Thursday, March 31, 2016 by Gregory OrtizHow well is your website working to turn casual visitors into browsers, browsers into engaged visitors and ultimately, into paying clients? If you’re like most professionals, you’re probably wondering how you can best maximize your website's potential. The good news is that even small tweaks to better optimize your website can help boost your conversion rates, increasing your profits exponentially. To get started, here are five quick tips to skyrocket your website’s optimization:
Tuesday, March 29, 2016 by Syed BalkhiBuilding an email list is important for every online business. Often business owners get overwhelmed when trying to pick the best WordPress lead generation plugins. Why? Because there are hundreds of lead capture plugins available. But you don't have to worry about those. In this article, we will share the 7 best WordPress plugins to get more email subscribers and grow your email list.
OptinMonsterOptinMonster is the most powerful lead generation plugin for WordPress. It allows you to convert abandoning website visitors into subscribers by giving you the ability to create and A/B test beautiful lead capture forms without hiring a developer or learning how to code. You can choose from a variety of form types including: lightbox popups, floating header and footer bars, scroll triggered slide-in boxes, full screen welcome gates, after post forms, inline-content forms, and sidebar forms, OptinMonster allows you to create highly targeted optin forms based on user behavior. You can show different forms based on specific posts, categories, tags, and even the traffic referrer source. Once you have created your forms, you can integrate with all popular email marketing services including Constant Contact, MailChimp, AWeber, and 20 others. Cost: Starting at $9 / mo. or $49 / yr
WPFormsWPForms is a drag & drop online form builder for WordPress. It allows you to create contact forms, subscription forms, payment forms, and all other type of online forms with just a few clicks. You can manage all entries from a single screen. You also have the option to connect your contact forms to your email newsletter. Lastly, you have the ability to redirect users to a thank you page where you can encourage people to join your email list. Cost: Free with paid upgrades starting at $39 / yr
PlugMatter Feature BoxPlugMatter allows you to create a beautiful optin feature boxes for your site. A feature box is a high converting email subscription box that is placed right under the header of your WordPress site, but before the main content. This allows you get maximum subscribers. PlugMatter integrates with all popular email marketing service including ConstantContact, MailChimp, AWeber, and dozen others. Cost: Starting at $37 / year
DreamGrow Scroll Triggered BoxDreamGrow Scroll Triggered Box is a simple WordPress plugin that allows you to add a slide-in optin box on your site. You can select the position of where the box displays on a page and how far the user has to scroll for them to see the slide-in box. If the user closes the box, then it stays hidden for a desired number of days. Scroll boxes are a great way to increase your subscribers. Cost: Free
SeedProd Coming Soon & Maintenance PagesSeedProd is the #1 coming soon, under construction, and maintenance mode plugin. Often people miss out on the opportunity to build email list from these key pages. When you're about to launch a new product, you should utilize the coming soon page to build your list. If your website is going through maintenance, then use the maintenance page to grow your email list and keep your subscribers updated. SeedProd works with any WordPress theme and is by far the best of it's kind. Cost: Free with paid upgrades starting at $29 / year
InstapageInstapage is a premium landing page software that helps make your marketing better. Landing pages are crucial for any lead generation campaign. While there are several WordPress specific landing page builders, often it's better to use a more comprehensive solution like Instapage that's not limited to WordPress but works well with WordPress. You can choose from over 100 landing pages to get started with and connect Instapage to all popular email marketing services like Constant Contact, MailChimp, AWeber, and several others. Cost: Free to try, various pricing tiers.
Comment RedirectComment Redirect is a little known technique that you can use to grow your email list. This plugin allows you to redirect people who left a comment to a thank you page. On this page, you can encourage this already engaged user to subscribe to your email list by giving them a coupon, eBook, or another incentive. Building an email list is a long-term strategy, but the sooner you implement the better off you'll be in the future. The plugins mentioned in this article are the most popular amongst smart marketers and business owners.
Thursday, March 10, 2016 by Jeremy JensenImages are one of the essential foundations to any good website. Functionally, aesthetically, and technically, images have many aspects of which a lot of website owners don't realize can, and should, be optimized. Every time someone opens one of your web-pages on WordPress, all of the content whether it's text, images or additional pieces of code that power the plugins, need to be downloaded from the server onto their computer. Images that are optimized correctly can greatly benefit your SEO by appearing in image search results, assisting to steer more traffic back to your web page. For the purposes of this post I'll be covering the basic methods for easily increasing your images search-ability from the WordPress dashboard, in addition to mentioning a few good plug-ins that will help load your images faster.
