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  • How the Breitbart Controversy Revealed the Unintended Effects of Digital Advertising

    Friday, May 5, 2017 by

    how digital advertising display networks work

    How Digital Advertising Works, or Why Your Ad Still Might Appear on Breitbart

    Digital advertising is an inexpensive and convenient way to reach the target audience for your business—as long as it's not also undermining your brand image. Some major companies have learned the hard way recently that digital advertising's drawbacks include the possibility of exposure on sites they don't want associated with their brands. For example, Kellogg's, Warby Parker and other high-profile companies faced consumer complaints and bad publicity after the presidential election, when their ads were found on far-right-wing site Breitbart. Verizon, Walmart and other brands pulled their ads off YouTube earlier this year after they learned that the platform's automated ad serving tools were placing their ads on videos advocating violence and hate. If you're wondering (a) why ad networks would place their clients' ads next to controversial or offensive content and (b) whether your business should avoid digital advertising, it helps to understand how these brand missteps happened and what ad networks are doing to resolve the problem. Recommended WordPress Hosting  

    How does digital advertising work?

    It's easier to understand digital ads if you compare them to old-fashioned pre-internet advertising. Back then, advertisers spent money to place their ads in specific magazines and newspapers or to air during particular radio and TV shows. These outlets had limited reach, but advertisers knew exactly what content they were supporting and which audiences they were reaching. Now, of course, there are millions of sites where businesses can display ads, and it's simply impossible to know them all. Digital advertising networks like Google AdSense, which includes YouTube, allow sites to join if they meet the network's criteria for appropriate content, audience, location, and more. Then the networks use machine learning, keyword algorithms, and consumer data to run “programmatic” ad placements on their network of sites. For example, a snowshoe company's ads might run on sites with content on alpine trekking and winter sports – but maybe also on sites dedicated to yeti sightings. Machine learning isn't perfect so it sometimes includes sites that aren't a good fit (yetis) or which cause brand damage by association (offensive content). Another digital advertising practice, ad retargeting, means that your prospects and customers may see your ads on many sites they visit, not because your brand has bought ad space on each of those sites in particular, but because those customers' browser cookies are set to display your ads on other sites they visit. If those cookies cause your company's ads to appear on sites with offensive content, the customer may think your company chose to place them there, and the brand damage is done.  

    Where, exactly, do your ads show up?

    The short answer to the question of where your ads display is, it's hard to know. Huge digital ad networks, programmatic ad placement, and ad retargeting give companies with even small ad budgets the ability to reach lots of prospective customers across a wide geographic area. Google AdSense placementThat's something that simply wasn't possible in the days before the digital transformation, when print, radio and television ads reached fewer consumers at a higher cost. This change has made it possible for small businesses and startups to build customer bases quickly and reach new customers inexpensively. Even better, from an audience-reach perspective, most digital advertising networks add new sites continuously, and sites like YouTube are inundated with fresh content to advertise on every day. The downside of a far-reaching, constantly expanding network that can display your ads anywhere is that your ads can turn up just about anywhere, and you may never know which sites your ads display on unless someone notifies you. Even when ad networks are vigilant about blacklisting known problem sites, new ones may fly under their radar until someone complains. If that someone is an angry customer or offended prospect, you have to respond quickly and appropriately to control the damage to your brand.  

    What are ad networks doing to fix the problem?

    Some industry veterans say the real solution is for advertisers to demand more transparency about ad placement and better screening of participating sites by ad networks. This sort of pressure can work quickly. For example, Google gets 90% of its revenue from ads, so losing companies like Walmart and Verizon was a major motivator to improve their ad serving tools. As of this writing, the company's AdSense network is broadening its rules barring content that incites hate, promotes violence or advocates discrimination. AdSense could previously block an entire site for violating its rules, but now the network can block individual pages, which makes it easier to keep ads off hateful user-generated content in—for example—comments sections. About a month after several major brands pulled their ads off YouTube, the video platform announced new audit tools. Companies can use these tools to see exactly where their ads have been placed on the site. Ad networks can also supplement their machine-learning algorithms with human reviews of content, as YouTube is doing. Human input can make ad-serving algorithms less error-prone over time, but it's grueling work that requires screening a constant stream of new sites and videos quickly.  

    How can you protect your brand and still reach your target audience?

