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  • Why Student Blogging Is a Good Idea

    Monday, August 14, 2017 by

    Student Blogging Benefits

    How Blogging in Schools Builds Better Writers

    In most places, school starts back up in a few weeks. For some teachers, that means thinking about how to help your students develop their writing and reading comprehension skills in the year ahead. For others, it means finding ways to help students retain and use concepts they learn in science, art, history, and math. Having your students write for, read, and critique a class blog is an easy and engaging way to help them become stronger writers, more astute readers, and more adept at working with the knowledge they learn in class. If you're not already familiar with blogging and have never set up a blog before, this post will walk you through the why and how of using student blogs in your classroom. Create Your Blog

    How does blogging help students? Let us count the ways...

    The ability to write clearly is one of the most in-demand skills among employers, and it's important for acing college entrance essays, scholarship applications, and pretty much every email your students will ever send. Blogging can help your students become better writers through:
    • Carefully selecting topic ideas that will appeal to their readers.
    • Finding reliable sources for their blog posts.
    • Drafting and revising their blog posts.
    • Reviewing other students' posts and offering constructive feedback.
    • Listening to, processing and using feedback from other students.
    • Practicing, practicing, practicing.
    Everyone can benefit from being a better communicator, but strong writing skills are especially important for student journalists whose intended careers center on writing. They're also highly valuable for kids who are interested in STEM careers. Engineers and scientists have to keep clear, concise, and accurate journals during college and in the workplace. And writing clearly is critical to success in business, where so much communication happens via email. Writing and reading blogs also helps students develop other skills, like distinguishing between fact and opinion, identifying trustworthy sources of information, and following online rules and codes of ethics. In any subject, a blog run by students can reinforce information and open up discussions that move learning forward. Unlike writing with a pen and paper, which can seem tedious to kids who are used to texting and using email, typing out a blog post feels familiar and comfortable to students who've only known a world with computers and smartphones. Students whose families are on the analog side of the digital divide need hands-on experience with digital communication tools as well as writing practice in order to succeed.  

    General blogging for grades 3-12

    There are blog lesson plans for students in all but the earliest grades. Scholastic offers blogging lesson plans for grades 3-5 that include blogging rules, defining what a blog is, writing blog entries, and evaluating blogs written by others using a rubric that covers grammar, topicality, originality, and tone. For older students, ReadWriteThink has a blogging strategy guide and a long list of related resources for middle school and high school student blogs. Among them are a grade 6-8 five-part lesson plan series on career exploration through online research and blogging and an ongoing lesson plan for high school students that focuses on writing evaluation in blog format. You can create a classroom blog to reinforce knowledge and build skills in just about any subject. For example, yearbook, school newspaper, and AV club teachers can explore these student journalism blogging lesson plans from the American Society of News Editors.  

    How to set up student blogging for your classroom

    Another advantage of class blogging is that it's easy to set up. It's a good idea to review your school's technology and privacy policies and to touch base with your administrators before you begin. Then you – or you and your students – can choose and register a domain name for your class blog. You can review some best practices for choosing a domain name for your blog here, Once you have that domain name, or URL, you're ready to choose your web hosting plan. (What exactly is web hosting? Find out here.) Your host will store your classroom blog's text and other media on its servers,  and provide security for your site. Ideally, your web host will offer a WordPress option that makes it easy to choose a theme to design your blog and plug-ins to add extra functions like social media sharing tools. Find out which type of web hosting best matches your needs here. After that, you can develop a blog writing, editing, and posting schedule that fits your curriculum and classroom goals. You may want to use a single username for all posts to protect your students' privacy, or let them choose their own individual screen names so they have a sense of ownership over their posts as well as some privacy online. Once the blog is up and running, be sure to share the URL with parents so they can keep up with what's happening in the classroom and discuss it at home.   Does your classroom or school already have class blogs? Share your favorite examples in the comments!
  • Teach Your Students How to Build a Website

    Monday, August 14, 2017 by
    Teach Your Students How to Build a Website

    An Easy Educational Tool to Teach Web Building

    School’s starting soon and, if you’re an educator, you’re probably putting the final touches on your curriculum planning for the semester. One thing you may want to consider (if it’s not in there yet) is including a web building component in your course.  

