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  • The ABCs of Creating An A/B Test With Google Content Experiments

    Thursday, April 21, 2016 by
    The ABCs of Creating An A/B Test With Google Content Experiments Which of these two calls-to-action would be more successful when placed on one of your website’s pages? “Want to learn more? Click here!” “Limited-time offer – click here now!” Think that’s an easy one to answer? Actually, it’s just a rhetorical question; there’s no correct answer. For example, a reader just being introduced to a product might respond better to the first option offering more information, while another who’s already been pre-sold might jump on the second choice. Different audiences will respond to content in very different ways. In fact, there’s no legitimate way to determine which one would be “more successful” until you define “success.” Is it total number of sales? Gross income? ROI? Size of the email list you’ve built? You have to specify the goal you’re trying to accomplish before you can judge “success.” Choosing between calls-to-action is difficult enough. It’s even harder when you’re trying to decide between two different versions of an entire page. That’s when A/B testing becomes imperative. And thankfully, Google Analytics now makes it easy to create an A/B test for your content, with Google Experiments.

    What Is A/B Testing?

    Even if you’re not familiar with the concept of A/B content testing, it’s simple to understand. Let’s say you’re considering changing one of your website’s pages (call it “content A”) and have written an alternate version of the page (call it “content B”) that you think might convert better with your visitors. If you show half of your traffic “content A” and half of your traffic “content B,” and then measure the results (remember, you need to define your goal in advance) – you’ll be able to tell which page works better and whether you should make a permanent change. You might think that anything that sounds so easy must be difficult or expensive to implement. It was, once upon a time, and there are still a number of complicated and costly in-house software programs you can use for A/B testing and much more sophisticated analysis. However, there are now a number of web-based solutions which will let you do A/B content experiments, from the inexpensive Optimizely (which has a simple-to-use WYSIWYG interface) to the well-known and much pricier KISSmetrics (which lets you dive deeply into a massive pool of data). For standard A/B content testing, though, you can’t beat the Experiments system that’s built into Google Analytics. That’s partly because it’s surprisingly full-featured, partly because it’s not too difficult to set up – and mostly because it’s absolutely free. Let’s look at how it works.

