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  • The Real Cost of Facebook Advertising

    Friday, September 9, 2016 by

    Cost of Facebook Advertising

    “How much should I spend and when?”

    “What kind of ROI (Return On Investment) will I get back?”

    “Boost? Like? Poke? Huh?!?!”

    As a business owner or entrepreneur, Facebook advertising can be totally necessary yet completely overwhelming at the same time.

    There are many tough questions when it comes to spend and social media, but they’re not impossible to figure out with the right tools.

    And before frustration sets in, just remember, the feeling is natural and mutual, most of your counterpoints feel exactly the same way.

    You can find the right balance for your biz by identifying the real costs and examining the tough questions, which, as luck would have it, we'll begin to discover with you now.

     

    Follow These Steps

    First, do your research—with Google! There are dozens of beneficial resources—people who have already done much of the higher-level homework for you. Some of our fave places to get serious (& free) info are…

    If you're feeling even more ambitious, take a free class or webinar (check out Constant Contact’s online social media marketing freebies), after all, you owe it to yourself to be as knowledgeable as possible for your business’s growth.

    Create Your Blog

     

    Have a Facebook Advertising Objective

    By being able to answer the age-old Who, What, Where & Why (& How) questions you'll give yourself peace of mind investing in your beginning stages on advertising on Facebook.

    First, you have to identify the Who - this is your audience. You can choose how you target them in this first step, but first determine who they are:

    • Are you targeting current fans with a special promotion or trying to reach a new demographic to introduce them to your brand? Being able to identify why you're targeting that who is imperative.
    • Then dive into the special interests, geographic location and other valuable data that will help you streamline your set. This is how you'll target them.
    Next, the What/Where - this is the content you’re sharing (the what) and also where you’re placing your ad. Different types of ads include different information. Here are the variations straight from Facebook’s list: Facebook advertising guidelines

    And finally, Why - what is your reason for advertising? Brand exposure, driving sales, website visits, collecting emails or leads are usually the top reasons.

    As we mentioned, the key to any valuable, successful ad push is to keep learning and identifying the resources and tools that make your endeavors a little easier. Find the ones that make sense to you and put them to work.

    Remember, there is no mathematical equation or magic spell to make digital marketing most beneficial, but you can always discover ways to help make your message stand out.

    Consider Facebook advertising as an experiment in identifying your audience and learning to improve your message as you go. We recommend beginning with small tests and growing only as you begin to feel more confident in your understanding.

    Knowledge is power; you’ve got this!

    Drive your Facebook ads towards a stellar landing page. Design a beautiful website with HostGator.

    Get Started With HostGator!

  • Is Managed WordPress Worth It?

    Thursday, September 8, 2016 by

    Is Managed WordPress Worth It

    Are you wondering what managed WordPress hosting actually is? You’ve probably wondered why managed hosting runs at a higher price tag than the less expensive shared hosting plans you’ve seen.

    Is there really that big of a difference in the quality of your site? There’s no cut and dry answer. For most it depends on the size of your website, your overall tech skills, and how much traffic you’re getting.

    Below we explore a few reasons you might need to upgrade to managed hosting and highlight a few benefits you’ll be able to realize for your business. 

    Recommended WordPress Hosting  

    Common Signs You Need to Upgrade

    People upgrade to managed WordPress hosting for a number of reasons, many of which are on the technical side of things. If you’re experiencing any of the issues below, then you might want to think about upgrading.

     

    1. Your Site is Slow

    Today’s website users demand that your site loads fast. Attention spans are decreasing and people simply won’t stick around and wait for your site to load. If it takes more than a few seconds for your site to load, and you’ve been able to diagnose that the issue isn’t related to your actual site, then it could be your hosting server.

     

    2. Your Site is Feature-Rich

    It’s easy for WordPress sites to become bloated with time. With the sheer number of plugins and customization options available the chances are high your site will begin to take up more and more server resources the longer it exists.

    Naturally, this means that your site will take a much longer time to load. But, if you have a very thin site that has nothing more than a couple of pages, then a shared host should be able to handle your site.

     

    3. You’re Not a “Tech” Person

    When tech issues arise, are you able to handle them all on your own?

    If you’re a tech person and love the challenge of maintaining your own server, then managed WordPress hosting might not be right for you. But, if the thought of the command line, or any technical errors overwhelms you, then a managed WordPress host might be exactly what you need.

