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  • Become an Infopreneur Using Ebooks

    Tuesday, May 16, 2017 by
    infopreneur ebooks We’ve already covered what an infopreneur is and why it’s a form of entrepreneurship that can pay off for a lot of people. Successful infopreneurship depends on putting together information products that pack a lot of valuable information into the formats people like to consume their information in. And no matter how much content forms like videos and podcasts start to take off, people still like to read. One of the most important formats entrepreneurs have to work with in building an information-based business is the ebook. There are two ways for infopreneurs to use ebooks to build their business:
    • As a free product you offer website visitors in order to build your email list and help grow their trust in your brand.
    • As an information product you sell to make money for your business.
    Some infopreneurs use ebooks for both purposes. Chris Guillebeau offers a few free ebooks he calls manifestos that help curious people learn more about what his brand stands for. Manifestos Many of the people that start with his manifestos then go on to read one (or more) of the books he has for sale that expand on the topics he covers in his free ebooks. Another option is to use your ebooks to sell other information products. That’s one way Mirasee uses theirs. On their website, the first things you see on the homepage are a sign-up prompt for a training session they’re offering, with a trio of free ebooks available for download below. For visitors not quite ready to commit to the paid training session, they have a free option to start with that provides value in and of itself and can help them decide if Mirasee’s paid resources are for them. Mirasee And, of course, you can use other information products to help sell your ebooks. Crazy Little Projects provides sewing tutorials and project ideas as a way to help promote the brand’s ebook on learning how to sew. Crazy Little Projects Finding the right mix between the free informational products you use for promotion and the ones you sell to make money is something every infopreneur will have to figure out on their own, but for a good number of infopreneurs, ebooks will play some role in the process. Here’s what you need to know to create one. HostGator Website Builder  

    Step 1: Identify the best topic(s).

    Before you sit down to start writing, you have to determine a topic that will be worthy of the time and energy you’ll be devoting to it. It has to be something that:
    • You know a lot about (although you should be prepared to do research to learn more).
    • Fits with the infopreneur brand you’re building
    • Is a topic of interest to your target audience
    That last part will be the toughest to figure out, unless you’ve had the chance to talk to people in your target audience and get a feel for the issues and questions on their mind. For most new infopreneurs though, figuring out the right topic will involve doing some research, which brings us to step two.  

    Step 2: Do your research.

    This is a big step and it could be easy to get stuck in if you’re not careful. You may need to do a few different phases of research here. First, if you haven’t yet taken the time to do customer research and create personas, start there. You won’t know what to write for your audience until you know who your audience is. Next, you want to spend some time looking into the information that’s been put out there by other businesses and websites working in a similar information space to the one you’re in. You don’t want to put in all the work of researching, writing, and publishing an ebook, only to realize that there’s another ebook out there on the same subject by a brand with bigger reach than yours. Researching the other brands and people in the space will both provide insights into what your audience is interested in and help you identify the gaps in information that you can help fill. Finally, you need to start doing the research into the topic your ebook is on. Whatever knowledge you already have on the subject, it’s a good idea to double check and supplement it with additional sources. Browse online, buy books on the subject, or head to the library to expand your own knowledge. Then start organizing all that information into an outline that clarifies the shape your ebook will take.  

    Step 3: Get started writing (or hire a writer).

    Once your outline is complete, it’s time to dive in and start writing. If writing isn’t really your forte, it’s ok to look for a professional ghostwriter during this step. You can provide them with your outline, notes, and knowledge to turn into writing gold. Whether you write it yourself or not, you’ll likely find that it’s worth doing additional research as you go. Just don’t let the research become an excuse not to get the writing done. This step will likely take the longest of any of them, but it’s the most important part in having an ebook to release for your business.  

    Step 4: Hire an editor.

