HostGator Blog | Gator Crossing http://www.hostgator.com/blog The Official HostGator Company Blog Thu, 21 May 2015 17:36:52 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 How To Sell A Website http://www.hostgator.com/blog/2015/05/21/how-to-sell-a-website/ http://www.hostgator.com/blog/2015/05/21/how-to-sell-a-website/#comments Thu, 21 May 2015 17:20:21 +0000 http://www.hostgator.com/blog/?p=9711 The post How To Sell A Website appeared first on HostGator Blog | Gator Crossing.

Do you own a website with stable traffic and revenue, but have grown tired of maintaining it, don’t know how to take it to the next level, or you could simply use some extra cash? If you answered yes, you might want to consider selling your website.
Website flipping, as it is affectionately termed, is a quickly growing industry that allows owners of websites and web businesses to easily liquidate their online assets. With over 600,000 users and upwards of $140,000,000 in transactions processed to date, Flippa is universally regarded as the premiere destination for selling websites. Sellers on Flippa list their websites up for sale in eBay style auctions where buyers looking to make acquisitions have the opportunity to place a bid.
Sites sold on Flippa include the massively popular ShipYourEnemiesGlitter.com sold for $85,000 in January 2015, the viral news publisher The Inquisitr for $330,000 in May 2011, and even FaceMash, which was originally launched by Mark Zuckerberg and sold on Flippa for $30,000 in 2010.
So, it’s clear that Flippa is the premiere destination for web entrepreneurs, but how does one actually go about selling a website on the platform? Check out the following tips and tricks that can help you ...

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for-sale-sign

Do you own a website with stable traffic and revenue, but have grown tired of maintaining it, don’t know how to take it to the next level, or you could simply use some extra cash? If you answered yes, you might want to consider selling your website.

Website flipping, as it is affectionately termed, is a quickly growing industry that allows owners of websites and web businesses to easily liquidate their online assets. With over 600,000 users and upwards of $140,000,000 in transactions processed to date, Flippa is universally regarded as the premiere destination for selling websites. Sellers on Flippa list their websites up for sale in eBay style auctions where buyers looking to make acquisitions have the opportunity to place a bid.

Sites sold on Flippa include the massively popular ShipYourEnemiesGlitter.com sold for $85,000 in January 2015, the viral news publisher The Inquisitr for $330,000 in May 2011, and even FaceMash, which was originally launched by Mark Zuckerberg and sold on Flippa for $30,000 in 2010.

So, it’s clear that Flippa is the premiere destination for web entrepreneurs, but how does one actually go about selling a website on the platform? Check out the following tips and tricks that can help you successfully sell your website.

 

Pre-Sale

Preparing your site for sale is a key step in the process of selling a website. The reason being that when it comes time to list your site for sale, the more information you provide the more confidence buyer will have in the listing. In order to provide the right information, it is crucial that you have several things in place before you. Of course, the two most important things you will want to keep track of are traffic and revenue. Keeping detailed records of both of these metrics is essential to a successful sale.

 

Traffic

When it comes to monitoring and analyzing your traffic, Google Analytics is the industry standard. One of the great things about Google Analytics is that the platform easily allows for website owners to provide access to traffic data to interested buyers. Quite frankly, you should have Google Analytics installed on all of your websites from the moment you launch them. Before selling a website you should aim to have at least 12 months of Google Analytics data.

 

Revenue

As far as revenue goes, it is vital that you keep accurate records of all revenue and expenses month by month. By far, the number one thing buyers consider when valuing a website is profit, and without accurate financial records you are simply not going to be able to accurately convey the value of the site. In addition to keeping accurate records, make sure that your records are provable. To do this keep separate accounts for your web businesses, take advantage of backend sales reports, and avoid migrating platforms without saving all financial data beforehand.