Image Metadata Within The DashboardSearch engines may be able to find duplicate images on the web, but unlike humans they cannot describe what an image is. Within the media uploader on WordPress there are four boxes capable of being filled out in order for your images to be fully optimized. The four boxes are the title, the caption, the alt text and the description. Title The title of your image is generated from the file name you had saved on your computer (Which can be changed). Rather than leaving your images named “Image_10.jpg,” give it a name that describes the photo in short form. It is most important to give the image context for non-essential information, but isn't taken directly into account for SEO ranking. Caption The caption does not directly affect how well your images rank in the search engines, but they do grab peoples’ attention on your page, and keep them browsing longer. On-page time is a huge factor when determining the value of your site in search engine algorithms. The caption will appear under your image in a grey box, and should provide a good description of the image itself. Alt Text Alt text is added to images for times when someone may have images disabled on their browser, or when images failed to load. Make sure to add alt text that includes the SEO keyword you're trying to rank for. Description The description section actually plays a vital role when someone lands on the attachment post page for the image. It is formatted to allow more text, and your focus should be to give a thorough description for long keyword searches, but keep it entirely relevant.
Image Optimization PluginsThe main purpose of image optimization plugins is to take images that may be too large (File-size, or dimension) and compress them to load faster, thus improving your sites ranking. WP Smush.it This plugin can optimize one image at a time, or in bulk, whether it's a .jpeg, .png, or .gif. It will take larger files (1mb free version, up to 5mb pro edition) and compress the file size without deteriorating the quality of the image. While many people are under the assumption that high-res photos are better for viewing purposes, you really only need a certain resolution to achieve the same result while greatly improving your site's functionality. PB Responsive Images In 2015 Google implemented a new algorithm penalizing websites that aren't adaptable for mobile devices. The same shift applies to sites that don't have responsive images and text. This plugin reformats your images to adapt to different screen sizes, giving you the greenlight when search engines crawl your site for adaptability. Do you have any additional tips to help optimize images for WordPress? Please share in the comments!
Thursday, February 25, 2016 by Alex IvanovsWhen it comes to building traffic, understanding your visitor behaviors, and generally being on top of your search engine rankings, website analytics and ranking platforms are usually the thing you want to explore more since it provides direct insight in the way your website is performing, and in many ways that can provide a way to optimize, learn more about, and understand your website's performance in general. Google is the biggest search engine on the planet, providing webmasters with an opportunity to tap into a nearly infinite pool of visitors that can bring about leads, sales and success, yet the road towards this point of success can be lengthy, and not everyone has the patience to actually make it. To help ourselves speed up the process, we can begin by monitoring our website rankings and learning more what helps our rankings go up, and what makes them fall back down. The following WordPress plugins will give you a chance to explore your performance on a much larger scale, hopefully giving you an idea or two as to how you can improve your rankings.
Tuesday, February 23, 2016 by Kevin WoodIf you do business in the online or the offline space, then you need to start collecting email addresses. With all of the marketing channels available email, has stood the test of time when it comes to building customer relationships. When it comes to doing business online your email list can be your biggest ally. A lot of business owners focus on page views, or building a social media following, instead of building their lists and talking to their email subscribers. Below we highlight why you need to build an email list, and the benefits of email marketing over other forms of online marketing.
Why You Need To Build An Email ListWith the amount of marketing resources and platforms available for your business it can be difficult to hone in on the method that works best for you. A lot of companies spend time building up a massive social media following, or trying to increase their website traffic as high as possible. Although these numbers can make your business more impressive, there’s a chance they won’t translate into direct sales. Email, on the other hand, has been around since the infancy of the internet, and doesn’t show any signs of slowing down. Email lists give you the ability to speak directly to your customers and build long-term relationships. Best of all, email marketing can work in conjunction with content marketing, social media, and other forms of inbound marketing.
Benefits Of Email MarketingCompared to other marketing strategies email marketing has longevity, trackability, and can allow you to build long-term customer relationships. Below you’ll learn about just a few benefits your company will receive by focusing on email marketing above other marketing methods.
1. Email Has A Large ReachEven though social media sites like Facebook and Twitter boast large user counts, they still pale in comparison to how many people use email. Email has nearly three times the user base of the above-mentioned sites combined. This large user base means your chances of finding your targeted audience are much higher than other marketing channels.
2. Email Is Very PersonalEmail is one of the most personal online communication mediums. People treat their inboxes like sacred spaces, or at least try to prevent the emails from piling up. So, by someone giving you permission to email them, they’re telling you they trust you and value what you have to offer. Email also enables one-on-one exchanges, which can lead to deeper customer understanding. Sure, you can send messages via Facebook. But, rarely do business deals get done through Facebook Messenger.
3. Email Has The Highest ConversionThere isn’t a more powerful channel for conversions than email. Email has the highest click-through-rate at around 3%, which is much higher than other marketing channels. Email is also highly measurable and allows you to test different campaigns, which allows you to refine your message over time. This is rarely the case with social media.
4. Email Is Preferred By ConsumersA lot of people use social media to keep in touch with their family and friends, while their email accounts are more business related. Since email is more professional in nature people expect to receive business promotions and other offerings. A recent study suggests that 72% of people prefer to receive promotional related content via email when compared to just 17% who prefer social media.
5. Email Isn’t Going AnywhereEmail has been around for what seems like forever. As platforms come and go email has remained the same over the years. Can you imagine investing time and money into building a presence on a platform only to have it disappear overnight? All that hard work gone. Even as new social media platforms, and other marketing channels, come and go, email will be here for a long time. Focusing your energy on building an email list is a long-term strategy that will pay off for your business well into the future.