HostGator Blog | Gator Crossing http://www.hostgator.com/blog The Official HostGator Company Blog Tue, 03 Mar 2015 17:49:14 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 Taking Steps Towards Achieving A Paperless Office http://www.hostgator.com/blog/2015/03/03/taking-steps-towards-achieving-paperless-office/ http://www.hostgator.com/blog/2015/03/03/taking-steps-towards-achieving-paperless-office/#comments Tue, 03 Mar 2015 12:14:38 +0000 http://www.hostgator.com/blog/?p=9254 The post Taking Steps Towards Achieving A Paperless Office appeared first on HostGator Blog | Gator Crossing.

As I write this I’m making several observations on the disheveled desk in front of me: unopened bank statements, old and useless receipts, and worst of all offers from credit cards I’m never going to apply for. I’m not unorganized, I just have a lot of paper coming my way, still.
The trend over the last decade has steadily pushed towards cutting paper from our overhead and trying to reduce the carbon footprint every business accounts for. According to Matt Peterson of eFilecabinet, by switching from paper to electronic documents you can lower your overhead by 30 to 40 percent.
If you’re truly ready to make the transition into digitizing documents here’s how to get started and keep it that way.
 
Everyone Has To Buy In
For so long paper has been an integral part of how an office functions and communicates. Faxing, copying, and mailing were and still are routine tasks executed by employees that may not yet know about the alternative ways businesses are operating. In order to make paperless a reality your entire staff will have to adapt to the gradual transition into a permanent way of doing business.
It won’t be easy.
Many people have a strong affection for holding a physical ...

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paperless office
As I write this I’m making several observations on the disheveled desk in front of me: unopened bank statements, old and useless receipts, and worst of all offers from credit cards I’m never going to apply for. I’m not unorganized, I just have a lot of paper coming my way, still.

The trend over the last decade has steadily pushed towards cutting paper from our overhead and trying to reduce the carbon footprint every business accounts for. According to Matt Peterson of eFilecabinet, by switching from paper to electronic documents you can lower your overhead by 30 to 40 percent.

If you’re truly ready to make the transition into digitizing documents here’s how to get started and keep it that way.

 

Everyone Has To Buy In

For so long paper has been an integral part of how an office functions and communicates. Faxing, copying, and mailing were and still are routine tasks executed by employees that may not yet know about the alternative ways businesses are operating. In order to make paperless a reality your entire staff will have to adapt to the gradual transition into a permanent way of doing business.

It won’t be easy.

Many people have a strong affection for holding a physical document in their hand. The same is true for those who prefer to read a book, rather than reading their laptop screen. These people will have to learn new routines their comfortable with, some may even have to become skilled at software requiring weeks or months of professional training.

But the challenges are worth it. Worth it for your company’s overhead, and worth it for the critical threats our environment is facing. The key to getting everyone to buy in is patience.

 

Where To Start

Start easy with recurring mail - The easiest place to start is where we already have simple options in place. Most banks have realized the advantages of not having to send out statements to those who are set up with online banking. Go ahead and start the transition by stopping the statements, letters and bills you could be receiving through your e-mail. Most can be done with the push of a button! What’s great is most of these letters are coming from places that already store and backup your data online as well.

Emphasize document management - This is more than just having enough disc space. Managing files requires a layout and the ability to search for individual documents in order for the operation to run smoothly. We recommend choosing a file organization software with the ability to index and search by keywords.

Get into the scanning rhythm - Most offices have the initial challenge of turning all of their physical files into digital ones, this will be the majority of the work in the transition. Also, start indexing all new files and emails as they come in the door. Once a document is scanned and you’re set up with a secure backup shred the documents! One of the best feelings in this process will be the satisfaction of having space freed up in the office where all the file cabinets once existed.

Secure multiple backups - One backup typically won’t be enough of a guarantee when it comes to irreplaceable documents and records. Using two, one hard drive and one cloud storage service, should cover all your bases. There are several companies worth comparing for all your storage needs.

 

The Best Apps To Assist In The Paperless Process

It turns out scanning and storing aren’t the only avenues for making your paperless venture successful. Third party app developers have also chipped in to streamline file sharing and storage. Here are some of our favorites:

  • Dropbox- Free up to 18GB with referrals, Dropbox is quickly becoming the most preferred file sharing platform out there. Access from anywhere with the new smartphone and tablet application.

  • Evernote- Store documents, photos, receipts and almost anything else you can think of. It’s customizable Interface lets you organize and find files in a way that will work for you.

  • SignMyPad- Available for iOS and Android. Allwos you to sign and date PDF documents which can then save right to Dropbox.

