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What You Need To Know About Spanish SEO

Written by Jeremy Jensen

Tuesday, February 10th, 2015

Spanish SEO
The good news within this article is that you won’t need to learn anything new about SEO. The techniques we use to perform basic search engine optimization do not change across languages. However, translating an entire website into another language does require a lot more than just an English to Spanish dictionary.

With more than 37 million people speaking Spanish in the United States alone, it’s hard to ignore the potential within such a rapidly growing market. If your business has not considered opening its reach across cultural demographics, perhaps it’s time.

 

Reasons Why You Should Consider It

Adding content in Spanish is no trivial task, but the returns may be entirely worth the extra investment. As Latin America rapidly expands, experts estimate there will be 329.1 million internet users in Central and South America by the end of 2014. A user base that exceeds the entire population of the United States by 12 million people (U.S. Population 317 Million, 2014 consensus).

What’s more, Latin America has also been shown to have the most loyal and engaged users on Social Networks with 94.1% of all internet users being on one or more networks. The major problem most marketers are missing in their SEO campaigns is that they’re not providing engaging content for viewers residing in the Latin demographic.

The two primary reasons for having your content available in Spanish, are:

  1. You’re opening property/location in a Spanish speaking country/region
  2. You’re service/product could benefit from potentially reaching over 350 million Spanish speaking Internet users worldwide.

For most competitive entrepreneurs, reason number two speaks volumes. The problem is that many have attempted to optimize in Spanish without understanding the regions and key wording necessary to rank for terms searched in the Native language.

 

How To Avoid Common Mistakes

The basis for running any SEO campaign is determining how your business will appear in the search engines. What many companies have failed to realize is that using a conversion software to duplicate content will not suffice.

 
Translations and Dialects

Many English speakers have taken Spanish classes in school, where we learned the proper context and rarely spoke in the way natives communicate on a daily basis. Just like English, slang and informal variances in the Spanish language will not be easy to make parallel translations for the keywords you want to rank in.

As an example, think of the common differences in simple English nouns; many people who want to drink a Pepsi on the West Coast would refer to it as ‘soda’, while citizens of Nebraska would probably call it ‘pop’. It’s these little variations that will make all the difference when selecting keywords you want to rank for.

What’s especially challenging is trying to throw a net over a continent (Latin America) with so many individual countries and cultures.

 
Regional Planning

While extensive research as an individual is always a possibility, many SEO companies have begun to include Spanish specialists into their branches in order to effectively reach the most viewers with one keyword search.

For instance, if you’re running a custom wedding cake shop and you had two different users (Argentinian, Peruvian) search for wedding cake in Spanish: one would read ‘torta de bodas’, while the other might say ‘pastel de bodas’. Which one would you choose and why?

Often times we don’t know, while a specialist on the other hand could construct a marketing plan based on your location, demographic statistics, and what keywords are being seen most often that aren’t overly competitive. If you’re cake shop is right in the middle of a well known Argentinian immigrant community, ‘pastel de boda’ may be right for you. Catch the drift?

 
Bilingual Considerations

Spanglish is a beautiful term, and something very accurate when it comes to the depiction of searches performed in two languages. Let’s say your primary consideration for consolidating your marketing strategy is to only target the Hispanic population of the West coast. Would it surprise you to know that Google receives high volumes of searches performed with keywords in two languages? 80% of all Spanish language searches performed on Google in the US are done in the English interface, suggesting a strong bilingual presence.

Things like: ‘Scholarships locales en San Diego’ (Local scholarships in San Diego), ‘restaurants circa de la playa’ (restaurants close to the beach); even simple things like ‘Hispanic Radio online’

A great resource for testing your content is to use www.2lingual.com, which can simultaneously pair keywords in two different languages and find relevant web pages, powered by Google of course.

 

How To Get Started

While we strive to provide the best information on how to be a self-sufficient marketing guru, sometimes it can be even more beneficial knowing when to consult a Professional. Step one, determine how your business could infiltrate the Spanish market of consumers. Step two, get in touch with an agency specializing in Spanish SEO. Get quotes and ask to see case studies of proven success, you want results not promises.

 

Image Source: http://www.iloveseo.net/wp-content/uploads/2014/06/use-of-spanish-in-the-world.jpg

Entrepreneurs, the Internet, and Speed: Why Page Loads Matter

Written by Brandi Bennett

Thursday, February 5th, 2015

brain_wheelie

Entrepreneurs utilize the Internet in a variety of ways: a means of promoting themselves or their products, completing market research, setting up a marketing plan, and so forth. It’s no surprise that, as a result, businesses are able to rise and fall in days or even weeks.

If an idea takes hold of the public’s subconscious, it’s liable to explode. If the idea, regardless of promotion, never takes hold in the mind of the public, the company is liable to languish, forever lurking in the darkest corners of the Internet. Not all ideas are gems, but at the same time, something as simple as presentation could be preventing the organization from taking off.

 

Speed

Everything happens quickly online. Pages load in a fraction of a second, transactions are able to be completed in minutes, if not sooner, and manuscripts from hundreds of years in the past are able to be read and reviewed in less than a few hours, all without ever leaving the relative comfort of your computer chair.

People have come to expect expediency when dealing with all things online. If you don’t believe it, go from a cable modem back to dial up and see how quickly you become frustrated with the inability to work at your normal pace. (If you can’t bear to complete that experiment, switch from your cable modem to a satellite connection in the middle of a rainstorm; the experiment will show you how much you have come to rely on speed without being quite as painful as the dial up experiment.)