    How To Create an A/B Content Test With Google: The Preliminaries

    We’ll assume that you already have a Google Analytics account and that the code is installed on your website. If not, go ahead and set it up. We’ll wait. Welcome back! You probably think that we’re going to dive right into setting up an A/B content test, but that’s getting ahead of things; you wouldn’t pull out a recipe and start baking unless you knew you had all of the ingredients you needed on hand, and we’re going to do the same thing here: ingredients first. To start, make sure you have your “B content” – the page that you want to test against your current page – ready to go and posted on your website, with the URL readily available so you can cut and paste when you need it. (You can actually test up to twelve pages at one time in the Google Analytics Experiments tool, but for now, it’s easier to discuss A/B testing than A/B/C/D/E/F/G/H/I/J/K/L testing.) If you’re going to test click-thrus to another page, have that URL available as well. Next, decide exactly what you’ll be using as your criterion for success; most will want to maximize revenue or transactions, but some may want to track the time spent on the page, ad clicks, or another metric. It’s important to make this decision before setting up your test. Finally be sure that your Google Analytics tracking code is posted on both pages that you’ll be testing. How To Create an A/B Content Test With Google: The Experiment OK, let’s get started. Open your Analytics control panel, where you’ll select the “reporting” tab, then look in the left-side navigation bar for the “Behavior” section, and click on “Experiments” underneath it. Click the “START EXPERIMENTING” button on the next page, and you’re ready to set up your A/B test on the screen that opens. (If for some reason there’s already an experiment set up in your account, click on “Create experiment” to start a new test.) The “Create a new experiment” screen will open.
    1. Enter whatever name you’d like to use for the test in the “Name for this experiment” field; make it something unique that will be easy to recognize later because your test will be running for weeks or months, and you may want to create other experiments in the meantime.
    2. “Objective for this experiment” is the most difficult area of this screen. It’s where you’ll be identifying the criterion for success you decided upon in the last section. There will be existing choices in the “Select a metric” drop-down menu like Adsense (to measure impressions or clicks), Ecommerce (to measure revenue or transactions), and Site Usage (to measure metrics like time spent on site or average number of page views). If you want to use an Ecommerce metric, you’ll need to have Ecommerce reporting enabled in your main Analytics setting and the correct JavaScript added to your pages. You can get exact instructions about this in the Ecommerce section of your Analytics dashboard.
    You can also create your own goal, such as click-thrus to a new page or number of video views, by clicking “Create a new objective.” The easiest way to set this up is to select “custom” on the first page that comes up, enter a name for the goal and select its type (Destination, Duration, Pages or Event) on the second page, enter the relevant destination page or event (the one you have ready to cut and paste) and an optional monetary value per click or sale on the third page, then click “Save goal.” Click back to the “Objective for this experiment” page and you’re all set. Don’t worry, this is actually a lot easier than it might sound.
    1. The next choice on this screen is “Percentage of traffic to experiment.” This selects how much of the traffic to your site will see the original page and how many will see your “B content” page – but there’s one tricky thing to consider. With this drop-down, you’re choosing what percentage of visitors will be participating in the test, not how many visitors will see each version of the page. That means that if you choose 50%, you’re not deciding that 50% of visitors will see “A” and 50% will see “B.” You’re deciding that 50% will see “A” by default (the normal page they’d view) and 50% will be entered into the A/B experiment – so 75% of your visitors will end up seeing “A” (50% + 25%) and 25% will see “B.” Bear this in mind when making your selection.
    One other note: if your alternate page is very different than the original, you may want to limit the percentage of visitors participating in the experiment in order to minimize potential revenue or conversion losses. You can always increase the percentage in the middle of the experiment if things are going well.
    1. The “Email notification” choice is self-evident.
    1. “Advanced options” has one important selection you must make. Checking “Distribute traffic evenly across all variations” will ensure that each of your pages continues to receive an equal amount of test traffic. If it’s not enabled, Analytics will automatically start sending more traffic to the page that’s performing better. The former will give you a test that’s standardized across the testing period, while the latter will start maximizing performance as the test proceeds while still rendering accurate results. There are two other advanced options you can consider: “Set a minimum time the experiment will run” will prevent Google from naming a “winner” too soon, and “Set a confidence threshold” allows you to decide how decisive a measurement you want before Google declares one page better than the other.
    Allow yourself a sigh of relief. It now gets much easier. After you’ve saved your changes, the next screen is “Configure your experiment.” This is where you copy and paste the URLs for the “A content” and “B content” pages; click “Save Changes” and you’ll be shown the experiment code for the A/B test. Copy it and paste it onto the “A” page, right below the <head> tag near the top, then click “Save Changes” again. If you’ve done everything right, Google will validate the code and tell you that you’re all set – or if there’s a problem, you’ll be shown the errors which need to be corrected. In rare cases, Analytics won’t be able to find the code on a complicated page or a web server whose settings prevent it. If this happens and you’re sure you haven’t made any mistakes, don’t worry about the validation. Click “Start Experiment” and off you go. (You can also choose to “Save for later” if you’re thinking about making changes.)

    How To Create an A/B Content Test With Google: The Results

    Once everything is set up your A/B experiment will start right away, and after a day or two you’ll begin seeing results which can be viewed in your Experiments list. The main window will show the test’s status, major details and the number of visits the pages have received; if you click on the experiment’s name, you be taken to a more detailed window. There you can see a wealth of information in table and graph form, based on the goal you selected when the test was set up. This can include the percentage of users who accomplished the goal, and the numerical or monetary value of their goal completion, if applicable. You’ll be able to tell how well each page is doing, see comparisons between page performance, and even Google’s estimate of the probability that the new page will outperform the old one by the time testing is complete. If you allow the A/B test to run to its normal completion, you will see one of three possible status reports:
    1. Ended (Time limit reached), which means the experiment ran for three months (or the time period that you chose during set up) without a clear winner.
    2. Ended (No winner), which means there was no statistically significant difference between the performance of the two pages.
    3. Ended (Winner found), which we probably don’t have to explain. The winning page will be identified on the data page, along with all of the specifics.


