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  • 5 Quick Optimization Tips That Will Skyrocket Your Website’s Conversion Rate

    Thursday, March 31, 2016 by
    Increase Conversion Rate On Website How well is your website working to turn casual visitors into browsers, browsers into engaged visitors and ultimately, into paying clients? If you’re like most professionals, you’re probably wondering how you can best maximize your website's potential. The good news is that even small tweaks to better optimize your website can help boost your conversion rates, increasing your profits exponentially. To get started, here are five quick tips to skyrocket your website’s optimization:

    1. Utilize A/B (Split) Testing

    There are very few “successful accidents” when it comes to web optimization, meaning you almost never just stumble upon something that works incredibly well the first time. Instead, professional web designers, SEO experts, and content developers preach the virtues of constant split testing, also called A/B testing. By pitting two different headlines, pages, graphics, emails or ads, etc. against each other, they can quickly determine which has maximum effectiveness with their audience – and will produce the highest conversion rate. For that reason, most businesses should have at least one A/B test running on their website (and with the rest of your marketing) at all times and carefully track the results. But setting up too many splits or A/B tests at the same time can get overwhelming and hard to follow – defeating the purpose of identifying which version is most effective and why. There’s plenty of expensive software that will manage your A/B testing, but you really should have to spend too much to get a great website conversion benefit. Try Optimizely, Visual Website Optimizer or even Google Content Experiments, which is built into Google Analytics.

    2. Make sure your website is simple, clear, and distraction free

    One of the biggest mistakes you can make is crowding your website with too much information, graphics, flashy functions and bells and whistles. I know it’s tempting to try to impress the website visitor (prospective client) with a host of information and options that demonstrate your unique value, but in fact, it’s counter-productive. One exception to this rule is if you’re using an info graphic that provides value to your customers for free. A prime example of this is this Ultimate Guide To Google Penalties info graphic I came across. If you take a look at the websites of the best brands and businesses in the world and you’ll notice they are all simple, clean, and follow the viewer through a very intuitive and easy path, including one call-to-action. Studies show that the more cluttered and the more options available on your website, the less effective your conversion rates will be. Stay away from stock images, unnecessary features, any text that is not one or two sentences long or in a bullet point format, menu bars with more than 4 or 5 items, and more than one big, bold call-to-action.

    3. Create urgency with incentive

    In 2016 and beyond, one of the most powerful tools to boost website conversions and drive consumer behavior is ephemerality - which is a fancy way to say that an offer, giveaway, sale, attendance at an event, etc. is fleeting or limited. This concept works so well because people’s fear of losing out is far greater than their perceived benefit of gain. Think about it – when you are looking at hotels online and the display shows that there are only two rooms left at a certain price, and ten people have looked at it in the last hour, you feel your pulse quicken and an urge to book it immediately. That’s also the whole premise behind Snapchat, which sold for $3 billion 2013 after only a handful of months in existence and now has 100 million active users daily. There are two forms of scarcity you can exhibit to ignite urgency with your web audience: showing that an item or service is only available in limited supply, or that it is only for sale or at a certain price for a limited time. You can even use both of these tools together to create a palpable sense of scarcity. So if you want to double or even triple your website conversion rates and spark your ROI, create urgency with fleeting incentives and limited offers on your site.

    4. Compare to your competition before the consumer does

    There is a certain psychological process a consumer goes through before they commit to buying your product or service, including familiarity, a belief in the benefits it will provide or problems it will solve in their life, trust, credibility, perceived value, etc. One of the last items on that “checklist” - even when consumers want to click BUY NOW is the impulse to shop around with your competitors to make sure they are getting a fair deal. Too often, that means they will leave your website and start “Googling” other products, services, companies, and options. That also means there is a very high chance they will use your website as a foundation for information on the road to making a purchase – from someone else. But the good news is that YOU can provide a cost or service comparison right on your website, filtering and presenting the information as you wish. Setting up a simple graphic spreadsheet to demonstrate the superior price, benefit, features and value of your product or service – and the shortcomings inherent with your competitors – will keep a significant percentage of “shoppers” from ever leaving your website, therefore boosting your conversion rate and sales exponentially.