    It’s tempting to skip this step, but don’t. When your business is built on information products, every one you produce needs to be top notch. If your writing is sloppy or you let typos through, it makes you look unprofessional and makes the people reading less likely to trust you or return to your business for any additional information. Even if you hired a writer, it’s worth also hiring an editor in order to have a second set of professional eyes that know what to look for on those pages before you take the plunge of publishing.  

    Step 5: Hire a designer to turn it into a proper ebook.

    It’s crucial that the information in your ebook is high quality and well communicated, but it’s also important that it’s presented in a way that’s easy to read and looks good. Good design makes a big difference in the experience your customers will have when reading your book and you want them to come away from it finding every part of the book impressive. For that reason, it’s worth spending a little more to invest in a good designer who can help you with the formatting, overall design, and images you bring into the book.  An ebook that’s intuitively designed and visually appealing will help your readers absorb and retain the information better, and the fact of taking that extra step to make the ebook look good tells them something about your brand and professionalism. A designer can also do the important job of designing you a great book cover that will generate interest in the ebook. Book covers may not be quite as important for your average ebook as they are for the print books people browse in book stores, but they still matter and may help pique the interest of some readers who wouldn’t otherwise check the book out.  

    Step 6: Determine your pricing and promotion plan.

    This isn’t as much work as writing the ebook, but for some infopreneurs it might feel as hard. Pricing is a subject all entrepreneurs have a hard time with, and if anything, it can be trickier for information products than for goods and services. But before you can move forward, you have to make a decision. Will you be using this ebook as a marketing tool, or selling it as a product? And if the latter, how much are you going to charge? At least as importantly, how are you going to let people know your ebook exists and it’s worth their time? No matter how good you make it, writing and publishing an ebook will be worth zilch to you if you can’t get people to read it. Before you go a step further, work out a plan to promote your ebook so you can be sure to get the most out of it.  

    Step 7: Publish.

    The hardest parts are now (arguably) past. You just need to get your ebook out into the world where people can see it. You have a few ways you can do this:  

    Make it available as a PDF for download on your website.   

    If you’re using your ebook as a way to build an email list rather than selling it as a product, then this is probably your best bet.  You can also self-publish to your own website if you’ll be charging for the ebook, as long as you set up a shopping cart on your website that allows visitors to securely purchase products there from you – which is something you should go ahead and do anyway if most of your infopreneur products will be sold through your website.  

    Self-publish to distribution platforms.

    If you’re planning to sell your ebook, you want to get it on as many distribution platforms as possible to help get it in front of potential readers. The biggest player you should use is Amazon. Their Kindle Direct Publishing is fast, easy to use, and free. But they’re not the only distribution platform worth looking into, take some time to research and decide which of the following might be right for you: Keep in mind that using these distribution platforms means your readers find you somewhere other than your own website, which is the hub of your infopreneur business. If you’ll be distributing your ebook on a third-party platform (or several), then make sure you include information in the ebook that encourages readers to check out your website and brand. You don’t want them to have one interaction with you and stop. For your business to thrive, you need people to keep coming back once they find you.  

    Step 8:  Promote

    Finally, you have to get out there and do some marketing. Make use of social media to promote the book. Read up on SEO best practices to make it easier for people to find your website, and keep writing blog posts and other valuable content to help people find and learn about you. Consider if paid advertising on search engines and social media might be worth the cost to expand your reach as well. For the vast majority of infopreneurs, writing a great ebook won’t amount to much unless you put a lot of work in to getting it in front of the right people. But if you succeed, a great ebook could be the information product that puts them on the path toward a long relationship with your brand.
  • Becoming an Infopreneur

    Monday, May 15, 2017 by
    Infopreneur If you’re considering entrepreneurship, you know one of the challenges you’ll have to face is figuring out how to set your business apart. Around 3 million businesses are started each year in the United States, all vying for the attention and pocketbooks of the country’s consumers. In order to succeed, every one of those businesses has to figure out the answer to the question: why would someone choose my business? What makes it special? One path some new businesses are taking to set themselves apart and gain the trust of potential customers is becoming infopreneurs. HostGator WordPress Hosting

    What is an Infopreneur?

