Typically, this includes blog posts that solve problems and provide valuable information. According to HubSpot, 47% consumers view 3 to 5 blog posts before getting […]

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how to use facebook insights

How to Use Facebook Insights to Improve Your Blog

One of the most important steps to building a successful blog is creating content that your audience is truly interested in. Typically, this includes blog posts that solve problems and provide valuable information.

According to HubSpot, 47% consumers view 3 to 5 blog posts before getting started in the buying process.

As you can imagine, creating blog posts for your target audience that spark interest is the key to generating more conversions and sales. So, how do you come up with such blog topic ideas?

You can start by doing market research to properly analyze your target audience and understand their current interests and what kind of content they’re consuming the most.  There’s no better place than Facebook to begin that research. Here’s why.

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What is Facebook Audience Insights?

Hands down, Facebook is the best platform to perform market research. With over 1.4 billion daily active users, it’s guaranteed you can find your target customers on this massive social networking platform.

Not only that, but you can also learn a lot about your target audience through Facebook, thanks to Facebook Audience Insights, a tool that provides businesses with information related to their audience to create more targeted content.

Audience Insights allows you to explore the entire user base of Facebook to filter and carefully identify your target audience based on their interests, likes, age, education, job, location, income, and much more.

 

Step 1: Identify Your Target Audience

To create more targeted blog posts, first you need to identify your target audience. You can start that process by creating a buyer persona, a detailed profile of the ideal customer you want to target through your content. Then, using your buyer persona, you can narrow your search in Audience Insights using the right filters.

identify target audience on facebook insights

For example, if your ideal customer is a woman who’s planning a wedding, then you can use the Relationship Status filter in Audience Insights to find that target audience based on the period of time a person has been married.

Of course, it’s not the best way to find the right information about your audience since you’ll still be guessing your customer interests and demographics through that process.

That’s why you need to first grow an email marketing list to collect leads, or you can install a Facebook Pixel on your website. We’ll get into that in the next step.

 

Step 2: Create a Custom Audience

Facebook recommends that you use your email list to create a custom audience. That way, you can analyze an audience who has already shown interest in your business.

create custom audience in facebook insights

Simply download your email list as a CSV file and upload it to Facebook Audience Insights. Once you upload your email list, Facebook will compare the emails with its user base to find the Facebook profiles of your leads to create a custom audience.

You can also create a custom audience using a Facebook Pixel. This is a conversion tracking tool that you can integrate on your website to track your visitors. Then you can create a custom audience using the data gathered from your website visitors.

As you can imagine, using a Facebook Pixel takes a while to gather data. Using your email list is the easiest and the most effective way to create a custom audience.

 

Step 3: Gather Insights

Once you’ve created a custom audience, you can begin analyzing the audience through Audience Insights.

Go to Audience Insights and select your new custom audience from the Custom Audience tab on the left-hand side panel. Now, Facebook will show you all the information related to your custom audience.

select email list audience in facebook insights

Narrow the results using the various advanced filters. For example, you can narrow your audience based on interests like people who are interested in dating or weddings. Then you can further enhance the search based on job titles and lifestyles as well.

Let’s imagine that you’re a business promoting wedding catering services and you’re targeting women at the age of 25 who became recently engaged and are interested in weddings.

select target audience in facebook insights

Once you’ve applied all the necessary filters, head over to the Page Likes tab to see what kind of pages your target audience most recently liked.

view page likes tab in facebook insights

As you can see, in this example, your audience seems to be big fans of the Betty Crocker website, which specializes in food and recipes.

page likes tab of facebook audience insights

We now know that your target audience is interested in learning about food recipes, so that would be a good topic category for your blog posts.

 

Step 4: Find the Right Topics

The next step is to craft a blog post title using the topic you’ve discovered through Facebook Insights. You can do this using Quora, a platform filled with questions posted by many different types of people.

On Quora, search for your topic. Following the same example, let’s search for “food recipes.”

use quora for blog topic research

As you can see in the results, people are interested in healthy food recipes for babies and vegetarian food recipes. You can use these questions to craft an effective blog post title like “5 Healthy Vegetarian Food Recipes for Babies.”

 

Step 5: Test Your Titles

Optimizing your blog post title is an important part that helps determine how much traffic you can attract to your blog. People will use your blog post title to decide whether or not to visit your blog.

