HostGator Web Hosting Blog | Gator Crossing

HostGator Blog

Web Hosting Made Easy!

  • Want To Sell Your Website? Prep It With These 6 Steps

    Monday, September 11, 2017 by
    How to sell a website

    How to Sell Your Website

    Maybe you’ve been working on a website for a while and realize you’re no longer passionate about the topic. You’ve done well for yourself and even created a nice monthly side income. Or, maybe you’ve built a site with the intent to sell, and now you’re looking to exit. Whatever the reason, you want to sell your site, but don’t know where to start. Below we walk you through the process of selling your website. Remember, the more prep work you do the smoother the sales process will be and you’ll also improve the chances of selling your site for a larger payment. Domain Name

    1. Prep Your Website

    Running a profitable website takes a lot more than just throwing up a few ads, or dropping a few affiliate links throughout your content. It’s important to optimize your site both for profit, and overall user experience. A site that’s maxing out its profit potential and has a very clean and beautiful design will sell at a much higher price. So, how exactly do you optimize your site?
    • Improve user engagement by testing headlines, layouts, colors, CTA-buttons, and more. It’s important to test various aspects of your site to improve user engagement numbers.
    • Optimize your profits. To get the most value from your site you’ll want to optimize the ways you’re currently driving revenue. For example, if you’re using Google AdSense, then test different layout to improve your profits. If you’re making money via affiliate links, then test different CTA’s and link placements to see if you can improve conversions.
    Even spending time optimizing your site’s speed and performance will have an effect. Basically, you’ll want to make your site as perfect as possible. The higher quality site you have to sell, the more money you’re going to get.  

    2. Improve Your Site’s Value

    It’s important that you sell your site when revenues are actually increasing. If they’ve been declining or stagnating for quite some time, then you’ll want to spend time getting those revenue numbers back up before you decide to sell. If the majority of your site’s traffic comes from a single source, it’s also a good idea to start diversifying your traffic sources. For example, if most of your traffic comes from paid traffic sources, then you could start experimenting with social media or SEO. That way, if one source of traffic dies down, it doesn’t kill your site.  

    3. Remove Yourself from the Process

    If the success of your website depends 100% on you being there, then it’s going to be difficult to sell. You need to have systems in place that completely remove you from the process and allow another person to step in. You may be able to draft up a contract that includes you continuing to work on the site in some capacity, but this needs to be clearly defined. Typically, you may continue to assist on a consulting basis, but your role will slowly be phased out over time.  

    4. Gather Revenue and Traffic Data

    Now, it’s time to gather historical revenue and traffic data. Be completely honest with these figures. It can be helpful to take screenshots from your Google Analytics and Google AdSense accounts, or however else you’re measuring profits and traffic. Without having accurate revenue and traffic figures you won’t be able to accurately convey the value of your site. If necessary, you can even consider hiring a CPA to help compile your revenue reports. The more detail you can cover the higher chances there will be a buyer interested in your site.  

    5. Determine Your Website’s Worth

    The value of your site is based upon the buyer’s ROI. Most sites will be valued at a multiple of their yearly earnings. For example, a website that makes $100,000 per year might be valued at a 1x multiple, which will sell for $100,000. Or, it could be valued at a 2x multiple, which would drive up the sale price to $200,000. This multiple will be calculated based upon the overall risk involved from the buyer’s side. If your site has solid consistent earnings, multiple traffic sources, systems in place, and multiple revenue sources, then it will sell for a higher multiple.  

    6. Choose the Right Selling Platform

    Once you’ve prepped your site for sale, maximized its value, put a system in place, gathered revenue and traffic data, and have a baseline price in mind, it’s time to list your site. There are multiple places online where you can sell your site. The two most common website marketplaces are Flippa and Empire Flippers. Both of these sites allow you to upload your site listings and monitor the auction. Remember, that most of your offers will come in towards the end of your auction. Once you have some offers its important that you remain involved in the selling process. This will decrease the chances that the sale will fall through. Finally, payment is typically done in the form of escrow. This will help to mitigate payment risk for both parties.   By implementing the tips above you’ll be able to sell your site for a solid profit. By neglecting the above steps your site will either have a hard time selling, or you’ll have to cut the price.
  • 23 Resources for Side Hustlers