 

Valuation

Before selling your site, you will want to get a general idea of what it can potentially sell for at auction. Typically, websites sell at a multiple of between 1x to 3x yearly profit. Of course, there are countless websites that sell below this range, there are wild fluctuations within the range, and there are even websites that sell for above this range. The more stable, sustainable, and unique the business the higher it should sell for. All of that said, the only way to get a true valuation is to list your site for sale and let the market decide.

 

Setting Up Your Auction

Flippa makes it easy to set up an auction for your website. You’ll be prompted to provide historical information about your site as well as detailed traffic and financial information. The more transparent and open you can be the better, as buyers are unlikely to place a bid on an auction in which the seller is withholding pertinent information about the site.

 

Listing Description

This is your opportunity to sell. Remember the person who will read this listing description is evaluating this as a business, so instead of attempting to sell them with superfluous and unnecessary language, try to sell them on the facts. Make sure to discuss factors about your website such as the business model, monetization method(s), marketing efforts, challenges, future opportunities, and the reason why you are selling.

 

Auction Management

Regardless of how the auction starts out, avoid jumping the gun and getting discouraged. Most bids typically come in the final 24 hours of an auction. If you list your site for sale, be prepared to stick it out to the end. The most important thing to remember is to stay active. Sellers that fail to respond in a timely manner to questions, or sellers that are clearly evasive almost always get called out on it and this leaves a bad taste in the mouth of potential buyers. Remember, you want to leave a good impression, because buyers are not only evaluating the business, they’re evaluating whether or not they would be comfortable doing business with you. In short, always put your best foot forward.

 

Post Sale

So, your site just sold to the high bidder, what comes next? You’re not quite done yet. It’s just as crucial that you remain involved and active in the post-sale process, as this will significantly reduce the chances of your sale falling through. The first thing you will want to determine is how the buyer will pay for the asset. It is ALWAYS recommended that you accept payment via escrow, as this is the safest option for both parties. Flippa offers a free escrow service, so it’s really the only option you should be using.

Once the money has been placed securely into escrow, you should be notified via email. At that point you can begin transferring the assets of the business over to the buyer. After the transfer of assets is complete, escrow should release the funds to you, and it may take 3 to 5 business days for the funds to clear into your account.

 

Closing Thoughts

An auction for an online business is a bit like a marathon. It’s a long and arduous process that will require significant involvement on your end. You should make sure that you have enough time to participate fully or you risk selling your site for less than it is worth. However, if you have legitimate money making web business, and you follow some of the tips and tricks above, you should have no issues in achieving a successful sale and putting cash in your pocket.

 

Image source: http://www.e-renter.com/news/wp-content/uploads/2013/08/for-sale-sign-on-post.jpg

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Are You Creating Deep Connections With Your Customers? http://www.hostgator.com/blog/2015/05/20/are-you-creating-deep-connections-with-your-customers/ http://www.hostgator.com/blog/2015/05/20/are-you-creating-deep-connections-with-your-customers/#comments Wed, 20 May 2015 18:05:06 +0000 http://www.hostgator.com/blog/?p=9702 The post Are You Creating Deep Connections With Your Customers? appeared first on HostGator Blog | Gator Crossing.

Are there any brands you love so deeply you wouldn’t know what to do if they suddenly vanished? This could be your favorite brand of coffee, the type of computer your use, or even something as simple as the style of pen you love to write with. The examples are endless and I bet there are lot of companies you maintain a nonsensical love for.
The reason this connection exists is because you feel supported and loved, you feel like this company speaks for you and gets you in some deeper way. As humans we crave this connection and need to be seen. If you can create this level of bond with your customers and clients you’ll find yourself with an army that’s willing to stand behind everything you do.
The good news is it all starts with developing and nurturing a deep connection with your audience — all of us are capable of doing this.
 
Know Yourself First
Without knowing your company on a deep level you won’t have a backbone on which to base this relationship. You may know exactly what you’re selling, or the service you’re offering, but you still need to uncover your deeper operating principles. Once you know ...