 

Turning it Around to Your Benefit

Take a second to clear your browser cache and attempt to visit your website like a new visitor would. How fast does your site load? Do experience any frustration as a result of the load time?

If you get frustrated with the speed at which the pages load, or the amount of time it takes you to find a certain piece of information, there’s a good chance your users will be frustrated with it as well. Remember, you’re creating your site to get their attention, not to frustrate them. Speed is now of the essence; make sure your website gets the attention it deserves.

 

Image Source: Catchpoint. (2012). Brain wheelie. Retrieved from http://blog.catchpoint.com/wp-content/uploads/2012/09/iStock_000018917656Small.jpg

Gaming Servers

Written by Brandi Bennett

Tuesday, February 3rd, 2015

minecraft

Gaming servers are servers that are used to host games. If you have played an MMO (Massive Multiplayer Online) game, then you have connected to a gaming server.

A gaming server is a dedicated server or server cluster with the requisite amount of hardware and resources to be able to run the game fluidly. Most games, like Warhammer and Minecraft, will not allow a person to charge people to play the game, as the game is the property of the gaming company itself, however you are generally allowed to charge them to play on your server. You can, of course, simply setup a server to play with your friends.

 

Why Would I Do This?

Well, to put it simply, these games are fun. Warhammer is a strategy game and Minecraft is like Legos for adults. The more people playing, the more fun it can be, but in order to have multiple people playing these games with you, you either need to have a LAN party and a server at your house, or you need a dedicated server – with that you can play with your friends no matter where they are, as long as they have their computer and an internet connection!

 

You’ve Intrigued Me… Now What Do I Do?

Well, if you already have a dedicated server, great! Go ahead and install your game of choice and go to town. If you don’t have a dedicated server, you can certainly acquire one here.

Many gamers are also getting back into playing older games due to recent nostalgia levels rising, so now is a great time to take advantage of those gaming skills you cultivated as a child! And don’t forget: up, up, down, down, left, right, left, right, B, A, start!

 

Image Source: YTimg.com. (2014). Minecraft. Retrieved from http://i.ytimg.com/vi/yUnsOEh6PVc/maxresdefault.jpg

How To Build An Effective Hashtag Campaign

Written by Kevin Wood

Monday, January 12th, 2015

Hashtag Campaign

Hashtags have slowly become a part of the popular culture, especially the digital culture. Over time they’ve grown to become a central part of an effective social media campaign. However, if you’re just getting started with using hashtags they can be overwhelming, and frankly a bit confusing.

Once you get the hang of using hashtags it will get much easier, but it’s important to know the basics so you have a better chance at running an effective campaign from the start.

 

What Is A Hashtag?

In a way, hashtags can be seen as keywords. They allow for the aggregation of information that’s all based around a certain topic. Originally, hashtags were used by Twitter as a way to categorize their messages. Since their inception hashtags have grown across other platforms as well, including Instagram, Flickr, Vine, and more recently Facebook.

For instance, if you’re posting a picture of a tasty cup of coffee on Instagram, you may tag that picture with the hashtag #coffeelove. Or, if you’re posting a picture of a beautiful sunset, you could use the hashtag #sunset. Of course, hashtags apply to more than just pictures.

In order to utilize the power of hashtags for your business it’s crucial you create your own. You may be able to reach new followers by hopping on existing hashtags, but to truly create the buzz you’re looking for you’ll want to get creative.

A successful hashtag campaign will help to build awareness for your brand or business, or even promote certain contests or giveaways you might be running.

 

Rules For An Effective Hashtag Campaign

The most effective hashtags are short, sweet and inspire action. To get to that point it’s going to take a little work, but it’ll be well worth it.

 

1. Be Unique, But Not Too Unique

When you’re creating your own hashtag you’ll want to make sure it’s unique and memorable. If you already have a company hashtag you’ll want to improvise on this to show association, but still have enough difference so it stands out.

When it comes to length try not to overcomplicate things. Face it, no one will remember a hashtag that’s a sentence long, but it will also be hard to differentiate from other tags if it’s only a few letters long. Finding the right balance is crucial.

Your hashtag also needs to be relevant to the campaign you’re trying to run. For example, if you’re trying to create a hashtag around an event make sure the hashtag alludes to what the event is actually about.

Once you’ve come up with a unique, catchy, easy to remember, and slightly descriptive hashtag, then it’s time to move on.

 

2. Use It Across Multiple Channels

As was mentioned earlier, hashtags are useful across multiple social media platforms. When you’re executing your campaign you’ll want to have a presence on the social media platforms your audience hangs out at.

People use different social media platforms for different purposes, but your hashtag can help weave a thread back to your business throughout all these seemingly disparate networks.

This will help your hashtag get more exposure across more social channels, which will increase the likelihood of your campaign catching fire. Secondly, this will help people remember your hashtag, as they’ll be exposed to it in multiple settings.

 

3. Always Research First

You’d hate to tweet your super unique, extremely creative hashtag only to realize that another person has been using the hashtag for an entirely different purpose. This would not only be detrimental to the success of your campaign, but could also result in serious customer backlash.

It’s always worth it to spend time researching potential hashtags to see what comes up. Make sure you check across multiple platforms as well. By doing this beforehand you could avoid a seriously embarrassing incident for your company.
 
Overall, an effective hashtag campaign is all about using a memorable hashtag at the right time, all in service of your customers. The steps above will get you going in the right direction.

 

Photo Credit: quinn.anya via compfight