    Because the number of sites in most ad networks is always changing, and because machine learning will always need human input to keep up with new sites and new controversies, it's up to you to protect your brand's image. Here are some best practices for your business's online ad program.
    • Talk to prospective ad networks about your concerns before you sign up and find out what their requirements are for publishers to participate in their networks.
    • Know your “lines in the sand” before you launch your digital ad campaigns. This can save response time if there are complaints later on.
    • Use your ad network's opt-out lists to pinpoint specific sites or categories you don't want to associate with your brand. For example, YouTube advertisers can opt out of up to 5 categories, including hot-button social issues, tragedies, profanity, sexually suggestive content, and “sensational and shocking” videos.
    • Respond quickly to any ad complaints from customers and ad-advocacy groups, and follow up to let them know how you've resolved their complaints. Thoughtful, timely responses can mitigate the damage to your company's reputation.
    • Immediately report any consumer complaints about your ads to your ad network and have your ads blocked from sites your customers have complained about.
    • Consider using an ad auditing service to evaluate the quality of impressions your ads earn on the networks you participate in. Startups like DoubleVerify offer audits across multiple ad networks.
     

    With digital advertising, the positive still outweighs the negative for brands

    Ultimately, you shouldn't let the prospect of misplaced ads discourage you from using digital advertising to promote your business. In most cases, digital ads appear where they're supposed to, and the tools that ad networks use to screen sites are increasingly effective. The problem of inappropriate content will probably never go away entirely, but ad networks know their business model depends on helping advertisers protect their brands. As a consumer, remember that brands care most about giving you what you want. If you don't want ads of brands you love to appear on sites you hate, the fix could be as simple as not visiting those sites. HostGator joined our sister company Constant Contact in removing our ads from sites like Breitbart. If you see us our ads on those sites, it is likely a result of retargeting, although we encourage you to let us know in the comments below or by contacting our support team.   Learn more about advertising on Facebook and Instagram from the HostGator blog.
  • Top Tech Trends to Watch in May 2017

    Thursday, May 4, 2017 by
    Top tech news May 2017

    May's Top Tech News

    A new month inevitably brings a whole new batch of tech news stories. It can be hard to keep up. To help you stay on top of the main tech trends and updates you should know, we continue our series on top tech trends to watch this month.  

    Amazon Releases Echo Look

    The smart home technology market continues to grow this month with Amazon’s release of the Echo Look, a new device that combines the abilities of Amazon’s Alexa with camera technology. The company is positioning the product as a way to get fashion advice from a digital assistant. The device will snap pictures of you wearing your different clothing options and provide feedback, along with suggestions for possible items to buy. However, what may have sounded like a great idea in the boardroom is getting criticism from various sources for crossing uncomfortable privacy lines. Amazon has assured critics that the Echo Look’s technology will only focus on outfits – not, say, the other items that can be seen in a room in the background of a picture. For consumers unconcerned about privacy aspects though, the device can be useful for video chatting and clothes shopping, so it may still have its supporters.  

    Google and Facebook Take On Fake News

    Both Google and Facebook have received criticism for the roles their platforms played in disseminating fake news stories. In response to the criticism, both companies are taking steps to help reduce the reach of news stories that aren’t authoritative or accurate. Facebook has announced plans to target and weed out accounts that share fake news on the platform, in the hopes of stopping misinformation campaigns by governments or other political players. Google, for its part, is working to limit how often inaccurate or offensive articles show up in its search results. They’ve updated their quality guidelines to help their human evaluators better gauge the accuracy of search results, and have provided users with a way to report inaccurate autocomplete suggestions and snippets. Google fake news feedback

    Tech Companies Take a Stand for Net Neutrality

    Businesses don’t always branch into politics, but on the particular issue of net neutrality, many tech companies have been quick to take a stand. Over 800 startups recently came together to submit a letter to the FCC showing their support for net neutrality rules that are at risk under the new administration. Popular brands like Etsy, Warby Parker, Foursquare and Reddit are amongst the companies publicly backing the cause.  

    Collision Conference Meets in New Orleans

    This week, “America’s fastest growing tech conference,” the Collision Conference takes over New Orleans with thousands of guests from tech companies throughout the country (and a few coming in from abroad). The conference sessions will cover topics ranging from using tech to improve the environment to marketing technology to internet security.  

    NextWeb Meets in the Netherlands

    Billed as Europe’s leading tech festival, the NextWeb conference is scheduled to meet in the Netherlands on May 18-19. The conference will bring together thousands of entrepreneurs, developers, and investors and will have representatives from many of the best-known tech brands in the world, including Amazon, AirBnB, and Reddit.    