     

    Benefits of Managed WordPress Hosting

    If your site’s been experiencing any of the issues above, then maybe it’s time for you to consider upgrading to a managed host. Below we dive into a few of the most common benefits you’ll start to see.

     

    1. Speed

    It’s easy for WordPress sites to become bloated and slow. Managed WordPress hosts are designed in order to support WordPress and ensure they’re as fast as possible. Plus, they are continuously optimized, so you don’t have to worry about any slow downs, even as your site grows.

     

    2. Security

    It’s unfortunate, but sites do get hacked on occasion. Usually, WordPress sites are hacked through the backend, or through using faulty plugins or themes.

    Shared hosts can potentially be more vulnerable than managed WordPress hosts. Managed hosting solutions will also look at every aspect of your site to ensure that your site is always protected against the latest threats.

     

    3. Growth

    Most shared hosting plans aren’t equipped to handle very large amounts of traffic. You’d hate to have your site crash once you start to receive large numbers of traffic.

    Managed hosting is equipped to grow with you, so your site will be ready to handle all of the traffic you send at it.

     

    4. Support

    Do you consider yourself a technical person? If the answer is no, then you might want to consider a managed WordPress host. When you have a shared host any issues that arise fall back on you.

    With a managed host you’ll have an entire technical team behind you that’ll help you to troubleshoot any problems that might arise.

    Are you ready to enjoy all the benefits listed above? Check out HostGator's managed WordPress hosting!

     

    Get Started With HostGator!

  • Need a Business Loan? Compare the Top Online Lenders

    Wednesday, September 7, 2016 by

    Need a Business Loan

    If you’re a small business owner and you need an infusion of capital to grow your company, an online lender option could be the best fit.

    Unlike traditional banks, online lenders don’t use extensive applications requiring years of tax returns. By answering a few basic questions and linking your business accounts, you can get access to thousands of dollars in cash in just a few days, or in some cases, just a few minutes.

    There are lots of online lenders out there, and each has its own way of doing business. Some online lenders may be better suited to your needs than others.

     

    Kabbage

    Kabbage offers qualified businesses access to lines of credit up to $100,000.Through their quick application process, Kabbage reviews your business accounts (business checking, PayPal, Square, QuickBooks) to get a full picture of your business.

    Rather than repeatedly applying for a loan every time you need extra capital, you withdraw from a line of credit as needed. For instance, you might be approved for up to $50,000, but only draw $5,000 to cover the payroll of two new part-time employees for a month. A few months later, you could borrow another $2,000 to do an emergency inventory restock.

    The funds are always available, and they're accessible online or right from your phone using Kabbage’s mobile app. 

    Each time you borrow against that line of credit, you get between six months and one year to pay it back. Rather than charging interest, Kabbage assesses a monthly fee, between 1 and 12% of your total principal, when you qualify.

    While there are no prepayment penalties, a borrower doesn’t save much by paying the loan off early, since the highest fees are paid in the first two months.

    Pros: Ease of use; generous borrowing standards even for businesses without an extensive credit history, plus you can find out if you qualify in just a few minutes. For a limited time, HostGator is giving away a $100 Amazon* gift card to those who qualify.

    Cons: High fees in the first couple of months; shorter loan terms.

     

    PayPal Working Capital

    PayPal Working Capital is ideal for businesses that already process their sales through PayPal. Once you confirm your data with PayPal, it uses your sales history to determine your creditworthiness and the total loan amount you qualify for. Like Kabbage, it takes only a few minutes, and applicants get a decision quickly.

    PayPal Working Capital differs from Kabbage in several ways:

    • They offer set loans, rather than access to a line of credit. Total loan amounts vary, but are capped at a percentage (usually 15%) of a business’s yearly sales, with a maximum of $85,000.
    • Instead of paying the loan back on a monthly basis, PayPal takes a certain percentage of your sales each day. If you have no sales, then no fees are deducted.
    • You can only apply for another loan once a previous loan is paid off. With Kabbage, you have access to a line of credit, and each withdrawal is considered a separate loan in terms of its repayment schedule.
    • Rather than assessing a monthly fee, PayPal Working Capital charges a set fee for the entire loan, calculated based on the loan amount, your repayment percentage, and your PayPal sales history. The higher your repayment percentage (i.e., the amount of your daily sales PPWC takes), the lower your fee.
    • While repayment is based on daily sales, every 90 days a minimum payment is due. If their cut of your sales over that 90-day period doesn’t equal at least 10% of your total loan amount (the loan itself plus the fixed loan fee), then you’ll have to pay the difference.