Use CoSchedule Headline Analyzer to test and analyze your blog post titles for effectiveness and SEO.

coschedule headline analyzer

You can try changing the words of your title and using power words to improve its effectiveness. The tool will also show you how your title will appear in the Google search results as well.

 

Conclusion

There you go: all the reasons to add Facebook Insights to your blogging toolkit. Now you can start creating effective blog posts that your target audience will definitely be interested in.

One last tip: Once you identify the right topics to create targeted posts, remember to research for the right keywords to use in your blog posts and titles. Hop on to Google AdWords Keyword Planner and find keywords with low competition and enough search volume to further optimize your post title and subheads.

Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. With over 10 years of experience, he’s the leading WordPress expert in the industry. You can learn more about Syed and his portfolio of companies by following him on his social media networks.

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10 Tools to Write Content Like a Pro https://www.hostgator.com/blog/content-writing-tools/ https://www.hostgator.com/blog/content-writing-tools/#respond Thu, 12 Apr 2018 23:22:21 +0000 https://www.hostgator.com/blog/?p=18788 The post 10 Tools to Write Content Like a Pro appeared first on HostGator Blog.

10 Tools to Help You Write Better Content As much as we want to convince ourselves that writing high quality content about things we are passionate about is easy, that’s not always the case. Engaging site visitors is hard. Driving traffic to our websites is hard. Writing is hard. That’s why we’ve compiled a list […]

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tools to write better online content

10 Tools to Help You Write Better Content

As much as we want to convince ourselves that writing high quality content about things we are passionate about is easy, that’s not always the case.

Engaging site visitors is hard.

Driving traffic to our websites is hard.

Writing is hard.

That’s why we’ve compiled a list of 10 tools to help make the writing process easier. Treat it as your reference guide that you can come back to any time you are feeling stuck and need a little push in the right direction.

Creating a blog

1. 750 Words

750-stats

If you are looking to improve your overall writing quality, and don’t want to be cornered into writing seriously, give 750 words a try. Called “brain dumping”, this writing activity lets you write freestyle about anything and everything that comes to mind. All you need to do is hit 750 words.  Earn points, view statistics, and even see the themes you write about and become a stronger writer in no time.

 

2. Trello

trello

Having an editorial calendar plays a major role in how effective your writing will be. The key is to stay organized, flesh out ideas, assign tasks to the right people, and have deadlines so you publish high quality content on a consistent basis. Using Kanban style boards, Trello lets you organize your ideas into an easy to visualize display, which is bound to help you write better in the long run.

 

3. Blog Topic Generator

hubspot idea generator

Sometimes finding the right topic to write about is enough to stall content creation. If you have a theme, keyword, or a general idea of what you want to write about, but can’t quite pinpoint an actual topic, plug your words into this topic generator and let it give you a headstart.

 

4. AnswerThePublic

answer the public

Similar to the Blog Topic Generator, this automatic topic generator lets you input a keyword and spits out a variety of topics to write about that come directly from Google and Bing. Divided into sections such as how, what, and why, you will have tons of blog topics to choose from instantly that are actual things people want to read about.

 

5. Headline Analyzer

headline analyzer

Grabbing the attention of site visitors is one of the most crucial steps in writing better content. After all, your content starts with a headline. And, if people aren’t interested in the headline, they are definitely not going to be interested in the rest of your post. Run your headline ideas through CoSchedule’s Headline Analyzer and see where you can improve in terms of word balance and word and character counts.

 

6. Power Thesaurus

power thesaurus

Finding the right words to use in your content that are not overused, yet not overly complicated either, can be challenging. Check out the Power Thesaurus when you need a good synonym and see what other writers suggest.

 

7. Grammarly

grammarly

Grammarly is a free online proofreading and editing tool that helps even the best of writers fine-tune their technical skills. Though you and your editors are bound to catch most errors, and mistakes are part of being human, your site visitors don’t want to see anything wrong with what you’ve written – no matter what. This tool helps you double check to make sure all your content – from blog posts to email marketing – looks good before you click ‘Publish’.

 

8. The Hemingway App

hemingway app

The Hemingway App is helpful for stripping out the nonsense and leaving you with the good stuff your readers will appreciate. Cut down on long-winded prose, eliminate the passive voice, and get rid of adverbs which tend to make your writing weak. With this tool you can learn to write with purpose.

 

9. Pixabay

pixabay

People struggle with complementing their written content with stunning imagery. But, since most people are visual, it is important to refine your skills when it comes to finding high quality images to use for featured images, social media, and even within your blog posts. Check out Pixabay for thousands of royalty- free images and up your image game instantly.