    Why You Should Teach Basic Web Building

    The ability to put together a website has become the kind of skill that people in a wide range of professions can benefit from. Even those who never encounter the need to build a website for their job may find themselves wanting to put one together for a side project or social issue they care about. In the same way that the importance of computer literacy has become a given in schools around the country, the value of understanding how to build a website is beginning to take on similar weight. Even for courses and subject areas where web design isn’t the primary focus, it can therefore be beneficial for students to get some hands-on experience with building a website. Luckily, as the need for web building as a skill has grown, so has the ease with which people can put a website together. You don’t have to teach students html or CSS. You can simply get them acquainted with using a web building tool like the one HostGator offers. HostGator Website Builder

    Use HostGator’s Free Website Builder

    Anyone using a HostGator plan for their website has access to HostGator’s free website builder. You can craft lessons around the website builder in order to give your students some hands-on experience with building a website.  

    Have Students Build a Website for a Fictional Business

    To help students get familiar with how to create and design a website of their own, assign them to come up with a business idea to build their website around. Then you can provide a series of assignments to help them learn the skills required to have a website that performs well.

    1. Create the website.

    Provide them some loose instructions on the steps to take here:
    • Choose your template. The website builder has hundreds for your students to choose from. Encourage them to think about which template is a good fit for their business idea, not just which one they like most.Website builder templatesChoose a color scheme. They could potentially stick with the colors the template comes in, but encourage them to at least spend some time experimenting with other options so they get an idea of how that works.
    • Pick your design. Tell them to consider (and test out) any changes they might want to make to the layout – where links, images, and the menu all go, for instance.
    • Write copy. This will require the biggest changes to what’s there already. They’ll need to fill in the text sections of the template with wording relevant to the imaginary business they’ve created. Tell them to spend some time browsing the websites of companies selling something similar for inspiration.
     

    2. Make it mobile friendly.

    Mobile has become a dominant force in how people shop and well, frankly, how they do most things. Making sure their websites are mobile friendly should therefore be treated as an important part of your students' experience in learning web building. The templates on HostGator’s website builder are responsive, so they should work well on any mobile device as well as desktop computers. Make an assignment of testing the website your students create to see how well it works on mobile and making any tweaks needed to make it more intuitive in the different format.  

    3. Optimize it for search engines.

    A website has to be found before it can do its job (whatever that may be). Your students should be very familiar with Google in general, but knowing how to use the search engine and knowing how to make a website that’s search engine friendly are two different skill sets. Teach them the basics of SEO, and make an assignment out of having them optimize their website based on what they’ve learned.  

    4. Create an online portfolio.

    An online portfolio can come in handy (or be a requirement) in many types of professions. Give your students the assignment to put together an online portfolio on their website of any work they’ve created in the past that they want to highlight.  

    5. Set up a blog.

    Blogs are a big part of the online world these days and knowing how to create and publish on one is undoubtedly a useful skill. Have your students create a blog on the website they’ve created and use it for publishing future assignments you provide throughout the semester to give them plenty of time to get comfortable with it.  

    6. Have students use and critique each other’s sites.

    A big part of creating a good website is trying to get in the mindset of what users will find easy and intuitive. To provide your students with a lesson in usability, make the final assignment in this project to spend some time on sites made by other students and analyze how intuitive they are. Students can provide feedback to each other which helps them better understand what makes websites well designed for users.  

    Help Your Students Save

    As a way to make this project (and any future websites they create) more affordable for your students, look into the HostGator Affiliate Program. You can make sure your students get a discount on HostGator hosting plans and make a little extra yourself.
  • Online Marketing 101: Basic Introduction for Business Owners

    Wednesday, August 9, 2017 by

    What Is Online Marketing

    What is Online Marketing?

