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  • Introducing The HostGator Marketplace – For All Your Website Needs!

    Monday, October 17, 2016 by
    HostGator Marketplace Introducing the all-new HostGator Marketplace! Snappy and his friends have been hard at work creating the perfect place to find what you need for your website. Whether you’re looking to give your new WordPress site a shiny new look with a professional WordPress theme, set up your email with Google for Work or you just need some extra security to ensure your website is locked down, the HostGator marketplace is the place for you. With the new HostGator Marketplace, you can...
    • Shop the HostGator Marketplace right inside the control panel!
    • Keep track of all your websites and purchases in one place!
    • Purchase using your hosting account to make buying a snap!
    • Shop WordPress themes, easy setup services, email, security, plugins and more!
    In addition to the web hosting, domains, script installs and database tools you’re accustomed to, now you’ll be able to easily access a full suite of products to help you build, grow and even protect your websites. We’ve even included business productivity tools and news and how to articles from the HostGator Blog to help you with your day to day.  

    Site Builders & CMS:

    Build your website easily with our simple drag-and drop editor, or use WordPress, the world's most popular blogging platform.

    Site Builders  

    Themes & Design:

    Do you want a beautiful website, but you're not a designer? No problem. Choose from thousands of themes available in Mojo marketplace, or have one of our experts design your site for you. You can also request one-off graphic design projects.

    Website Themes  

    Productivity Tools:

    Take your business to the next level with our productivity and growth tools. With Google Apps, you can collaborate seamlessly with your growing team and share documents with clients. goMobi makes your website responsive, so your site still looks good and is easy to use whether someone visits from a desktop computer or mobile phone. Supercharge your social media with Facebook advertising.

    Website Productivity Tools  

    Security & Backups:

    If you have an online business, it's essential that you secure your website, both for yourself and customers. Protect your site from hackers with SiteLock and save copies with CodeGuard. eCommerce site owners can keep customer data private with a SSL certificate.

    Website Security Tools  

    Email & Online Marketing:

    Grow your blog subscriber list or notify customers of new promotions with email marketing from Constant Contact. Our SEO services will help you get found online.

    Email Marketing Tools  


    Whether you want to incorporate Google AdSense, add a contact form, or personalize the shopping cart experience, you can customize your ultimate website with plugins from WordPress, Magento, and other software.

    WordPress Plugins  

    Professional Website Services:

    Looking for an out-of-this-world web designer? Need help boosting your local search results? Transferring from another host? Whatever it is, our team is here to help with all your website needs.

    Professional Website Services   We hope you enjoy the new HostGator Marketplace and find it convenient and useful. Have feedback, requests or suggestions? Let us know in the comments or contact our support team

    Get Started With HostGator!

  • What Are DNS Records, And How Do They Work?

    Monday, October 17, 2016 by

    What Are DNS Records

    The domain name system or DNS is a system that makes it easy to access websites. Without this system in place we would all have to remember complex IP addresses instead of easy to remember domain names.

    Below we highlight what DNS records actually are, and how to change one of the main components of the DNS records, your name servers.


    What are DNS Records?

    DNS refers to the large-scale system of information that contains the IP addresses, domain names, hosting, and other registration information across every site on the Internet. Before this system was created the only way for people to access your website would be by typing in your IP address.

    DNS records act as instructions for the DNS server, so it knows which domain names each IP address is associated with.

    DNS records contain a lot of different syntax and commands for how the server should respond to the request. Some of the most common forms of syntax are highlighted below:

    • A” This record refers to the actual IP address that’s associated with the domain.
    • CNAME” This record is used to indicate subdomains that might be listed under or associated with your current domain.
    • MX” This refers to any mail servers that might be used in accordance with your domain.
    • NS” This shows which nameservers are currently being used for your domain.
    • SOA” This record has crucial information about your domain, like when your domain was last updated and relevant contact information. 
    • TXT” This can be edited to include any additional information about the domain that isn’t currently listed.

    As you can see, there are numerous components of your DNS records, but most of this information can’t and shouldn’t be altered. The main component of your DNS records that will concern you, and you might have to change at some point are your name servers.

    Recommended WordPress Hosting


    What Are Name Servers?

    Name servers are the portion of your DNS records that enable people to use your domain name to access your site, rather than your complex IP address. Your name servers are an aspect of your registrar, and the purpose is to point your domain to the place where your site is being hosted.

    Changing your name servers allows you to change your web host without having to move your domain to a new registrar.

    Name servers can also be referred to as DNS servers, which can lead to some confusion of the two terms.


    How Do I Change Name Servers?

    Most registrars make it easy to edit your name severs. The simplest setup would involve using the same host and registrar. But, if your domain isn’t registered and hosted in the same place, then you’ll follow the general steps below.

    HostGator customers can follow the instructions here to change their name servers, or watch the video below.


