HostGator Blog | Gator Crossing http://www.hostgator.com/blog The Official HostGator Company Blog Tue, 31 Mar 2015 15:29:07 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 T-Shirt Giveaway & 60% Off, Today Only! http://www.hostgator.com/blog/2015/03/31/t-shirt-giveaway-60-off-today-only/ http://www.hostgator.com/blog/2015/03/31/t-shirt-giveaway-60-off-today-only/#comments Tue, 31 Mar 2015 15:29:07 +0000 http://www.hostgator.com/blog/?p=9471 The post T-Shirt Giveaway & 60% Off, Today Only! appeared first on HostGator Blog | Gator Crossing.

.button {
display: block;
margin: 0 auto;
width: 370px;
height: 55px;
font: 700 24px/50px "Trebuchet MS", Arial;
text-align: center;
color: #1f1f1f;
background: url(http://www.hostgator.com/blog/~/tmp/wp-uploads/2015/02/button.png);
}
.button:hover {
background-position: 0 -55px;
}

We’ve decided to do a good, ol’ fashioned t-shirt giveaway! Today only, we will randomly choose a handful of new signups that use the coupon code SWAGGY to receive a free HostGator t-shirt. Not only does each signup have a chance to win a t-shirt, but all uses of the coupon code SWAGGY will receive 60% off the hosting package.
Winners will be chosen at random and emailed a link to the primary email address on their hosting account that can then be used to redeem their free t-shirt.
This offer is valid today only: March 31st, 2015. We will also be choosing some additional winners who share this offer out via their personal networks using the hashtag #SWAGGY …everyone has a chance to win one of these fashionable and comfortable HostGator t-shirts! Good luck!!
 
Sign Up Now!

web hosting

]]>
The post T-Shirt Giveaway & 60% Off, Today Only! appeared first on HostGator Blog | Gator Crossing.

We’ve decided to do a good, ol’ fashioned t-shirt giveaway! Today only, we will randomly choose a handful of new signups that use the coupon code SWAGGY to receive a free HostGator t-shirt. Not only does each signup have a chance to win a t-shirt, but all uses of the coupon code SWAGGY will receive 60% off the hosting package.

Winners will be chosen at random and emailed a link to the primary email address on their hosting account that can then be used to redeem their free t-shirt.

This offer is valid today only: March 31st, 2015. We will also be choosing some additional winners who share this offer out via their personal networks using the hashtag #SWAGGY …everyone has a chance to win one of these fashionable and comfortable HostGator t-shirts! Good luck!!

 

Sign Up Now!

web hosting

]]>
http://www.hostgator.com/blog/2015/03/31/t-shirt-giveaway-60-off-today-only/feed/ 0
Determining When To Enact Change http://www.hostgator.com/blog/2015/03/31/determining-when-to-enact-change/ http://www.hostgator.com/blog/2015/03/31/determining-when-to-enact-change/#comments Tue, 31 Mar 2015 14:10:30 +0000 http://www.hostgator.com/blog/?p=9454 The post Determining When To Enact Change appeared first on HostGator Blog | Gator Crossing.

Nothing stays the same forever, and neither should your website. It’s important to constantly work to improve the content and quality of your website, but how do you determine when change is necessary? What changes should you make? These are both valid questions, and while we cannot provide you with all the answers, as some of that will depend on your client base, profit margins, and the like, we can offer you some tips as to when you should start looking to change things up.

 
Updates
This is huge. When you receive a notification that your site or any of the different programs, applications, widgets, templates, etc. that you use has an update available, do it. These updates are typically designed to address vulnerabilities. Your site needs to stay up to date. Make the change. Update your site. Your customers, your tech support, your staff, and your pocketbook will all thank you. It can be disastrous to fail to do this one simple step.
Granted, these changes will likely not bear any visible changes to your site, but they will keep the back-end safe which is just as important.
 
What About The Rest of It?
If you’re blogging, try to update at least two ...

web hosting

]]>
The post Determining When To Enact Change appeared first on HostGator Blog | Gator Crossing.

Nothing stays the same forever, and neither should your website. It’s important to constantly work to improve the content and quality of your website, but how do you determine when change is necessary? What changes should you make? These are both valid questions, and while we cannot provide you with all the answers, as some of that will depend on your client base, profit margins, and the like, we can offer you some tips as to when you should start looking to change things up.

 

Updates

This is huge. When you receive a notification that your site or any of the different programs, applications, widgets, templates, etc. that you use has an update available, do it. These updates are typically designed to address vulnerabilities. Your site needs to stay up to date. Make the change. Update your site. Your customers, your tech support, your staff, and your pocketbook will all thank you. It can be disastrous to fail to do this one simple step.

Granted, these changes will likely not bear any visible changes to your site, but they will keep the back-end safe which is just as important.

 

What About The Rest of It?

If you’re blogging, try to update at least two to three times per week. More if you like, but at least weekly updates are ideal. Keep new content coming and you will have repeat readers. If you have an e-commerce site, keep it constantly flowing – add new products or services. Change product descriptions to make them sound catchier if you notice a particular item isn’t selling.