    5. Focus on creating an airtight sales funnel

    Do you have a well defined and efficient sales funnel? Research shows that nothing plummets website conversion rates faster than not leading your audience through the logical sequence of the sales process or funnel. Of course, all sales funnels differ depending on what product/service you are offering, your audience, the cost and commitment you are asking for, and myriad other factors. But no matter what business you’re in, a well-planned sales funnel will lead the website visitor and potential client through the stages of familiarity, establishing trust, comfort, answering objections or questions, a demonstration or trial offer – all precursors to the sale. Generally people who practice SEO implement an airtight funnel as being crucial to their overall business. An efficient sales funnel needs to include a drip system of information, value, and problem-solving offers for those who don’t purchase right away, whether via email, social media, social affirmation, short video demonstrations, or other special offers. Consumer behavior studies show that most people need seven positive interactions with a brand, product, or service before they are psychologically ready to commit. But that can happen much more quickly - or all in one sitting, ideally, if you plan your sales funnel and integrate it into your website correctly.
  • 7 Best Free & Paid WordPress Plugins to Get More Email Subscribers

    Tuesday, March 29, 2016 by
    Building Your Email List of Subscribers Building an email list is important for every online business. Often business owners get overwhelmed when trying to pick the best WordPress lead generation plugins. Why? Because there are hundreds of lead capture plugins available. But you don't have to worry about those. In this article, we will share the 7 best WordPress plugins to get more email subscribers and grow your email list.

    OptinMonster

    Use optinmonster to capture more emails OptinMonster is the most powerful lead generation plugin for WordPress. It allows you to convert abandoning website visitors into subscribers by giving you the ability to create and A/B test beautiful lead capture forms without hiring a developer or learning how to code. You can choose from a variety of form types including: lightbox popups, floating header and footer bars, scroll triggered slide-in boxes, full screen welcome gates, after post forms, inline-content forms, and sidebar forms, OptinMonster allows you to create highly targeted optin forms based on user behavior. You can show different forms based on specific posts, categories, tags, and even the traffic referrer source. Once you have created your forms, you can integrate with all popular email marketing services including Constant Contact, MailChimp, AWeber, and 20 others. Cost: Starting at $9 / mo. or $49 / yr

    WPForms

    Use WPFroms To Increase Your Email List WPForms is a drag & drop online form builder for WordPress. It allows you to create contact forms, subscription forms, payment forms, and all other type of online forms with just a few clicks. You can manage all entries from a single screen. You also have the option to connect your contact forms to your email newsletter. Lastly, you have the ability to redirect users to a thank you page where you can encourage people to join your email list. Cost: Free with paid upgrades starting at $39 / yr

    PlugMatter Feature Box

    Plug Matter Email Popup PlugMatter allows you to create a beautiful optin feature boxes for your site. A feature box is a high converting email subscription box that is placed right under the header of your WordPress site, but before the main content. This allows you get maximum subscribers. PlugMatter integrates with all popular email marketing service including ConstantContact, MailChimp, AWeber, and dozen others. Cost: Starting at $37 / year

    DreamGrow Scroll Triggered Box

    More subscribers with Scroll Triggered box DreamGrow Scroll Triggered Box is a simple WordPress plugin that allows you to add a slide-in optin box on your site. You can select the position of where the box displays on a page and how far the user has to scroll for them to see the slide-in box. If the user closes the box, then it stays hidden for a desired number of days. Scroll boxes are a great way to increase your subscribers. Cost: Free

    SeedProd Coming Soon & Maintenance Pages

    Seedprod Coming Soon Image SeedProd is the #1 coming soon, under construction, and maintenance mode plugin. Often people miss out on the opportunity to build email list from these key pages. When you're about to launch a new product, you should utilize the coming soon page to build your list. If your website is going through maintenance, then use the maintenance page to grow your email list and keep your subscribers updated. SeedProd works with any WordPress theme and is by far the best of it's kind. Cost: Free with paid upgrades starting at $29 / year

    Instapage

    Get more emails with Instapage Instapage is a premium landing page software that helps make your marketing better. Landing pages are crucial for any lead generation campaign. While there are several WordPress specific landing page builders, often it's better to use a more comprehensive solution like Instapage that's not limited to WordPress but works well with WordPress. You can choose from over 100 landing pages to get started with and connect Instapage to all popular email marketing services like Constant Contact, MailChimp, AWeber, and several others. Cost: Free to try, various pricing tiers.