    If you’re a new business owner (or in the planning stages of becoming one), the amount you need to learn can be overwhelming. One important area of knowledge every business owner needs to take some time to understand is online marketing.  

    4 Reasons Why Online Marketing Matters

    A recent survey found that people now turn to the internet for more of their shopping than brick and mortar stores, and the percentage of purchases consumers make online has been on an upward trajectory for years. Businesses cannot neglect the internet. And it’s not enough just to have a website (although that’s an important first step). The web is a competitive space and you have to put work into increasing your online visibility so the people likely to become your customers can find you. Online marketing is the best way to do that. But you shouldn’t necessarily look at online marketing as something you have to do. Instead, see it as a powerful opportunity for your business. There’s a lot you can accomplish with a solid online marketing plan and a lot of benefits it offers in comparison to other types of marketing and advertising.  

    1. You can meet people where they are.

    A growing number of people spend much of their day online. A Pew research study found that 73% of people go online at least once a day, and 21% say they’re online “almost constantly.” Some of that time is spent actively browsing for things they want to buy (and you definitely want them to be able to find you then), but a lot of it is spent on social media, checking email, or reading blogs and news sites. Online marketing allows you to reach and connect with people in the places they hang out online, in addition to showing up when they’re looking for what you’re selling.  

    2. You get richer analytics.

    One of the biggest challenges businesses have always faced when it came to marketing is figuring out whether or not your efforts are working. Online marketing gives the gift of extensive analytics that make it easier to track marketing success than it’s ever been before. You can see a detailed analysis of how people are finding and behaving on your website, how well your social media marketing efforts are paying off, and how people interact with your emails. Detailed marketing analytics both make it easier for you to figure out the ROI of your marketing spending, and give you the knowledge you need to continually improve how you approach your online marketing over time.  

    3. You can be more targeted in your marketing.

    Few businesses need to reach everyone in their marketing. For example, if you sell fitness gear, you only really need to reach people that work out regularly (or at least try to). Traditional forms of advertising generally meant having to pay to reach everyone in order to get your advertising in front of the few it was really meant for – billboards and TV commercials don’t allow for much targeting. Online marketing, in comparison, provides plenty of opportunities to target your ads and content to particular audiences. PPC and social media advertising let you specify who you want to show your ads to based on factors like geography, gender, income, and interests – and retargeting goes even further and lets you deliver ads to people based on their past interactions with your brand. With online marketing, you don’t have to waste money advertising to teens when your target audience is seniors. You can only pay for reaching the people most likely to buy from you.  

    4. It gets better ROI.

    76% of businesses say that their online marketing gets better ROI than any offline channels they use. As a result, spending on online marketing continues to rise year after year. Businesses wouldn’t be throwing money at it if it wasn’t paying off. If spending money on online marketing will help you make more money, then there’s no good reason not to do it. Recommended WordPress Hosting

    The 7 Main Areas of Online Marketing

    Online marketing takes a number of different forms, but for most business owners there are a few main types of online marketing you’ll want to consider.

    1. SEO

    Search engine optimization (SEO for short) describes all the tactics used to help improve a website’s chances of ranking high in search engine results. With Google being one of the first places people turn when they’re looking for anything – the answer to a question, directions to a nearby business, a product they’re looking to buy – showing up on the first page of Google can make a huge difference in how many people discover and visit your website. SEO consists of a few main types of work:
    •  Keyword research – Various keyword research tools help you better understand the terms your target audience is using to find the things you’re selling.
    •  On-site optimization – Strategically use your target keywords in meta tags and the text on your webpages.
    •  Link building – The hardest and most important part of SEO is finding ways to get links pointing back to your website, which signals to the search engines that your website is of high value.
    SEO works hand in hand with some of the other types of online marketing listed here – content marketing in particular. It’s competitive and requires playing the long game. You won’t see results right away, but when you do, they can make a big difference. One of the most important things anyone new to online marketing needs to know about SEO is that doing it badly doesn’t just mean you don’t get results – you can face serious penalties from Google that are hard to recover from.  That means even if you plan to hire someone rather than trying to optimize your website for search engines yourself, it’s important that you take some time to learn the basics so you know how to recognize a professional that’s legitimate.  