 

10. SEMrush

semrush

SEMrush is a great online tool that helps you optimize your content for better search engine rankings. Find out what’s trending in your industry, what your competitors are up to, specific keywords that will help your SERPs, and how to better optimize your post with things like backlinks. Plus, monitor your actual Google Page Ranks and see how you improve over time.

 

And there you have it. A whole host of helpful tools for helping you to write better content for your website – starting now.

Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. With over 10 years of experience, he’s the leading WordPress expert in the industry. You can learn more about Syed and his portfolio of companies by following him on his social media networks.

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5 WordPress Plugins To Get More Email Subscribers https://www.hostgator.com/blog/wordpress-plugins-email-subscribers/ https://www.hostgator.com/blog/wordpress-plugins-email-subscribers/#respond Mon, 19 Mar 2018 19:23:40 +0000 https://www.hostgator.com/blog/?p=18820 The post 5 WordPress Plugins To Get More Email Subscribers appeared first on HostGator Blog.

Get More Email Subscribers With These 5 WordPress Plugins Are you looking for ways to quickly grow your email list and generate more leads? In this post, we’ll show you some of the best WordPress plugins you can use to skyrocket lead generation and get more subscribers in your email list. 59% of B2B marketers […]

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WordPress Plugins To Get More Email Subscribers

Get More Email Subscribers With These 5 WordPress Plugins

Are you looking for ways to quickly grow your email list and generate more leads? In this post, we’ll show you some of the best WordPress plugins you can use to skyrocket lead generation and get more subscribers in your email list.

59% of B2B marketers believe that email is the most effective channel for generating revenue. Needless to say, building an email list is probably the wisest investment you can make to boost your marketing efforts and sustain your business growth.

Get started on supercharging your lead generation process by installing these WordPress plugins.

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1. OptinMonster

optinmonster wordpress plugin for more email subscribers

Setting up popup messages, embedding opt-in forms in blog posts, and creating welcome mats are some of the first steps you take to get more people to subscribe to your email list. Usually, you have to install several plugins to enable all these features for your blog, which results in increased page loading times and higher server resource consumption.

OptinMonster is a popular lead generation plugin you can use to avoid running into that problem. It lets you install all those features and more on your blog using a single WordPress plugin.

How To Use It

With OptinMonster, you can install popup messages, floating bars, slide-in forms, two-step opt-in forms, welcome mats, and much more. One of the most useful features of OptinMonster is its A/B testing tool, which allows you to test different versions of your opt-in forms to boost conversion rates and attract more leads.

optin monster features

OptinMonster also supports exit-intent technology. Using this technology, you can create popups that appear just before a visitor is about to leave your website to grab their attention to convert them into a lead.

Pricing

OptinMonster pricing plans start at just $9 per month.

 

2. Subscribe to Comments Reloaded

subscribe to comments reloaded wordpress plugin

One of the biggest problems with blog comments is that the default comments system of your blog doesn’t support email notifications. Which means that there’s no way for your visitors to know when someone has replied to one of their comments on a blog post.

Subscribe to Comments Reloaded is a plugin that solves this problem.

How To Use It

Once installed, this plugin will show a small checkbox in your comments section, allowing your visitors to choose to receive email notifications when leaving a comment. That way, they’ll receive an email notification when someone replies to their comments.

The plugin also collects all the emails of the people who subscribe to comments and gives you full control over those emails – meaning that you can easily copy the emails over to your own email list as well.

how subscribe to comments reloaded works

Pricing

You can install and use Subscribe to Comments Reloaded for free.

 

3. WPForms

wpforms

You can use many different types of forms on your blog to collect emails as well. For example, if you have a contact form, a file upload form, or even a job application submission form on your blog, you can collect the emails from those forms and add them to your email list.

WPForms is a powerful form builder that can be used to create many types of forms to collect emails.

How To Use It

One of the best uses of WPForms is the ability to connect your email marketing service (Constant Contact, MailChimp, AWeber, etc) with forms such as contact forms to export submission emails to your email list.

wpforms survey feature

You can also use WPForms to create popup surveys and polls as well. With the OptinMonster integration, you can easily collect emails via surveys while better segmenting the email list based on the data you collect from the survey.

That’s not all. WPForms supports integration with Zapier, which allows you to connect it with dozens of different third-party apps for adding more functions to your forms as well.