  • MyFax- If you deal with clients who still use fax machines, MyFax’s mobile app allows you to send and receive fax from your smart phone and email account through a ‘MyFax’ number.

  • Square- One of the hottest trends in stores looking to cut back on receipt paper is getting on board with Square. You can easily send receipts to a customers via e-mail or text message.

 

Image Source: http://joinspringerrealtygroup.com/wp-content/uploads/2013/12/Simplify.jpg

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National Entrepreneurship Week http://www.hostgator.com/blog/2015/02/26/national-entrepreneurship-week/ http://www.hostgator.com/blog/2015/02/26/national-entrepreneurship-week/#comments Thu, 26 Feb 2015 05:01:32 +0000 http://www.hostgator.com/blog/?p=9263 The post National Entrepreneurship Week appeared first on HostGator Blog | Gator Crossing.

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The entrepreneurial spirit is something that we hold near and dear at HostGator. After all, if not for the aspirations of a young entrepreneur in a Florida dorm room, HostGator would not exist.
In recognition of National Entrepreneurship Week, we are offering 50% off all new hosting packages. Our hope is that this opportunity will be seized by those with the entrepreneurial spirit and used to get their business up and running online.
Whether your business idea is something destined to revolutionize an existing industry, or springboard humanity into an entirely new era, or even just make the world a slightly better or more convenient place, we would be honored to host your website and help bring your entrepreneurial dream into reality.
This offer will expire very soon. Simply click the button below to get started, be sure to enter the coupon code SMALLBIZ at checkout in ...

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entrepreneurship_week

The entrepreneurial spirit is something that we hold near and dear at HostGator. After all, if not for the aspirations of a young entrepreneur in a Florida dorm room, HostGator would not exist.

In recognition of National Entrepreneurship Week, we are offering 50% off all new hosting packages. Our hope is that this opportunity will be seized by those with the entrepreneurial spirit and used to get their business up and running online.

Whether your business idea is something destined to revolutionize an existing industry, or springboard humanity into an entirely new era, or even just make the world a slightly better or more convenient place, we would be honored to host your website and help bring your entrepreneurial dream into reality.

This offer will expire very soon. Simply click the button below to get started, be sure to enter the coupon code SMALLBIZ at checkout in order to receive 50% off your new hosting package!

 

Get Started Now!

Offer Expired

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Tips for Creating a Successful E-Commerce Website http://www.hostgator.com/blog/2015/02/24/tips-creating-successful-e-commerce-website/ http://www.hostgator.com/blog/2015/02/24/tips-creating-successful-e-commerce-website/#comments Tue, 24 Feb 2015 15:15:04 +0000 http://www.hostgator.com/blog/?p=9210 The post Tips for Creating a Successful E-Commerce Website appeared first on HostGator Blog | Gator Crossing.

Your e-commerce site is flashy; it loads quickly, and you’re selling a decent amount of product. But no matter how good your site is, it can always be better. There is always room for improvement. This is not meant as a criticism of any site, it is simply a fact. Technologies evolve and with them comes room for additional improvement to any site.
 
Some Suggestions
There are certain tips that that will work to ensure that your e-commerce site stays as good as it is, improves drastically, or will serve to benefit your site in some way. As with any suggestion, please don’t take it personally, and remember, I most likely have not been to your site (though I could have!). These suggestions are more like a compilation of different issues I have seen on the e-commerce sites that I frequent and feel that they need addressing so that others can constantly improve. With that in mind – the suggestions:

Keep it Simple – as I have mentioned in a previous post, simple is better. If customers have additional questions about your products and services, they will ask (as long as you have a place for them to do so). Do not ...

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Ecommerce
Your e-commerce site is flashy; it loads quickly, and you’re selling a decent amount of product. But no matter how good your site is, it can always be better. There is always room for improvement. This is not meant as a criticism of any site, it is simply a fact. Technologies evolve and with them comes room for additional improvement to any site.

 

Some Suggestions

There are certain tips that that will work to ensure that your e-commerce site stays as good as it is, improves drastically, or will serve to benefit your site in some way. As with any suggestion, please don’t take it personally, and remember, I most likely have not been to your site (though I could have!). These suggestions are more like a compilation of different issues I have seen on the e-commerce sites that I frequent and feel that they need addressing so that others can constantly improve. With that in mind – the suggestions:

  1. Keep it Simple – as I have mentioned in a previous post, simple is better. If customers have additional questions about your products and services, they will ask (as long as you have a place for them to do so). Do not inundate your customers with information. Most online consumers already have a good idea of what they are looking for and have a basic idea as to what those products will entail. Give a basic description and that’s it. Have a place for them to add the item to the cart, a place to ask questions (like an easy to spot customer service email address or chat support) and you’re all set.
  2. Don’t Make Me Register to See Your Items – Seriously, this is one of my biggest pet peeves (and I’m not alone in this one). If your site makes me register to see what you have for sale, I’m either going to go somewhere else to investigate the product (like Amazon) or if I’m really curious and you’re one of the only places selling it, I will sign up with a completely fake name, fake email address, etc. You won’t get my real information, and I still most likely won’t purchase the item from the site that made me do that. Why? Because you don’t need my information. You’re not mailing me something that I bought from you, you’re trying to preemptively gather information on me, and that’s just not cool.
  3. Make Your Site Easy to Navigate and Make it Easy to Search – Personally, I’m not a huge fan of Etsy. I dislike trying to navigate through to find the cool stuff. The site is non-intuitive and clunky. I begrudgingly go there anyway, because it’s one of the few places to get handmade items, and I like that. I maybe visit the site once every six months, why? Because it is NOT easy to navigate. If it was easier to find things without having to look through hundreds of pages of stuff, I would absolutely spend way more money there. Thriftbooks.com is another site I would spend more money on if their search was more intuitive. I want to put in a book name or an author and just go. I don’t want to specify half a dozen things to try to find one or the other. Make it easy for me to search, like Amazon or Barnes and Noble and I will spend money all day long. Make it difficult for me and you will get little to no money. This basically goes back to the first point – keep it simple. Don’t over complicate things and you will get more money from consumers.

 

E-commerce can be rewarding, and it can be frustrating, but the key to making money is, as always, make it easy on your customers to spend money. This is why those little stands next to the checkout line work. Someone sees lip balm or a candy bar or a soda and thinks, man my lips are chapped/something sweet sounds great/I’m thirsty and grabs it. If those items were too difficult to find or too hard to get to, stores wouldn’t make as much on the little items. Your e-commerce website is a virtual store. Make it easy on your customers and they will reward you for making the experience a better one for them.

 

Image Source: U.S. Media Consulting. (2014). E-Commerce. Retrieved from http://latinlink.usmediaconsulting.com/wp-content/uploads/2012/12/Ecommerce-Latam.jpg

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Domain Names Matter http://www.hostgator.com/blog/2015/02/19/domain-names-matter/ http://www.hostgator.com/blog/2015/02/19/domain-names-matter/#comments Thu, 19 Feb 2015 12:10:01 +0000 http://www.hostgator.com/blog/?p=9142 The post Domain Names Matter appeared first on HostGator Blog | Gator Crossing.

It is generally understood these days that a domain name is necessary for brand recognition. Domain names also serve many higher purposes as well, including being a primary contributor to the overall user-friendliness of the Internet. Without domain names, we would have to memorize IP addresses in order to visit websites… instead of “Googling” something, we’d “74.125.227.229” it.
 
Time To Select A Domain Name! ACK!
The truth is that many people fail to consciously think of a domain name that they want, or several alternatives, prior to the signup process. As such, when it comes time to pick a domain name, they panic. This can lead to a host of different issues, as with the case of the now defunct, ill-fated domain name “The pen is mightier” a.k.a. thepenismightier.com. As you can see, while “The pen is mightier” is a pretty nifty name from a very famous quote (and one that worked well for a site that made custom pens, it just doesn’t work so well as a domain name, and can lead to a host of unfortunate situations. The site has long since been taken down. It would be best, however, to learn from their unfortunate mistake.
 
How Do I Avoid An ...

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http

It is generally understood these days that a domain name is necessary for brand recognition. Domain names also serve many higher purposes as well, including being a primary contributor to the overall user-friendliness of the Internet. Without domain names, we would have to memorize IP addresses in order to visit websites… instead of “Googling” something, we’d “74.125.227.229” it.

 

Time To Select A Domain Name! ACK!

The truth is that many people fail to consciously think of a domain name that they want, or several alternatives, prior to the signup process. As such, when it comes time to pick a domain name, they panic. This can lead to a host of different issues, as with the case of the now defunct, ill-fated domain name “The pen is mightier” a.k.a. thepenismightier.com. As you can see, while “The pen is mightier” is a pretty nifty name from a very famous quote (and one that worked well for a site that made custom pens, it just doesn’t work so well as a domain name, and can lead to a host of unfortunate situations. The site has long since been taken down. It would be best, however, to learn from their unfortunate mistake.

 

How Do I Avoid An Awkward/Inappropriate/Unfortunate Domain Name?

It’s quite simple. Open a word document or pull out a pen and notebook and start jotting down potential domain names. See how they look in text and see if they communicate your message properly. From there, circle or highlight the five top choices. You can then check the availability at https://register.hostgator.com.

