There’s no one else that will ever care about your business, and your career, as much as you do. Although it sounds like a harsh blow against humanity, accepting that you’re ultimately in control of your business and personal destiny will greatly assist you in achieving your marketing objectives.
Whether you have realized it or not, you’ve been in the business of marketing from day one. CEOs, cashiers, and freelancers alike all partake in marketing dialogue everyday as they discuss, sell, and work towards building a brand.
Nowadays we have all of the marketing tools imaginable; it’s time to start thinking like a marketer, and meet your objectives without having the formal title on your resume.
1. Set S.M.A.R.T Goals
In the marketing world you’d be hard-pressed to find anything as consistent and timeless as the S.M.A.R.T. Goals model. Goals and objectives are practically synonymous with business, and so here is the SMART breakdown to provide you with the foundation for reaching your objectives:
> Specific – Address problems or new opportunities down to the last detail. Building goals on ambiguity is the easiest way for them to fall apart at their foundation.
> Measurable – Again, be specific and set milestones in small increments leading to your objectives. It’s important to feel like you’re making small, sustainable steps, not massive leaps.
> Actionable – Often times goals and objectives fill our minds loftily as ideas instead of steps we can take in the form of action. Give yourself the opportunity to take action – don’t just write down ideas.
> Relevant – Will your action be relevant to marketing your product? Are there better ways to apply it towards your goals?
> Time-bound – Seeing returns is a long and never ending game, but breaking your goals into smaller time frames will allow you to analyze your progress.
Now that you can see the format for creating objectives, here are some of the most common objectives professional marketers build into their strategies.
2. Increase Sales
Business without sales isn’t business at all. At the top of every marketer’s checklist is figuring out how their efforts can lead to people not only finding a business, but making a purchase as well. In order to know whether or not your marketing efforts are converting sales, you’ll need to track the correlation between increased marketing and increased sales.
The best way to track your ROI is by doing one of the following:
- Create goals in Google Analytics that can trace where traffic is coming from that’s leading to sales.
- Send out customer surveys to see where they heard about you.
- When you receive a new customer or client, ask them how they heard about you.
The best way to improve your marketing is to know what’s working, and what is simply wasting time.
3. Improve Product Awareness
If you’ve ever gotten potential customers questioning exactly what it is you’re selling, then you may need to improve their awareness to your products or service. In addition to the volume of advertisements and social posts you create, spend some time putting out content that details what customers will get from using your product or service.
One of the easiest ways to do this is by creating a simple video. It doesn’t have to be elaborate, given how powerful smart phones are and how easy it is to create video these days. Your video can be embedded into your website, or shared on social channels.
4. Target New Customers
Of all the marketing tools available to us, social media is by far the most effective at targeting new customers. Not only can you browse for relevant groups or keywords to share your content, you can also pay to have the social media platforms put your ads in front of viewers who are statically more likely to follow up after seeing those ads.
Another effective method is by examining the competition and to whom they’re able to sell. Or, looking in the opposite direction, find a business that supplements your product or service and see how you can complement each other with customer referrals.
What are some of your go-to marketing strategies for reaching business objectives? Let us know in the comments!