Pricing

WPForm costs a one-time fee of $39 for the basic plan. You can renew it each year for customer support and updates.

 

4. Riddle

riddle wordpress plugin for quizzes

Entertaining your blog visitors is an important part of creating a loyal following for your blog and encouraging them to stay on your website. Quizzes are a great way to achieve this goal and grow your email list at the same time.

In fact, a blogger managed to collect over 10,000 qualified leads using fun and entertaining quizzes on her blog. You can do the same using Riddle.

How To Use It

Riddle is WordPress plugin you can use to create stylish quizzes on your blog. The best feature of this plugin is that it allows you to also collect emails from users.

riddle quiz email collection

For example, at the end of a quiz, you can ask users to enter their email to send the results of the quiz. Then you can connect Riddle with your email marketing service to automatically export the leads to your email list.

Pricing

Riddle costs $9 per month for a single license and lets you create unlimited quizzes.

 

5. Zoho SalesIQ

zoho sales iq wordpress plugin

Installing a live chat system on your website is a great way to not only engage with your website visitors but also to collect qualified leads as well.

Zoho SalesIQ is a great free plugin that allows you to easily setup a live chat system on your WordPress website and offer high-quality customer support.

How To Use It

After installing SalesIQ, you can track your website visitors in real-time and even initiate a chat session by yourself to engage with the visitors.

zoho salesiq features

You can ask visitors to give their email to start a chat session or to send them replies when you’re offline. The plugin supports integration with many of the popular email marketing services so that you can export those collected emails to grow your email list as well.

Pricing

Zoho SalesIQ is free to use for up to 100 chat sessions per month. For 1000 chat sessions, the price is $17 per month.

 

Over To You

With this perfect combination of plugins, you can easily generate more leads using various aspects of your blog to continuously grow your email list.

Remember, you also need to create high-quality lead magnets and great blog content to effectively convert your visitors into leads as well. And focus on quality over quantity.

Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. With over 10 years of experience, he’s the leading WordPress expert in the industry. You can learn more about Syed and his portfolio of companies by following him on his social media networks.

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4 Strategies to Turn Social Media Users Into Leads and Customers https://www.hostgator.com/blog/social-media-fans-leads-customers/ https://www.hostgator.com/blog/social-media-fans-leads-customers/#respond Fri, 16 Feb 2018 17:21:42 +0000 https://www.hostgator.com/blog/?p=18461 The post 4 Strategies to Turn Social Media Users Into Leads and Customers appeared first on HostGator Blog.

Here’s How To Make Customers Out of Your Social Media Fans Wondering whether your social media marketing investment is paying off? Your potential customers are already spending hours on social media. If you’re not investing in social media marketing, you’re missing out on a cool opportunity to attract leads and customers. Let’s take a look […]

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Here’s How To Make Customers Out of Your Social Media Fans

Wondering whether your social media marketing investment is paying off? Your potential customers are already spending hours on social media. If you’re not investing in social media marketing, you’re missing out on a cool opportunity to attract leads and customers.

Let’s take a look at a few strategies to turn social media users into leads and customers.

Creating a blog

1. Make your links clickable

Marketers often focus on getting more likes and shares for the links they share on social media. Along with other success indicators, emphasis should also be given to click-through rate for the links you posted.

Driving more clicks to your links will help you drive huge traffic to your site. In order to ensure that the links you post on social networks are enticing enough, it is essential to add Open Graph (OG) tags to your site.

OG tags are for social networks what meta tags are for Google. It helps you automatically preview your link by pulling out an image, heading and description when the link is being shared. This preview influences your users’ decision to click on it or not.

open graph tags on facebook

Always keep your images according to the optimal size of your preferred social site. If you’re targeting Facebook and Twitter, you might use an image with the size 1024 x 512 for perfect fit.

 

2. Become an early adopter

The early adopter advantage is huge when it comes to social media marketing.

For example, in just 19 months, Zynga became one of the fastest companies to reach $1 billion valuation, just because they were one of the first companies that have adopted social gaming for user acquisition.

Similarly, Spotify was an early adopter of integrating their app with the Facebook news feed, which helped them grow tremendously from 3.4 million to 5.3 million users within just two weeks.

If you’re looking for a rapid growth, be sure to jump on the social media bandwagon as early as possible whenever a new social feature is released.

Below are a few tips that you’ll find helpful if you’re looking to increase customer acquisition.