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Are You Creating Deep Connections With Your Customers_

Are there any brands you love so deeply you wouldn’t know what to do if they suddenly vanished? This could be your favorite brand of coffee, the type of computer your use, or even something as simple as the style of pen you love to write with. The examples are endless and I bet there are lot of companies you maintain a nonsensical love for.

The reason this connection exists is because you feel supported and loved, you feel like this company speaks for you and gets you in some deeper way. As humans we crave this connection and need to be seen. If you can create this level of bond with your customers and clients you’ll find yourself with an army that’s willing to stand behind everything you do.

The good news is it all starts with developing and nurturing a deep connection with your audience — all of us are capable of doing this.

 

Know Yourself First

Without knowing your company on a deep level you won’t have a backbone on which to base this relationship. You may know exactly what you’re selling, or the service you’re offering, but you still need to uncover your deeper operating principles. Once you know the deeper values you stand for you can bring these to light for your customer to see.

For example, you may simply sell exercise equipment for women. But, really you’re selling the feeling of having the beautiful body that you adore. Connecting with this desire will give you a lot of momentum moving forward. Find your deep why and don’t be afraid to communicate it.

 

Understand To Whom You’re Speaking

Every company has an ideal customer they’re going to be speaking to. It’s your job to know this person inside and out. What are their core desires? How do they want to feel when they’re done interacting with you? Does your company give them any social boost?

You’ll need to go beyond demographics and truly get into their head and emotional states.

 

Create Memorable Experiences

When you think back to an astonishing experience you had with a company, I bet it stands out because it’s extremely memorable. They did something that was above and beyond the norm.

You’ll want to create these experiences for your customers. Especially early on in your relationship. A good rule of thumb is delight early and often.

 

Take A Stand For Your Loyal Customers

Do you have any customers that have been with you a long time? A great way to deepen this relationship is by rewarding them for standing by your side so long. This can be something as simple as a customer loyalty program. Or, you can go above and beyond the norm and create a totally unique reward. It’s entirely up to you.

 

Don’t Be Afraid To Fail

Sometimes you’ll make mistakes. This can be a marketing campaign gone awry, a product that you don’t feel good about, or a simple email exchange that was misinterpreted.

Recognizing that you’ve failed and moving forward in a powerful manner is how you’ll strengthen these bonds with your customers. Admit where you were wrong, learn from your mistakes and start to move in a powerful direction.

The bond you form with your customers is one of the most important parts of your business. Take the time to nourish this relationship and your business will thank you.

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Rebootless Venom Vulnerability Patch http://www.hostgator.com/blog/2015/05/14/rebootless-venom-vulnerability-patch/ http://www.hostgator.com/blog/2015/05/14/rebootless-venom-vulnerability-patch/#comments Thu, 14 May 2015 17:56:29 +0000 http://www.hostgator.com/blog/?p=9690 The post Rebootless Venom Vulnerability Patch appeared first on HostGator Blog | Gator Crossing.

Unfortunately, it seems like new exploits are appearing more and more often these days.

The most recent exploit to make headlines is known as CVE-2015-3456, aka “Venom.” Ultimately this exploit, much like many before it, can allow a malicious individual to gain root privileges on a server.
However, we are not posting this blog to expound on this latest exploit, rather our security experts have developed a procedure to effectively patch this vulnerability without necessitating a reboot. We felt it would be in the best interest of the community at large to release this information as quickly as possible, therefore we have launched VenomFix.com in order to provide this resource and information to the public at large.
We are providing this resource simply as a counter-measure against this exploit; this patch carries no guarantee, implied or otherwise.
For full information, please visit VenomFix.com.

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The post Rebootless Venom Vulnerability Patch appeared first on HostGator Blog | Gator Crossing.

Unfortunately, it seems like new exploits are appearing more and more often these days.