    Monday, September 11, 2017 by
    Resources for Side Hustlers

    23 Blogs and Podcasts to Help You with Your Side Hustle

    Side hustles aren’t anything new. People have always looked for (and found) ways to make a little money on the side to supplement whatever they made at their main job. But the rise of the gig economy and the development of new technology platforms that match people wanting to make money with people willing to pay for a wide range of services has made side hustling into a significant part of the economy. About 10% of people in the United States participate in the gig economy in some form or another. If you’re considering joining the fray and starting a side hustle to pay off those loans faster or make some extra spending money, here are a few good resources to help you get started. HostGator Website Builder

    Resources for Finding Your Side Hustle

    If you’re at the stage of figuring out exactly what you want to do and how this whole side hustle thing even works, there are a number of resources that tackle the general subject of having a side hustle.  

    1. Side Hustle School

    Side Hustle School consists of a daily podcast, in-person workshops, and a book that’s coming out soon. It’s a comprehensive, multi-format project to help people figure out how to develop a successful side hustle.  

    2. Side Hustle Nation

    brainstorm side hustleSide Hustle Nation is a podcast and blog filled with advice on how to build a side hustle. The site offers side hustle business ideas, information on how to get a side hustle business set up, and tips on how to promote and manage your side hustle to make more.  

    3. Side Hustle Pro

    Side Hustle Pro is a podcast focused on black women entrepreneurs that started a side hustle and turned it into a profitable business. For those who could use some inspiration by hearing stories of people that have already developed a successful side hustle, this podcast is a good resource.  

    4. Side Hustle Show

    The Side Hustle Show is a podcast that covers tips and actionable advice about starting a part-time business. The topics on the podcast are fairly wide ranging, covering information on passive income, freelancing, self-publishing and more.  

    5. Ryan Robinson

    Ryan Robinson has a podcast and blog devoted to advice on building a side hustle and interviews with people have that have done so successfully. You can learn tips on getting started, advice on how to market your business, and insights from side hustle success stories.  

    Side Hustle Resources for Managing Your Time and Money

    6. Penny Hoarder

    Penny Hoarder is another personal finance site that includes a section devoted to Side Gigs. Their posts can help you figure out new ways to make money and advice on how to keep more of the money you make from your side hustles.  

    managing side hustle budget7. Believe in a Budget

    Kristen Larsen has a blog and guide that provide useful information on how to start and maintain a side hustle. She collects ideas for different side hustles people can try and provides tips from her own experience building a side hustle business.  

    8. Two Inboxes

    Two Inboxes is a podcast produced by Forbes featuring interviews with people who manage multiple roles at once (hence the need for more than one inbox). The interviews get into the different types of work that guests do, as well as learning how to balance multiple types of work at one time.  

    9. Budgets are Sexy

    Budgets are Sexy is a blog that covers a range of personal finance topics. What makes them especially relevant to this post is their Side Hustle Series, which covers a wide range of ways people can make money on the side.  

    Side Hustle Resources for Rideshare Drivers

    10. The Rideshare Guy

    Harry, the Rideshare Guy, got into rideshare driving early and started his site as a way to provide useful information to other drivers. He’s become one of the foremost experts on learning the ropes and making money as a rideshare driver.  

    rideshare driving side hustle11. Rideshare Apps

    Rideshare Apps is a site and community that covers industry news and promotions, and provides training resources to help new rideshare drivers learn how to maximize their profits.  

    12. Ridester

    Ridester is a blog that answers common rideshare questions and covers promotions from rideshare companies.  

    13. Rideshare Report

    Rideshare Report is another site with a blog that covers industry news and promotions. It also includes a forum where rideshare drivers can learn from and interact with each other.  

    Side Hustle Resources for House Sitters

    14. We Love House Sitting

    We Love House Sitting provides articles with tips on how to be a successful house sitter, which networks help you find clients, and advice on skills you may need when working as a house sitter – like taking care of dogs and landscaping.  

    house sitting side hustle15. Hecktic Travels

    Hecktic Travels is a travel website with a lot of information on how to find and take advantage of house sitting opportunities while you travel. The couple behind the site promote good house sitting opportunities they come across and sell an ebook on how to become a house sitter.  

    16. Housesitting Magazine

    Housesitting Magazine is both a print magazine and a website with information about house sitting. They provide comparisons of different house sitting platforms, recommendations for books about house sitting, advice on creating a good house sitting profile and more.  