    1. Locate Domain Management

    Every registrar has a set of domain management tools that allow you to edit your name servers. These will usually be found on the dashboard of your account.


    2. Find Your Name Servers

    Under each individual domain you’ll be able to change your name servers. Your name servers will look something like this:

    You’ll need to change both the primary and secondary name servers. The second server exists in case the first one crashes, or another error prevents it from being used.


    3. Change to Your New Name Servers

    Then all you have to do is change your existing name servers to the new name servers given to you by your host. Remember, these changes don’t take place immediately and it’ll usually take around 24 hours for the changes to take effect.

    There you have it. Hopefully you have a better understanding of what your DNS records actually are and the role they play in making your site accessible.

  • Why Your Personal Email Account Is Destroying Your Credibility

    Friday, October 14, 2016 by
    Personal Email Account It’s the Achilles heel of small business owners: They use their personal email address for marketing campaigns and customer communications, apparently not realizing that little email handle is wrecking their credibility with prospective customers. Why does your email address matter so much, and how can you turn it into a business asset instead of a liability? Read on.  

    It’s never “just an email address”

    You would never tell a prospective customer to move along, but that’s the message that a personal email address sends when you use it for business. Everything your audience sees, including that email address, is an element of your company’s brand that helps form their impression of your business. Customers of all kinds look for businesses that seem trustworthy and authoritative. How, exactly, can your personal email address work against you? Let us count the ways.  

    The dealbreaker email address

    Some addresses destroy trust and authority at first glance by casting doubt on your judgment. It should go without saying that an email address is kryptonite to business success if it includes references to politics, sex, violence, bigotry, mental illness, or drinking and drugs. Yet people carry on using email addresses like and then wonder why their business is struggling.  

    The no-boundaries email address

    Shared email addresses like or tell your customers a couple of things. One, their customer information can be seen by people they don’t know and who aren’t part of your business. This erodes trust. Two, you seem to think email addresses are so rare that your whole family has to pile into one account like clowns into a circus car. This erodes your authority.  

    The outdated email domain

    Even if you keep your personal email tasteful and simple, some customers will judge your email provider itself. Older domains like and can make you appear out of touch with modern technology—a serious ding on your brand if you run a tech or communications business. Some of this “email prejudice” is tongue in cheek. Some is real. Avoid it with company-branded email.  

    A common problem with an easy solution

    An incredible 46% of US small business owners surveyed in 2016 don’t have a business website, which means they can’t create company-branded email addresses. Why? The most common reasons business owners gave were that they didn’t think they needed a website and that a website would cost too much. Those answers show why setting up a professional email account gives you advantages that go beyond email branding. A web presence is a must for businesses now because of the way consumers research their purchases. If they can’t find you, they can’t shop with you. With even a simple website and a business email account, you set yourself apart from less motivated competitors. What’s more, web hosting costs just a few dollars a month, and setting up an email account is simple. With any HostGator web hosting plan, you can set up your professional email account in under a minute from your customer portal. Adding professional email doesn’t mean you’ll be stuck logging into multiple accounts each day, either. Our email services perform like any other web-based webmail client, and you can even choose to have your messages forwarded to you so you don't miss a thing if you prefer to manage things from your personal email account. Professional email addresses give small-business owners some valuable but inexpensive tools: a brand element that conveys trustworthiness and authority, a domain for creating a strong web presence, an advantage over competitors who don’t have a website and branded emails, and the freedom to keep their personal email address private.
  • 5 WordPress Plugins For Note Taking

    Thursday, October 13, 2016 by
    WordPress Plugins for Note Taking Note taking is as old as the world itself. Trying to stay on top of hundreds of things at once is a task that not many people have the ability to cope with, and needless to say that keeping notes is fairly inexpensive, yet one of the most productive things we can do. Whether it's writing down the list of things we need to do, or important points from a talk we have just attended, keeping notes help us remember the most important things when we most need them. WordPress as a blogging platform could be considered one big notekeeper in itself, but not all of us see it that way and not all of us want to see it that way, which is why a select few developers have gone out of their way to publish WordPress plugins for keeping notes, in several different categories. For the most part, using these plugins is going to extend the functionality of your WordPress publishing platform as a platform that you can also use for direct content editing, though most importantly -- to keep notes. If you're still looking to build your WordPress site, check out HostGator's WordPress hosting.  

    1. WP Notes Widget

    WP Notes Widget WP Notes Widget is an amazing notes keeping widget that will add a separate panel to your WordPress Dashboard that you will then be able to use as an separate content publishing platform, only for notes. If you plan on making announcements with sticky notes-themed notes, then you can take advantage of the content displaying widget that comes integrated within the plugin itself. It's the most simple and effective way of managing your notes on WordPress.  

    2. WP Dashboard Notes

    WP Dashboard Notes Any blogger or WordPress site owner that's running a site with multiple writers and editors will find great use for this Dashboard Notes plugin. With WP Dashboard Notes you can easily manage multiple notes that are accessible by your select group of people. You can make notes private, or you can make all notes public. List different types of notes that you want everyone to reader; never again will you have to chase each writer and editor individually, just leave them a note!  