    Here are a few frequently asked questions about the use of Google Experiments for A/B testing – and their answers. Q: Should I start making changes to my site if I see an early trend in my reports? A: No. It can take several weeks for traffic to stabilize and reliable trends to emerge; even if the numbers look overwhelming, Google won’t declare a winner for at least two weeks to allow data to stabilize. Q: Is it a good idea to test more than two pages at once? A: It can be, but bear in mind that additional variations will mean that a lot more traffic will be needed to draw reliable conclusions, since visitors will be divided between all of the tested pages. More traffic requires more time, so be prepared to wait longer for results. Q: Should I consider a “multi-armed bandit” experiment? A: For those who aren’t familiar with the term, it refers to the “Distribute traffic evenly across all variations” option discussed during the set up of your experiment. You’ll remember that if you don’t choose this option, Analytics will begin diverting more traffic to the better-performing page over time, which is known as the “multi-armed bandit” approach (named after a hypothetical slot machine experiment). While this may seem counter-intuitive to proper testing procedures, there are advanced mathematical models showing that this approach is not only statistically accurate but more efficient, so you get results more quickly while maximizing performance. If you trust the science more than your gut, it’s a good alternative. Q: Should I run more than one experiment at the same time? A: As we’ve mentioned you can up to twelve concurrently, but be aware that as you run more and more tests, they can start interacting and produce results which are difficult to analyze. You can try it, but it’s safer to run just one or two at a time unless you’re sure they won’t conflict. Q: Can you run a Google Experiment with pages that serve dynamic content? A: Not if the content is served by means of permalink-type URLs. If the pages use query-string parameters, you should be OK.
  • Understanding Why You Simply Need Long Tail Keywords

    Thursday, April 14, 2016 by
    Using Long Tail Keywords For Blogs The long tail is a fairly new concept. Yet, it’s one that should penetrate all of your marketing and branding efforts. The days of marketing to large masses of people are over. No longer are you going to build a company that looks at everyone in the world as a potential customer. Today you’ll find that niche markets are large enough to sustain most companies, and can also be incredibly profitable, as you’ll be able to offer more customized services and more tailored marketing campaigns. You’ll hear the term long tail get thrown around a lot in SEO circles. This concept can be used in both keyword research and when defining the target market for your business. Below we dive into what long-tail keywords actually are, and the benefits you’ll realize for your business when you implement them into your SEO and marketing strategies.

    What are Long-Tail Keywords?

    The concept of the long tail was first talked about in a book by Chris Anderson, aptly titled The Long Tail. Essentially, it stated that in the case of businesses (especially online businesses), smaller and emerging markets are easier to compete in, but also have lower levels of competition. It goes on to state that there exists a demand for almost every single niche, with the advent of the Internet. Even though the markets for these long-tail keywords will be much smaller than the larger market keywords there will still be a large enough audience to sustain your business. More specialized businesses and niche products can also charge a premium for their services as well, so you can make the same amount of money with less clients or products sold.

    The Benefits of Long-Tail Keywords

    When it comes to search engine optimization it can be much more difficult to rank for very high traffic general keywords. For instance, “weight loss” is a near impossible term to rank for, but “weight loss for young post-pregnant women” will be much easier to rank for, and still has a large enough market to sustain a business.

    Faster Rankings

    Like we alluded to above, it’s much easier to rank for keyword terms that have less competition. Most big market keywords will already be dominated by very authoritative websites that have aged domains, great backlinks, and quality content. It’s going to be very difficult to outcompete these keywords. Long-tail keywords will inherently have less competition. That means they’ll be easier to rank for, especially when your goal is to become the go-to resource on the topic. That means less money, time, and energy will be invested in rankings and more time can be spent improving and expanding your business.