    Side Hustle Resources for Vacation Rentals

    17. The Abundant Host

    The Abundant Host is a blog that’s all about how to be a successful host on Airbnb. The blog covers best practices, mistakes to avoid, and tools Airbnb hosts can take advantage of to get more from the site.  

    vacation rental side hustle18. Get Paid for Your Pad

    Get Paid for Your Pad is a book, blog, and podcast all about making money by renting out your property. They provide information on things like getting your listing just right, how to handle cancellations, and how to encourage good reviews.  

    19. Pillow

    Pillow is a blog that provides advice for people who offer vacation rentals. They cover topics like hiring a cleaning service for your rental, security tips, and vacation rental trends it’s good to be aware of.  

    20. Laptop Landlord

    Laptop Landlord provides a guide that covers Airbnb tips and best practices. It covers both the basics that newbies need to know and tips for getting more out of your listing once you’re established.  

    Side Hustle Resources for Dog Sitters

    21. Rover

    One of the main platforms for matching pet sitters with pet owners, Rover is also one of the best sources of useful information for pet sitters. They provide guides on getting started, training tips, and knowledge on keeping dogs in your care safe.  

    pet sitting side hustle22. 101Petsitting

    101Petsitting offers a blog with pet sitting tips, resources that cover important topics like pet sitting insurance and first aid, and a community of pet sitters you can join to learn from other people’s experiences.  


    The Pet Sitters International blog provides information on home pet care, pet safety, and how to run a pet sitting business. Starting a side hustle requires work and knowledge, but it provides more freedom in how you earn your money and what kind of options you have in life. And many people who start side hustles manage to turn them into their main job over time. If you’re ready to become a side hustler, take advantage of the knowledge of people who have been there and spend some time learning before you get started.
  • Beginner’s Guide to Facebook Analytics

    Monday, September 11, 2017 by
    Facebook Analytics Tips for Beginners

    A Guide to Facebook Analytics for Beginners

    For many businesses, Facebook is one of the most important marketing channels you have. It’s one of the most used social media sites for all age groups, the most commonly used app on mobile devices, and Facebook usage accounts for about one minute out of every six spent online. It’s not just a platform that your audience is on; it’s one where they spend a LOT of their time. The way people use Facebook and interact with content and ads on the channel isn’t always intuitive for businesses. As with every other marketing channel, to use Facebook well you have to pay close attention to what works and refine your efforts over time. Luckily, Facebook provides extensive analytics to help you track your progress on the platform. If you use Facebook, but aren’t making use of their analytics yet to improve your campaigns, here’s what you need to know to get started. Create Your Blog  

    How to Access Your Facebook Analytics

    Facebook calls their main analytics platform Facebook Insights. You don’t have to do anything special to set up a Facebook Insights account. As long as you have a page, you can easily access the analytics the platform collects. When you’re logged into your page, simply look for the Insights tab along the top of the page. With one click, you’ll access a significant amount of information that tells you something about how well your Facebook activity is performing. HostGator Facebook Analytics  

    8 Facebook Analytics Metrics to Follow

    Now that you’re in, here are some of the most important metrics to pay attention to.  

    1. Reach

    The way Facebook’s feed works means you can’t take for granted that everyone who likes your Page will see all your posts. On the other hand, sometimes people who haven’t liked your page yet could see your posts, either because you paid Facebook to show your content to more people, or because your fans liked or shared your updates. Reach is arguably the most important Facebook metric there is, because every interaction people have with your content depends on them first seeing it. There are a few different metrics for reach:
    • Your post reach tells you how many people viewed any of the content or updates you shared on your page for a particular time period. 
    • Your ad reach tells you how many people saw your ads.
    Facebook Post Reach Analytics You won’t get much out of Facebook if no one sees anything you share. If your analytics show a more limited reach then you were hoping for, it may be worth paying to promote your page and posts.  

    2. Number of Likes

    Likes are the most common form of engagement you’ll see on Facebook. Page likes are especially important, since they amount to a person saying they’d actively like to see your updates in their feed. Post likes are important because they give you insight into what kind of content your followers like. Facebook Net Likes Analytics Under the same tab as your likes, you’ll also be able to see how many unlikes you have. This is an important metric for alerting you to members of your audience your content isn’t working for. People could unlike your page for a variety of reasons, the most common being:
    • You post too often
    • You post content they don't find relevant
    • You post content they found offensive
    An unlike here and there probably isn’t something to get too concerned about, but if you see an sudden uptick in unlikes, analyze what about your recent page activity may have turned your followers off.  

