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The 2015 Tour Du Rouge

Written by Sean Valant

Monday, May 4th, 2015

tour du rouge 2015

Spring is in the air, and around the HostGator offices that means the Tour du Rouge is fast-approaching! This will be the 6th year that the charity ride has taken place, and our 6th year as a sponsor. To revisit our history of sponsoring this event, please see our related blog archive.

For those who aren’t familiar, the Tour du Rouge is a 533 mile bicycle ride, from Houston to New Orleans, benefiting The American Red Cross, which provides valuable services to our friends and neighbors in the Gulf Coast region and beyond.

In celebration of the event, we are also offering 55% off all new hosting plans – now through 11:59pm CST on Wednesday, May 6th. Simply click the button below, and be sure to use coupon code REDCROSS15, in order to get started hosting with HostGator!

 

Get Started Now!

HostGator And Small Business Week

Written by Brian Stacey

Monday, May 4th, 2015

Small Business Week starts today and HostGator wants to help small businesses with their online marketing efforts. We’ve gathered a team of our in-house experts to give you some tips and discuss the latest news in paid social, SEO and PPC. We will be hosting three webinars this week, one on each day Tuesday through Thursday. Below are the three presenters and a little bit about what they’ll be discussing. At the end of each session, we’ll be taking questions from the audience, so be sure to comment on this post or tune in live to feed questions through Facebook, Twitter (use #HGSBW) or Google+.

 

Wednesday at 1:30pm CST: Search Engine Optimization with Brian Rakowski

Brian Rakowski

Brian Rakowski is the Enterprise SEO Manager for HostGator and is responsible for the organization’s organic traffic strategy. In 2007, Brian left a successful career in the financial services industry to pursue a new budding passion; SEO and online marketing. Over the past eight years, he has worked with a handful of large agencies working on campaigns ranging from local businesses from all over the country to large organizations like the USDA. His primary area of focus is advanced technical on-page SEO.

Brian will be talking about the most recent mobile algorithm update, how to easily make your site mobile friendly in WordPress, how to find your best performing mobile content in GA (and/or how to find pages that have issues), and some Google Webmaster Tools tips.

 

Thursday at 1:30pm CST: Pay Per Click Advertising with Gerard Mendoza

Gerard Mendoza

Gerard Mendoza is employed as the HostGator PPC Specialist. He has 6 years experience in PPC (pay-per-click) marketing and is proficient in a variety of paid search campaigns including search marketing, display advertising, remarketing, native advertising, and video advertising. At Hostgator, Gerard manages and creates multiple PPC campaigns to drive online web hosting purchases via the HostGator website through platforms like Google AdWords, Bing Ads, AdWords for Video, Yahoo Gemini, and AdRoll remarketing.

Gerard will be discussing how to stretch a limited budget when it comes to PPC. He’ll examine the benefits of different match type keyword choices so that a small PPC budget is used as efficiently as possible with virtually no waste.

 

Friday at 1:30pm CST: Paid Social with Kyler Patterson

Kyler Patterson

Kyler Patterson is the Marketing Coordinator and Social Media Advertising Specialist for HostGator. After receiving his Bachelor’s in Business Administration from Texas State University, he began to raise in the ranks of the swamp. From launching new campaigns to optimizing existing ads, Kyler has touched well over 1,000 ads in both Facebook and Twitter.

Kyler will discuss the basics of advertising on both Twitter and Facebook. More importantly, he’ll touch on how you can use them to increase traffic, brand presence, and profits for your business.

Can Inbound Marketing Work For Your Business?

Written by Kevin Wood

Thursday, April 30th, 2015

Can Inbound Marketing Work For Your Business_

If you’ve been doing business online for any time at all, then I’m sure you’ve heard of inbound marketing. Inbound marketing is also commonly referred to as content marketing. The old days of outbound marketing are fading into the wind.

The older, often ineffective outbound marketing methods include: buying print ads, purchasing email lists, buying TV slots, or other generally invasive ways to market and reach your customer base. On the other hand, inbound marketing starts with creating value from the very start of the interaction.