If your choices are available, you can proceed with the registration process. If none of your choices are available, it’s back to the proverbial drawing board. Remember, you don’t just want to take any old domain name, you want one that will represent your site, convey your business appropriately, and adequately display your professionalism.

Domain names matter. Give them the treatment they deserve and put some time into it. You are naming your site. If you wouldn’t just type in random characters on a child’s birth certificate, don’t do it to your site! Your business is not unlike your child. You are working to nurture and grow your site – your business – don’t put it at a disadvantage from the get-go!

 

Image Source: Wikipedia. (2014). Domain Name. Retrieved from http://upload.wikimedia.org/wikipedia/commons/7/75/Internet1.jpg

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How You May Be Sabotaging Your Small Business http://www.hostgator.com/blog/2015/02/17/may-sabotaging-small-business/ http://www.hostgator.com/blog/2015/02/17/may-sabotaging-small-business/#comments Tue, 17 Feb 2015 12:10:28 +0000 http://www.hostgator.com/blog/?p=9132 The post How You May Be Sabotaging Your Small Business appeared first on HostGator Blog | Gator Crossing.

You’re running your small business. You’re doing things your way, and you think you have it all under control. The fact of the matter is, the potential for things to spiral out of your control always exists. There are several different things that you may be doing that might actually be hurting your business instead of helping it. We are going to review some of these things. Take a look at whether or not you are actually committing a small business faux pas, and if so, you’ll be able to correct course before they start to negatively affect your business.
 
Excessive Focus on Profits
While profit is certainly a goal of business, there is such a thing as being too focused on the bottom line. If your only concern is money, you will slowly start to drive employees away, and ultimately drive your customers away as well. Money is important, but losing sight of the human aspect, the fact that your employees have lives, that stuff happens, and that your customers, and even you have a life outside of making money or having someone make money for you is important. If you become lost in the idea of money, you will ...

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need-for-control
You’re running your small business. You’re doing things your way, and you think you have it all under control. The fact of the matter is, the potential for things to spiral out of your control always exists. There are several different things that you may be doing that might actually be hurting your business instead of helping it. We are going to review some of these things. Take a look at whether or not you are actually committing a small business faux pas, and if so, you’ll be able to correct course before they start to negatively affect your business.

 

Excessive Focus on Profits

While profit is certainly a goal of business, there is such a thing as being too focused on the bottom line. If your only concern is money, you will slowly start to drive employees away, and ultimately drive your customers away as well. Money is important, but losing sight of the human aspect, the fact that your employees have lives, that stuff happens, and that your customers, and even you have a life outside of making money or having someone make money for you is important. If you become lost in the idea of money, you will lose sight of the reason you are making money, and thus will inevitably start to lose control.

 

Overconfidence

It is vital to be confident in your business and your business ideas. It is this confidence that serves to grow your business and is surely what prompted you to start your business in the first place. Don’t be overconfident, however. Keep both feet on the ground. Be realistic in your expectations. Remember that there is always room for improvement, and a good idea can always be improved upon to become a great idea. Constantly look for new ways to improve your business. Don’t just assume that your business is awesome and it rocks and you need to change absolutely nothing. This overconfidence is what can cause your business to fail.

 

Need for Control

The last faux pas we are going to address is the relentless need for control. Small business owners have often started their business by themselves. They are generally the only employee until their business takes off. They get used to doing everything themselves. When the business grows, the problem comes when they continue to try to do everything themselves. Learn to delegate. Understand that things may not get done the way that you used to do them, but they will still get done and done to the standards you have set. Accept that change is necessary and release a modicum of control; if you don’t, it can become a literal death grip that chokes the life out of your company.

 

It’s Not Perfect, But It’s Mine

In working to address each of these concerns and working to ensure that there is the appropriate balance within the company, it will become possible for your business to grow and flourish in ways that you may not have dreamed possible. Your small business is like a child you are raising, and just like when raising a child, you have to learn when to let go and to allow it to grow. The first step, the first bicycle ride without training wheels, the first car… businesses grow similarly to people, and when your business grows, you have to remember to keep sight of what is important, just like with a child.

 

Image Source: Borselaer. (2014). Need for Control. Retrieved from http://www.borselaer.org/wp-content/uploads/need-for-control.jpg

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How To Use Customer Psychology To Engineer A Better Website http://www.hostgator.com/blog/2015/02/12/use-customer-psychology-engineer-better-website/ http://www.hostgator.com/blog/2015/02/12/use-customer-psychology-engineer-better-website/#comments Thu, 12 Feb 2015 12:40:19 +0000 http://www.hostgator.com/blog/?p=9115 The post How To Use Customer Psychology To Engineer A Better Website appeared first on HostGator Blog | Gator Crossing.