The most recent exploit to make headlines is known as CVE-2015-3456, aka “Venom.” Ultimately this exploit, much like many before it, can allow a malicious individual to gain root privileges on a server.

However, we are not posting this blog to expound on this latest exploit, rather our security experts have developed a procedure to effectively patch this vulnerability without necessitating a reboot. We felt it would be in the best interest of the community at large to release this information as quickly as possible, therefore we have launched VenomFix.com in order to provide this resource and information to the public at large.

We are providing this resource simply as a counter-measure against this exploit; this patch carries no guarantee, implied or otherwise.

For full information, please visit VenomFix.com.

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5 Steps to Creating a Blog that Can Change Your Life http://www.hostgator.com/blog/2015/05/14/5-steps-to-creating-a-blog-that-can-change-your-life/ http://www.hostgator.com/blog/2015/05/14/5-steps-to-creating-a-blog-that-can-change-your-life/#comments Thu, 14 May 2015 16:47:05 +0000 http://www.hostgator.com/blog/?p=9639 The post 5 Steps to Creating a Blog that Can Change Your Life appeared first on HostGator Blog | Gator Crossing.

It’s a bold statement… but it’s true! A blog really can change your life for the better. It doesn’t matter if you are working a regular 9-5 job, currently in school or even an entrepreneur or have your own multi-million dollar business — blogs are amazing and they can do wonders for yourself and your brand.
Before I tell you how you can use a blog to “change your life”, it would only make sense for me to first tell you about how a blog did this for myself. After all, what good is advice from someone if they don’t have the means or history to give it!
I’ve been an online marketer since roughly 1995, but it wasn’t til 2007 that I decided to launch my own blog at ZacJohnson.com. Through this blog I would focus on building my personal brand and help other learn how to do the same with online marketing. Jump forward almost eight years and the blog has completely changed my life and and business for the better — both personally, professionally and monetarily.
Now let’s dive into the importance of why you need to create a blog, how simple it is and how it can actually change your life for the ...

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change

It’s a bold statement… but it’s true! A blog really can change your life for the better. It doesn’t matter if you are working a regular 9-5 job, currently in school or even an entrepreneur or have your own multi-million dollar business — blogs are amazing and they can do wonders for yourself and your brand.

Before I tell you how you can use a blog to “change your life”, it would only make sense for me to first tell you about how a blog did this for myself. After all, what good is advice from someone if they don’t have the means or history to give it!

I’ve been an online marketer since roughly 1995, but it wasn’t til 2007 that I decided to launch my own blog at ZacJohnson.com. Through this blog I would focus on building my personal brand and help other learn how to do the same with online marketing. Jump forward almost eight years and the blog has completely changed my life and and business for the better — both personally, professionally and monetarily.

Now let’s dive into the importance of why you need to create a blog, how simple it is and how it can actually change your life for the better in the process.

 

Step 1: Getting Started

When it comes to getting started with your own web site or blog, it’s actually quite simple. All you need to do is secure a domain name, web hosting and install WordPress. It sounds like a lot, but it’s actually pretty simple. This can all be done through HostGator (who I use for many of my sites), or through any other top web hosting companies.

The most important part of this process is picking a domain name (www.sitename.com) that you are going to use for your site. I always recommend everyone try to secure their real name as a .com if it’s currently available. The more generic your name, the more likely it will be that it’s already registered. If so, you might just need to get a bit creative. I also recommend you stick with a .com, .net or .org TLD.

Lastly, you will also need to setup your web site hosting and install WordPress. All three of these components (domain, hosting and WordPress) can be done within HostGator in just a few minutes time. HostGator also offers one-click WordPress installation, so you don’t need to mess with files or uploading software.

 

Step 2: Building a Blog with Your Passion in Mind

With all that being said, you can appreciate how easy it is to setup a blog of your own and have it live within just a few minutes. It’s also important to note that anyone can setup a blog, and that there are over 200 million blogs on the internet today — which means your blog is going to need to be pretty special to stand out from the crowd.