    PayPal Working Capital is great for someone who’s already using PayPal to process their payments, and who needs a bit more flexibility when it comes to repayment.

    Pros: Repayment based on sales, rather than on time. Seamless integration with existing PayPal sales data.

    Cons: Only available to businesses that use PayPal to process transactions; borrowers must reapply for each additional loan, and can’t take out another loan until the previous one has been repaid.

     

    LendingTree

    LendingTree is a peer-to-peer lender, though many of its so-called “peers” are really institutional lenders — like banks or mortgage companies. It acts as a marketplace where prospective borrowers enter some basic information, and lenders then compete for their loan. LendingTree isn’t solely in the small business space, and it offers personal loans, mortgages, and auto loans, among others.

    It also offers four different types of business loans: long-term loans, short-term loans, business lines of credit, and alternative financing (including cash advances and startup financing). All of these loan types have different requirements, different repayment periods, and different interest rates. Unlike many other online lenders, some LendingTree loans require a credit score, and even collateral. They do, however, offer much bigger loans than either Kabbage or PayPal Working Capital, and are thus more suitable for businesses looking to fund serious capital projects. These larger loans also have longer terms.

    Since LendingTree acts primarily as a marketplace, a sort of matchmaker between borrowers and lenders, there’s less uniformity and more complexity. The application process has been streamlined, and borrowers should hear back within a few days’ time. But LendingTree lacks the simplicity of either Kabbage or PayPal Working Capital.

    Pros: Lots of options, large loan amounts, and competitive rates from different lenders.

    Cons: Some major loans require collateral and use your personal credit score to determine your level of risk, which can eliminate businesses whose owners have a checkered credit history, even if their business is doing well. Many LendingTree loans require a personal guarantee, which makes the business owner personally liable for the loan should the business go under.

     

    Every small business is unique and has different financing needs. Before committing to an online lender, be sure to consider what’s most important to you, whether that be flexible repayment plans or easy access to funds.

    We hope this overview helped you decide on a lender for your small business loan. Remember, for a limited time, HostGator is giving away a $100 Amazon* gift card to those who qualify for Kabbage.

    *Customer will receive a $100 Amazon gift card upon submitting a qualified application to Kabbage by 11:59pm EST September 29, 2016 through the link provided in this post. The gift card promotion is being run by Endurance International Group. Gift cards will be delivered to qualified customers electronically October 29, 2016. Amazon is a trademark of Amazon Technologies, Inc. Amazon is in no way affiliated with or a sponsor of this promotion.
  • Influencer Marketing: The Beginner’s Guide To Micro-Influencers

    Tuesday, September 6, 2016 by

    Micro Influencers

    You’ve heard of the effectiveness of influencer marketing. You’ve seen with your own eyes how it helps businesses with lead generation and conversions. But you’re still hesitant to try it because of budget constraints. Although influencer marketing isn’t as expensive as many other marketing channels, small businesses and startups may be struggling to set aside funds for it. What if there was a less expensive way to launch a successful influencer marketing campaign while still making sufficient impact? The answer lies in micro-influencers.

     

    What does “micro-influencer” mean?

    Micro-influencers, as the name suggests, are influencers who have a significant but not massive following as compared to top influencers and celebrities. They aren’t your traditional celebrities but individuals who are considered to be experts in their relevant niche. For example, food bloggers, mommy bloggers, fitness Instagrammers, etc. Micro-influencers are usually passionate about their respective categories and are looked to as reliable sources of information and recommendations on purchases related to those categories.

    A micro-influencer doesn’t have millions of followers; instead, they may have as few as 1,000 but usually not more than 100,000 followers. This following is comprised of loyal fans who trust their recommendations. Micro-influencers often have a strong relationship with these fans, engaging with them, producing content they love, and getting them involved. Their fans are ardent about the purchase recommendations they make, which makes them an ideal choice for your next influencer marketing campaign.