    An infopreneur is an entrepreneur who builds a business based on information products. Instead of selling items or services, they sell knowledge. That’s a simple definition, but infopreneurship – as with any type of entrepreneurship –involves a good amount of research, time, and work to do right. But if you have knowledge you know other people can benefit from and are willing to put the work in, becoming an infopreneur can be both profitable and fulfilling.  

    How Becoming an Infopreneur Can Pay Off

    Infopreneurship offers some key benefits in comparison to other types of entrepreneurship.  

    The overhead to get started is low.

    When you’re selling a product, you have to purchase inventory. If your business requires an office or storefront, you have to pay rent every month, along with all the supplies and furniture needed to turn those spaces into a business. An infopreneur doesn’t need to deal with any of those costs. To start an information business, you need a website, time to create information products, and marketing knowledge. You may want to hire some people to help make your information products look or sound good, like a graphic designer or editor, but that’s likely to be the most expensive part. When the financial investment required to get started is low, it keeps your risk low and makes the path to profit faster.  

    Information products usually only need to be created once and can be sold over and over again.

    Creating information products does take a lot of time and work, but once you’ve finished one, you can make money on it again and again – as many times as there are people who want to buy it. Service providers have to continually provide their services, and businesses that sell physical products have to repeatedly buy more inventory to sell.  But if you create something that’s high quality and market it well (that’s the ongoing part), you can profit off the same information product for years to come.  

    You can work from anywhere.

    When your work isn’t tied to any particular office or city, you can work anywhere that has internet. Information products can be created just as easily from a house in Idaho as from a coffee shop in Berlin. Some infopreneurs take advantage of the location independence by traveling all over the world to work, while others like the freedom of staying home and working in pajamas with a dog as their officemate. Any place where you can stay productive is a place you can run an infopreneur business from.  

    The Main Tools of the Infopreneur’s Trade

    There’s not one right path to infopreneurship, but these are some of the most common tools, resources, and product types to consider.  

    An Infopreneur’s Products

    You could share your knowledge on a street corner, but no one is likely to pay you for it. To sell your knowledge, you need to package it in a form that people will want to buy. For most infopreneurs, that means a mix of:
    • Ebooks – An ebook is a lengthy text that provides thorough information on a subject that interests your audience. Before publishing, it’s often worth hiring a graphic designer and editor to make sure your grammar is correct and the ebook looks just right.
    • Tutorials – Tutorials provide step-by-step instructions on how to do something. They’re often videos, but can also be thorough blog posts that include specific instructions and helpful screen shots.
    • Videos – Sometimes videos are tutorials, but not always. Informational videos can take on a wide array of formats including: interviews, presentations and . Just make sure they’re entertaining and packed with valuable information for your audience.
    • Webinars – Webinars are similar to videos in a lot of ways, except that they’re live and interactive. You provide a presentation of valuable information over video conferencing software and take questions as you go.
    • Podcasts – For many information consumers, podcasts are a preferred type of content due to the ability to multitask. Your busy audience can listen to the information you have to offer through headphones while going for a run, or in the car while driving.
    • Courses and Workshops – Probably the largest and most valuable information product of all, courses and workshops combine multiple information products. These are usually best for a more in-depth topic, as courses can often run a span of several weeks.  Courses are difficult to put together and do require some ongoing work helping students as you go, but they’re one of the information products you can usually charge the most for.
    Most successful infopreneurs offer some of their information products for free as a way to promote the business and build trust, then charge for the products that go more into depth or provide extra value in some way.  

    An Infopreneur’s Toolkit

    There are a few things every infopreneur will need to succeed, and a handful of other resources and products worth considering to make your infopreneur business work.