You can even poll your customers regarding changes that they would like to see on your site and then determine how you would like to go from there. Not all the ideas are going to be ones that you will implement, but if half a dozen people tell you that they want the search options updated, there’s a good chance you should get on that. If you have no suggestions, go look at your site from a customer’s point of view. See the site as they would see it, try to see it as if you are seeing it for the first time. See where it looks cumbersome, see what you did well. Try to remove the clunky and the cumbersome and try to work to ensure that what you did well is done well everywhere. If you really like the way one item page looks and flows, try to replicate it on the others.

 

It’s Natural

It’s natural to not want to update your site (the “set it and forget it” mentality), and you don’t have to update everything. If you like your background color or the template you’re using, keep it. If you’re using a black background and neon pink text, you may want to consider changing it to something easier to read, however. The Internet is constantly evolving, and your site should be as well. In working to determine the different things you like about other sites, you may find things you want to change about your own site. Inspiration can come from anywhere. Change is not a bad thing. Keep things fresh and your content up to date and attention grabbing and your website will flourish!

 

Image Source: Jelly Ranger. (2014). Future Self. Retrieved from http://jellyranger.com/wp-content/uploads/2014/11/futureself.jpg

web hosting

]]>
http://www.hostgator.com/blog/2015/03/31/determining-when-to-enact-change/feed/ 0
Are You Making These 5 Common Website Mistakes? http://www.hostgator.com/blog/2015/03/24/are-you-making-these-5-common-website-mistakes/ http://www.hostgator.com/blog/2015/03/24/are-you-making-these-5-common-website-mistakes/#comments Tue, 24 Mar 2015 18:37:09 +0000 http://www.hostgator.com/blog/?p=9448 The post Are You Making These 5 Common Website Mistakes? appeared first on HostGator Blog | Gator Crossing.

As a website owner you’ll want to do everything in your power to ensure your website is doing as much as it can to convert new visitors into subscribers and potential customers. A lot of websites try to do too much and as a result they end up doing nothing at all. Your website should be elegant, purposeful, and directed towards your core group of users.
It’s easy to make mistakes. We all do. However, some common website mistakes are avoidable, or can be fixed with a little more hard work. In this we’re going to explore the five most common website mistakes a lot of website owners make.
 
1. Lack Of Direction And No Coherent Focus
I’m sure you’ve been to websites in the past that are very confusing and leave you in a frazzled state. On a sad note, most of the web is like this and it leads to information overwhelm and downright confusion. Our minds aren’t meant for the dizzying pace of the web and a lot of websites actually make this worse.
There are many ways to do this, but some of the most common mistakes include:

Weird or cluttered navigation
A site that aims to please everyone in ...

web hosting

]]>
The post Are You Making These 5 Common Website Mistakes? appeared first on HostGator Blog | Gator Crossing.

Are You Making These 5 Common Website Mistakes

As a website owner you’ll want to do everything in your power to ensure your website is doing as much as it can to convert new visitors into subscribers and potential customers. A lot of websites try to do too much and as a result they end up doing nothing at all. Your website should be elegant, purposeful, and directed towards your core group of users.

It’s easy to make mistakes. We all do. However, some common website mistakes are avoidable, or can be fixed with a little more hard work. In this we’re going to explore the five most common website mistakes a lot of website owners make.

 

1. Lack Of Direction And No Coherent Focus

I’m sure you’ve been to websites in the past that are very confusing and leave you in a frazzled state. On a sad note, most of the web is like this and it leads to information overwhelm and downright confusion. Our minds aren’t meant for the dizzying pace of the web and a lot of websites actually make this worse.

There are many ways to do this, but some of the most common mistakes include:

  • Weird or cluttered navigation
  • A site that aims to please everyone in the world
  • Strange color scheme
  • No coherent direction or sequence of steps for the user to take
  • Design that is out of alignment with the message of the company

When a person lands on your website you’ll want them to be able to determine, in a matter of seconds, if you’re going to be able to help them or not. This is done through purposeful design and an understanding of who your customer actually is.

Nailing down your focus has to do with simplifying your offering as a business and communicating it in a simple manner to your core group of customers. When in doubt choose one element to be the highlight of your business and do it well.

 

2. Too Much Focus On The Company, Not The User

No one wants to land on your website and hear about how great your business is, at least not at first. The first thing a person landing on your website wants to know is if you can help them.
Once they’ve determined you can help them reach the magical land where their problem is solved, then they’ll start to look deeper into your company. However, this can still be done strategically to make sure you’re not bragging.

The number one page people go to after the home page is the about page. This means you have another chance to convince the visitor you’re the right person for the job.

The best way to do this is by adjusting your copy to show you deeply sympathize with the user and their problem. Next, make sure to bring in relevant experience that shows you actually know what you’re talking about. You can even bring in testimonials and other forms of social proof, so people know they’re not alone in working with you.

 

3. No Incentives To Draw In Customers

A lot of website owners try to get people to opt-in without providing an incentive to do so. As inboxes are becoming more and more sacred you’ll need to do something special for the visitor to get them to part with their information.

One of the best ways to do this is by creating a free download that solves a portion of the visitors problem. This should be enough to get the visitor to opt in. From that point on you can work on building the relationship and converting them into a long-term customer.