     

    Micro-influencers vs. customers and macro-influencers

    Now the big question is “how effective are micro-influencers, really?” You may be thinking that if these influencers don’t have as much reach as macro-influencers, they’re just like customers recommending them to other consumers. But it’s not as simple as that. Micro-influencers help spread your brand message in a more reliable and authentic manner while still providing a bit of the “expert opinion” effect. In fact, an Expertcity study compared the effectiveness of customer recommendations with that of micro-influencers recommendation and came up with the following results:

    • On an average, the weekly conversations of micro-influencers have 22.2 times more purchase-related conversations and product recommendations than that of the average consumer.
    Micro-Influencers
    • For 82% of consumers, there’s a high tendency to follow recommendations that are made by a micro-influencer. On the other hand, the same is true for 73% of consumers when the recommendations are made by an average consumer.
    • In terms of credibility, micro-influencers are considered to be more believable, knowledgeable and credible by 94% of consumers. 83% feel the same about the general population.
    • Micro-influencers are also considered to be better at explaining how a certain product works or how it’s supposed to be used by 92% of consumers. 83% feel the same about the general population.

    So you understand that micro-influencers have a much more significant impact than the average customer on peoples’ purchase decisions. But how do they compare against macro-influencers? Yes, macro-influencers have millions of followers and micro-influencers may be unable to compare against them in terms of reach. At the same time, there are a number of aspects in which micro-influencers have found to be better than macro-influencers. Take a look at some of the results of a Takumi study highlighting this fact:

    • Instagram users with 1,000 followers or fewer managed to get 9.7% engagement on an average.
    • Users with 1,000-4,000 followers managed to get 4.5% engagement on an average.
    • Users with 4,000-100,000 followers managed to get 2.4% engagement on an average.
    • Those with more than 100,000 followers managed to get only 1.7% engagement on an average.
    Instagram Engagement vs Followers

    This Takumi study was based on an analysis of 500,000 profiles on Instagram. As you can see in the image above, the rise in follower rate was correlated with the decrease in engagement rate. This clearly shows how micro-influencers have a better ability to engage with their audience as compared to macro-influencers. It is for this reason that micro-influencers are highly recommended for small businesses and startups who can’t set aside as much influencer marketing budget than large organizations. This doesn’t mean top brands shouldn’t use micro-influencers, as this group of influencers may be a great way to establish trust with your target audience and add a personal touch to your interactions with them.

     

    How to find micro-influencers

    You’ve now understood how micro-influencers can be beneficial for you and how they can help you with your influencer marketing campaign. The difficult part is in overcoming the challenge of finding the right micro-influencers you can work with to effectively launch your campaign. Utilize the following tips to better understand the steps to finding a relevant and suitable influencer to work with:

     

    1. Make use of keywords. 

    Keywords are your best bet at identifying prospective influencers in your target niche no matter what tools you use. For example, you’re selling a product that you think would be best promoted by food bloggers. So you will conduct a search for “food blogger” using influencer outreach tools and the results will turn up a variety of blogger profiles within the relevant niche.

     

    2. Observe the numbers. 

    Since your search will be for micro-influencers, you’ll need to study the number of following of each profile that comes up in your search results. But what’s the right number? You may face the challenge of choosing between reach and engagement but it doesn’t have to be that way.

    Based on their study of more than 800,000 Instagram users, Markerly suggests looking for influencers with somewhere between 10,000 and 100,000 followers for the right balance of reach and engagement. So you still have influencers with significant reach and the right level of engagement, overcoming the challenge of working with micro-influencers.  

    3. Use the right tools. 

    There are a number of tools that can help you find relevant micro-influencers in your niche using the right keywords. These tools give you useful information like the number of followers they have, some give a preview of their engagement rate, and some even give you their social authority level. Tools like Ninja Outreach and Followerwonk from Moz are some useful and effective tools to help you find micro-influencers and macro-influencers alike. Take a look at the screenshot from Followerwonk, which lets you use keywords to find top Twitter profiles related to a certain niche. Moz Followerwonk The data is neatly organized showing not only the number of followers but also the number of tweets to show how active they are. You can also see the Social Authority each influencer has so as to better understand the level of influence they have. Here, the results are sorted based on the number of followers they have in descending order. So you can just scroll lower to find micro-influencers with 10,000-100,000 followers.  

    4. Study their content.

    Once you’ve made a list of prospective micro-influencers to work with, you will need to go through their content across various social media channels. This will help you understand whether they produce content in the tone and voice that would resonate with your target audience. For example, within the food blogging niche, you might find some micro-influencers who are taking a holistic approach in their messaging. These could be the perfect choice for brands that value eco-friendliness.  