    New Tech IPOs: Cloudera and Carvana

    The two big tech IPOs of the month are both valued at around the same price: $15 per share. Carvana offers an online car dealership and is overall valued at about $2.08 billion. Cloudera’s enterprise data company is similarly valued at just around $2 billion.  

    About.com Rebrands

    about.com dotdash logoOver time, the About.com brand has lost a lot of its influence and familiarity as other web brands little by little took over their market share. In response, the brand has decided to say goodbye to the once familiar name and become Dotdash. In addition to the change in their overall brand name, they’ve also branched out into several different content properties that each have a particular focus: Verywell for health, Lifewire for tech, The Balance for personal finance, and The Spruce for home and food.  

    The Nation’s Biggest Tech Companies Have a Strong Quarter

    It’s a good time to be one of the top tech companies in the nation (or an investor in them). Google, Amazon, and Microsoft all report rising profits in the first quarter of 2017. Google and Microsoft are both up by 28%, and Amazon’s profits have increased by 40%. Most of us won’t be surprised to hear that the incredibly popular companies are still doing well, but seeing the continued growth they’ve managed can potentially tell us something about the overall health of the tech sector at this time. As we move into summer, we’ll continue to keep our eyes on what’s happening in the tech world. Check back next month to see what tech trends to look out for in June. Recommended WordPress Hosting
  • Top 10 Tech Trends to Watch in April 2017

    Thursday, April 6, 2017 by
    Tech news april 2017 Entrepreneurs have so much on their plate that staying on top of tech news is hard to fit in. But tech influences business, which means falling behind could have an adverse affect on your ability to run your business effectively. To help you stay on top of the fast-moving tech world, here’s April’s entry in our series on top tech trends to watch each month.  

    1. Consumers Express Concern About Loss of Internet Privacy

    This is quite possibly the most talked about tech issue in the country right now. The Congressional vote at the end of March reversing an FCC privacy law that prohibited internet providers from selling customer data has left many US citizens feeling shaken. The move makes it possible for companies like Time Warner and AT&T to sell data on their customers’ browsing habits to the highest bidder and has unleashed a backlash of concerned citizens who aren’t comfortable with the idea of their private internet use becoming a product for corporations.  

    2. Windows 10 Creators Update Launches

    The next update for the Windows operating system goes beyond your typical OS update, rolling out whole new features and programs designed to change how people think about the Windows operating system. The Windows 10 Creators update will launch April 11 and provide users with an app for 3D painting, new gaming features, and intuitive browsing features. Based on early reviews, this is an update Windows users can look forward to.  

    3. Twitter Says Goodbye to Egg Icons

    The Twitter egg avatar has become iconic, but not in a good way. Twitter eggs have increasingly become associated with online trolls and harassers who critics accuse of hiding behind the generic avatar rather than showing who they are. In an attempt to alleviate the issue, Twitter has changed the default avatar from an egg to a nondescript figure on a gray background with a generic floating head and shoulders. The goal is to make the icon explicitly less interesting in the hopes that people treat it more as a placeholder than an avatar for long-term use. Of course, critics aren’t all that confident the change will get at the root of the larger problem of anonymous harassment on the platform.  

    4. Twitter Increases Reply Lengths

    The Twitter character limit is part of the service’s appeal, but also oftentimes a limiting frustration for users. It becomes an inconvenience when replying to threads that include multiple people, since each username takes up some of the available character count. Twitter decided to tackle that issue by removing usernames from reply Tweets  themselves, and instead letting users know with a little note above the tweet who it’s in reply to. Reply to on Twitter  

    5. Facebook Adds Personal Fundraising Feature

    Taking a cue from the popular website GoFundMe, which people use to help raise money for needs like health procedures or educational expenses, Facebook now provides a personal fundraising option within the social media platform itself.  Users can raise funds for projects that fall within any one of six categories: education, medical, pet medical, crisis relief, personal emergencies, and loss. This is one of many functionalities Facebook has been building into the platform, giving users more reason to turn to Facebook for an ever growing number of uses.  

    6. Reviewers and Consumers Explore the Galaxy S8

    One of last month’s big tech stories was the release of Samsung’s Galaxy S8. This month, we can expect to see a preponderance of articles from consumers and tech journalists that examine the smartphone’s features. Journalists have already written pieces on the weaknesses of the product’s facial scanning technology, its display size, and its wireless speed. More opinions are sure to come.  