    2. Paid Search Marketing

    Where SEO requires playing the long game, paid search marketing provides the closest thing to a shortcut for gaining visibility in the search engines. Often called pay-per-click marketing or PPC, these are the ads you see above or to the side of the organic search results in Google and other search engines. As with SEO, a large part of paid search marketing is performing keyword research so you know the best terms to target in your ads. The search engines will display your ads in relevant searches, and you only have to pay them if someone chooses to click. Paid search marketing produces faster results than SEO and gives you a lot of power to target your ads to the right people at the right moment, based on demographic data and search terms.  

    3. Content Marketing

    Content marketing arose in part because fresh, high quality content on a website is good for SEO, but it’s become a much larger and more versatile form of online marketing than that. The goal of content marketing is to create an ongoing relationship with customers and leads by providing consistently valuable content. Content marketing works best when you have a clear strategy to help you reach your target audience with information you know they need in a format they like at the moment it’s most helpful to them. There are a number of different forms that content can take. Some of the most common are:
    •  Blog posts on your own site
    •  Guest posts and articles on other sites
    •  Long-form content pieces like ebooks and white papers
    •  Video content
    •  Interactive content like quizzes and calculators
    •  Webinars
    •  Infographics
    All of this takes time and money to produce and, as with SEO, it’s something you should plan on keeping up consistently over time if you want to get results. But it can help you improve your search rankings, gain new leads, and nurture your customer relationships over time – which all adds up to higher profits for your business.  

    4. Social Media Marketing

    Social media marketing includes any type of marketing you do on any of the main social media sites, both paid and free. This includes using your social media accounts to:
    • Promote your content
    • Share updates about your brand
    • Promote your deals and products
    • Interact with followers
    • Participate in groups or chats
    There are a number of different social media networks brands participate on and the list of channels to consider just keeps growing. Some of the main ones to look into are:
    • Facebook
    • YouTube
    • Twitter
    • LinkedIn
    • Instagram
    • Pinterest
    • Snapchat
    Your brand may not need to be on all of these. Research each one to figure out which ones your target audience are spending the most time on that are a good fit for your brand and the types of content you’ll be sharing.  

    5. Email Marketing

    Email marketing is one of the best tools you have to maintain and nurture relationships with your customers. It can include any emails you send about deals and promotions, personalized emails based on a subscriber’s browsing history, and emails that promote your content. Email is one of the most effective online marketing channels available with an average ROI of $38 for every $1 you spend. But it’s important to practice permission marketing, which means only emailing the people who opt-in to receiving your emails. This makes building up an email list one of the hardest and most important parts of email marketing. As such, email marketing often works well in conjunction with a larger content marketing strategy, since you can use your content to attract new subscribers and your emails to promote your content. It’s considered one of the most effective forms of content marketing when used that way. But it can also be used outside of a content strategy to promote sales and deals to repeat customers.  

    6. Affiliate Marketing

    Affiliate marketing is when one brand or blogger includes links to products sold by another website in their content. When a visitor clicks one of the links and proceeds to buy the product, the person or business behind the content gets a percentage of the profit. Affiliate marketing won’t make sense for every business, but for businesses that use it, it can bring in new customers and help you make more money. If you decide to create content with affiliate links, it’s usually best to include a disclaimer on your website letting visitors know so you don’t lose trust. And you’ll need to be prepared to create lots of high-quality content. If you go the route of creating an affiliate program, then you’ll need to develop clear terms for how the program will work and identify relevant bloggers and influencers to recruit to participate.  