 

4. Looking Good Across One Device And One Device Only

Mobile is becoming more and more prevalent. It isn’t going anywhere. All trends and statistics suggest that mobile is the future. It’s a smart idea to make sure your website works across every device your customers are going to be using.

That doesn’t mean you have to upgrade your design right away, but if your website looks funky or doesn’t function properly across the most common screen sizes then you may want to consider a change.
Responsive websites are slowly becoming the new norm, so it would be a good idea to switch over sooner rather than later.

 

5. No Relevance

Relevance has to do with how valuable you are to your visitors. This is the test your should be running for every element of your website.

If it doesn’t provide value to your readers, then cut it. Being ruthless with what’s useful and what isn’t may feel a little harsh, but it will allow you to have a website that’s more streamlined to serve your customers.

 

By avoiding the mistakes above you’ll be on your way towards having an efficient website that is geared towards the only people that matter, your customers.

web hosting

]]>
http://www.hostgator.com/blog/2015/03/24/are-you-making-these-5-common-website-mistakes/feed/ 0
Equipping Your Business With Google+ http://www.hostgator.com/blog/2015/03/19/equipping-your-business-with-google/ http://www.hostgator.com/blog/2015/03/19/equipping-your-business-with-google/#comments Thu, 19 Mar 2015 16:08:00 +0000 http://www.hostgator.com/blog/?p=9432 The post Equipping Your Business With Google+ appeared first on HostGator Blog | Gator Crossing.

I may be the first blogger to admit it, but I didn’t use Google+ very frequently as my preferred Social Media outlet. Having Facebook, Twitter, and several other mediums for connection felt like enough, right? But when you consider Google+ has only been around for three years, 1 Billion enabled accounts is quite the accomplishment.
Like any new and similar service, people are slow to adopt something they already have. What everyone has been missing, including myself, is the unique and powerful features Google+ possesses that many other networks cannot compare with.
Even if you’re not on Google+ socially, your business will greatly benefit from all the integral features Google+ provides. Here’s a few reasons to ignite your interest:
 
Virtually Everyone Uses Google’s Products
Whether it’s Gmail, Maps, Play, Drive, YouTube or just an old fashioned web search, we’re all on Google to one degree or another. Having one account makes it possible to utilize all these amazing services, and before you know it Google+ may just become as popular as Facebook.
As of 2014 Google+ boasted 359 million active users, a number that has increased at a rate of 33% annually.
What’s more, is that everything you post integrates with every other Google platform under ...

web hosting

]]>
The post Equipping Your Business With Google+ appeared first on HostGator Blog | Gator Crossing.

Google+ Benefits For Your Business
I may be the first blogger to admit it, but I didn’t use Google+ very frequently as my preferred Social Media outlet. Having Facebook, Twitter, and several other mediums for connection felt like enough, right? But when you consider Google+ has only been around for three years, 1 Billion enabled accounts is quite the accomplishment.

Like any new and similar service, people are slow to adopt something they already have. What everyone has been missing, including myself, is the unique and powerful features Google+ possesses that many other networks cannot compare with.

Even if you’re not on Google+ socially, your business will greatly benefit from all the integral features Google+ provides. Here’s a few reasons to ignite your interest:

 

Virtually Everyone Uses Google’s Products

Whether it’s Gmail, Maps, Play, Drive, YouTube or just an old fashioned web search, we’re all on Google to one degree or another. Having one account makes it possible to utilize all these amazing services, and before you know it Google+ may just become as popular as Facebook.

As of 2014 Google+ boasted 359 million active users, a number that has increased at a rate of 33% annually.

What’s more, is that everything you post integrates with every other Google platform under one identity. For example, if you post a video to YouTube (The 2nd Largest search engine in the world) users will be able to click on your profile taking them directly to your G+ account. Here, many marketing wizards have begun creating engaging/brand oriented videos that make it incredibly easy to steer potential customers back to a page equipped with all of your contact info and a link to your website.

Having someone add your business page to their circles will begin to optimize your Google+ page, thus increasing your visibility performed for local searches.

 

Deeper Brand Engagement With Google+ Hangouts and Communities

One of the best techniques for securing loyal customers involves getting to know them on a personal level. In Hangouts your business can get in touch with anyone in the world by hosting a meeting using video chat. Most commonly, pioneers of the customer/business relationship have hosted live video conferences to allow customers to contribute feedback and work towards providing a better service in the future.

Using Google+ communities is also a great way to stimulate conversations over shared interests associated with your brand or service. Personally, I actively engage with my followers who are interested in learning photography techniques, and simultaneously receive feedback on more of what they’d like to see. Giving your time to a customer extends a bond that will help when they choose to recommend a service to a friend.

 

We Are Talking About Google Here, After All

Google isn’t just a search engine anymore, it’s practically a way of life. We’re communicating, sharing and building businesses through it’s services, most of which are offered to us free of charge. But because they’re still a business, it’s easy to see why they provide incentives for partaking in a their social medium instead of others.

These incentives only serve to help your business, and you’d be extremely wise to start taking advantage of them.