    Higher Chance of Conversion

    The traffic you’re going to be getting to your website will be much more targeted and more likely to be interested in what you’re selling. The more specific the keyword the user is typing, the greater your chances of this person becoming a subscriber or customer, as long as you offer the exact solution they’re looking for. If your company specializes in “green smoothies recipes for body builders,” and you rank for that keyword and related keywords, then there’s a higher chance that people searching for that keyword will be an exact customer match.

    Make Your Marketing Much Easier

    Focusing on more niche and long-tail markets means that you’ll have a greater understanding of the specific customer you’re selling to. Instead of trying to make guesses about the segment of a larger market you’re trying to reach. You’ll have a very deep understanding of your customer. This makes it much easier to tailor your marketing to a very specific individual, rather than watering it down to reach the masses and end up appealing to no one. If you want to start or grow a business it’s extremely important to have an understanding of the long-tail and what it means for your keyword research and your overall marketing and brand. The tips above are a great place to start.
  • 14 Best WordPress Plugins for Photographers

    Tuesday, April 12, 2016 by
    Great WordPress Plugins For Photographers Websites are essential for all photographers because modern day clients increasingly look to online portfolios when deciding who to hire for their next photo shoot. If you have decided to use WordPress for your photography site, then you’re half way there. In this article, we will share the 14 best WordPress plugins for photographers that can help enhance your site and add much needed functionality.

    Envira Gallery

    Envira Gallery For WordPress Envira Gallery is the best responsive gallery plugin. It allows you to create beautiful image and video galleries for your WordPress site in minutes. Envira comes with a variety of pre-built templates and 25 different addons. This gives you tons of customization options and features, such as albums, watermarking, eCommerce integration, image proofing, tags, slideshows, and much more. To save time, you can import your pictures directly from Lightroom, Instagram, Dropbox, and variety of other sources. Envira Gallery is SEO friendly and helps you get discovered in search engines. Cost: Free with paid upgrades starting at $19 / yr


    Using Picu For Photographers Picu allows you get your photographs proof-read by your clients. Simply create a collection of photos and send the link to your customers via email. When your client approves the photos, you will be alerted by email. Cost: Free

    Easy Watermark

    Easy Watermark WordPress Plugin Theft is an all-too-common problem that photographers have to deal with online. Easy Watermark is a free watermark plugin that can help. It automatically adds your watermark to all photos uploaded on your WordPress website. You can also add or edit any watermark manually. Cost: Free

    Yoast SEO

    Yoast SEO - A Plugin For Photographers Search Engine Optimization (SEO) is important for getting your photography website found by potential clients. There isn’t a better WordPress SEO plugin than Yoast SEO. It runs on millions of websites, and is by far the best solution in the market. Yoast SEO comes with all the features you need to optimize your photography website for search engines, including page title, meta description, focus keywords, sitemap, social meta data, and much more. This plugin is a must-have for any photography website. See this guide on how to install Yoast SEO. Cost: Free with paid upgrades starting at $69 / yr


    WPForms For WordPress No photography website is complete without a contact form. WPForms is the most beginner friendly contact form plugin for WordPress. This drag & drop online form builder allows you to easily create contact forms, email subscription forms, order forms, payment forms, and other type of online forms with just a few clicks. You can even use it to allow your clients to book and pay for their sessions right on your website! There’s a free WPForms Lite version available for those who are looking for a simple solution. Cost: Free with paid upgrades starting at $39 / yr


    Storyform - Great WordPress Plugin For Photographers Storyform allows you to create full screen, full bleed layouts to your WordPress site. You can easily add it to a post, and it will turn the post into a photo-essay for you. This feature rich plugin comes with a responsive layout, multi-column content space, large photography, animations, captions and much more. It supports mouse and keyboard shortcuts. If you want to attract visitors by telling them the stories behind your photos, then you definitely need to try out Storyform. Cost: Free with upgrades starting at $8 / mo


    Soliloquy For Photographers on WordPress Need an image slider? Soliloquy is the best WordPress slider plugin. It comes with tons of features such as slider themes, dynamic sliders, video sliders and various styles of animations. You can also import images from Flickr, Instagram, and much more. All Soliloquy sliders are fully responsive, so they look awesome on all devices. Cost: Plans starting at $19 / yr up to $249 (flat fee)