    3. Sources of Likes

    Another important metric included in the Likes section is where your likes came from. If you care about growing the audience for your Facebook page, then you’re likely putting work into promoting it. This metric helps you see which of your efforts are working. Sources of Facebook Likes If you’ve invested in Facebook advertising, then it’s important to see if your promoted posts and ads increase the number of people following your page to determine if your investment is paying off. People who come to your page by searching on Facebook for your brand or through a link somewhere outside of Facebook are already familiar with your brand and can be a sign that your off-Facebook marketing is working. An analysis of where your likes are coming from can help you funnel your marketing investment to the efforts that are paying off the most in bringing your social media updates to a larger audience.  

    4. Page Views

    While your page views matter, they’re less important on Facebook than with some other channels. The nature of Facebook’s feed means that people can see and interact with your content without visiting your page. It’s entirely possible for someone to regularly like, share, and comment on your posts without ever directly visiting your page. Facebook Page Views Don’t let this metric hold too much weight when you’re analyzing the success of your Facebook page, but do give it a look. An uptick in page views can alert you that something you shared or a promotion you did got results.  

    5. Demographic Details of Your Fans

    Facebook knows a lot about the people on the platform, because it’s one of the few places online where people freely provide information about things like gender, relationship status, job, and education level. All of that adds up to brands getting access to a large amount of demographic data about who’s interacting with your page and content. This can help you figure out if you’re reaching the people you intend to reach – if your target audience is middle aged men, then getting a lot of response from teenage girls on your Facebook page could mean your efforts aren’t actually going to help you make more sales and you need to make some changes to your approach.   On the other hand, if women are your main audience and the ones who like and share your posts the most are married women, then you can assume that targeting more content that’s relevant to married women could pay off. Analyzing the demographic trends in how people respond to your page and content can help you craft a more targeted campaign that does well with the audience that’s most important to your brand’s success.  

    6. When Your Fans Are Online

    Social media moves fast. If your post goes up at a time of day when no one’s online to see it, it can quickly get buried in your followers’ feeds by posts from their friends, and other media outlets and brands they follow. It’s therefore important to pay attention to when the people you most want to reach are active on Facebook. In the Posts tab in Facebook Insights, you can get a glimpse of the days and times of days your followers are usually looking at their Facebook profiles. Scheduling your posts to show up when you know people will be paying attention to their feeds increases your chances of being seen, which is the first step to engagement. See when Facebook fans are online  

    7. Top Types of Content

    Also in the Posts section is a breakdown of how different types of posts perform. You can see an easy snapshot of how well your video posts do in comparison to posts that just have text, those that have photos, and those that include links. If your audience disproportionately interacts with a certain type of post, then it makes sense to focus more of your Facebook efforts on that format in the future. See my top posts on Facebook  

    8. Competitor’s Performance

    Lastly, Facebook makes it easy to keep an eye on your competitors in Insights with the Top Posts From Pages You Watch section, which is located under the Posts tab. You can add the Facebook pages of a number of different brands and media outlets in your space in order to stay on top of the types of topics and posts people in your audience respond to most on all of Facebook. The metrics for your own page can tell you a lot, but this option expands your sample set to a much larger audience so you can see the larger trends behind what’s working.   Facebook Insights can show you when to post, the types of content that work best with your audience, and the types of topics that have traction with the people you most want to reach. With the help of the analytics Facebook provides to brands, you can take a more informed approach to your Facebook marketing over time and increasingly focus your efforts on the tactics that are paying off.   Read More Like This:
  • 5 Ways You Can Make Money Blogging

    Monday, September 11, 2017 by
    Make Money Blogging

    How To Make Money With Your Blog

    You’ve heard it’s possible to make money blogging, but you can’t seem to figure out how it works. Creating a blog and writing posts is doable, you can work out that part well enough. But how do you turn that into income? The first thing you should understand is that it’s competitive. There are a lot of blogs and making money blogging isn’t easy. And even before you get to the point of monetizing your blogging, just keeping up with producing regular content is hard – no matter how much you love what you’re writing about. But if you’re still with us now that the warnings are out of the way, making money blogging is possible. You should expect it to take some time and a lot of work, but here’s how other people do it. Create Your Blog