 

Image Source: http://4.bp.blogspot.com/-EDln3g_Fzyg/T5XrXBhRE-I/AAAAAAAAFnI/w10FfYL7Qnc/s1600/Google-+-your-Business.png

web hosting

]]>
http://www.hostgator.com/blog/2015/03/19/equipping-your-business-with-google/feed/ 0
Uncover The Best Domain Name For Your Business http://www.hostgator.com/blog/2015/03/17/uncover-the-best-domain-name-for-your-business/ http://www.hostgator.com/blog/2015/03/17/uncover-the-best-domain-name-for-your-business/#comments Tue, 17 Mar 2015 17:01:01 +0000 http://www.hostgator.com/blog/?p=9425 The post Uncover The Best Domain Name For Your Business appeared first on HostGator Blog | Gator Crossing.

Picking the right domain name isn’t a decision you want to rush. In the online space the domain is the first thing people have to remember when they want to work with you or visit your business. If you want your online presence and website to thrive you need a domain name that’s going to keep up.
A lot of business owners make the mistake of choosing a domain name that’s too long, too hard to spell, or doesn’t relate to their business. Some domains names are only a few letters long, but can still have a huge impact on your business.
 
Most Common Domain Name Mistakes To Avoid
As we alluded to above, a lot of business owners make mistakes when choosing their domain names. Of course, you can change your domain name if you already have one that isn’t really doing much for your business, but it’s much less of a hassle to just get it right on the first go. Below you’ll find some of the most common mistakes.
1. Using Too Many Words
If you’re trying to stuff a bunch of keywords into your domain name and it’s getting very long and hard to remember it’s important that you shorten it. ...

web hosting

]]>
The post Uncover The Best Domain Name For Your Business appeared first on HostGator Blog | Gator Crossing.

uncover the best domain name

Picking the right domain name isn’t a decision you want to rush. In the online space the domain is the first thing people have to remember when they want to work with you or visit your business. If you want your online presence and website to thrive you need a domain name that’s going to keep up.

A lot of business owners make the mistake of choosing a domain name that’s too long, too hard to spell, or doesn’t relate to their business. Some domains names are only a few letters long, but can still have a huge impact on your business.

 

Most Common Domain Name Mistakes To Avoid

As we alluded to above, a lot of business owners make mistakes when choosing their domain names. Of course, you can change your domain name if you already have one that isn’t really doing much for your business, but it’s much less of a hassle to just get it right on the first go. Below you’ll find some of the most common mistakes.

1. Using Too Many Words
If you’re trying to stuff a bunch of keywords into your domain name and it’s getting very long and hard to remember it’s important that you shorten it. People won’t remember a long domain name.
Or, you may have a very long business name and you want to use the whole thing. This can also be a mistake, as you’ll want your domain to be memorable. Often, you can shorten or abbreviate and still get the same result.

2. Using A Spammy Extension
If the .com extension isn’t available for your domain it can be tempting to go with another, less standard extension. Using one of these can potentially be a burden to your business. Although, some other domain extensions are becoming more widely accepted they can still carry a slightly spammy connotation.

If other businesses in your niche are using other extensions then they may be safe to use, but just take caution. This isn’t really an area where you want to be a trendsetter.

3. Following Trends Or Buzzwords
We’ve seen some businesses try to get creative with their domain names by incorporating certain buzzwords or trendy words. For a while a lot of businesses were using the letter ‘i’ in front of their domains to mimic Apple. Or, we’ve seen businesses using the letter ‘z’ to make them seem more youthful and hip.

Whatever the case make sure you don’t ascribe to any trends when you’re choosing your domain name. Domain names should be timeless, and when you’re relying on a trend it will only be memorable for a few years at the most, after which it will seem outdated.

 

How To Find The Perfect Domain Name

Now that you know what not to do it’s time to start moving forward with positive steps you can take to truly find a hidden gem of a domain.

1. Keep It Simple
When finding the perfect domain, simplicity is going to be your friend. Try your best not to include any unnecessary words or phrases, hyphens, or anything else that’s going to make your domain difficult to remember.

Keep it as simple as possible, but no simpler. You don’t want your users to have a hard time associating your business with the domain.

2. Be Unique
There are millions upon millions of domains out there. To truly stand out from the rest you’ll need to be unique. Try to be catchy, but don’t be too creative where people are confused or can’t remember your domain.

When you think you’ve come up with the perfect domain you can try it out on your friends and family as well to see what their initial reaction is.

3. Do Your Research
Before you buy your domain you’ll need to make sure you aren’t violating any copyrights, or ending up with any weird foreign translations, or have a name too close to a competitor. Spend some time making sure your domain checks out across these three categories and you’ll be ready to click buy.

Crafting the ultimate domain name for your business doesn’t have to take weeks, but you should spend more than the few minutes most people spend on the decision. Your domain name defines your business in the online realm, make it count.

 

Image source: https://www.flickr.com/photos/35935652@N00/3845418669/

web hosting

]]>
http://www.hostgator.com/blog/2015/03/17/uncover-the-best-domain-name-for-your-business/feed/ 0
Why Your Online Presence Matters http://www.hostgator.com/blog/2015/03/12/why-your-online-presence-matters/ http://www.hostgator.com/blog/2015/03/12/why-your-online-presence-matters/#comments Thu, 12 Mar 2015 20:20:45 +0000 http://www.hostgator.com/blog/?p=9418 The post Why Your Online Presence Matters appeared first on HostGator Blog | Gator Crossing.