When it comes time to pick a quality domain name and launch your blog, you will want to create a blog around your personal name, a passion of yours or your existing business or brand.

Before figuring a topic for your blog, here are just a few reasons why people start a blog in the first place:

  • Passion / Hobby – Your own little space on the internet to write about whatever you like.
  • Personal Brand – A place for you to build an online profile, resume and make it easy for others to find you online.
  • Business – Share information on your company while creating quality content around products and services.

Most blogs start out as a passion or a fun side project and turn into something much bigger down the road. Obviously, the more passionate you are about something, the more likely you are to put more interest and focus in it. This is where many bloggers fail, as blogging is a longterm project and when  bloggers aren’t seeing the results they are looking for (traffic, readers and revenue), many will lose interest and just stop.

At the end of the day, your blog is only as good as the content you create.

 

Step 3: Creating Killer Content and a Meaningful Blog

The success of your blog lies within the content that you create. With hundreds of millions of other blogs out there fighting for attention, you are going to need to creation something pretty amazing to stand out from the crowd. Just on WordPress alone, over 40 million posts are going live every month! (source: Statista)

To find success in blogging, you also need to be very “niche specific“. By this we mean very focused.

For example, if you want to write about sports, it would be in your best interest to niche down from “sports” to a specific player or team. Here’s how a niching down a topic of focus might work.

SPORTS >> BASKETBALL >> NBA >> CLEVELAND CAVALIERS >> LEBRON JAMES

The reason you want to niche down is so you can eventually become the authority in your space and reach people that are looking for exactly what you are writing about. The same process we took above can be applied to nearly any niche, service, product or topic. You also don’t want to be too generic, as no one will be able to find exactly what they are looking for when on your site, and it will be way too hard for you to rank in the search results for ‘generic keywords’ at the same time.

Once you’ve niche’d down and found a winning topic, it’s time for you to start creating content… but remember, you need to create really awesome content to compete in the world of blogging. Take a look at what the top ranking blogs (based on your topic) are writing about, and see how you can do it better. If they are writing text articles, you need to be doing text and images. If you wanted to take it a level deeper, you could even start doing your own video.

The best way to create killer content for your site is to think of yourself as a visitor and if you would actually find value in what you are about to publish.

 

Step 4: How to Get People to Find Your Blog

You have your blog topic, you’ve created content and now you are waiting on an audience…

This is where patience comes into play. You need to remember that blogging is a long term project and take time and effort to mature (especially if you aren’t backing it with any paid advertising).

However, this doesn’t mean that you need to keep writing content and just “hope” people start coming to your site. Not at all… here’s are some of the best ways to get people to start finding your blog much faster and easier than if you were to “just write content”.

  • Guest blog on other relevant sites in your industry (KissMetric’s guide to guest blogging)
  • Setup social media accounts for both your personal name and your blog / sites
  • Contact other relevant sites in your niche and see if they find value in your content and would like to share it with their audience
  • Leave comments on other popular blogs within your niche (which also leaves incoming links back to your site)
  • Create “out-of-the-box” material for your blog, such as comprehensive guides and infographics that others will want to share

Each of the methods above are all perfect for growing awareness, traffic and links back to your site… which will also help with your search rankings. Best of all, nearly all of these methods are free and will just take some time for you to setup.

 

Step 5: Becoming the Authority Within Your Niche

After all is said and done… you might just become an authority in your space as a result of your blog!

To become the authority in your space, you must be very knowledgeable on what you are writing about and also provide value with purpose.

For example, if you were just starting a blog and wanted to be well known in the sports world, one of the best ways to do this would be to interview as many professional or well-known athletes as you could. The more interviews you have, the more people will see your name alongside the professional athletes, which brings more attention and authority to your name as well.

This same tactic is often used in the world of blogging and online marketing as well.