    7. Conversion Optimization

    Conversion optimization is the practice of designing your website, particularly landing pages, in the way most likely to get people to take the action you want them to. That means creating strong calls-to-action (CTAs) and testing out how different layouts and designs affect click-through rates and purchasing behaviors. Conversion optimization won’t help people find your site like some of the other forms of online marketing covered, but it will help turn them into customers or subscribers once they do find it.  

    5 Tips for New Online Marketers

    To help you make sure you use the types of online marketing listed well, there are a few general best practices that can help.  

    1. Do online marketing.

    The first tip is straightforward enough. Don’t feel like you can get away with not bothering to do online marketing. If you want to reach people in the space where they’re doing their shopping or planning their purchases, then you have to invest in online marketing. Not doing so may not ruin your business, but it will pretty well guarantee you’ll be leaving money on the table and missing out on some of the people that could become your best customers. And the longer you wait to start, the further behind you’ll be.  

    2. Learn a little bit about everything.

    As a business or website owner, you shouldn’t feel like you need to be an expert on every facet of online marketing, but you should strive to get a 101-level knowledge of each of the various types of online marketing. That knowledge will steer you in the right direction in figuring out which types you should invest in and recognizing the people skilled enough to help you pursue each one effectively.  

    3. Hire good people.

    Online marketing is a big job. Don’t try to do everything yourself. Seek out an agency or some freelance professionals who are experts on the types of marketing you want to pursue and can take over some of the planning and execution for you. Their expertise will lead to better results, and you can avoid stretching yourself too thin.  

    4. Create an overall online marketing strategy.

    You may have noticed in the descriptions of the different types of online marketing that most of them work better if you use them in combination with others. Your content marketing can improve your SEO. Your social media and email marketing can help promote your content. And conversion marketing can take customers past the finish line once the other forms of marketing have brought them to your website. Don’t treat each channel and type of marketing as separate. Creating an overall strategy will enable you to make sure every piece of marketing you and your team creates will better support everything else you’re doing and have a higher likelihood of achieving the results you want.  

    5. Keep it up.

    Online marketing isn’t something you can do once and be done. Your online marketing strategy needs to be consistent and updated regularly. Treat this as an ongoing line item in your budget. Use your marketing analytics to check in regularly on how well your efforts are working and determine how to improve upon what you’ve done before. The longer you do online marketing, the better you’ll get at it and the more you’ll see results. But before you get to that part, you have to get started.
  • 7 Best Tools Every Affiliate Marketer Needs

    Wednesday, August 9, 2017 by
    Affiliate Marketers Online Tools

    The Essential Online Toolkit for Affiliate Marketers

    It’s time to load up your toolkit! From several Google searches, you already know that affiliate marketing is a promising route to earn a few extra bucks or even start an entirely new career. Affiliate marketing gives you the freedom to be an entrepreneur without the inventory. With all your excitement to jump into this field, it’s unlikely anyone told you what tools you need to succeed. Like any profession, the right tools give you the opportunity to do your job effectively (and make more money). That’s why I’ve compiled a list of seven tools to move you toward success. Ready to get started? Read on...  

    1. Keyword Planner

    Content marketing is the go-to approach to attracting and maintaining consumers. Meaningful content informs people about their challenges and offers several solutions. As an affiliate marketer, you can implement content marketing to nurture your audience and establish a trustworthy relationship. Then, you can recommend products that will solve their problems. Nevertheless, your first step is to get visitors to your site. For your content to rank high in search engines, you will need to perform keyword research. This is the process of identifying the keywords your audience uses when searching for information online. Google’s Keyword Planner is a powerful tool to find keywords relevant to your affiliate marketing business. You can discover new keywords and get search volume data. affiliate marketing keyword research User intent is part of doing effective keyword research. You want to put yourself in the shoes of your potential visitors. The more you know about your audience the more you can niche down the specific keywords to attract people to your content.  