Have you ever wondered why some websites draw you in and make you want to buy what they’re offering, while other sites leave you with a feeling of wanting more? Much of this has to do with the psychology behind the website.
A lot of designers and business owners build websites according to their specifications, instead of taking the time to strategically build a website that’s engineered for their ideal customer. In an increasingly crowded web space it’s more crucial than ever that your website be clear and on point.
By implementing some basic human psychology principles you’ll be on your way towards creating a website that not only looks good, but converts as well.
 
Why Implement Psychology Based Design?
By taking the psychology into account you’ll be creating a better experience for your visitors, which will make them more likely to take whatever action you’re nudging them towards: buying what you’re offering, sharing your work, signing up for your newsletter, etc.
Trust is the backbone of any interaction on the web. Without trust you’ll have a very hard time making any sales, or having any kind of success with your website. Trust is a hard thing to build, especially in the online space.
By using ...

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The post How To Use Customer Psychology To Engineer A Better Website appeared first on HostGator Blog | Gator Crossing.

How To Use Customer Psychology To Engineer A Better Website
Have you ever wondered why some websites draw you in and make you want to buy what they’re offering, while other sites leave you with a feeling of wanting more? Much of this has to do with the psychology behind the website.

A lot of designers and business owners build websites according to their specifications, instead of taking the time to strategically build a website that’s engineered for their ideal customer. In an increasingly crowded web space it’s more crucial than ever that your website be clear and on point.

By implementing some basic human psychology principles you’ll be on your way towards creating a website that not only looks good, but converts as well.

 

Why Implement Psychology Based Design?

By taking the psychology into account you’ll be creating a better experience for your visitors, which will make them more likely to take whatever action you’re nudging them towards: buying what you’re offering, sharing your work, signing up for your newsletter, etc.

Trust is the backbone of any interaction on the web. Without trust you’ll have a very hard time making any sales, or having any kind of success with your website. Trust is a hard thing to build, especially in the online space.

By using design psychology you’ll be able to make your website seem more trustworthy, which will help to bring your visitor into a state of ease. Face it, people at ease are more likely to be receptive to what you’re offering.

 

Understanding User Website Behavior

The moment a person lands on any website there are certain elements they expect to be there, regardless of the style of site you’re using. If your visitors are confused the moment they land on your website there’s a good chance they’re going to leave.

When a person is exploring your website they expect to see your purpose clearly stated, and some form of navigation to get around your website. Beyond these two elements you’ll need to have certain reinforcements that will act as a support system for your site’s purpose.

These elements can be things like color schemes, font style and use or non-use of images. Your website needs to be communicating on a cohesive level in order to provide your visitors with the best experience possible.

In order to build an effective website you’ll need to understand the way a user scans your website, as well as the intent behind each page. Most readers tend to read in a ‘Z’ pattern across your website, so you’ll want to place the most important elements of your website across those lines.
Make sure you have purposeful pages. There shouldn’t be a single page on your site that doesn’t serve a purpose. When a user lands on any page of your website the reason for that page being there should jump out at them.

Lastly, you need to realize the web is a crowded space and most people will land on your website with a frazzled state of mind. By using intentional white space throughout your website you’ll be allowing your viewer to breathe more deeply and relax a bit.

All of these pieces together will help you craft a better user experience.

 

Incorporating Psychology Based Design

Now that you have a basic understanding of the power of using psychology to build a better website, it’s time to dive into a few techniques to get you started:

 

1. Step Into Your User’s Head

Knowing who your actual users or visitors are going to be is the crucial first step in the process. By taking time to map out and understand who your unique visitor is, you’ll be able to build a website based on how they use the web, as well as incorporate some useful emotional triggers into your site.

2. Plan Your Entire Site

Creating a sitemap for your site will help you to determine the purpose for each page. The best way to do this is to create a list of every element you want to have on your site, then break it down page by page. This will also help to ensure you don’t miss anything.

3. Decipher Your Brand

There are certain brand elements you’ll want to include in your design. It can be helpful to make a list of these elements as well, because you don’t want to diminish the overall impact of your brand.
The most common elements include: your site’s logo, your overall color scheme, and sitewide typography. These elements will essentially knit together the rest of your site.

4. Continually Test

Once you have all your elements picked out, your website copy written, and your site built out, it’s important you continually test different elements. This will help to show you what your users like, and what elements are turning them off.

 

After consistent testing you’ll be left with a stronger site than you could ever have built in the first place.

By implementing some of the basics of customer psychology you’ll have a site that’s literally built to serve your customers. After all wouldn’t you rather have a site that works for you, instead of against you?