You’ve just setup a new company, and you think it’s going to be big. It’s got everything – all the bells and whistles that you could ever possibly want. It addresses all of the concerns that you’ve ever had in regard to the jobs you’ve held in the past. No questionable benefits for your employees! A great vacation plan! Flexible schedules and a sick day policy that works to address all of the gripes that you’ve had in the past.

You’ve got a winning product, one that’s sure to make your company an overnight success, and a marketing plan that’s guaranteed to ensure that the product you’ve created catches the attention of the masses. You’re pleased. It’s taken years of hard work and dedication, but nothing could possibly go wrong, right?
 
Your Social Media
Over the years you have amassed profiles in a variety of different places. Your long-ago MySpace account hasn’t been touched in almost a decade, though it’s still out there. You’ve got a G+ profile that you don’t use much, a Facebook profile, and a LinkedIn profile, and you even, if you’re old enough, may still have a profile floating about in AOL land somewhere.
You may not use any of ...

web hosting

]]>
The post Why Your Online Presence Matters appeared first on HostGator Blog | Gator Crossing.

You’ve just setup a new company, and you think it’s going to be big. It’s got everything – all the bells and whistles that you could ever possibly want. It addresses all of the concerns that you’ve ever had in regard to the jobs you’ve held in the past. No questionable benefits for your employees! A great vacation plan! Flexible schedules and a sick day policy that works to address all of the gripes that you’ve had in the past.

Woman Sweeping Her Home Jean Francois Millet

You’ve got a winning product, one that’s sure to make your company an overnight success, and a marketing plan that’s guaranteed to ensure that the product you’ve created catches the attention of the masses. You’re pleased. It’s taken years of hard work and dedication, but nothing could possibly go wrong, right?

 

Your Social Media

Over the years you have amassed profiles in a variety of different places. Your long-ago MySpace account hasn’t been touched in almost a decade, though it’s still out there. You’ve got a G+ profile that you don’t use much, a Facebook profile, and a LinkedIn profile, and you even, if you’re old enough, may still have a profile floating about in AOL land somewhere.

You may not use any of these accounts anymore, but they still exist, and with them so does all of the information you posted. That time with the tequila and your friends out on the beach, that time you ranted about your boss and how much you hated his guts, and maybe even that time you streaked down the football field back in college is documented somewhere. This information may be about to come back to haunt you.

 

Cause And Effect

Picture this: Your company’s marketing campaign is a huge success. Your product has just taken off, and people are clamoring to get a hold of you to find out just what your secret is. Then someone pulls up Google. Thirty seconds later and *BAM* you’ve just gotten some of the worst publicity of your life. All that stuff you put up on social media? It’s now a part of the daily news. This may seem far-fetched, but today we truly live in a digital world; after all, that’s why you’re reading this online, right?

 

The Fact Of The Matter

The truth is, I’ve seen not one, not two, not even three, but five news articles within the past two days from legitimate online news sites that have utilized information in an individual’s social media profile as legitimate sources, linking those profiles to the readers of the article for all to click through and view. The fact of the matter is that no matter how “private” you set your profile up to be, there is still information that can be gathered by others and used as a means of making a determination or judgment against you just because you’ve placed it on a social media site.

 

What To Do?

Social media can be a beneficial tool for businesses, allowing them to connect with their customers and their target market in ways that were not possible in the past, but it’s a two way street. Before you launch that product of yours, before you start up that company, go to the old social media sites that you don’t use anymore and delete your old profiles.

Set everything to private that you wouldn’t want that nice little old lady down the street from you to read or to see. Make sure to untag yourself from all those pesky photos of that time you went to Vegas. Ask your friends to take down embarrassing photos, explaining that it’s nothing personal, but that your online reputation could suffer as a result. Don’t stop doing the fun stuff, just don’t broadcast it for the world to see.

I was a part of the generation that received in-home Internet access for the first time as teenagers – most of the embarrassing stuff that we did never made it online – primarily because these social media sites didn’t exist at this time. I’m now a part of that first generation of parents whose children are growing up with the Internet and technologies as a part of their everyday lives; the best bit of advice I can give you is the same thing I tell my kiddo: “It’s okay to keep your personal life personal; the whole world doesn’t have to know what you do all the time. And if it’s something you know you would get in trouble with me for doing, you darn sure don’t want strangers knowing about it either.”

Think of it like that – if you don’t want your mother, or your grandparents seeing you do something, there’s a good chance you don’t want your potential customers seeing it either. Clean up your online presence and then launch the product. Trust me; you’ll be glad you did.

 

Image Source: Millet, J. (n.d.). Woman Sweeping Her Home. Retrieved from http://www.canvasreplicas.com/images/Woman%20Sweeping%20Her%20Home%20Jean%20Francois%20Millet.jpg

web hosting

]]>
http://www.hostgator.com/blog/2015/03/12/why-your-online-presence-matters/feed/ 0
Infographic: 2015 Small Business Perspectives On Mobile http://www.hostgator.com/blog/2015/03/11/infographic-2015-small-business-perspectives-on-mobile/ http://www.hostgator.com/blog/2015/03/11/infographic-2015-small-business-perspectives-on-mobile/#comments Thu, 12 Mar 2015 03:56:24 +0000 http://www.hostgator.com/blog/?p=9410 The post Infographic: 2015 Small Business Perspectives On Mobile appeared first on HostGator Blog | Gator Crossing.