    2. WebinarJam

    For consumers, seeing is believing. Demonstrating a product is one of the best ways to persuade people to purchase. That’s where webinars provide the most value. Webinars offer you a chance to talk directly with your audience. “An affiliate marketer could easily add webinars to drive new sales to large groups of attendees. Imagine a weekly webinar where she hosts affiliate partners on a content-rich webinar and then offers the product at the end of the webinar,” writes Mike Capuzzi, speaker, author, and marketing consultant. WebinarJam is a tool for delivering live cast presentations. You can create webinars on the spot, share your desktop screen, and highlight attendee responses. Before you jump on camera, practice your presentation to get rid of any public speaking jitters. Carve out time in your live broadcast to answer attendees’ questions. You also may want to create free handouts with additional product details.  

    3. HostGator

    You’ve completed your keyword research and created meaningful content for your affiliate products. Now, you need somewhere to post that content. A website is a simple tool to elevate your brand and encourage people to click on your affiliate links. It’s your professional space in the marketplace. Of course, when shopping for web hosting, we suggest the HostGator platform. Our tool offers a drag-and-drop feature to create a website in minutes. Also, we provide 24/7/365 support to help you with any technical issues. hostgator affiliate programTo build a killer website, begin with a strategy in mind. Make sure your affiliate links are visible and easily accessible for visitors. You also want to be transparent about your affiliate marketing efforts. So, always provide a clear disclaimer on your site.  

    4. Constant Contact

    Communication is key for affiliate marketers. You want the ability to connect with your audience about new product offers or special giveaways. Email marketing is your answer for building quality relationships. It’s an opportunity to provide subscribers relevant content and ask for feedback. However, don’t feel obligated to add every detail in your email. Daniel Cassady, a freelance writer, agrees: “If you have a lot of information you are trying to get across to your readers, it’s best to give that information to them in easy to handle nuggets instead of long paragraphs. Use bullet points to make the content of your newsletter easy to glance over and then link to a more in depth article on your website.” Constant Contact makes it easy to create professional emails with their customizable templates. Plus, you can send automated messages to specific subscriber groups—giving each subscriber a personalized experience.  

    5. YouTube

    Research shows that “online videos will account for more than 80% of all consumer internet traffic by 2020.” More than ever, people are watching video to learn and to entertain themselves. This is your moment to seize the attention of the consumer. By creating fun-filled videos, you can build a connection with your viewers. But what exactly will you discuss? Affiliate marketers possess a unique expertise. You know about the best products in your industry, and you can use that knowledge to your advantage. For example, you can produce videos giving honest, research-backed product reviews. You can create a series of videos showing consumers unconventional ways to use a specific product. Or you can highlight how a product changed your lifestyle. YouTube can host all your video content. Just upload your video and share the link with your audience. Creative entrepreneur Roberto Blake offers tips to improve your YouTube videos. Check out the resource below:

    6. Hootsuite

    From Facebook to Pinterest, social media is the spot for everyone to hang out online. It’s where consumers get their news, learn about events, and explore different interests. Social media centers around storytelling. For affiliate marketers, it’s not enough to tell your followers about a product. That’s boring, and people ignore those messages. “When it comes to selling on social media, it is a great idea to offer unique, interesting, and even diverse information about your product rather than push for a hard sell. No one likes to feel they are being sold something, but everyone likes to buy something they truly want,” states Sarah Arrow, a marketing coach. When promoting products on social channels, add your personality to your posts. Tell a funny story on Facebook or add a quirky GIF to a tweet. You can manage your social media with Hootsuite. The platform helps you engage with your audience efficiently and you can see your analytics in real-time.  

    7. ZipBooks

    It’s important to remember that as an affiliate marketer you’re running a small business. You have revenue and expenses to track on your success journey. Maximizing profit is one of your primary goals. You’re constantly searching for ways to add more money to your bottom line, while reducing your costs. Recordkeeping is a helpful skill for all affiliate marketers. You can quickly interpret what’s an asset for your business and what’s a liability. Now, it’s even easier to manage your accounting with software like ZipBooks. This tool organizes your work into projects and tasks. You can input your expenses and generate monthly reports. expense software for affiliate marketing When starting any business, it’s essential that you talk with financial and legal professionals. These experts can provide specifics on opening a business bank account, applying for a business license, and determining your tax obligations. So, take the time to get the necessary advice.  