    1. Be an affiliate marketer.

    Affiliate marketing is when someone who produces popular content (often on a blog, but it can also be on YouTube or another social media platform) includes references and links in their content to products from relevant companies. When those links lead to purchases, the content creator gets a portion of the profits. A few things have to fall into place for affiliate marketing to work:
    • You have to have a following – if no one’s reading your stuff, then there’s no one to click on your affiliate links.
    • Your readers have to trust you – if they think you’re just making recommendations for the money, they’re unlikely to follow the links and make a purchase.
    • You have to find relevant companies with affiliate marketing programs – If you write about movies and try to shoehorn links for fitness products into your blog posts, you’re unlikely to find much success. The products you promote have to be a good fit for your audience.
    Building a following isn’t easy. You’ll need to create great content consistently, promote your blog to people in your target audience to get on their radar, and engage with your audience enough to build trust. And even if you do all that, a certain amount of success falls to luck. But if you can get to that point, affiliate marketing can start to net you some extra income. Learn more about HostGator's affiliate program here!  

    2. Run ads on your blog.

    Another option you have is to make money the way major online media properties do: with ads. You’ve probably noticed a lot of the blogs you visit show ads show alongside the content. blog with ads Those ads make the blog owners money based on the number of impressions and/or clicks they get. You can pretty easily get started making money on your own blog by setting up an account with Google AdSense. Fill out their application, tell them the type of ads you’re interested in, and add the HTML code they provide to your website. The amount you can make with ads depends on how many visitors you get and how many of them click on the ads. You shouldn’t expect the payoff to be big – you need a lot of traffic and clicks for it to add up to much and Google won’t cut you a check until your account reaches $100, which will take a while. A lot of bloggers don’t recommend using ads at all since they can distract people from your content and, if you use too many, they can make your website look less authoritative and clutter your design. But, if you’re careful about how you incorporate them into the design and don’t set your expectations too high for the amount you expect them to make you, ads can be a good way to make a little extra cash from blogging.  

    3. Accept donations.

    Another option you have once you’ve started to build up a following is to make it easy for your readers to provide donations. You can include a subtle (but noticeable) donation link at the top of your page and a virtual tip jar at the bottom of each post: blog patron requestask for donations on blog As with the other options we’ve mentioned, this isn’t a sure way to a solid income, but if your readers really appreciate your content, you may get a few extra bucks here and there this way. You could also consider setting up a Patreon account that provides rewards or exclusive content to readers that commit to donating a set amount (even if just $1) each month. Many content creators have found success with Patreon and it brings the added benefit of providing you with an idea of how much you can expect to make on a monthly basis. patreon acount for blog

    4. Create information products.

    One way bloggers make money is by using the blog as a marketing tool to sell products. The type of product that often feels like the most natural extension of what you do as a blogger is information products like ebooks, courses, or tutorials. If you have enough knowledge on the topic you write about and know learning more about it can be valuable enough to your audience to pay for that knowledge, then consider becoming an infopreneur. For this to work, you have to put the work in to create really strong information products that are worth charging for. Like any business, starting an infopreneur business takes a lot of time and work. But if you choose to go this route, your blog can become a valuable tool to attract people to the knowledge products you have to sell.  

    5. Become a freelance blogger.

    Content marketing has become big business in recent years and lots of companies need a constant stream of fresh blog content. The downside to becoming a freelance blogger is that you can’t be too picky about what you write about – you probably can’t get businesses to pay you for blog posts about your passion for romance novels or video games. But the good news is that it’s one of the best ways on this list for blogging to actually make you a living, rather than just a few bucks here and there. Working as a freelancer isn’t for everyone, but if you want to make a living as a blogger for hire, it may be a good fit for you. Start reading up on content marketing and get to work building a website and looking for your first clients. Like the other options on this list, this isn’t an easy way to make money, but it’s one more likely to lead to bigger returns than depending on the pennies you generate from ads or the dollar here and there from donations. If writing is your dream and you’re prepared to put in the work, you can make money blogging. But you’ll have an easier time building to the point where you’re earning an income if you have realistic expectations going in. Don’t expect a sustainable income overnight and know you may not be able to stick with subjects you’re most passionate about if you want to get paid. But with the right approach, blogging can pay off in real cash.
  • Why Every Side Hustle Needs a Website

    Monday, September 11, 2017 by

    Side Hustle Website

    Your Side Hustle Deserves a Website. Here's Why.