    The necessities:

    • Website – First and foremost, you need a space online where your business will live. Your website will be the cornerstone of your infopreneur business so make sure it’s well designed, you invest in reliable web hosting, and that the style and domain name reflect your brand.
    • Blog – A blog is an important tool to demonstrate knowledge to potential customers and build trust in your infopreneur brand. It’s also an invaluable tool for building your email list.
    • Email marketing software – That email list only matters if you have a means to contact your followers and keep the relationship going. For that, you need an email software like Constant Contact to keep your lists organized, create emails that look good, and track the success of each email you send.
    Those are three resources you should plan on investing in no matter what type of information products you create or what type of information you build your business on. But most infopreneurs will find they need to build up a toolkit with a few additional resources and investments, such as:
    • Distribution platforms like Amazon for ebooks, Udemy for courses, YouTube for videos, and iTunes for podcasts.
    • Products to help you produce higher quality information products, such as good microphones for recording podcasts or editing software for videos.
    • Resources needed to learn and do marketing for your business like SEO, PPC, and social media.
    • The services and products most businesses need, like a computer and accounting software.
    This post really just covers the barebones basics of creating an infopreneur business. If your interest is piqued and you think infopreneurship might be for you, check back soon for more posts that will get into the particulars of how to create and promote different types of information products.
  • What Is White Label Hosting?

    Wednesday, May 10, 2017 by
    What Is White Label Hosting White label hosting is commonly referred to as reseller hosting. This is the ability to re-sell another hosting company’s servers, bandwidth, and hosting services as if they were your own company. White label hosting can be a great addition to your existing business, or even offer you a way to build a hosting company from scratch. Below you’ll learn what white label hosting actually is, its benefits, and what this kind of hosting usually includes.  

    Who is White Label Hosting For?

    White label hosting is quite versatile. Literally anyone can use white label hosting to sell hosting services. Selling hosting services and taking care of all the technical requirements, like server management and maintenance, can be quite time consuming. White label hosting takes the hard parts out of selling hosting. White label hosting can be a great additional service to offer if you’re a web developer, agency, or even want to start your own hosting service. White label hosting can also be a great choice for web developers or designers who want to host their client’s sites with a separate cPanel, but don’t require extensive hosting packages.  

    Benefits of White Label Hosting

    If you’re a solo web developer or run a large-scale agency, it’s always a good idea to expand your offerings and find new ways to serve your customers. White label hosting can do just that. Below you’ll learn the different ways this can benefit your business.  

    1. Expands Your Services

    Adding hosting to your list of services makes it much easier for your customers to get everything they need. Instead of having to turn to a third-party provider, you can do it all in house. As an all-inclusive service you’ll also be able to charge higher prices, as you can handle every aspect of getting a customer’s site online. Instead of leaving it to the customer to figure out some of the technical elements themselves.  

    2. Improves Customer Retention

    By selling hosting you’ll be able to ensure that you develop a long-term relationship with your customer. Instead of selling them a single service and never speaking again you can serve them continually. You can bet when they need more web-related work done they’re going to turn to you. Also, a lot of people end up leaving their hosting providers because of an unsavory experience. With you acting as the intermediary you can ensure that never happens. You’ll be able to resolve any hosting issues that come up before the stress gets passed on to your customer. This will further help to strengthen your relationship and value to your customers.  

    3. Grows Your Bottom Line

    Selling hosting is great in that it’s a recurring payment. If you’re stuck doing one-off services for your clients, then you’re probably looking for ways you can increase your monthly revenue, and offering hosting can be a great way to do that. With a few hosting customers you’ll generally be able to cover the costs of white label hosting and be able to turn a profit from that point. If you were to offer hosting on your own servers, this would get costly, and take up a ton of space. With white label hosting you can offer hosting without any expensive costs on your end.  

    What’s Commonly Included in White Label Hosting?

    The hosting company you decide to partner with will determine the list of additional services you can offer to your customers. Most reseller hosting packages will offer you similar services to the ones listed below.  