The Endurance International Group recently surveyed over 900 of its small business customers regarding the state of responsive/mobile websites. It is surprising that over 70% of those surveyed agree that having a mobile website would positively impact there business, but only roughly 20% actually have a mobile app or solution. Take a look at the following infographic for the full story, and read the related press release right here:
 

web hosting

]]>
The post Infographic: 2015 Small Business Perspectives On Mobile appeared first on HostGator Blog | Gator Crossing.

The Endurance International Group recently surveyed over 900 of its small business customers regarding the state of responsive/mobile websites. It is surprising that over 70% of those surveyed agree that having a mobile website would positively impact there business, but only roughly 20% actually have a mobile app or solution. Take a look at the following infographic for the full story, and read the related press release right here:

 
2015 Small Business Perspective on Mobile Infographic

web hosting

]]>
http://www.hostgator.com/blog/2015/03/11/infographic-2015-small-business-perspectives-on-mobile/feed/ 0
Is All Traffic Created Equal? http://www.hostgator.com/blog/2015/03/10/traffic-created-equal/ http://www.hostgator.com/blog/2015/03/10/traffic-created-equal/#comments Tue, 10 Mar 2015 15:31:00 +0000 http://www.hostgator.com/blog/?p=9400 The post Is All Traffic Created Equal? appeared first on HostGator Blog | Gator Crossing.

Face it, if you want your online business to succeed you’re going to need a steady stream of traffic. However, there are crucial differences in the quality of traffic across the internet that could have an even larger effect. Some people believe that driving traffic to your website is purely a numbers game. However, the quality of your traffic matters much more than the quantity.
In this article we’re going to explore the differences in quality of web traffic and what it means for your business and success of your website.
 
What Is Quality Traffic?
Quality traffic is composed of visitors who are actually engaged with what you’re offering, browse multiple pages, and spend a decent amount of time on your website. Essentially, they are going to make up the backbone of your revenue, as these people are also more likely to buy what you’re offering, or at least sign up for your email list.
These visitors should be the core focus of your business as your work actually resonates with them. Often, the amount of quality traffic flowing into your website will be low compared to other forms of traffic.
However, if your business was built to serve everyone it would probably end up ...

web hosting

]]>
The post Is All Traffic Created Equal? appeared first on HostGator Blog | Gator Crossing.

Is All Traffic Created Equal

Face it, if you want your online business to succeed you’re going to need a steady stream of traffic. However, there are crucial differences in the quality of traffic across the internet that could have an even larger effect. Some people believe that driving traffic to your website is purely a numbers game. However, the quality of your traffic matters much more than the quantity.

In this article we’re going to explore the differences in quality of web traffic and what it means for your business and success of your website.

 

What Is Quality Traffic?

Quality traffic is composed of visitors who are actually engaged with what you’re offering, browse multiple pages, and spend a decent amount of time on your website. Essentially, they are going to make up the backbone of your revenue, as these people are also more likely to buy what you’re offering, or at least sign up for your email list.

These visitors should be the core focus of your business as your work actually resonates with them. Often, the amount of quality traffic flowing into your website will be low compared to other forms of traffic.

However, if your business was built to serve everyone it would probably end up serving no one. This differentiation in your business allows you to more effectively serve a small group of people in deeper ways.

To sum up, quality traffic will have qualities similar to your ideal visitor. For instance, they will be a regular visitor to your site and hopefully a champion of your work.

 

What Is Low Quality Traffic?

Low quality traffic doesn’t bring any positive advantage to your website other than increasing the amount of visitors to your website. The typical traits these visitors will embody includes only stopping by your website once, not viewing multiple pages, and barely reading the page they landed on in the first place.

It’s not a good idea to focus your traffic efforts on this type of traffic, as it won’t do much to increase your bottom line. Usually, these traffic spikes come from instances when your content goes viral, or your website gets featured on a site like Reddit or Stumbleupon. The high-volume traffic you get from these sites usually won’t do much to increase your sales, or number of subscribers.

Although, you don’t want to discourage traffic from these sources it doesn’t make a lot of sense to focus your traffic generation efforts on these high volume sources alone.

 

Focusing On The Wrong Traffic Metrics

When it comes to digging through your traffic metrics you’ll want to make sure you’re looking in the right place. After all, it’s easy to get caught up in vanity metrics, forgetting the real data that can actually be useful for your business.

For starters, the total number of visitors you have per month isn’t crucially important. What is important is the sources where your traffic is coming from, and the bounce rates that are associated with each source.

The bounce rate is the percentage of people that come to your site and leave very quickly. So, if you have a few traffic sources that have very high bounce rates you’ll want to diminish your efforts on those sources. Your best bounce rate scenario would be a high traffic source with very low bounce rates.