    5. Start your outreach. 

    Now that you’ve shortlisted relevant micro-influencers you could work with, your next step would be to approach them for a partnership. Being influencers, these individuals may be getting hundreds of partnership requests so you will need to catch their attention and be convincing. If you’re opting for an email outreach, make sure you prioritize on writing a compelling subject line and framing your message with a focus towards them.  

    How to work with micro-influencers

    From discount codes to social media mentions and from co-created content to giveaway contests; there are plenty of ideas for implementing micro-influencers into your marketing strategy. Here are a few examples of brands that have worked with Instagram micro-influencers, so you can develop a unique idea according to your needs:

     

    Social media mentions

    An easy way to promote your brand and products through micro-influencers is by having them mention you. Ideally, the post should showcase your product being used by the influencer or positioned in an eye-catching yet authentic setting. You can send them freebies or gifts so they can showcase the product. You could also arrange for a small cash incentive based on your agreement with the micro-influencers you’ve decided to work with.

    Brittney Buccat (@missxbo) is a social media star with more than 36,000 followers on Instagram. Being one of the most popular micro-influencers in fashion and lifestyle niches, she has been approached to do several product promotions and sponsored posts through her social media accounts. While some of her Instagram posts showcase products with discount codes, some merely display the products with a mention and a short description of the product. Take a look at the following example of how she’s promoting a new product from Your Tea with a mere mention. Her followers also have a positive response to the post, meaning that they trust her opinion and recommendation despite it being a sponsored post. Instagram Marketing The same goes for her promotion of Ami Clubwear with a mere mention of their brand name and a branded hashtag. As you can see in the screenshot below, the post managed to generate plenty of positive comments from her followers. Instagram Sponsored Post  

    Promote discount codes

    One of the most popular methods of working with influencers is by promoting discount codes through them. The reason this tactic is ideal for your collaboration with micro-influencers is because they help you promote the code to a large and significant audience. The influencers vouching for your product gives their followers the desire to purchase the product and having the discount code compels them to take action. An excellent example of this is how Lootcrate partnered with relevant influencers and promoted unique discount codes through them. Lootcrate is a subscription service that sends subscribers boxes of geeky gear including t-shirts, socks, comic books, and more. They worked with both macro- and micro-influencers in gaming, tech, and pop culture niches to promote their subscription boxes with discount codes. Social Media Influencers Their partners included gamer and cosplayer Amie Lynn (@misshabit), who has more than 77,000 Instagram followers. Her post promoting Lootcrate had a special discount code for 10% off and managed to get almost 4,000 likes.  

    Show what your product can do

    As mentioned previously, micro-influencers are considered to be better at explaining how a product works or how you can use it. This is why they make the most effective medium for showcasing how your product can be used. Showing micro-influencers using the product and how they’re using it will be a great way to create a desire in their followers to try the product. It doesn’t have to be a complicated video tutorial, although this might work well depending on the type of product you’re selling. A simple image post from micro-influencers showing their followers how they’re using the product could be enough to intrigue this audience base. An excellent example can be seen in how lens manufacturer Olloclip partners with several micro-influencers, who post images of how they’re using their products. Brittney Buccat (@missxbo) was one of the micro-influencers Olloclip worked with. Here’s a screenshot of the sponsored post she created and take a look at the response from her followers. There are already people commenting how they “need” the product and how “cool” the lens is. Olloclip Marketing

    Demi Kwant (@iidemiii) is another micro-influencer the brand partnered with. With more than 1,800 followers the iPhoneographer posts beautiful images captured with the help of a lens from Olloclip.

    Brand influencers  

    How to get started

    You now have a thorough understanding of working with micro-influencers for your influencer marketing campaign. You understand how they can impact your business, how to find the right micro-influencers, and how to create a successful campaign with them. The next step is to get started with a plan that will outline what goals you wish to achieve, so you can measure your performance in the long run. And then you can get started looking for micro-influencers who can work with you to promote your business.

    Whether you’re a small business or a large organization, it’s clear to see that this group of influencers can be an added advantage to your existing marketing strategy.

  • Celebrate Programmers’ Day!

    Tuesday, September 6, 2016 by

    Programmers Day

    What do computer programmers do? Computer programmers spend a lot of time at their desks. They must be doing something, but most people have no idea what that something is. International Programmers' Day is a great time to learn what programmers do on a day-to-day basis, and to celebrate everything they do when they create software that assists us with numerous activities.