    3. Plugin Notes

    Plugins in many ways are the lifeblood of WordPress, and while web development is not something all of us are able to learn that easily, perhaps keeping notes about the things we are building and learning will help that process a lot. If you are already a web developer, though, then Plugin Notes will make it easy for you to keep track of your development progress and the kind of ideas you're getting as you're developing, yielding more to the productive aspect of your time spent developing.  

    4. Note Press

    Note Press Note Press is an extremely easy to use note system for the WordPress Admin panel. Creating to-do lists, leaving instructions for clients, collecting code snippets or collaborating with other admins are just a few of the uses for Note Press. Unlike other note plugins, Note Press keeps thing extremely simple by using features familiar to all WordPress users. Simply click on the Note Press admin button and your notes are all there listed by date.  

    5. Notely

    Notely After installing Notely, whenever you will want to publish a new post or a page, or perhaps a product, you will be able to use a new meta-box within the right-hand side of your content management page. This new meta-box will then allow you to save notes separately for that particular piece of content. What other note-keeping plugs for WordPress have you found useful? Let us know in the comments!
  • How to Run a Successful Twitter Campaign

    Wednesday, October 12, 2016 by

    Twitter Campaign

    In order to run a successful Twitter campaign, we need to initially review a few things. So, how’s about a recap of why we tweet and why Twitter even matters?


    Wait, what’s a hashtag again?

    A hashtag in case you’re not sure looks like a number sign (#) followed by some sort of text (no special characters). For example, right now while I’m writing this article, these are the worldwide trending hashtags and the number of people tweeting about each:

    Twitter Trending Topics

    As you can see there’s quite a range -- from #savejustinbieber to #IAmAFeminist -- you never know what you’re gonna get from Twitter’s 140-character count platform.

    Twitter is especially useful when being used to track live events. In the recent United States Presidential Nominations the hashtags #DEMSinPhilly and #RNCinCLE were respectively used to track live sentiment from the Democratic and Republican parties. In essence, Twitter is a scroll of colorful commentary (GIFs, vids, and images) that can sometimes accompany major live events, political or otherwise.


    Why would business owners use Twitter?

    As a business owner, you may want to search hashtags like #plumbing or #contentmarketing or #goodeats to find out what people are talking about in your industry. This way you can find potential customers, sales opportunities, and influencers who may help in spreading the word about your awesome product or service. Plus every time you post content with a hashtag others searching for that hashtag will more easily be able to find you and your product.


    What’s the point of having a Twitter campaign?

    Here’s the deal, the more people who engage with your brand’s Twitter account and hashtag(s), the more people know about your business, the more people who buy your stuff! With more than 305 million monthly active users, Twitter campaigns are a great way to boost visibility.

    Here’s what we suggest:

    1. Choose a (really good) hashtag.

    Once you think you have the perfect hashtag for your campaign, please, please, PLEASE test it out! Make sure no one else is using it, or things will get super confusing. Being unique is key.

    2. Create a schedule of tweets.

    Don’t wing it. The beauty of digital marketing is that it’s measurable. Tools like Buffer and MySocialSuite can help you determine what time of day and on which days your specific audience is most engaged.

    3. Discover what works.

    Twitter has their own analytics tab where you can monitor which of your recent posts received the most engagement. Learn from this and mimic your campaign around what your audience already digs.

    Here's a look at HostGator's own Twitter analytics dashboard. (You can follow us here.)

    Twitter Analytics

    4. Make (and proof) your content ahead of time.

    Yes, there’s a time and a place for real time tweeting, but when you’re organizing an event, it’s good to have a set schedule of everything you and your team will need to make this work. Set out your steps in advance and know exactly what days you’re posting what and how long your campaign will be.

    Pro tip: Canva is a free image-making resource that enables you to create marketing content that’s the right size for each social platform. For more tips, check out our article on 4 free tools for making infographics.

    5. Use the tools Twitter gives you!

    Twitter now has GIFs built directly into its platform. Use these to show (and not just tell) your audience what’s up with your campaign. Choose from a variety of inspirational and topical moods like YOLO (You Only Live Once) and SMH (Shaking My Head).

    Twitter GIFs

    You can also set up quick Twitter poll soliciting feedback from your audience. Then you can repurpose the results as additional engaging content.

    Twitter Poll

    Now that you have the tools in place for what you need, all that’s left is for you to determine the type of contest or campaign you’d like to run. We suggest having a clear goal in mind. Do you want more followers, more sales? Every action you take from hashtag choice to image colors should point backwards to this final objective.

    Finally, here’s the fine print on running promotions directly from Twitter.

    Have you ever run a Twitter campaign? Are you thinking about it? Tell us in the comments!