    W3 Total Cache

    W3 Total Cache WordPress Plugin The big problem with many photography websites is that they take a long time to load. Caching helps to speed up your website, making it more user friendly, reducing bounce rate, and helping you to rank higher in search. W3 Total Cache allows you to cache your WordPress photography site with ease. With more than a million trusted users, W3 Total Cache performs great in all categories. See this guide on how to install W3 Total Cache. If you’re a photographer who uses a lot of images on your website, then this plugin is a must. Cost: Free

    Wordfence Security

    Wordfence Security For WordPress For your business website, security is essential. Wordfence Security gives you free enterprise-class WordPress security that protects your site from hacks and malware. Here’s how it works: Wordfence Security first analyzes your website to see if you have been previously hacked by scanning your server and source code. After that, it secures your site. It even makes your site up to 50 times faster: a great added bonus for photography websites! Cost: Free with paid upgrades up to $4.92 / mo


    Optimize WordPress Images With Imsanity For your photography website to perform well, it is vital that you properly compress and optimize your images for the web. The problem is, compressing your images manually one-by-one can be time consuming. Imsanity is a sane resource to free yourself from the headache of compressing images. Simply upload your photos of any size, and Imsanity will take care of it. It can bulk compress previously uploaded images as well. You can also configure the maximum width, height and quality that you want, and Imsanity will automatically compress and resize any images above that limit. Cost: Free

    Lazy Load

    Use Lazy Load To Make Your WordPress Faster “Lazy loading” is when resources on your website are only loaded as they are needed, and not before. This makes your website load faster. Lazy Load plugin for WordPress speeds up your website by only loading only the images that are visible to the user. If the user never scrolls down, then that content is never loaded. This saves your server bandwidth, and improves your page speed. Cost: Free

    CDN Enabler

    CDN Enabler Integrates Your CDN With WordPress A content delivery network (CDN) increases the speed of your website by distributing your content across the globe and delivering it to users depending on their specific location. (See this infographic about how CDNs work for a more detailed explanation.) CDN Enabler helps you to integrate your CDN with your WordPress website. Cost: Free


    Optinmonster To Collect Emails on WordPress An email list is extremely important for your photography business, and OptinMonster is the best plugin for growing your email list. You can create multiple opt-in forms such as lightbox popups, scroll-triggered slide in boxes, floating bars, after post forms, sidebar optin forms, and more. Their exit-intent technology is the best in the industry. OptinMonster even allows you to customize all of your opt-in forms based on user behavior with page level targeting. Cost: Starting at $9 / mo. or $49 / yr

    Pinterest Pin It Button on Image Hover and Post

    Pinterest Pin it Button on WordPress Pinterest is a great tool for sharing photos. The Pinterest Pin It button plugin adds a “Pin It” button to all the photos on your website. You can choose to manually add it to individual photos, if you don't want the button on every image. Cost: Free


    Building your photography website can take a bit of planning, but good plugins can make the process a whole lot easier. Choose one of the plugins above to start with today, and you'll be well on your way to attracting more clients with your website.  
  • 5 Quick Optimization Tips That Will Skyrocket Your Website’s Conversion Rate

    Thursday, March 31, 2016 by
    Increase Conversion Rate On Website How well is your website working to turn casual visitors into browsers, browsers into engaged visitors and ultimately, into paying clients? If you’re like most professionals, you’re probably wondering how you can best maximize your website's potential. The good news is that even small tweaks to better optimize your website can help boost your conversion rates, increasing your profits exponentially. To get started, here are five quick tips to skyrocket your website’s optimization:

    1. Utilize A/B (Split) Testing

    There are very few “successful accidents” when it comes to web optimization, meaning you almost never just stumble upon something that works incredibly well the first time. Instead, professional web designers, SEO experts, and content developers preach the virtues of constant split testing, also called A/B testing. By pitting two different headlines, pages, graphics, emails or ads, etc. against each other, they can quickly determine which has maximum effectiveness with their audience – and will produce the highest conversion rate. For that reason, most businesses should have at least one A/B test running on their website (and with the rest of your marketing) at all times and carefully track the results. But setting up too many splits or A/B tests at the same time can get overwhelming and hard to follow – defeating the purpose of identifying which version is most effective and why. There’s plenty of expensive software that will manage your A/B testing, but you really should have to spend too much to get a great website conversion benefit. Try Optimizely, Visual Website Optimizer or even Google Content Experiments, which is built into Google Analytics.