  • Choose the right platform: Don’t spread yourself too thin by focusing on all the different social channels. Instead, identify where your potential customers are and create a strategy for gaining traction on one or a few platforms in particular.
  • Seize opportunity at the right time: As social features mature, social sites will likely change the way they treat the app integration. It’s vital to seize the opportunity at the right time or you’ll fall behind.
  • Create an independent product: Social platform like Facebook is always in flux, so there is no guarantee that your app integration will work well all the time. It is in your best interest to create an independent product that doesn’t heavily rely on social media integration.

 

3. Build social proof

Non-app businesses can also leverage social media for user acquisition. Innocent Drinks is just one example.

Innocent Drinks Facebook post

Wondering why brands invest in social user acquisition?

It’s because people have a tendency to follow the choices of other people, such as their friends and family. By building social proof, you can create a positive perception of your brand in your niche circles.

In fact, studies show that 7 out of 10 customers trust product recommendations from family and friends. Only 32% people trust content on your website and even fewer trust your ads.

Keep in mind that at its core, social networks are publishing and sharing platform. Rather than hard selling, build a relationship with your fans and followers on social media.

Starting a hashtag campaign can be helpful to spread the word out about your product. Tourism Australia, for example, encourages their fans to share their photos on Instagram during their Australian visit with relevant hashtags.

 

4. Retain your existing customers with remarketing

Social media is a great remarketing platform that lets you connect with people who have shown an interest in your product or services. With remarketing, you can show a customized ad to your existing and prospective customers, prompting them to return to your site.

In fact, it takes 3 to 4 visits for your prospects to visit your website to actually think of doing business with you. With remarketing, you can encourage them to return often and entice them to take action that you deem to be of value, like subscribing to your list or purchasing a product.

Target people who have shown an interest in your preferred social network by implementing a remarketing pixel on your site. The pixel will add a cookie on your visitors’ browser, which your ad network can identify. This way you can target them with a customized ad you’ve created just for them.

Follow the following remarketing tips for the best results:

  • Use onsite retargeting: Create an onsite retargeting campaign that targets users on your site who have engaged with your remarketing ad and show them a custom marketing message. This strategy of showing a custom message to the specific audience has proven to convert an additional 2 – 4% of your visitors into leads and customers.
  • Spend your remarketing dollars wisely: For the best ROI, it is advised to filter out people from your remarketing list who haven’t spent significant time on your site. This way you can save your remarketing dollars by not targeting people who are not likely to do business with you.

 

Conclusion

Social networks are great platforms for building brand awareness and establishing yourself as an authority in your niche circles. They can also be used to connect with your customers and retain them for the long run.

With the right strategies, you can turn social media users into leads and customers for your brand.

Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. With over 10 years of experience, he’s the leading WordPress expert in the industry. You can learn more about Syed and his portfolio of companies by following him on his social media networks.

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Losing Traffic? 10 Tips to Boost SEO and Start the New Year Right https://www.hostgator.com/blog/fix-losing-traffic-seo/ https://www.hostgator.com/blog/fix-losing-traffic-seo/#comments Tue, 23 Jan 2018 16:36:33 +0000 https://www.hostgator.com/blog/?p=18458 The post Losing Traffic? 10 Tips to Boost SEO and Start the New Year Right appeared first on HostGator Blog.

Losing Traffic? 10 Tips to Boost SEO and Start the New Year Right Are you seeing a decline in your website traffic no matter how many blog posts you produce? Would you like to optimize your website for Google without spending any money on marketing agencies? Then you came to the right place. There are […]

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site losing traffic fix seo with these tips

Losing Traffic? 10 Tips to Boost SEO and Start the New Year Right

Are you seeing a decline in your website traffic no matter how many blog posts you produce? Would you like to optimize your website for Google without spending any money on marketing agencies?

Then you came to the right place.

There are several strategies and tips you can apply to optimize your website to boost SEO while also getting ahead of your competition.

Whether you’re working to rank on the first page of Google or beat Amazon, it can be achieved with these ten simple tricks.

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1. Improve Your Website Speed

The love Google has for speedy websites is no secret. In fact, the search engine giant officially declared that they will use speed as a ranking factor in an upcoming search algorithm update. What are you doing right now to improve your website speed?

A website’s performance speed depends on several factors:

  • Resources offered by the web host
  • Location of the servers
  • Website caching
  • Domain name
  • The code used by your website

And that’s just to name a few.

Start by switching to a lighter and a mobile-friendly website design. Then, install a caching plugin on your website. And set up a CDN to deliver your website more efficiently to visitors around the world.