 

Image source: https://www.flickr.com/photos/51735839@N00/15433742780/

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What You Need To Know About Spanish SEO http://www.hostgator.com/blog/2015/02/10/need-know-spanish-seo/ http://www.hostgator.com/blog/2015/02/10/need-know-spanish-seo/#comments Tue, 10 Feb 2015 13:53:42 +0000 http://www.hostgator.com/blog/?p=9094 The post What You Need To Know About Spanish SEO appeared first on HostGator Blog | Gator Crossing.

The good news within this article is that you won’t need to learn anything new about SEO. The techniques we use to perform basic search engine optimization do not change across languages. However, translating an entire website into another language does require a lot more than just an English to Spanish dictionary.
With more than 37 million people speaking Spanish in the United States alone, it’s hard to ignore the potential within such a rapidly growing market. If your business has not considered opening its reach across cultural demographics, perhaps it’s time.
 
Reasons Why You Should Consider It
Adding content in Spanish is no trivial task, but the returns may be entirely worth the extra investment. As Latin America rapidly expands, experts estimate there will be 329.1 million internet users in Central and South America by the end of 2014. A user base that exceeds the entire population of the United States by 12 million people (U.S. Population 317 Million, 2014 consensus).
What’s more, Latin America has also been shown to have the most loyal and engaged users on Social Networks with 94.1% of all internet users being on one or more networks. The major problem most marketers are missing in their SEO campaigns ...

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Spanish SEO
The good news within this article is that you won’t need to learn anything new about SEO. The techniques we use to perform basic search engine optimization do not change across languages. However, translating an entire website into another language does require a lot more than just an English to Spanish dictionary.

With more than 37 million people speaking Spanish in the United States alone, it’s hard to ignore the potential within such a rapidly growing market. If your business has not considered opening its reach across cultural demographics, perhaps it’s time.

 

Reasons Why You Should Consider It

Adding content in Spanish is no trivial task, but the returns may be entirely worth the extra investment. As Latin America rapidly expands, experts estimate there will be 329.1 million internet users in Central and South America by the end of 2014. A user base that exceeds the entire population of the United States by 12 million people (U.S. Population 317 Million, 2014 consensus).

What’s more, Latin America has also been shown to have the most loyal and engaged users on Social Networks with 94.1% of all internet users being on one or more networks. The major problem most marketers are missing in their SEO campaigns is that they’re not providing engaging content for viewers residing in the Latin demographic.

The two primary reasons for having your content available in Spanish, are:

  1. You’re opening property/location in a Spanish speaking country/region
  2. You’re service/product could benefit from potentially reaching over 350 million Spanish speaking Internet users worldwide.

For most competitive entrepreneurs, reason number two speaks volumes. The problem is that many have attempted to optimize in Spanish without understanding the regions and key wording necessary to rank for terms searched in the Native language.

 

How To Avoid Common Mistakes

The basis for running any SEO campaign is determining how your business will appear in the search engines. What many companies have failed to realize is that using a conversion software to duplicate content will not suffice.

 
Translations and Dialects

Many English speakers have taken Spanish classes in school, where we learned the proper context and rarely spoke in the way natives communicate on a daily basis. Just like English, slang and informal variances in the Spanish language will not be easy to make parallel translations for the keywords you want to rank in.

As an example, think of the common differences in simple English nouns; many people who want to drink a Pepsi on the West Coast would refer to it as ‘soda’, while citizens of Nebraska would probably call it ‘pop’. It’s these little variations that will make all the difference when selecting keywords you want to rank for.

What’s especially challenging is trying to throw a net over a continent (Latin America) with so many individual countries and cultures.

 
Regional Planning

While extensive research as an individual is always a possibility, many SEO companies have begun to include Spanish specialists into their branches in order to effectively reach the most viewers with one keyword search.

For instance, if you’re running a custom wedding cake shop and you had two different users (Argentinian, Peruvian) search for wedding cake in Spanish: one would read ‘torta de bodas’, while the other might say ‘pastel de bodas’. Which one would you choose and why?

Often times we don’t know, while a specialist on the other hand could construct a marketing plan based on your location, demographic statistics, and what keywords are being seen most often that aren’t overly competitive. If you’re cake shop is right in the middle of a well known Argentinian immigrant community, ‘pastel de boda’ may be right for you. Catch the drift?

 
Bilingual Considerations

Spanglish is a beautiful term, and something very accurate when it comes to the depiction of searches performed in two languages. Let’s say your primary consideration for consolidating your marketing strategy is to only target the Hispanic population of the West coast. Would it surprise you to know that Google receives high volumes of searches performed with keywords in two languages? 80% of all Spanish language searches performed on Google in the US are done in the English interface, suggesting a strong bilingual presence.