    1. Billing Integration

    Most reseller plans will include WHM billing software that lets you easily bill your customers and manage their payment plans. This takes out the hassle of making sure your customers pay you on time.  

    2. Private Name Servers

    Private name servers will help to create separation from your brand and the hosting company whose servers you’re utilizing. Private name servers are a must have.  

    3. Easily Scalable

    With reseller hosting you should be able to scale up server resources if your client base is expanding, or you’re managing a site that requires more server resources.  

    4. Easy-to-Use Control Panel

    Control panel is a must-have for website management. With control panel access you’ll be able to make backend changes, and even give the client access, if necessary.  

    5. Domain and Email Integration

    Most reseller accounts allow you to sell email account add-ons, as well as domain names. Being able to add these to your hosting offerings takes your services to the next level. Website hosting will always be a service in demand, as long as the internet exists. With white label hosting you don’t have to deal with any of the costly or difficult parts of running your server, but can still offer the option to your customers. When considering the best reseller plan for your business, make sure you do you research. You’ll want to find a quality host that offer the right kind of server environment for you and your customers.

    Ready to get started with white label hosting?

    Make Money By Hosting Your Own Clients!

  • How to Optimize Your Google My Business Listing

    Wednesday, May 10, 2017 by
    Optimize Google My Business Listing Tips SEO is expensive, competitive, and hard. But as a local business, you have something significant going for you: your pool of competition is much smaller than the ones national and international brands have to deal with. Your website doesn’t need to be found by everyone; you just need to be found by the people who live in your community. If you get that right, the results can be significant. Half of consumers that do a local search on their smartphone end up visiting a store they found there that same day. When people do a search in Google, they’ll see a map and a list of the top three local listings that are nearby, before they see any other results. Austin Google Search In local searches like this one, users get plenty of information on those top three choices right away - they can see both how other customers have rated each of them and exactly how far away they are. For most consumers, that’s enough information to make a decision and head out, without ever bothering to scroll further down. For local businesses, that means that while making sure your website is optimized for search engines matters, making sure that your Google My Business Listing is optimized matters at least as much. HostGator WordPress Hosting  

    1. Set up your Google Business Listing (if you haven’t yet).

    The first step is to set up (or claim) your Google My Business Listing. Go to Google’s My Business page and click “Start Now” in the upper left corner. Then fill in every relevant field that Google offers. You want to make sure the profile is as complete as possible and that every piece of information is accurate.
    Google BusinessGoogle Business Map
     

    2. Choose a relevant, specific category.

    The category you choose will help Google decide which searches your local listing belongs in. You have to choose from the list of available categories, you can’t create your own. If there’s not a specific category that describes what your business is, settle on a more general one that still describes it accurately. If possible though, you want to go for the most specific category available. “Grocery Store” is a more competitive term than “Gourmet Grocery Store” or “Indian Grocery Store.” The latter categories are more likely to land you in the top three for relevant searches, especially if you’re in a city with a lot of grocery stores. Google Business Category

    3. Load quality, high-resolution images.

    Photos help your listing to stand out and give potential customers a glimpse of what to expect.  Make sure you use high-quality images that make your business look good and show off your products (if you sell physical products). Consider hiring a Google approved photographer to create a 360-view virtual tour of your business for customers. According to Google, listings that have a virtual tour and photos generate twice as much interest as those without. Photography Google Business  

    4. Make sure your information matches everywhere else.

    One thing Google’s algorithm looks at to verify the legitimacy of a listing is a consistency in how it’s listed across different websites. While that seems simple enough – your address is the same each time you enter it somewhere – it’s easy for little differences to slip in. Maybe you wrote out the Road part of the street name one time, and shortened it to Rd another time, for instance. Pick a standard way to write out your address, a consistent phone number to use, and make sure all your listings match both each other and the information you provide on your website. And work on getting your website listed in as many relevant directories as possible.  