 

2. Optimize Your Blog Posts For Voice Search

It’s safe to say that voice is the future of search. With Amazon Echo and Google Home taking over the homes and offices, people are now using their voice to search things on search engines more often than typing. Are your blog posts optimized for voice search?

google-voice-search-meeker-report

Searching for something on Google using voice is entirely different from searching by typing. When you use voice search, you tend to spell out entire sentences or questions, like “What is the best way get more website traffic” or “How can I start a business from home?”

Keep this in mind when you create titles for your new blog posts. Make sure your blog posts are optimized to reach the massive audience that uses voice search.

 

3. Aim For Long-Tail Keywords

Keyword optimization takes a key role is website SEO. However, targeting highly competitive keywords is one of the biggest mistakes most marketers and businesses often make when creating blog posts. The best way to increase your chances of getting better ranking is to aim for long-tail keywords with low competition.

To do this, combine the research you do with Google Keyword tool with a keyword competition analysis tool like Moz Keyword Explorer or KWFinder. Use these tools to find long-tail keywords and search phrases that are easier to rank for.

 

4. Implement a Mobile-First Design

With more people using mobile devices to browse the Internet, Google is now placing a priority on offering the best experience to mobile users. The company has already started rolling out its mobile-first index. This new search algorithm update heavily promotes websites that are optimized for mobile devices and punishes websites that aren’t mobile-friendly.

In addition to switching to a mobile-first design, you should also consider optimizing your blog and formatting blog posts in a way that’s easier for the mobile users to consume. For example, you can use shorter paragraphs and more bullet points in blog posts.

 

5. Target Local Search Terms

If you’re promoting a local business or a service, there’s so much you can achieve by focusing on optimizing your website for local search. It will not only make it easier for you to rank for keywords but it will also reduce the international competition you have to deal with.

Start by letting Google know that you’re a local business. You can do this via Google Search Console. Then, optimize your blog posts to target local audiences.

For example, if you’re a business in San Francisco, start incorporating phrases into your blog posts to let people know where you’re from. Instead of writing a blog post titled “How To Start A Business In San Francisco,” you might use more specific titles like “How To Start A Restaurant in the Bay Area.” This type of content will go along great with retargeting marketing campaigns to reach local customers.

 

6. Update and Republish Old Posts

Google bots are constantly scanning your website for fresh and new content. When your blog isn’t getting updated and blog posts are getting outdated, Google will start to consider your website as dormant or inactive. This will affect your rankings.

That’s why it’s important to always update your blog with new content. Also, update your older posts with timely content to make them relevant. Then republish them to let Google know that your blog reliably offers up-to-date content.

 

7. Compress Your Images

Using lots of images in your blog posts is a great way to convey your message more effectively to your readers. However, adding more images can also make your web pages heavier and slow loading.

Thankfully, you can fix this by compressing your images. There’s no need to buy expensive software to do this. Simple and free plugins like WP SmushIt will automatically optimize the images without harming the quality.

 

8. Generate More Social Signals

SEO experts are still in debate on how social signals affect website rankings. However, the data seems to suggest that having a strong social presence can boost your website’s search engine visibility.

how social media presence affects seo

Keep an active post schedule on your social media channels and don’t be afraid to reshare the same links more than once. Paying a few dollars to boost your Facebook posts may not be a bad idea either.

 

9. Create A Guest Blogging Campaign

Guest blogging is an effective way to build backlinks to your website. However, guest blogging is more than just about building links.

Having a guest blogging strategy will also help you reach new audiences and generate traffic to your website. It’s also one of the cheapest marketing strategies that will generate long-lasting results.

Create a list of websites and blogs in your niche that accepts guest posts and start contributing.

 

10. Create Superior Content

Coming up with effective blog post ideas can be tough, especially when all the good topics have already been covered by your competitors.

The only way to beat your competition in such a situation is to create superior content. For example, if there’s a blog post titled “Top 10 SEO hacks” that ranks on top of Google, you can create a better and more in-depth post like “Top 20 SEO hacks” to outrank your competition.

 

Conclusion

Follow these tips one step at a time. And remember, even after implementing all these tips, don’t expect results right away. Generating organic traffic and reaching higher rankings on Google takes time.

Until then, be patient and keep producing great content.

Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. With over 10 years of experience, he’s the leading WordPress expert in the industry. You can learn more about Syed and his portfolio of companies by following him on his social media networks.

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