In the previous section I mentioned several ways to get your name out there and how to increase traffic to your blog — all of which also help with establishing yourself as an expert within your industry as well.

Once you do become an expert within your industry, that is when the magic happens and opportunities come knocking on your door everyday.

When I started my blog, I didn’t have any readers and I was writing content just for myself. Now I have thousands of readers to the site daily and as a result of my blog, I’ve been able to speak at different events around the world, star in a documentary in Hollywood, CA, write a book, meet celebrities and professional athletes and also create a new business and source of income in the process.

Yes! You truly can change your life with a blog… and it all starts with taking action today!

*****

Zac Johnson is the CEO of MoneyReign, Inc.

 

Image source: http://blog.bradleygauthier.com/wp-content/uploads/2010/03/change-1.jpg

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HostGator Hosts An Austin Pets Alive Adoption Event http://www.hostgator.com/blog/2015/05/12/hostgator-hosts-an-austin-pets-alive-adoption-event/ http://www.hostgator.com/blog/2015/05/12/hostgator-hosts-an-austin-pets-alive-adoption-event/#comments Tue, 12 May 2015 17:05:55 +0000 http://www.hostgator.com/blog/?p=9623 The post HostGator Hosts An Austin Pets Alive Adoption Event appeared first on HostGator Blog | Gator Crossing.

It all began innocently enough, we saw a commercial on TV that depicted the less-than-ideal care of a puppy as part of a marketing campaign that was itself unrelated to animal welfare. How odd we thought this was, but it inspired us to reach out to a local Austin no-kill animal shelter in order to see how we could help.
Initially, we ran a sale whereby we would donate $5 of each new signup to Austin Pets Alive. As we continued to communicate with the shelter though, it became clear that we could assist even further; we decided to host

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Keep Austin Pets Alive

It all began innocently enough, we saw a commercial on TV that depicted the less-than-ideal care of a puppy as part of a marketing campaign that was itself unrelated to animal welfare. How odd we thought this was, but it inspired us to reach out to a local Austin no-kill animal shelter in order to see how we could help.

Initially, we ran a sale whereby we would donate $5 of each new signup to Austin Pets Alive. As we continued to communicate with the shelter though, it became clear that we could assist even further; we decided to host a pet adoption event at our Austin office.

Prepare for images of cute puppies!

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The event was a resounding success. Many Austin residents came out and went home with new members of their families. Every single puppy was adopted, which we were told set a new event record. HostGator not only donated a $5,000 check to Austin Pets Alive, but also paid all the fees for each and every adoption. We’re incredibly happy to have found new homes for these puppies.

Gators clearly care for all the birds and beasts of the animal kingdom, certainly not just the swamp-dwelling ones!

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Small Business Week: Paid Social Advertising http://www.hostgator.com/blog/2015/05/08/small-business-week-paid-social-advertising/ http://www.hostgator.com/blog/2015/05/08/small-business-week-paid-social-advertising/#comments Fri, 08 May 2015 18:09:52 +0000 http://www.hostgator.com/blog/?p=9173 The post Small Business Week: Paid Social Advertising appeared first on HostGator Blog | Gator Crossing.

In our final webinar for Small Business Week, Kyler Patterson will discuss the ins and outs of paid advertising on social media. Check out the live stream below.

Be sure to leave your questions in the comments. You can also post questions to our Facebook or ask us on twitter using #HGSBW.

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In our final webinar for Small Business Week, Kyler Patterson will discuss the ins and outs of paid advertising on social media. Check out the live stream below.

Be sure to leave your questions in the comments. You can also post questions to our Facebook or ask us on twitter using #HGSBW.

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Small Business Week: Pay-Per-Click Advertising Webinar http://www.hostgator.com/blog/2015/05/07/small-business-week-pay-per-click-advertising-webinar/ http://www.hostgator.com/blog/2015/05/07/small-business-week-pay-per-click-advertising-webinar/#comments Thu, 07 May 2015 18:10:58 +0000 http://www.hostgator.com/blog/?p=9682 The post Small Business Week: Pay-Per-Click Advertising Webinar appeared first on HostGator Blog | Gator Crossing.