    7. Google Home Launches in the UK

    Little by little, smart home technology is making its way into the bedrooms and living rooms of people around the world. This month, Google announced that their smart assistant, Google Home, will now be available to people in the UK as well as the US. The product helps connect the different smart devices a customer has in their home and provides Siri-style answers to voice commands. This is one more step in the move toward smart homes becoming more of a norm for people around the world.  

    8. Tesla’s Solar Roof Tiles Become Available

    Elon Musk announced via Twitter that Tesla’s solar roof tiles will become available for sale this month. The technology resembles regular roof shingles and Musk has suggested they’ll cost a comparable amount as well. The availability of this technology could pave the path to solar power becoming mainstream in homes throughout the US.  

    9. Cloudera, Yext, and Okta IPOs

    A new month means new IPO offerings and this month we can expect to see three big tech companies go public. The enterprise data company Cloudera already announced their IPO filing and early estimates put the IPO at about $200 million.  Yext should be joining the stock market this month as well, probably at around $100 million. And the identity management company Okta has filed as well for a value of $100 million. Tech investors have a few new and promising options to consider for their portfolio this month.  

    10. NAB Show Meets in Las Vegas

    Media, entertainment, and technology will converge from April 22-27 in Las Vegas at the NAB show. Exhibitors include a number of key tech players, particularly those in the fields of online video, mobile media, audio, and radio. Sessions will cover subjects like the future of broadcasting and the influence of new technologies on the media.   Like most months, April is a busy one for the tech world. Check back next month to see what tech trends to look forward to in May.
  • Top Tech Trends to Watch in March 2017

    Thursday, March 2, 2017 by
    Tech Trends to Watch in March 2017 The tech world moves fast and entrepreneurs have every reason to pay attention. Some of the big tech stories of the month may have little to do with your particular industry or business, but others will likely point toward big changes to come that you want to be aware of. Our series on top tech trends to watch can help you stay on top of what’s happening in the tech world month to month. Here’s what you should know about what’s happening in tech in March. Dedicated Server  

    New Products and Projects Announced at MWC

    Tech Events March 2017A new month means a new tech conference (or sometimes several) and March is no different. Tech companies and enthusiasts have already converged on Barcelona for the Mobile World Congress to survey new releases and products that are expected to make their mark on the world of mobile technology. As you’d expect, many makers of smartphones were there, some of them showing off new smartphone models that consumers can expect to see hitting the market in the coming months. But the mobile industry is growing to include so much more than smartphones. VR headsets and drones were a big part of the show, and discussions around faster internet options, better video streaming, and autonomous cars abounded. Mobile technology has become a huge part of how we all live and do business today. Every business owner should be keeping a close eye on what’s coming in the mobile industry in order to be prepared for how people shop and browse in years to come. Stories and articles from the Mobile World Congress provide a glimpse at what that will be.  
    • Speaking of tradeshows... HostGator is attending Engage (#EngagePDX) on March 9th in Portland and Social Media Marketing World (#SMMW17) from March 22-24th in San Diego. If you'll be there, come say hi and meet Snappy and the team in person!
     

    Snapchat Launches IPO

    Snapchat IPOThe beginning of March brings one of the most anticipated and discussed IPOs of the year. The social media app Snapchat certainly doesn’t appeal to everyone, but the people using it (mostly a young demographic) use it enough for the app to have seen steady growth in ad revenue since its launch. If you're on there, follow us @HostGator! It’s often hard to predict which social media platforms will take off, and more importantly, which will have real staying power. Investors can now weigh in on whether they think the app’s current popularity is a temporary fluke or if they expect it to have the longevity its most popular competitors like Facebook and Twitter have shown.  

    The Tech Community Gathers at SXSW

    SXSW 2017SXSW is a conference devoted to ideas and creativity, and the conference’s tech industry sessions this year promise to include plenty of both. There are sessions covering topics familiar to anyone who’s been attending or following other tech conferences this year, like self-driving cars, robots, and AI. One of the biggest themes to emerge in this year’s tech sessions is the idea of applying tech to the world’s economic and political problems. Presenters will tackle the role can tech play in addressing issues like poverty, LGBTQ equality, health policy, and immigration. The tech community has always been inclined to think big, and this year’s SXSW tech sessions point to a larger intention to think beyond product ideas and IPOs and apply the industry’s brainpower to issues that touch people around the world. This year’s conference promises to leave attendees with plenty to think about and is likely to drive some of the ideas that shape our world in the months and years to come.  

