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  • The Future Of Video Advertising: 360 Degree Ads Hit YouTube

    Wednesday, September 23, 2015 by
    youtube360 In the famous words of Nam June Paik, “The Future is now!”, at least in the sense YouTube's Advertisements have just pioneered the 360 degree world of video, rolling out the capability on Chrome, Android and iOS. Back in January, Google unveiled being able to support the feature, and has very recently seen the first takers from Bud Light & Coca-Cola with exceptionally high-production value. JR Futrell, YouTube's Ad product manager, remarked the new 360-degree format as a “mobile-first” initiative for two reasons:
    1. Motion - 360 ads will move with the mobile device, allowing you to view the video through a virtual lens.
    2. Mobile Is Dominating - In ten countries around the world, mobile searches have now surpassed that of desktop use, inspiring innovations to keep viewers watching advertisements longer.
      When looking at how revenue is earned on YouTube in the first place, engagement is the most important aspect. It's always been rumored that the more views you have, the more you make, but even videos with 1 million views could earn nothing unless viewers engage with the advertisement. That's why in the ever-changing world of video YouTube has taken the concept of viewer engagement to an entire new dimension: The World of 360 Motion.  

    Not Just For Corporations

    Right away many viewers new to the concept would expect this technology to be limited to corporations or businesses with a large marketing budget to support the production value. But, creating a video in the three dimensional space has become surprisingly easy, and highly accessible to even the smallest business looking to advertise. The trick is acquiring a camera capable of filming 360 Degree video format. As the technology improves, the amount of camera options has readily increased, including:  

    Tapping Into Viewers Curiosity

    In order to run any effective advertisement you must capture the attention of your viewer within a split second. We've all seen the “Skip this Ad” after 5 seconds button, which has set the standard for how fast you need to capture your audiences attention on YouTube. Skipped ads don't create conversions, and nowadays unless there is something dynamic built into a video, viewers are quick to simply ignore it. The goal with 360 Degree video is to take the viewers from a place of feeling passive, into a realm of activity and curiosity. The Ad can involve scripted elements similar to Coca Cola's, or it can simply allow your viewers to spin the camera behind the scenes to get a perspective on how the ad was created. Google sees this innovation as the future of advertising, and as food for thought, imagine how obsolete regular ads will feel once users can tap into this form of virtual reality. Like everything, we're advancing towards higher forms of stimulation.  

    Staying Ahead Of The Curve

    Understandably, many business owners might feel overwhelmed by the prospect of generating 360 ads on their own. However, we assure you the process is as easy as regular video once you own the right camera mentioned above. Getting into this trend before it's inevitably dominant will keep your advertising campaign at the forefront of newer innovations once they happen. The more interesting your ads, the greater ROI for your company. Once you have workable videos, follow these steps provided by Google to upload. Campaigns for 360 degree videos running as TrueView Ads can be set up in Adwords.  
    Image Source: http://i.ytimg.com/vi/9VrfFpXPK4E/maxresdefault.jpg
  • What Does Your About Page Say To Your Audience?

    Wednesday, September 2, 2015 by
    Your About Page
    Your about page is a crucial part of your website. You can use it to convey valuable information about your business and connect with your user in new and more meaningful ways. Sadly, most business don’t use their about page to actually deepen their relationship with their users. Instead they just use the page to talk about themselves and give a quick rundown of their services offered. These elements are necessary, but they shouldn’t be the sole focus of your about page.  

    Make Your About Page About Your Visitors

    When you’re at a party, or having a conversation with someone and they keep going on and on about themselves, it’s not a very fun conversation is it? Your about page comes across the same way when you only talk about yourself and your accolades. Instead, try a different approach, and make your about page about your readers. The moment a visitor clicks over to your about page you’ll want to tell them the benefits they’ll receive if they stick around. You want to speak to anything that will prevent them from clicking the back button. Address their needs and pain points as soon as possible.  

    Speak To Their Feelings

    When you can convey emotion and feeling with your about page it’s much easier to get them excited about what you’re offering. By taking the time to explain their feelings, your visitors will automatically feel like they’re accepted and part of what you’re building. It’s much easier to get someone to take action when you show that you deeply understand their needs.  

    Get Into Their Heads

    Once you’ve shown you understand them on a level of emotion you need to make your readers feel as if you can read their minds and present them with the perfect solution. You can do this by going deeper into their pain points, and showing how you can solve their problems, and that you’ve done it before.  

    Use The “Humble Brag”

    When you brag about yourself or your business accomplishments you need to do it in a way that doesn’t turn off your readers. Simply listing your accomplishments can actually isolate your readers and make it harder for them to relate to you. A great way to do this is to wrap your accomplishments inside of a story or a joke. Or, you can highlight them alongside other less than perfect details.  

