HostGator Blog

Are SEO Services Worth It?

We’re big proponents of free everything. Seriously, you work hard for the money. You manage your own business and you have every right to be stingy with your cash.

Search engine optimization (SEO) however is one of those areas that we believe is a place to invest your money — but wisely — and only when you have a thorough understanding of what it is and what it can do for your company’s growth.

It’s up to you if you want to pay for help getting the work done or not. Understand that yes, there’s a great deal of SEO work that you can manage on your own for free. You don’t need to be a programmer or developer, you just need to have a plan of attack and the time to accomplish that plan.

Only you can decide if SEO services are worth fronting cash to achieve success, but here are a few tips to help focus your decision-making process.


How to Get Started with SEO?

If you’re new to the SEO landscape, first take a look at this comprehensive “What is Search Engine Optimization?” support document we put together to help HostGator customers get a grasp on what’s what.

Next up: Rank your website with this totally free tool from our partners at SEO Gears. Get an instant breakdown of your website’s…

Get a sense of your baseline and build from there.


What kinds of SEO services are available?

Some SEO agencies cover all of these items, and some deal with segments, but here are some of the most useful SEO tactics:


The Great SEO Challenge

Major search engine events like Google’s “Mobilegeddon” change the SEO rules in an instant. Business owners are beholden to the masters of search and must learn to adapt or suffer the consequences of getting outranked and far gone from page one search queries. SEO is always changing and you need to recognize this if you’re up to the challenge of taking it on alone or when shopping for the right SEO service provider.

If this all sounds like too much to handle, worry not! HostGator provides professional SEO services to our customers. Learn more by contacting our support team.


Hit the comments and let us know how you manage your website’s SEO…