    Comment Redirect

    Comment Redirect is a little known technique that you can use to grow your email list. This plugin allows you to redirect people who left a comment to a thank you page. On this page, you can encourage this already engaged user to subscribe to your email list by giving them a coupon, eBook, or another incentive. Building an email list is a long-term strategy, but the sooner you implement the better off you'll be in the future. The plugins mentioned in this article are the most popular amongst smart marketers and business owners.
  • How To Optimize Your WordPress Images For Google Image Search

    Thursday, March 10, 2016 by
    Optimize WordPress Images For Google Search Images are one of the essential foundations to any good website. Functionally, aesthetically, and technically, images have many aspects of which a lot of website owners don't realize can, and should, be optimized. Every time someone opens one of your web-pages on WordPress, all of the content whether it's text, images or additional pieces of code that power the plugins, need to be downloaded from the server onto their computer. Images that are optimized correctly can greatly benefit your SEO by appearing in image search results, assisting to steer more traffic back to your web page. For the purposes of this post I'll be covering the basic methods for easily increasing your images search-ability from the WordPress dashboard, in addition to mentioning a few good plug-ins that will help load your images faster.

    Image Metadata Within The Dashboard

    Optimizing Images on WordPress For Search Search engines may be able to find duplicate images on the web, but unlike humans they cannot describe what an image is. Within the media uploader on WordPress there are four boxes capable of being filled out in order for your images to be fully optimized. The four boxes are the title, the caption, the alt text and the description. Title The title of your image is generated from the file name you had saved on your computer (Which can be changed). Rather than leaving your images named “Image_10.jpg,” give it a name that describes the photo in short form. It is most important to give the image context for non-essential information, but isn't taken directly into account for SEO ranking. Caption The caption does not directly affect how well your images rank in the search engines, but they do grab peoples’ attention on your page, and keep them browsing longer. On-page time is a huge factor when determining the value of your site in search engine algorithms. The caption will appear under your image in a grey box, and should provide a good description of the image itself. Alt Text Alt text is added to images for times when someone may have images disabled on their browser, or when images failed to load. Make sure to add alt text that includes the SEO keyword you're trying to rank for. Description The description section actually plays a vital role when someone lands on the attachment post page for the image. It is formatted to allow more text, and your focus should be to give a thorough description for long keyword searches, but keep it entirely relevant.

    Image Optimization Plugins

    The main purpose of image optimization plugins is to take images that may be too large (File-size, or dimension) and compress them to load faster, thus improving your sites ranking. WP Smush.it This plugin can optimize one image at a time, or in bulk, whether it's a .jpeg, .png, or .gif. It will take larger files (1mb free version, up to 5mb pro edition) and compress the file size without deteriorating the quality of the image. While many people are under the assumption that high-res photos are better for viewing purposes, you really only need a certain resolution to achieve the same result while greatly improving your site's functionality. PB Responsive Images In 2015 Google implemented a new algorithm penalizing websites that aren't adaptable for mobile devices. The same shift applies to sites that don't have responsive images and text. This plugin reformats your images to adapt to different screen sizes, giving you the greenlight when search engines crawl your site for adaptability. Do you have any additional tips to help optimize images for WordPress? Please share in the comments!
  • 5 WordPress Plugins For Monitoring Your Website Rankings

    Thursday, February 25, 2016 by
    Monitor WordPress Website Rankings When it comes to building traffic, understanding your visitor behaviors, and generally being on top of your search engine rankings, website analytics and ranking platforms are usually the thing you want to explore more since it provides direct insight in the way your website is performing, and in many ways that can provide a way to optimize, learn more about, and understand your website's performance in general. Google is the biggest search engine on the planet, providing webmasters with an opportunity to tap into a nearly infinite pool of visitors that can bring about leads, sales and success, yet the road towards this point of success can be lengthy, and not everyone has the patience to actually make it. To help ourselves speed up the process, we can begin by monitoring our website rankings and learning more what helps our rankings go up, and what makes them fall back down. The following WordPress plugins will give you a chance to explore your performance on a much larger scale, hopefully giving you an idea or two as to how you can improve your rankings.

    Wincher Rank Tracker

    Wincher will let you track any amount of keywords for their performance on both the desktop web as well as mobile web, you can even setup a competitor monitoring campaign for up to five of your closest competitors, you can monitor your rankings performance history and see what has made a huge impact on your rankings in the past, setup email notifications about sudden changes to your rankings and always remain in full control over your content performance, all reports can exported in either PDF or CSV format for your convenience.