    2. Make sure your website is simple, clear, and distraction free

    One of the biggest mistakes you can make is crowding your website with too much information, graphics, flashy functions and bells and whistles. I know it’s tempting to try to impress the website visitor (prospective client) with a host of information and options that demonstrate your unique value, but in fact, it’s counter-productive. One exception to this rule is if you’re using an info graphic that provides value to your customers for free. A prime example of this is this Ultimate Guide To Google Penalties info graphic I came across. If you take a look at the websites of the best brands and businesses in the world and you’ll notice they are all simple, clean, and follow the viewer through a very intuitive and easy path, including one call-to-action. Studies show that the more cluttered and the more options available on your website, the less effective your conversion rates will be. Stay away from stock images, unnecessary features, any text that is not one or two sentences long or in a bullet point format, menu bars with more than 4 or 5 items, and more than one big, bold call-to-action.

    3. Create urgency with incentive

    In 2016 and beyond, one of the most powerful tools to boost website conversions and drive consumer behavior is ephemerality - which is a fancy way to say that an offer, giveaway, sale, attendance at an event, etc. is fleeting or limited. This concept works so well because people’s fear of losing out is far greater than their perceived benefit of gain. Think about it – when you are looking at hotels online and the display shows that there are only two rooms left at a certain price, and ten people have looked at it in the last hour, you feel your pulse quicken and an urge to book it immediately. That’s also the whole premise behind Snapchat, which sold for $3 billion 2013 after only a handful of months in existence and now has 100 million active users daily. There are two forms of scarcity you can exhibit to ignite urgency with your web audience: showing that an item or service is only available in limited supply, or that it is only for sale or at a certain price for a limited time. You can even use both of these tools together to create a palpable sense of scarcity. So if you want to double or even triple your website conversion rates and spark your ROI, create urgency with fleeting incentives and limited offers on your site.

    4. Compare to your competition before the consumer does

    There is a certain psychological process a consumer goes through before they commit to buying your product or service, including familiarity, a belief in the benefits it will provide or problems it will solve in their life, trust, credibility, perceived value, etc. One of the last items on that “checklist” - even when consumers want to click BUY NOW is the impulse to shop around with your competitors to make sure they are getting a fair deal. Too often, that means they will leave your website and start “Googling” other products, services, companies, and options. That also means there is a very high chance they will use your website as a foundation for information on the road to making a purchase – from someone else. But the good news is that YOU can provide a cost or service comparison right on your website, filtering and presenting the information as you wish. Setting up a simple graphic spreadsheet to demonstrate the superior price, benefit, features and value of your product or service – and the shortcomings inherent with your competitors – will keep a significant percentage of “shoppers” from ever leaving your website, therefore boosting your conversion rate and sales exponentially.

    5. Focus on creating an airtight sales funnel

    Do you have a well defined and efficient sales funnel? Research shows that nothing plummets website conversion rates faster than not leading your audience through the logical sequence of the sales process or funnel. Of course, all sales funnels differ depending on what product/service you are offering, your audience, the cost and commitment you are asking for, and myriad other factors. But no matter what business you’re in, a well-planned sales funnel will lead the website visitor and potential client through the stages of familiarity, establishing trust, comfort, answering objections or questions, a demonstration or trial offer – all precursors to the sale. Generally people who practice SEO implement an airtight funnel as being crucial to their overall business. An efficient sales funnel needs to include a drip system of information, value, and problem-solving offers for those who don’t purchase right away, whether via email, social media, social affirmation, short video demonstrations, or other special offers. Consumer behavior studies show that most people need seven positive interactions with a brand, product, or service before they are psychologically ready to commit. But that can happen much more quickly - or all in one sitting, ideally, if you plan your sales funnel and integrate it into your website correctly.
  • 7 Best Free & Paid WordPress Plugins to Get More Email Subscribers