Things like: ‘Scholarships locales en San Diego’ (Local scholarships in San Diego), ‘restaurants circa de la playa’ (restaurants close to the beach); even simple things like ‘Hispanic Radio online’

A great resource for testing your content is to use www.2lingual.com, which can simultaneously pair keywords in two different languages and find relevant web pages, powered by Google of course.

 

How To Get Started

While we strive to provide the best information on how to be a self-sufficient marketing guru, sometimes it can be even more beneficial knowing when to consult a Professional. Step one, determine how your business could infiltrate the Spanish market of consumers. Step two, get in touch with an agency specializing in Spanish SEO. Get quotes and ask to see case studies of proven success, you want results not promises.

 

Image Source: http://www.iloveseo.net/wp-content/uploads/2014/06/use-of-spanish-in-the-world.jpg

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Entrepreneurs, the Internet, and Speed: Why Page Loads Matter http://www.hostgator.com/blog/2015/02/05/entrepreneurs-internet-speed-page-loads-matter/ http://www.hostgator.com/blog/2015/02/05/entrepreneurs-internet-speed-page-loads-matter/#comments Thu, 05 Feb 2015 16:21:55 +0000 http://www.hostgator.com/blog/?p=9085 The post Entrepreneurs, the Internet, and Speed: Why Page Loads Matter appeared first on HostGator Blog | Gator Crossing.

Entrepreneurs utilize the Internet in a variety of ways: a means of promoting themselves or their products, completing market research, setting up a marketing plan, and so forth. It’s no surprise that, as a result, businesses are able to rise and fall in days or even weeks.
If an idea takes hold of the public’s subconscious, it’s liable to explode. If the idea, regardless of promotion, never takes hold in the mind of the public, the company is liable to languish, forever lurking in the darkest corners of the Internet. Not all ideas are gems, but at the same time, something as simple as presentation could be preventing the organization from taking off.
 
Speed
Everything happens quickly online. Pages load in a fraction of a second, transactions are able to be completed in minutes, if not sooner, and manuscripts from hundreds of years in the past are able to be read and reviewed in less than a few hours, all without ever leaving the relative comfort of your computer chair.
People have come to expect expediency when dealing with all things online. If you don’t believe it, go from a cable modem back to dial up and see how quickly you become frustrated with ...

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The post Entrepreneurs, the Internet, and Speed: Why Page Loads Matter appeared first on HostGator Blog | Gator Crossing.

brain_wheelie

Entrepreneurs utilize the Internet in a variety of ways: a means of promoting themselves or their products, completing market research, setting up a marketing plan, and so forth. It’s no surprise that, as a result, businesses are able to rise and fall in days or even weeks.

If an idea takes hold of the public’s subconscious, it’s liable to explode. If the idea, regardless of promotion, never takes hold in the mind of the public, the company is liable to languish, forever lurking in the darkest corners of the Internet. Not all ideas are gems, but at the same time, something as simple as presentation could be preventing the organization from taking off.

 

Speed

Everything happens quickly online. Pages load in a fraction of a second, transactions are able to be completed in minutes, if not sooner, and manuscripts from hundreds of years in the past are able to be read and reviewed in less than a few hours, all without ever leaving the relative comfort of your computer chair.

People have come to expect expediency when dealing with all things online. If you don’t believe it, go from a cable modem back to dial up and see how quickly you become frustrated with the inability to work at your normal pace. (If you can’t bear to complete that experiment, switch from your cable modem to a satellite connection in the middle of a rainstorm; the experiment will show you how much you have come to rely on speed without being quite as painful as the dial up experiment.)

 

Turning it Around to Your Benefit

Take a second to clear your browser cache and attempt to visit your website like a new visitor would. How fast does your site load? Do experience any frustration as a result of the load time?

If you get frustrated with the speed at which the pages load, or the amount of time it takes you to find a certain piece of information, there’s a good chance your users will be frustrated with it as well. Remember, you’re creating your site to get their attention, not to frustrate them. Speed is now of the essence; make sure your website gets the attention it deserves.

 

Image Source: Catchpoint. (2012). Brain wheelie. Retrieved from http://blog.catchpoint.com/wp-content/uploads/2012/09/iStock_000018917656Small.jpg

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Gaming Servers http://www.hostgator.com/blog/2015/02/03/gaming-servers/ http://www.hostgator.com/blog/2015/02/03/gaming-servers/#comments Tue, 03 Feb 2015 15:03:00 +0000 http://www.hostgator.com/blog/?p=9078 The post Gaming Servers appeared first on HostGator Blog | Gator Crossing.