    Apple Smart Glasses Set to Debut Soon

    apple glassesWhile they haven’t provided a hard release date yet, there’s speculation that the smart glasses Apple is working to develop could be released as early as this month. Apple’s CEO Tim Cook has been vocal in interviews about the company’s commitment to augmented reality. While Google Glass never really took off, if a player as big as Apple is still confident that AR will be the wave of the future (or at least a wave of the future), then there’s at least a strong possibility for the tech to improve and become a part of our lifestyle in the way smartphones did.

    Uber Responds to Accusations of Sexism

    uberWhile much of this month’s tech news is about looking forward, some tech stories point to aspects of the industry where progress has stalled or even seems to be moving backward. One of the biggest stories in tech that took social media by storm late last month was about the public accusations made by a former Uber employee about rampant sexism at the company. News outlets like the New York Times have spoken to others at the company that confirm the woman’s description of a sexist work culture and, in some cases, provided their own anecdotes of similar treatment. The company is taking steps to respond to the accusations, including hiring the well-known attorney Eric Holder to perform an investigation into the issue. While Uber does damage control, other tech companies are starting to find themselves in the crossfire for similar issues. Tesla’s currently being sued by an engineer who says she’s experienced sexism in various forms while working at the company. Whether or not these tech companies (and others who may well face similar accusations in the days to come) will respond in ways their employees and customers deem adequate remains to be seen.  

    SpaceX Ramps Up Plans to Send People Around the Moon

    spacexThe possibilities of space tourism continue to look more and more ambitious as Elon Musk tests the limits of what his company can handle. This past week, he announced his intentions to send tourists around the moon by the end of next year – a feat professional astronauts haven’t managed in over 40 years.   While limited budgets around the world place limitations on the space exploration that used to fall to government organizations, space tourism may be just the thing to keep people exploring the stars and beyond.  

    Samsung Galaxy S8 Release

    Samsung March 2017Samsung just announced that their new model of the Samsung Galaxy phone will become available to consumers on March 29. After last year’s model was famously recalled due to phones catching fire, people are curious to see what the new Samsung Galaxy model will bring. Details on the features and functions of the phone so far are scant, so consumers and tech insiders alike will have to wait and see what makes the new model different (other than presumably being more fireproof than its predecessor). But you don’t have long to wait - by this time next month the phone will be in the hands of its first customers.   March will likely bring some surprises we didn’t foresee, but we expect these stories to be some of the most important for the month. We’ll continue to keep an eye out for interesting and important tech news to bring you next month. Which event are you most excited for in March? Are you attending any tech conferences? Let us know in the comments!
  • 8 Tech Gifts for Your Online Valentine

    Thursday, February 9, 2017 by
    Tech Gifts for Valentine's Day Valentine’s Day doesn’t have to be just chocolates and rose petals on the bed. Although many have criticized the holiday as being another excuse to go out and spend wads of cash, it can also be an excellent opportunity to provide your significant other with something both useful and close to the heart. If you know your SO to be digitally savvy, then surprising them with the right gadget can be far more meaningful than flowers from the grocery store. We’ve hand selected gifts for a variety of budgets that should be able to satisfy anyone with an affinity for cool stuff. Most importantly, they’ll show how creative and thoughtful you are! HostGator Website Builder  

    Valentine's Tech Gifts Under $50

    For those of you with a budget in mind, do not panic! These three gifts under $50 will seem like you splurged, yet they’re incredibly practical.  

    1. Tile Mate - Key Finder, Phone Finder, Anything Finder ($24.99)

    Tile Mate Valentine's Tech GiftFor those of you with an iPhone, there may have been a time (or two, or three) when you were delighted to find your phone using Apple's Find iPhone feature. If your partner has a reputation for losing other important items, namely their keys, wallet, or dog, then that little fantasy you’ve always had about built in GPS has finally come true. Tile comes in a variety of sizes and quantities, providing a discrete homing device that won’t become detached easily. The Tile app works both ways as well. For instance, if you have your keys but can’t find your phone then you can press the Tile to sound off where your phone was put. We love this gift because saving yourself from moments of stress when you're running late can really have a positive impact on your life. Available on Amazon.  