    Tuesday, March 29, 2016 by
    Building Your Email List of Subscribers Building an email list is important for every online business. Often business owners get overwhelmed when trying to pick the best WordPress lead generation plugins. Why? Because there are hundreds of lead capture plugins available. But you don't have to worry about those. In this article, we will share the 7 best WordPress plugins to get more email subscribers and grow your email list.


    Use optinmonster to capture more emails OptinMonster is the most powerful lead generation plugin for WordPress. It allows you to convert abandoning website visitors into subscribers by giving you the ability to create and A/B test beautiful lead capture forms without hiring a developer or learning how to code. You can choose from a variety of form types including: lightbox popups, floating header and footer bars, scroll triggered slide-in boxes, full screen welcome gates, after post forms, inline-content forms, and sidebar forms, OptinMonster allows you to create highly targeted optin forms based on user behavior. You can show different forms based on specific posts, categories, tags, and even the traffic referrer source. Once you have created your forms, you can integrate with all popular email marketing services including Constant Contact, MailChimp, AWeber, and 20 others. Cost: Starting at $9 / mo. or $49 / yr


    Use WPFroms To Increase Your Email List WPForms is a drag & drop online form builder for WordPress. It allows you to create contact forms, subscription forms, payment forms, and all other type of online forms with just a few clicks. You can manage all entries from a single screen. You also have the option to connect your contact forms to your email newsletter. Lastly, you have the ability to redirect users to a thank you page where you can encourage people to join your email list. Cost: Free with paid upgrades starting at $39 / yr

    PlugMatter Feature Box

    Plug Matter Email Popup PlugMatter allows you to create a beautiful optin feature boxes for your site. A feature box is a high converting email subscription box that is placed right under the header of your WordPress site, but before the main content. This allows you get maximum subscribers. PlugMatter integrates with all popular email marketing service including ConstantContact, MailChimp, AWeber, and dozen others. Cost: Starting at $37 / year

    DreamGrow Scroll Triggered Box

    More subscribers with Scroll Triggered box DreamGrow Scroll Triggered Box is a simple WordPress plugin that allows you to add a slide-in optin box on your site. You can select the position of where the box displays on a page and how far the user has to scroll for them to see the slide-in box. If the user closes the box, then it stays hidden for a desired number of days. Scroll boxes are a great way to increase your subscribers. Cost: Free

    SeedProd Coming Soon & Maintenance Pages

    Seedprod Coming Soon Image SeedProd is the #1 coming soon, under construction, and maintenance mode plugin. Often people miss out on the opportunity to build email list from these key pages. When you're about to launch a new product, you should utilize the coming soon page to build your list. If your website is going through maintenance, then use the maintenance page to grow your email list and keep your subscribers updated. SeedProd works with any WordPress theme and is by far the best of it's kind. Cost: Free with paid upgrades starting at $29 / year


    Get more emails with Instapage Instapage is a premium landing page software that helps make your marketing better. Landing pages are crucial for any lead generation campaign. While there are several WordPress specific landing page builders, often it's better to use a more comprehensive solution like Instapage that's not limited to WordPress but works well with WordPress. You can choose from over 100 landing pages to get started with and connect Instapage to all popular email marketing services like Constant Contact, MailChimp, AWeber, and several others. Cost: Free to try, various pricing tiers.

    Comment Redirect

    Comment Redirect is a little known technique that you can use to grow your email list. This plugin allows you to redirect people who left a comment to a thank you page. On this page, you can encourage this already engaged user to subscribe to your email list by giving them a coupon, eBook, or another incentive. Building an email list is a long-term strategy, but the sooner you implement the better off you'll be in the future. The plugins mentioned in this article are the most popular amongst smart marketers and business owners.
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