    RankScanner

    RankScanner will automatically crawl your rankings on Google, and report back to you with updates and changes in your search engine positions, to let you know if you blog has improved or dropped on a weekly basis. All positions will be checked either every day, week or month depending on which plan you have selected for your blog's domain. The main features of RankScanner include the ability to monitor your blog's performance within Google, to collect suggested keywords that are all based on the kind of content you have published so far, as well as to be able to use visual features for analyzing and understanding your overall organic Google performance, and then learn from this data to improve in the future.

    Alexa Widget

    Alexa is definitely a household name amongst those webmasters who are self-conscious about improving their web rankings in multiple ways. Alexa analyzes all of the World's websites to rank them accordingly to their performance on the web, much of the data that Alexa reports is a rough estimate (unless you start using the premium features on your own website), but even then the data is usually very accurate and can provide a good idea of how far ahead, or how far behind, you are from your closest competitors.

    ARC (Advanced Rank Checker)

    Keywords are what makes Google's search engine stay alive. The ARC plugin will allow you to monitor your keywords for their performance, letting you always be on top of the latest ranking reports and how you can improve them. Happened to notice that your rankings dropped a few places? Find out who took your place and optimize your content to reflect the kind of insights and ideas that others are sharing, though with your own twist to ensure its authenticity.

    ITslum Tracker

    This plugin will combine both Alexa rankings, and also Google PageRank (which in many ways has been discontinued, by some webmasters are still taking the idea of PageRank seriously...), to allow you to display specific widgets on your site, advertising your overall website performance on the global web, either for attracting new sponsors, or to simply help these platforms gather more accurate data about your website. Do you have any other plugins you would suggest? Let us know in the comments!
  • Why Every Business Needs To Be Collecting Email Addresses

    Tuesday, February 23, 2016 by
    Businesses Should Build An Email List If you do business in the online or the offline space, then you need to start collecting email addresses. With all of the marketing channels available email, has stood the test of time when it comes to building customer relationships. When it comes to doing business online your email list can be your biggest ally. A lot of business owners focus on page views, or building a social media following, instead of building their lists and talking to their email subscribers. Below we highlight why you need to build an email list, and the benefits of email marketing over other forms of online marketing.

    Why You Need To Build An Email List

    With the amount of marketing resources and platforms available for your business it can be difficult to hone in on the method that works best for you. A lot of companies spend time building up a massive social media following, or trying to increase their website traffic as high as possible. Although these numbers can make your business more impressive, there’s a chance they won’t translate into direct sales. Email, on the other hand, has been around since the infancy of the internet, and doesn’t show any signs of slowing down. Email lists give you the ability to speak directly to your customers and build long-term relationships. Best of all, email marketing can work in conjunction with content marketing, social media, and other forms of inbound marketing.

    Benefits Of Email Marketing

    Compared to other marketing strategies email marketing has longevity, trackability, and can allow you to build long-term customer relationships. Below you’ll learn about just a few benefits your company will receive by focusing on email marketing above other marketing methods.

    1. Email Has A Large Reach

    Even though social media sites like Facebook and Twitter boast large user counts, they still pale in comparison to how many people use email. Email has nearly three times the user base of the above-mentioned sites combined. This large user base means your chances of finding your targeted audience are much higher than other marketing channels.

    2. Email Is Very Personal

    Email is one of the most personal online communication mediums. People treat their inboxes like sacred spaces, or at least try to prevent the emails from piling up. So, by someone giving you permission to email them, they’re telling you they trust you and value what you have to offer. Email also enables one-on-one exchanges, which can lead to deeper customer understanding. Sure, you can send messages via Facebook. But, rarely do business deals get done through Facebook Messenger.

    3. Email Has The Highest Conversion

    There isn’t a more powerful channel for conversions than email. Email has the highest click-through-rate at around 3%, which is much higher than other marketing channels. Email is also highly measurable and allows you to test different campaigns, which allows you to refine your message over time. This is rarely the case with social media.

    4. Email Is Preferred By Consumers

    A lot of people use social media to keep in touch with their family and friends, while their email accounts are more business related. Since email is more professional in nature people expect to receive business promotions and other offerings. A recent study suggests that 72% of people prefer to receive promotional related content via email when compared to just 17% who prefer social media.

    5. Email Isn’t Going Anywhere

    Email has been around for what seems like forever. As platforms come and go email has remained the same over the years. Can you imagine investing time and money into building a presence on a platform only to have it disappear overnight? All that hard work gone. Even as new social media platforms, and other marketing channels, come and go, email will be here for a long time. Focusing your energy on building an email list is a long-term strategy that will pay off for your business well into the future.
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