In our second webinar for Small Business Week, Gerard Mendoza will discuss how small business can get started with pay-per-click advertising. You can watch the live stream here:

Be sure to comment with your questions for Gerard! You can also comment on Facebook or Tweet us with #HGSBW.

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The post Small Business Week: Pay-Per-Click Advertising Webinar appeared first on HostGator Blog | Gator Crossing.

In our second webinar for Small Business Week, Gerard Mendoza will discuss how small business can get started with pay-per-click advertising. You can watch the live stream here:

Be sure to comment with your questions for Gerard! You can also comment on Facebook or Tweet us with #HGSBW.

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Small Business Week: Search Engine Optimization Webinar http://www.hostgator.com/blog/2015/05/06/small-business-week-search-engine-optimization-webinar/ http://www.hostgator.com/blog/2015/05/06/small-business-week-search-engine-optimization-webinar/#comments Wed, 06 May 2015 18:19:28 +0000 http://www.hostgator.com/blog/?p=9679 The post Small Business Week: Search Engine Optimization Webinar appeared first on HostGator Blog | Gator Crossing.

In the first webinar for Small Business Week, Brian Rakowski will discuss some SEO tips to help you navigate the new mobile update among other things. You can catch the stream here:
 

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The post Small Business Week: Search Engine Optimization Webinar appeared first on HostGator Blog | Gator Crossing.

In the first webinar for Small Business Week, Brian Rakowski will discuss some SEO tips to help you navigate the new mobile update among other things. You can catch the stream here:

 

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The 2015 Tour Du Rouge http://www.hostgator.com/blog/2015/05/04/the-2015-tour-du-rouge/ http://www.hostgator.com/blog/2015/05/04/the-2015-tour-du-rouge/#comments Mon, 04 May 2015 05:07:09 +0000 http://www.hostgator.com/blog/?p=9649 The post The 2015 Tour Du Rouge appeared first on HostGator Blog | Gator Crossing.

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Spring is in the air, and around the HostGator offices that means the Tour du Rouge is fast-approaching! This will be the 6th year that the charity ride has taken place, and our 6th year as a sponsor. To revisit our history of sponsoring this event, please see our related blog archive.
For those who aren’t familiar, the Tour du Rouge is a 533 mile bicycle ride, from Houston to New Orleans, benefiting The American Red Cross, which provides valuable services to our friends and neighbors in the Gulf Coast region and beyond.
In celebration of the event, we are also offering 55% off all new hosting plans – now through 11:59pm CST on Wednesday, May 6th. Simply click the button below, and be sure to use coupon code REDCROSS15, in order to get started hosting with HostGator!
 
Get Started Now!

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The post The 2015 Tour Du Rouge appeared first on HostGator Blog | Gator Crossing.

tour du rouge 2015

Spring is in the air, and around the HostGator offices that means the Tour du Rouge is fast-approaching! This will be the 6th year that the charity ride has taken place, and our 6th year as a sponsor. To revisit our history of sponsoring this event, please see our related blog archive.

For those who aren’t familiar, the Tour du Rouge is a 533 mile bicycle ride, from Houston to New Orleans, benefiting The American Red Cross, which provides valuable services to our friends and neighbors in the Gulf Coast region and beyond.

In celebration of the event, we are also offering 55% off all new hosting plans – now through 11:59pm CST on Wednesday, May 6th. Simply click the button below, and be sure to use coupon code REDCROSS15, in order to get started hosting with HostGator!

 

Get Started Now!

web hosting

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HostGator And Small Business Week http://www.hostgator.com/blog/2015/05/04/hostgator-and-small-business-week/ http://www.hostgator.com/blog/2015/05/04/hostgator-and-small-business-week/#comments Mon, 04 May 2015 05:02:32 +0000 http://www.hostgator.com/blog/?p=9661 The post HostGator And Small Business Week appeared first on HostGator Blog | Gator Crossing.