    The History of Programmers' Day

    The history of Programmers' Day begins in Russia in 2002. There, two men, Valentin Balt and Michael Cherviakov, worked for a computer software company called Parallel Technologies. In 2002, these two men decided to gather signatures on a petition to the government of Russia, proposing that there be an official holiday to honor computer programmers and everything they do. Approximately 7 years later, on July 24, 2009, the Ministry of Mass Media and Communications of Russia agreed to announce an official Russian holiday to honor computer programmers. This body of the government drafted an executive order hailing the new holiday.

    Finally, on September 11, 2009, the president of Russia, Dmitry Medvedev, signed the bill that made Programmers' Day happen. It took some time, but Balt and Cherviakov's idea finally became a reality. While Programmers' Day is not an official holiday in the US, it is none-the-less a day observed by programmers and non-programmers alike.

    When Does Programmers' Day Take Place?

    Programmers' Day is celebrated on the 256th day of each year, which is September 12th within a leap year and September 13th within a general year. This is significant for programmers, as Wikipedia explains:

    "The number 256 (2 to the eighth power) was chosen because it is the number of distinct values that can be represented with an eight-bit byte, a value well-known to programmers. 256 is also the highest power of two that is less than 365, the number of days in a common year." In binary code, the day is read as 1111 1111.

    If you are a programmer, you will notice that 1111 1111 is really 255 rather than 256. However, the code is correct because it is the 256th value. According to ProgrammerDay.info, "January 1st is 0000 0000 so if you celebrate Programmer Day on the 255th day you're guilty of an off by one error."

    What Kind of Work Do Computer Programmers Do?

    So what are we celebrating when we honor our programmers on International Programmers' Day? Well, we need to know what programmers do in order to celebrate everything they do. Sokanu.com tells us that "[a] computer programmer, or coder, is someone who writes computer software," and also that "[a] computer programmer figures out the process of designing, writing, testing, debugging/troubleshooting and maintaining the source code of computer programs. This source code is written in a programming language so the computer can 'understand' it. The code may be a modification of an existing source or something completely new." So let's take a closer looker at each of these jobs from the prospective of someone learning why we celebrate Programmers' Day.

    Designing

    There is some debate regarding whether or not the design element of the work of a programmer is an art or a science. In reality, as Sokanu.com reminds us, it is both. An effective programmer must be able to see the aesthetic value of a design in order to properly engineer the code for the design. Then he/she must make sure the design makes sense to the average software user.

    Writing

    Writing the code itself is the meat-and-potatoes of what the programmer does. Writing binary code can be challenging and grueling, so it takes a decent amount of stamina to look at and arrange those numbers all day long. But programmers' writing is what allows us to have all those phone apps and computer functions with which we interact daily.

    Testing

    When writing, a programmer must constantly go back and test what he/she has written. The design, of course, is not worth much unless the program functions correctly.

    Debugging/troubleshooting

    A programmer must know how to fix errors in a timely manner, often under the stress of tight deadlines, since many people wait for a new program to be debuted. People become impatient when things don't work properly, making the debugging/troubleshooting function a key part of what programmers do.

    Maintaining the source code

    Since elements change so rapidly in the world of computer programming, a programmer must keep his/her software up-to-the-minute. It is particularly important to keep software up to date within the competitive world of computers, where everyone is constantly racing to stay ahead of the game.

    Ways You Can Celebrate Programmers' Day

    So, we can see that there are many reasons to honor your favorite computer programmers on Programmers' Day. And what can we do to celebrate? ProgrammerDay.info has some suggestions:

    • Speak in code (or pseudocode) all day. Okay, this might be tough if you are not a programmer. Come to think of it, this might be tough even if you are a programmer. Certainly, very few people would understand you.
    • Decorate a tree with zeros and ones to make a binary tree. This could be fun. At least this is something the whole family can do together.
    • Make Happy Programmer Day cards using ASCII Art. This takes a bit of knowledge about ASCII Art, but one could use a different application if necessary.
    • Have a contest for the best binary pun/programming joke. This could be great for a bunch of programmers at a party. "A programmer walks into a bar…"
    • Have a programmer-themed cocktail. Binary punch, anyone?

    Thus, Programmers' Day is definitely a day to be celebrated. All over the world, we should show our appreciation for programmers this September.

    Are you a computer programmer? Let us know in the comments how you'd like to be honored on this special day.