    2. 365 Day Custom Tearaway Calendar - Social Print Studio ($40)

    Valentine's Day Photo CalendarDoes your Valentine love Instagram? How about photography? Maybe just photos of the two of you, every day of the year? Social Print Studio has developed a web page that easily imports your social media photos and turns then into a tear calendar for the entire year. Several companies have already offered Instagram booklets and keepsakes, but considering most avid social media users have over 365 post-worthy photos, it’s a glorious idea to be able to reflect on all your best moments over the course of a year. What’s more, Social Print Studio uses a thicker paper weight, so if you'd like a more permanent keepsake than a tearaway calendar, you can tear and place the photos on your wall in a mosaic of memories.   Available on SocialPrintStudio.com.  

    3. Google Chromecast ($35)

    Google ChromecastTechnologically speaking, we’ve gone from large bulky devices down to compact smart phones, and now we've found ourselves desiring the capability to watch streaming content on bigger screens again.  Google saw an easy opportunity to bridge the gap between devices large and small. With the Google Chromecast you can stream any content from your smaller devices right to your TV using Bluetooth and an adorable device the size of a fifty cent piece. Available in coral, lemonade, and black. Available on the Google Store.  

    Valentine's Tech Gifts Under $100

    $100 is stepping into a price range with wide open possibilities, but for the sake of thoughtfulness, we honed in on a couple items we think have a particular relevance to couples and the time of year.  

    1. Fitbit Fitness Trackers ($79.99)

    FitbitIf there’s one thing tech enthusiasts find sexy, it’s well organized data. Pair that with body sculpting fitness motivation and you have a Valentine’s Day gift beneficial to both partners. Sleek in design and function, Fitbit has a dominant stake in the fitness tracking industry. Some of its popular features include measuring steps, duration and quality of sleep, heart rate, and calories burned. Plus, it pairs with your smart phone to display caller ID, texts, and reminders, so you don’t have to pull your phone out in the middle of exercising. This gift is perfect for the active, or seeking-to-be active, couple. Having just started a new year it can be very easy to lose the fitness motivation by February 14th. Don't be a cliché - keep up with your New Year's resolution for a healthy 2017! Available on Fitbit.  

    2. Portable Cell Phone Charger - Mophie Powerstation ($60)

    Mophie Portable Phone ChargerIt's not uncommon for your cell phone to die with regular use over the course of a business day, and what says I love you more than “I want to be able to call you no matter what!”? Portable charging devices have been on the market for some time, yet their popularity has been underwhelming at best. Having just gone through the most brutal January of my life in Lake Tahoe, with an unusual abundance of power outages, I can personally testify to the usefulness of this device. Spare your SO the hassle of being without mobile connectivity and give them some backup power. Available on Amazon.  

    Valentine's Tech Gifts Over $100

    Sometimes it’s fun to buy a gift not just for your partner, but for the "us," if you catch my drift. These gifts are perfect for unique couple experiences, and those who like to travel light.  

    1. Portable Mobile Projector - RIF6 Cube Mobile Projector ($275)

    Valentine's Tech Gift Mobile ProjectorNothing says James Bond more than pulling out a mini projector in times when you want to cozy up to your movie buddy. Two inches square and powered by 50 lumens, this projector is capable of screening full 1080p with 90 minutes of battery life. The RIF6 comes with HDMI and MHL connection cables, a USB charger, Remote control, flexible mini tripod, and a comfortable 1-year warranty. Potential uses include movies in the backpacking tent, screening parties in your hostel abroad, or impressive client displays for your business life. Available on Amazon.  

    2. Portable Photo Printer - HP Sprocket ($129.99)

    Valentine's Tech Gift Portable Photo PrinterNowadays we’re taking more photos than ever before thanks to smart phone cameras, but how often do we print our photos? A portable photo printer makes it easy. Snap a photo on your smart phone, and then print it out immediately for your loved one to put on the fridge. The photos print at 2” x 3” on sticky back paper via Bluetooth. What’s nice is you don’t have to make the extra investment buying a new-age Polaroid. All you need is a smartphone! Available on Amazon.    

    Bonus Gift: A Brand New Website!

    Sure, the gadgets above are neat, but if you want to really impress your valentine, consider getting them a gift that's all digital. How about powerful web hosting that includes a free website builder, one-click script installs, and 24/7 support? We may be biased, but we love the idea!

    Get Started with HostGator!