    Tools for Success

    Affiliate marketing is similar to other side hustles or career paths. You need the best tools to ensure your success. Don’t worry about starting from scratch. You can use the seven tools above to demonstrate products, send emails, and track expenses. Grab your tools, and sign up for HostGator’s affiliate program!
  • What Is PHP Hosting?

    Wednesday, August 9, 2017 by

    What Is PHP Hosting

    PHP Hosting FAQ

    When the time comes to choose your hosting environment you’re going to have a ton of different options at your disposal. The hosting environment you choose not only needs to have certain technical capabilities so your website can grow, but you also need to choose the right scripting environment so your website can function properly. One of those environments is PHP web hosting. PHP web hosting is a style of web hosting that has the ability to read and execute the PHP programming language. Below you’ll learn what PHP actually is, its role in web hosting, and the benefits of choosing a PHP web host over the options available.  

    What is PHP?

    PHP is a scripting language that’s developed by the PHP group. The PHP language is an open source interpreter, which means that it interprets in real-time. It’s not built into the code of the machine it’s running on. PHP works to produce dynamic content and is usually embedded within working HTML code. The main goal of the PHP language is to provide a powerful and free tool to create dynamic websites. It’s currently one of the most popular scripting languages in the entire world. You can identify PHP files by the “.php” extension that follows the filename. If you’re looking to expand your knowledge on PHP, or just want to figure out what a specific function does, then check out PHP.net. This is the support and knowledge center for PHP developers around the globe.  

    PHP and Web Hosting

    Since PHP is a server-side language the server will process the source code. So, front end users won’t have access to the code like they do with strict HTML sites. However, PHP sites still do and can contain snippets of HTML and CSS throughout. PHP is very flexible and can do things that most static sites cannot. Before you make any decision about choosing a web host you need to ensure it supports a PHP environment. If it’s not fully supported, then any PHP scripting you have will be rendered instead as HTML. PHP can help to perform a lot of complex features like:
    • Display the best version of a site for a chosen screen size.
    • Send and receive cookies.
    • Create blogs, forums, and other interactive pages.
    • Create interactive websites that require user input.
    • Create a dynamic content site with the help of a database.
    PHP web hosts are compatible with both Linux and Windows platforms. The PHP Linux combination is one of the most popular.  

    Benefits of PHP Hosting

    If your website is built with PHP and your web host supports it, then your site will receive a host of benefits you won’t be able to get with other environments. Below we highlight some of the most common benefits of PHP hosting.  

    1. PHP Is Compatible

    PHP is a universal scripting language, which means that websites created with PHP are going to be compatible with almost every new device, including iPhones, iPads, and Android devices. The ability to generate sites that look good on every screen size is now a requirement for most modern websites.  

    2. PHP Can Be Cheaper

    Since PHP is a free, open source, scripting language the hosting costs in a PHP hosting environment are generally less than other commercial language hosting environments.  

    3. PHP Is Simple to Use

    Most developers prefer to work with PHP. It integrates easily with HTML and CSS, without needing any additional plugins or software to make it work. Plus, it’s a must-have if your site runs on a popular CMS like WordPress, Joomla, or Drupal.  

    4. PHP Is Incredibly Fast

    PHP is very light on server resources. This means that your site will perform much faster and won’t put a strain on loading times or overall site performance. When your site consumes a ton of server resources just to load a page this will not only increase hosting costs, but it will diminish your overall user experience.  

    5. PHP Easily Integrates with Databases

    The real power of PHP comes in its integration with databases like MySQL. However, since PHP is so versatile there are other database integration options as well. This is a core requirement for most CMS, blogs, online stores, and forums.   As you can see PHP web hosting is a great option if your site is built using the PHP framework. For questions about PHP and your HostGator account, please visit our support portal.