Another metric you’ll want to keep an eye out on is the number of users that are returning to your site time and time again. Although, it’s always good sign that new visitors are coming to your site you’ll also want to take note of how many people are returning.

Traffic doesn’t have to be a mystery. By focusing on the right metrics and sources of traffic you’ll be well on your way towards fine tuning a traffic strategy that works.

 

Image source: https://www.flickr.com/photos/17893072@N00/4475333077/

web hosting

]]>
http://www.hostgator.com/blog/2015/03/10/traffic-created-equal/feed/ 0
Pinterest Adopts the Use of Promotional Ads http://www.hostgator.com/blog/2015/03/05/pinterest-adopts-use-promotional-ads/ http://www.hostgator.com/blog/2015/03/05/pinterest-adopts-use-promotional-ads/#comments Thu, 05 Mar 2015 12:00:44 +0000 http://www.hostgator.com/blog/?p=9285 The post Pinterest Adopts the Use of Promotional Ads appeared first on HostGator Blog | Gator Crossing.

With over half a million businesses on Pinterest, the Social Media platform is becoming a lot more than just recipes and fashion photos. It’s time to prepare yourself to start seeing even more ads now that Pinterest unleashed new tools for businesses back in June. The “do-it-yourself Promoted Pins” feature will allow businesses of any size to promote their pins on a cost-per-click basis in order to reach more people and get more visits back to their homepage.
Pinterest has been testing this program since early May with big brands like Old Navy, Target and Shutterfly, and is offering a sign up for any business to try it when they’re ready to get started.
 
Competing Against Facebook and Twitter, Subtly
By adopting the same principles as Facebook’s ad promotions and Twitter’s promoted Tweets, Pinterest’s Promoted Pins have been touted as “changing the game one pin at a time.” What’s different about their advertisements is that they won’t appear any different than the other posts that interest you. If, for instance, you’re browsing new cocktail recipes you won’t see an ad for JcPenny’s, instead you’ll see pins from companies that deal in mixology or interesting cocktail glasses.
Many have reported this as a noticeable benefit ...

web hosting

]]>
The post Pinterest Adopts the Use of Promotional Ads appeared first on HostGator Blog | Gator Crossing.

pinterest

With over half a million businesses on Pinterest, the Social Media platform is becoming a lot more than just recipes and fashion photos. It’s time to prepare yourself to start seeing even more ads now that Pinterest unleashed new tools for businesses back in June. The “do-it-yourself Promoted Pins” feature will allow businesses of any size to promote their pins on a cost-per-click basis in order to reach more people and get more visits back to their homepage.

Pinterest has been testing this program since early May with big brands like Old Navy, Target and Shutterfly, and is offering a sign up for any business to try it when they’re ready to get started.

 

Competing Against Facebook and Twitter, Subtly

By adopting the same principles as Facebook’s ad promotions and Twitter’s promoted Tweets, Pinterest’s Promoted Pins have been touted as “changing the game one pin at a time.” What’s different about their advertisements is that they won’t appear any different than the other posts that interest you. If, for instance, you’re browsing new cocktail recipes you won’t see an ad for JcPenny’s, instead you’ll see pins from companies that deal in mixology or interesting cocktail glasses.

Many have reported this as a noticeable benefit simply because the ads won’t be pestering potential customers by appearing in random categories. Pinterest is already such a product-and-image driven environment that users have been embracing brands long before any advertising was thrown into the mix.

 

Building Off Rich Pins

Back in June we talked about standing out on Pinterest with Rich Pins, a change in eCommerce that shared pricing information and availability. Rich Pins also came with analytics and options to receive pricing alerts.

Promoted Pins will only add to these features, with promises that pins will appear first in search results and category feeds on both the web and in mobile apps. If you aren’t on Pinterest already sharing your products, the time has never been better to join. Currently only select businesses are receiving the option to promote but getting started now will prepare you when the time comes.

 

Your Pinterest Board and Planning Your Pins

While the notion of the promoted pins blending in with the rest is great from an advertisement perspective, the pins you’re choosing to designate as promotional should do anything but. Aim to make the promotional pins to be taller than those around them and really draw the viewer in.

Customers have always found you on your own Pinterest boards and promoted pins will be no different. Some of the most compelling reasons for businesses to start using Pinterest include:

  • It’s a great place to promote a contest
  • As most users are visually inclined, it’s a great platform to optimize your brand’s image
  • You’re allowed to comment and interact with potential customers
  • Built in SEO benefits with hashtags and keywords
  • Integration of other Social Media sites

 

So What’s So Promising?

Back in April, the data tracking blog, Shareaholic, dubbed Pinterest as the reigning queen of social referrals. Since December it has seen a growth in traffic of 48% and is second only to Facebook in terms of steering Social referrals.

In three years of operating there have been 30 billion items pinned and 750 million boards created. Even what once was a heavily female dominated user base has now shifted from over 80% females, to 68.2% female and 31.8% men.