 

What Is Inbound Marketing?

As we stated simply above, inbound marketing is using content to provide value and educate your readers before they become customers. Inbound marketing is all about creating and sharing content around the web.

The main methods used in this style of marketing include creating content and distributing it to the people who are going to benefit from it the most. This style of marketing is more helpful instead of being disruptive like most other methods. If done properly people will actually be happy to hear what you have to offer.

 

The Benefits Of Inbound Marketing

Inbound marketing helps you to become an authority within your industry. It might be a slow climb, but it’s a climb well worth it. When people need information about your industry they’re going to start coming to you due to your high quality content.

Inbound marketing allows you to connect with and gain valuable information from your customers via social media platforms. When you distribute your content across these platforms you’ll also be growing your authority.

Beyond the content creation aspect of your inbound marketing strategy the costs are usually much lower. After all, if you create evergreen content which is valuable for a very long period of time, you’ll get an almost infinite amount of value from a one-time investment.

 

The Journey Of Your User

One of the most important elements of building a successful content marketing strategy is understanding the route your customer takes. When a person comes across a piece of your content they’re going to be at a certain point along the engagement spectrum. Below you’ll find a breakdown of each phase. You’ll want to create content that addresses readers across each part of their journey.

1. The Attraction Phase

During this phase you’ll want to attract the right customers to your business. You’ll do this through blogging and other content outposts, SEO, having your website in alignment and executing a social media strategy.

2. The Conversion Process

Once you’ve attracted the right visitors to your website you’ll want to convert them into loyal customers or subscribers. The most common ways to do this are through optin forms on your website, effective calls to action, and using other elements like landing pages.

3. Closing The Deal

After you’ve attracted the right readers through content and social outposts and converted them into subscribers, it’s time to close the deal and turn them into happy customers. There are several ways to track what’s working, but the most common are as follows:

  • Use the power of a CRM system to keep track of customer data so you can optimize the sales process over time.
  • Use an email autoresponder system with calls to action, and analyze data to increase your conversations over time.
  • Use the power of marketing automation to feed different styles of content and information to users depending on how they found your company.

Continuing The Interaction
Inbound marketing really shines in your ability to delight and astonish your users. A lot of companies simply forget about their customers the moment they make a sale. However, once the sale is complete this can be the beginning of a beautiful relationship.

You can use inbound marketing methods to continually educate your customers and find ways to serve them in deeper ways. For instance, you can use surveys to uncover hidden niches within your current market.

Inbound marketing covers the entire life cycle your customer, from attraction all the way through building a lifelong relationship, and it all begins with quality content.

HostGator Puppy Adoption Drive With Austin Pets Alive!

Written by Kyler Patterson

Tuesday, April 28th, 2015

HostGator And Austin Pets Alive Adoption Drive

HOSTGATOR TO KICK OFF NATIONAL PET MONTH WITH A PET ADOPTION DRIVE IN SUPPORT OF AUSTIN PETS ALIVE!

National Pet Month promotes the benefits of pet ownership, importance of pet adoption and increases the public’s awareness of the value and contribution of companion animals;

On Friday, May 1, 2015 from 11:00 a.m. to 3:00 p.m., HostGator, will host a Puppy Adoption Drive with Austin Pets Alive! in celebration of National Pet Month. Attendees will have the opportunity to meet and adopt puppies at the event and participate in fun activities celebrating National Pet Month.

In addition to hosting the adoption drive, HostGator’s Director of Human Resources will also present a $5,000 donation to Austin Pets Alive!

Austin Pets Alive! was founded in 2008 to help alleviate overcrowding in the city’s animal shelters and increase the live outcomes of Austin’s shelter and rescue animals. Since its founding, the organization has saved more than 25,000 cats and dogs in the Greater Austin area.

If you wish to attend the event, please feel free to RSVP on our Facebook event in order to get a reminder notification.