    5. Use a local number.

    In addition to keeping your phone number consistent between your different listings, it’s also important to use a phone number with a local area code. That’s one extra signal to Google that you are actually local. Make sure the number you use for your Google My Business listing is also displayed somewhere on your home page or whatever landing page you link to from your Google listing.  

    6. Avoid penalty-inducing offenses.

    Any work you do to optimize your website or local listing will be for naught if you incur a penalty. Google suspends business listings for a range of offenses. Getting suspended is stressful, confusing, and bad for business, so it’s best to avoid doing anything that puts you at risk of it. Read through Google’s guidelines for Google My Business listings so you have a full understanding of what not to do. Some of the main things to avoid are:
    • Using a URL that redirects to your website’s URL, rather than the actual URL itself.
    • Trying to awkwardly add keywords into your business name field.
    • Having multiple local listings for the same business location.
    • Using any address for your business that isn’t a physical storefront or office space where you meet with customers.
    Use common sense and don’t try to play the system or get extra listings and you’ll probably stay on the right side of Google.  

    7. Encourage reviews.

    You’ll notice that the local businesses listed in the map snippet of a local search usually have star ratings next to their name. Google wants to provide the most useful information to its users, and users want to find the nearby business that seems the best. In both cases, it benefits your business to have a high star rating. Ask your happy customers to take a few minutes to give you a review on Google. Include an encouragement on promotional materials you hand out or put up in your store. A gentle nudge or a reminder of how much it means for your business can make your loyal customers that much more likely to take the time to say a few kind words about you.  

    8. Make sure your website and content is optimized for search.

    All the usual SEO advice that helps strengthen the authority of your website in the eyes of Google matters here too.  So don’t focus on optimizing your local listing to the exclusion of optimizing your website as well. Make sure that you: A strong website that’s optimized for both your customers and search engines will be that much more likely to make it into the list of the top three in a local Google search. Local SEO takes some time and work, but the payoff can be big. You want to be easy to find when someone in your city is looking for what you sell, and Google is the best way to get in front of your customers at that exact moment. Don’t let the opportunity slip by because you didn’t take the time to properly optimize your Google My Business listing.
  • Creative Entrepreneurs: 5 Things Your Media Kit Needs to Gain More Sponsors

    Wednesday, May 10, 2017 by
    what to include in media kit Where’s the money? As a creative entrepreneur—graphic designer, blogger, photographer—you’re always searching for ways to earn more revenue with your talents. To attract more sponsors, try creating a media kit. “The media kit is a great tool because it essentially gives [brands] all the information they could possibly need in one easy-to-navigate document while often cutting our correspondence time in half because it’s already answered most of their questions,” writes Shauna Haider, a creative director, entrepreneur, and blogger. Be proactive about making more money. Tell brands and sponsors you exist with an impressive media kit. Here are five things you should include. HostGator Website Builder  

    1. Who Are You

    Similar to starting any new relationship, it’s important to tell people who you are. Giving potential brands a brief introduction makes a good first impression. But what should you say? You can tell brands how you got started as a creative entrepreneur or what people and things inspire your passion. Depending on your industry, make an effort to get personal. You might want to mention your family values or your latest backpacking trip. State the why behind your business to sponsors. Why do you photograph in nature? Or why do you only write children’s novels? Tell those stories that can't be found in a press release or bio. These unique qualities will differentiate you from competitors and sparks people’s curiosity to learn more about you. In the image below, Dani Ryan from Cloudy, With a Chance of Wine talks about her story from a corporate job to becoming a stay-at-home mom. She also highlights her purpose and hopes for the future. Dani Ryan This section of your media kit centers around making a human connection with brand executives. You want them to feel comfortable picking up the phone to talk to you.  