It’s become very clear Pinterest has established itself as one of the top marketing tools, and in no time businesses small and large will be benefiting from the use of Promoted Pins. When do you plan on starting?

web hosting

]]>
http://www.hostgator.com/blog/2015/03/05/pinterest-adopts-use-promotional-ads/feed/ 0
Taking Steps Towards Achieving A Paperless Office http://www.hostgator.com/blog/2015/03/03/taking-steps-towards-achieving-paperless-office/ http://www.hostgator.com/blog/2015/03/03/taking-steps-towards-achieving-paperless-office/#comments Tue, 03 Mar 2015 12:14:38 +0000 http://www.hostgator.com/blog/?p=9254 The post Taking Steps Towards Achieving A Paperless Office appeared first on HostGator Blog | Gator Crossing.

As I write this I’m making several observations on the disheveled desk in front of me: unopened bank statements, old and useless receipts, and worst of all offers from credit cards I’m never going to apply for. I’m not unorganized, I just have a lot of paper coming my way, still.
The trend over the last decade has steadily pushed towards cutting paper from our overhead and trying to reduce the carbon footprint every business accounts for. According to Matt Peterson of eFilecabinet, by switching from paper to electronic documents you can lower your overhead by 30 to 40 percent.
If you’re truly ready to make the transition into digitizing documents here’s how to get started and keep it that way.
 
Everyone Has To Buy In
For so long paper has been an integral part of how an office functions and communicates. Faxing, copying, and mailing were and still are routine tasks executed by employees that may not yet know about the alternative ways businesses are operating. In order to make paperless a reality your entire staff will have to adapt to the gradual transition into a permanent way of doing business.
It won’t be easy.
Many people have a strong affection for holding a physical ...

web hosting

]]>
The post Taking Steps Towards Achieving A Paperless Office appeared first on HostGator Blog | Gator Crossing.

paperless office
As I write this I’m making several observations on the disheveled desk in front of me: unopened bank statements, old and useless receipts, and worst of all offers from credit cards I’m never going to apply for. I’m not unorganized, I just have a lot of paper coming my way, still.

The trend over the last decade has steadily pushed towards cutting paper from our overhead and trying to reduce the carbon footprint every business accounts for. According to Matt Peterson of eFilecabinet, by switching from paper to electronic documents you can lower your overhead by 30 to 40 percent.

If you’re truly ready to make the transition into digitizing documents here’s how to get started and keep it that way.

 

Everyone Has To Buy In

For so long paper has been an integral part of how an office functions and communicates. Faxing, copying, and mailing were and still are routine tasks executed by employees that may not yet know about the alternative ways businesses are operating. In order to make paperless a reality your entire staff will have to adapt to the gradual transition into a permanent way of doing business.

It won’t be easy.

Many people have a strong affection for holding a physical document in their hand. The same is true for those who prefer to read a book, rather than reading their laptop screen. These people will have to learn new routines their comfortable with, some may even have to become skilled at software requiring weeks or months of professional training.

But the challenges are worth it. Worth it for your company’s overhead, and worth it for the critical threats our environment is facing. The key to getting everyone to buy in is patience.

 

Where To Start

Start easy with recurring mail - The easiest place to start is where we already have simple options in place. Most banks have realized the advantages of not having to send out statements to those who are set up with online banking. Go ahead and start the transition by stopping the statements, letters and bills you could be receiving through your e-mail. Most can be done with the push of a button! What’s great is most of these letters are coming from places that already store and backup your data online as well.

Emphasize document management - This is more than just having enough disc space. Managing files requires a layout and the ability to search for individual documents in order for the operation to run smoothly. We recommend choosing a file organization software with the ability to index and search by keywords.

Get into the scanning rhythm - Most offices have the initial challenge of turning all of their physical files into digital ones, this will be the majority of the work in the transition. Also, start indexing all new files and emails as they come in the door. Once a document is scanned and you’re set up with a secure backup shred the documents! One of the best feelings in this process will be the satisfaction of having space freed up in the office where all the file cabinets once existed.

Secure multiple backups - One backup typically won’t be enough of a guarantee when it comes to irreplaceable documents and records. Using two, one hard drive and one cloud storage service, should cover all your bases. There are several companies worth comparing for all your storage needs.

 

The Best Apps To Assist In The Paperless Process

It turns out scanning and storing aren’t the only avenues for making your paperless venture successful. Third party app developers have also chipped in to streamline file sharing and storage. Here are some of our favorites:

  • Dropbox- Free up to 18GB with referrals, Dropbox is quickly becoming the most preferred file sharing platform out there. Access from anywhere with the new smartphone and tablet application.

  • Evernote- Store documents, photos, receipts and almost anything else you can think of. It’s customizable Interface lets you organize and find files in a way that will work for you.

  • SignMyPad- Available for iOS and Android. Allwos you to sign and date PDF documents which can then save right to Dropbox.

  • MyFax- If you deal with clients who still use fax machines, MyFax’s mobile app allows you to send and receive fax from your smart phone and email account through a ‘MyFax’ number.

  • Square- One of the hottest trends in stores looking to cut back on receipt paper is getting on board with Square. You can easily send receipts to a customers via e-mail or text message.

 

Image Source: http://joinspringerrealtygroup.com/wp-content/uploads/2013/12/Simplify.jpg

web hosting

]]>
http://www.hostgator.com/blog/2015/03/03/taking-steps-towards-achieving-paperless-office/feed/ 0