Small Business Week starts today and HostGator wants to help small businesses with their online marketing efforts. We’ve gathered a team of our in-house experts to give you some tips and discuss the latest news in paid social, SEO and PPC. We will be hosting three webinars this week, one on each day Tuesday through Thursday. Below are the three presenters and a little bit about what they’ll be discussing. At the end of each session, we’ll be taking questions from the audience, so be sure to comment on this post or tune in live to feed questions through Facebook, Twitter (use #HGSBW) or Google+.
 
Wednesday at 1:30pm CST: Search Engine Optimization with Brian Rakowski

Brian Rakowski is the Enterprise SEO Manager for HostGator and is responsible for the organization’s organic traffic strategy. In 2007, Brian left a successful career in the financial services industry to pursue a new budding passion; SEO and online marketing. Over the past eight years, he has worked with a handful of large agencies working on campaigns ranging from local businesses from all over the country to large organizations like the USDA. His primary area of focus is advanced technical on-page SEO.
Brian will be talking about ...

web hosting

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The post HostGator And Small Business Week appeared first on HostGator Blog | Gator Crossing.

Small Business Week starts today and HostGator wants to help small businesses with their online marketing efforts. We’ve gathered a team of our in-house experts to give you some tips and discuss the latest news in paid social, SEO and PPC. We will be hosting three webinars this week, one on each day Tuesday through Thursday. Below are the three presenters and a little bit about what they’ll be discussing. At the end of each session, we’ll be taking questions from the audience, so be sure to comment on this post or tune in live to feed questions through Facebook, Twitter (use #HGSBW) or Google+.

 

Wednesday at 1:30pm CST: Search Engine Optimization with Brian Rakowski

Brian Rakowski

Brian Rakowski is the Enterprise SEO Manager for HostGator and is responsible for the organization’s organic traffic strategy. In 2007, Brian left a successful career in the financial services industry to pursue a new budding passion; SEO and online marketing. Over the past eight years, he has worked with a handful of large agencies working on campaigns ranging from local businesses from all over the country to large organizations like the USDA. His primary area of focus is advanced technical on-page SEO.

Brian will be talking about the most recent mobile algorithm update, how to easily make your site mobile friendly in WordPress, how to find your best performing mobile content in GA (and/or how to find pages that have issues), and some Google Webmaster Tools tips.

 

Thursday at 1:30pm CST: Pay Per Click Advertising with Gerard Mendoza

Gerard Mendoza

Gerard Mendoza is employed as the HostGator PPC Specialist. He has 6 years experience in PPC (pay-per-click) marketing and is proficient in a variety of paid search campaigns including search marketing, display advertising, remarketing, native advertising, and video advertising. At Hostgator, Gerard manages and creates multiple PPC campaigns to drive online web hosting purchases via the HostGator website through platforms like Google AdWords, Bing Ads, AdWords for Video, Yahoo Gemini, and AdRoll remarketing.

Gerard will be discussing how to stretch a limited budget when it comes to PPC. He’ll examine the benefits of different match type keyword choices so that a small PPC budget is used as efficiently as possible with virtually no waste.

 

Friday at 1:30pm CST: Paid Social with Kyler Patterson

Kyler Patterson

Kyler Patterson is the Marketing Coordinator and Social Media Advertising Specialist for HostGator. After receiving his Bachelor’s in Business Administration from Texas State University, he began to raise in the ranks of the swamp. From launching new campaigns to optimizing existing ads, Kyler has touched well over 1,000 ads in both Facebook and Twitter.

Kyler will discuss the basics of advertising on both Twitter and Facebook. More importantly, he’ll touch on how you can use them to increase traffic, brand presence, and profits for your business.

web hosting

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