Gaming servers are servers that are used to host games. If you have played an MMO (Massive Multiplayer Online) game, then you have connected to a gaming server.
A gaming server is a dedicated server or server cluster with the requisite amount of hardware and resources to be able to run the game fluidly. Most games, like Warhammer and Minecraft, will not allow a person to charge people to play the game, as the game is the property of the gaming company itself, however you are generally allowed to charge them to play on your server. You can, of course, simply setup a server to play with your friends.
 
Why Would I Do This?
Well, to put it simply, these games are fun. Warhammer is a strategy game and Minecraft is like Legos for adults. The more people playing, the more fun it can be, but in order to have multiple people playing these games with you, you either need to have a LAN party and a server at your house, or you need a dedicated server – with that you can play with your friends no matter where they are, as long as they have their computer and an internet connection!
 
You’ve Intrigued ...

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The post Gaming Servers appeared first on HostGator Blog | Gator Crossing.

minecraft

Gaming servers are servers that are used to host games. If you have played an MMO (Massive Multiplayer Online) game, then you have connected to a gaming server.

A gaming server is a dedicated server or server cluster with the requisite amount of hardware and resources to be able to run the game fluidly. Most games, like Warhammer and Minecraft, will not allow a person to charge people to play the game, as the game is the property of the gaming company itself, however you are generally allowed to charge them to play on your server. You can, of course, simply setup a server to play with your friends.

 

Why Would I Do This?

Well, to put it simply, these games are fun. Warhammer is a strategy game and Minecraft is like Legos for adults. The more people playing, the more fun it can be, but in order to have multiple people playing these games with you, you either need to have a LAN party and a server at your house, or you need a dedicated server – with that you can play with your friends no matter where they are, as long as they have their computer and an internet connection!

 

You’ve Intrigued Me… Now What Do I Do?

Well, if you already have a dedicated server, great! Go ahead and install your game of choice and go to town. If you don’t have a dedicated server, you can certainly acquire one here.

Many gamers are also getting back into playing older games due to recent nostalgia levels rising, so now is a great time to take advantage of those gaming skills you cultivated as a child! And don’t forget: up, up, down, down, left, right, left, right, B, A, start!

 

Image Source: YTimg.com. (2014). Minecraft. Retrieved from http://i.ytimg.com/vi/yUnsOEh6PVc/maxresdefault.jpg

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Snappy Loves Puppies! http://www.hostgator.com/blog/2015/01/28/snappy-loves-puppies/ http://www.hostgator.com/blog/2015/01/28/snappy-loves-puppies/#comments Wed, 28 Jan 2015 16:46:51 +0000 http://www.hostgator.com/blog/?p=9069 The post Snappy Loves Puppies! appeared first on HostGator Blog | Gator Crossing.

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display: block;
margin: 0 auto;
width: 370px;
height: 55px;
font: 700 24px/50px "Trebuchet MS", Arial;
text-align: center;
color: #1f1f1f;
background: url(http://www.hostgator.com/blog/~/tmp/wp-uploads/2015/02/button.png);
}
.button:hover {
background-position: 0 -55px;
}

Today, Snappy felt the need to speak out publicly about his love for pets of all shapes and sizes, but especially puppies. The mistreatment and abandonment of puppies is a heart-breaking situation, and Snappy wants to do something about it!
Austin Pets Alive is a no-kill animal shelter that saves more than 6,000 animals from euthanasia annually. As of this moment, we will donate $5 for every new hosting sign-up via coupon code PUPPYLOVE to Austin pets Alive, up to $5,000.
Not only will we be making this donation, but coupon code PUPPYLOVE also carries a 50% discount on all new hosting packages. Help us fight animal abuse and abandonment, while saving 50% off new hosting packages!
Get started right now by visiting http://gtrkb.com/puppylove
Thank you to everyone who participates in this donation, and thank you to Austin Pets Alive!
 
Get Started With HostGator!

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The post Snappy Loves Puppies! appeared first on HostGator Blog | Gator Crossing.

puppylove_v01-01

Today, Snappy felt the need to speak out publicly about his love for pets of all shapes and sizes, but especially puppies. The mistreatment and abandonment of puppies is a heart-breaking situation, and Snappy wants to do something about it!

Austin Pets Alive is a no-kill animal shelter that saves more than 6,000 animals from euthanasia annually. As of this moment, we will donate $5 for every new hosting sign-up via coupon code PUPPYLOVE to Austin pets Alive, up to $5,000.

Not only will we be making this donation, but coupon code PUPPYLOVE also carries a 50% discount on all new hosting packages. Help us fight animal abuse and abandonment, while saving 50% off new hosting packages!

Get started right now by visiting http://gtrkb.com/puppylove

Thank you to everyone who participates in this donation, and thank you to Austin Pets Alive!

 

Get Started With HostGator!

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