    2. What You Do

    Now, that you’ve grabbed the sponsors’ attention. It’s time to hook them with more details about what you actually do. For some creative entrepreneurs, this section is a challenge. It’s easy to just say: I write or I paint. However, that’s not enough information for brands to invest in your work. Explain your process for developing your craft. How long does it take to create your artwork? Or what precious metals do you use when making jewelry? All these details give sponsors an inside perspective around your profession and your dedication. Also you need to persuade brands to do business with you. This is where you will focus on coupling your talent with value. “Your media kit is something you use to sell your product or service. So it’s crucial that you can convince a client that you have something useful or relevant to their brand. Your primary goal is to lead them to the realization that they’ll become a better brand with your help,” says Pauline Cabrera, a web designer and social media manager. There are millions of creative entrepreneurs doing what you do. By expressing your unique value, you can separate yourself from the crowd.  

    3. Services & Rates

    After laying out what you do, let’s move to packaging your services and stating your rates. This is where some anxiety may flare up. Most creative entrepreneurs never intend to turn their talent into a business. So they are confused (and sometimes frightened) to add a monetary value to their work. And that's very noble of you. But working for free isn't going to help you thrive as an entrepreneur. You will need to charge for your work. For starters, decide what type of services you will offer sponsors. Are you willing to give up space on your blog for advertisements? Will you welcome sponsors at your next art exhibition? Provide a list of specific services that will appeal to brands. They will want to know the demographics of your audience, the number of people you influence, and the return on investment for their companies. Then, take the time to price each service appropriately. Consider the current asking rate in the market and the value of your creative business. Avoid underpricing your work. Here’s an example from The Sweet Spot Blog. The blogger explicitly states the price for all available ad space. You’ll also notice the types of payment accepted. The Sweet Spot Blog

    4. Social Proof

    It’s not enough to say you’re worth certain rates. To back up your value, you must show brands social proof that will encourage them to collaborate with you. Social proof gives external validation that your business attracts people’s attention and motivates an audience to participate. So what type of social proof will impress sponsors? An effective strategy is to do research on what brands want from partnerships. Some companies may want to team up with you to become their spokesperson. Therefore, they may desire a creative entrepreneur with lots of national press in Forbes, Inc, and Fast Company. Other brands may seek a business with a large, loyal fan base. They will be interested in learning the data behind your site traffic and email list. “It’s important to demonstrate that your company is relevant and trendsetting. The best way to convey that is to show them your buzz. If you secure reprint rights, you can include digital copies of your media coverage—if not, provide links to the relevant webpages,” writes Suzanne Kearns, a full-time freelance writer for 20 years. Social proof also alleviates a sponsor’s potential risk of associating with your business. Hesitant brands will feel more comfortable if you’re already doing deals with other major companies.  

    5. Call to Action

    By now, you’ve dished out some pertinent information to your potential sponsor. They know who you are, what you do, and your rates—all solidified with social proof. Some creative entrepreneurs will stop at this point. They think the sponsors are well-informed to make their decision. While this may seem true, there’s one last thing you must include in your media kit. And that’s your call to action. Yes, you need to ask or tell the brand to purchase your services. Don’t assume the brand executive will know what to do next. Just like a sales funnel for your customers, you must move the potential sponsor down an advertising journey. So give clear instructions on what you want them to do after reading your media kit. A call to action may include asking them to contact you during your office hours. Or you can direct them to an online scheduling tool like Calendly to set up an appointment. Take a few pointers from the call to action below from Carrie This Home. Be open to learning more about brands and give them an opportunity to communicate with you. Carrie This Home Whatever you choose as a call to action, make sure you follow up with the brand in a timely manner. Waiting too long to connect may cause them to lose interest in your business.  

    Attracting Brands With Media Kits

    In the world of business, your creativity is only one part of achieving success as an entrepreneur. To bring in sponsors, you must develop a media kit that speaks to their needs. From stating your purpose to adding a call to action, convey a compelling reason for brands to partner with you. So use your talents to create a worthwhile media kit to attract more sponsors.