Monday, March 16, 2009 by Chad Bean12/27/2010 Update: The Google AdWords Coupon code for HostGator Shared clients is now $100!
10/12/2009 Update: The Google AdWords Coupon code for HostGator Shared clients is now $50 (used to be $25)! Reseller coupons coming soon.Ever run a Google search and notice the “sponsored listings” around the search results? Ever click one of those sponsored links? It's likely that you have already visited a link that was advertised through the Google AdWords program and now HostGator is giving its shared web hosting customers the opportunity get started with Google AdWords by giving them $25 $50$100 in free marketing credits*. HostGator has partnered up with the Google AdWords pay-per-click (PPC) advertising program and is now offering an AdWords Coupon voucher good for $25 $50$100 in credit with all Hatchling, Baby, and Business shared web hosting plans. What is Google AdWords? Google AdWords is a pay-per-click advertising program by Google. With AdWords, advertisers can promote their website's products and services on Google.com's search results in the "sponsored links" section. Quality ad text and relevant keyword buys will give you an edge over your competitors. And with AdWords, you can set your own budget and change your campaigns at any time - there are no commitments or spending requirements of any kind. We at HostGator currently use Google AdWords for our own internal marketing efforts, and we truly believe that most businesses can benefit from the highly targeted traffic that this program can yield. Great, how do I sign up?
Friday, January 2, 2009 by Chad BeanIn October of 2008, Google announced a new feature known as SearchWiki. SearchWiki allows anyone with a Google account to change the order of search results and make notes about each result in Google. Once logged into a Google account, you'll notice that the search results have two small icons next to the listings that can be used to promote or remove a result. By promoting a result, you can bring the site above other results on the page. You can learn more about the SearchWiki by watching the Google SearchWiki team's video. Now, this is hardly news to many of you out there. We covered Google's Promote Feature in early December. What is interesting though, is the idea that Google's index of results will be swayed by user input on the SearchWiki. On Google's Official Blog announcement for SearchWiki,it mentions that: "The changes you make only affect your own searches." While this is true directly, it's not hard to imagine that Google will collectively use user input to influence search results and page ranking. Currently websites are listed in order on Google's web page according to their super-duper secretive algorithm. Those in the search engine optimization industry have been trying to figure out this algorithm for very obvious reasons. If you can cheat the search engines and get a website listed on the front page for certain keywords, than you are able to get more traffic to your site, which generally equates to more revenue for web site owners and businesses.