    Picking up extra work on the side is the American way these days. A new Bankrate survey found that 44 million of us have a side hustle, whether it's selling things online, dog walking or something else. A quarter of Millennials with side jobs bring in more than $500 each month just by moonlighting, while young Baby Boomers are in the best position to rake in an extra $1,000 or more each month on the side. Millennial Side Hustle Trends If you haven't started your side hustle yet – or if you have one but don't earn as much as you'd like – here's the why and how of using a website to win customers and make your side-hustle pay off.  

    Why have a side hustle?

    Paying the bills is a big reason people pick up extra work in their downtime, but it's not the only one. Here are a few more reasons to start your own side business.  

    1. Do what you love

    Not everyone is lucky enough to love their day job, and a side gig can help balance out the daily grind with work that's fun. Maybe after a day at the bank, you're ready to unwind with a couple of hours of writing short stories. If you've got readers who subscribe each month through a service like Patreon, your hobby can pay off. Or maybe a Sunday afternoon that you spend baking and decorating a cake for a local client's party is the perfect way to refresh yourself for the 9-5 workweek ahead.  

    2. Transition to self-employment

    If you've ever seriously thought about becoming your own boss, you know it can be a tough leap to make – financially and emotionally. By testing out your business idea on the side, you can see if it's workable without losing your regular income. And if you're one of those exuberant folks who has a new business idea every other week, testing them out as side gigs can help you decide which are keepers before you go all in.  

    3. Counteract “economic uncertainty”

    Even if your finances are good now, extra income can help you prepare for whatever life throws at you later on. Having a few months' worth of living expenses saved up is always a wise move, and having extra money to invest when you're young can help you out when you're ready to retire someday. HostGator Website Builder

    Does your side hustle really need a website?

    Yes. We're admittedly pro-website here at HostGator, but these days a business without a website is a business many customers will never even know about. There are also marketing and sales advantages to doing at least some of your business online. With a website, your side hustle can:  

    1. Get found

    Most shoppers start the purchase process by searching online, and this step in their purchase process is where small businesses like a side hustle can stand out. According to new research by Microsoft, some 70% of shopping searches happen on Google, Bing, and other search engines, rather than within marketplaces like Amazon. That's good news for independent sellers, as long as you know how to get your side hustle's site to rank well in search results. If you provide local services or goods, a website is a must – and the site must be optimized for fast and easy-to-navigate mobile use. That's because a whopping 88% of “near me” searches happen on mobile devices while consumers are out and about. If they're going to find you when they're ready to do business, it will almost certainly be because of your site and SEO. Mobile shopping local search trends

    2. Establish credibility

    To buy from you, customers need to trust you, and a website is an important tool for building trust. A good site gives visitors the information they need to make a decision, including product or service details, testimonials and awards, purchase and refund policies, contact information, and more. In contrast, businesses without websites can seem shady or amateur. As Craig Reardon writes at Smart Company's Australian site, “The lack of a website will make customers question your fundamental business savvy. You just can’t be serious if you don’t have a website because it is the most basic of customer service tools.”  

    3. Build your list

    When business owners talk about their list, they're almost always referring to their email list. This is the group of customers and potential customers who've opted in to getting newsletters, promotions, and offers from you via email, which means there's real value in building your side hustle's list. Put a sign-up form on your site and create a welcome-to-the-list autoresponder email using an email marketing tool like Constant Contact. Then when you're ready to let your list know about sales and new products, all you have to do is write them up and hit send.  

    4. Sell direct

    Does your side hustle sell products you can delivery digitally or ship easily? Do you sell services that people outside your immediate area can use? If so, a website can expand your side hustle's potential customer pool far beyond your hometown. We've got the lowdown on setting up an ecommerce website and creating a portfolio site for professional services.  

    Setting up your side hustle website

    Even if you've never set up a website before, it's pretty easy to do. Set aside some of your side hustle time to think of a domain name for your site, register it, and choose a web hosting plan. If you use HostGator's WordPress hosting, you'll be able to pick a theme and customize your site in a matter of hours. By investing a small amount of time and money in a site for your sideline now, you can see a better payoff for your time and effort going forward.