    Wrap Up With A Call-To-Action

    Once you finish your newly upgraded copy on your about page it’s time to tell your visitor what to do next. Since your about page often gets a lot of traffic you should conclude the page with a call-to-action that leads to a subscribe form or some other course of action. Give your users a way to continue the conversation with you. Making sure your about page connects with your users is a crucial piece a lot of online business owners are missing. Get this piece right and you’ll see your subscribers and relationships start to blossom.
  • 4 Tasks That Will Save Your Email Marketing Campaigns

    Tuesday, August 18, 2015 by
    4 Tasks That Will Save Your Email Marketing Campaigns On the internet, email is like having a mobile phone, with the difference that on the internet -- you can almost always get anyone's phone number, at any given time. Sometimes, you create something and ask users to enter their phone number (email) in for you, so that they can be notified when you share and publish more of the amazing stuff that got the interested in the first place. We now it by the name of email marketing. The reasons for creating an email list have long been known and understood by expert marketers, and we recently published a post ourselves, about the reasons why a small business should invest in an email marketing strategy, and how rewarding it can be. It's without question the leading way of staying in touch with your customers and peers of interest. If you'r new to email marketing, or have done it a few times before, you will be familiar with email marketing campaigns -- in simpler words, it simply means to send out a carefully crafted message and/or announcement to everyone who has signed up to be on your email list. And more often than not, we want these emails to be of highest quality so as to retain the subscribers, but also to convert leads where possible.  

    1. Talk to Your Customers

    Marketing always was and always will be about the customer, there is no denying that. These days there are countless ways of connecting with your customers, social media and content marketing being a few of them, but email is usually the one that plays on the more personal level. And there is nothing more dissatisfying than a corporate email that only wants to sell you something. When sending a new campaign:
    • Always greet your customers by their first name, which means you have to find a way to collect their name as well. It's a nice and personal touch.
    • Don't drag the email for too long only to try and sell something at the end. Bring value to the table.
    • Give them a good initiative to continue reading the email at the top, rather than the bottom.

    2. Optimize the Email Experience

    The mobile experience can now provide just as many features and possibilities as a full-blown desktop computer, and with that in mind, the usage of mobile devices for business and personal needs has increased dramatically over the last few years, even months some would say. And with that in mind, we need to make sure we're catering to our mobile users the same way we are to desktop users. A mobile device is usually going to require a responsive email design that can naturally adapt to the needs of the mobile device. The impact of responsive emails in terms of open rates, and conversion rates, is too huge to miss out on.  

    3. Test What Works

    In development, programmers test their applications against common errors and performance optimization, in email -- we can use testing to test what works best for us and our subscribers, including the email design, the titles we choose to have, and the overall email experience we provide. It's easy to get started. Testing allows you to compare and contrast different elements of your email campaigns to see how they impact your subscribers’ reactions to them. You can form a hypothesis about what you think will occur, and then formulate a test and find out what really happens.  

    4. Email Campaign Frequency

    The last task on our list is actually less a task, but more of a reminder to those who are eager to build their email list quickly. It's easy to get carried away with having access to so many people at any given time, and sometimes we may feel that sending out a few emails a week is going to increase our conversion rates significantly, that simply is not true. Email Campaigns Even before you begin sending out your first emails, you should get clear about the email marketing strategy that you're going to be using, and whether sending out multiple emails on weekly basis is going to yield you the best result. It's possible to ask your new subscribers to select the frequency of emails they'd like to receive, but then you've to be completely clear about the message you're trying to convey over your email campaigns. Sometimes as frequently as twice a month is enough to capture the attention of your customers, and customers-soon-to-be. MailChimp fully agrees that more is not always better.  
    Alex Ivanovs is an online entrepreneur who has been writing about technology, business and developer topics for over a decade. He currently manages CodeCondo — an aspiring community for designers and developers.
  • How To Use Split-Testing To Improve Your Website

    Wednesday, August 12, 2015 by
    Split testing Optimizing your website could be the missing factor in making your website a success. Split-testing allows you to truly unlock the power of your website. Imagine being able to test every aspect of your website, so it’s perfectly catered to your ideal visitor. When you’re building your website right out of the gate you’re actually making an educated guess about what you think your visitors are going to like. Split-testing allows you to morph your website into something that speaks to the heart of your visitors. To get started with the split testing process you’re going to need to install a split-testing tool, such as, Visual Website Optimizer, Google Analytics, Optimizely, Unbounce, or Crazy Egg. Once you have the tool installed, begin by testing some of the page elements we highlight below.  


    If your headlines are too complex, or not clear, they’re not going to do a good job at conveying to the user what your page is actually about. Changing and simplifying your headlines can have a huge impact on your conversion rates. Common elements to test include: your value proposition, headline length, and the color and size of the headline.  


    Your call-to-action is one of the most important elements of your landing page. Without having this central piece of your page fully optimized you’ll be losing out on potential customers and subscribers. You can customize and test your call-to-action in a myriad of ways, but the most common elements to look further into are: size, colors, the text, the placement, and the spacing surrounding your call-to-action.  


    Testimonials act as social proof for your services and offerings. They help to build trust with your potential customer or subscriber. If you have several testimonials you can actually rotate them and change their appearance until you find one that helps your website convert the best. Some people will resonate with some testimonials more than others.  


    If you use your website to gather useful user information, then you’re going to be using certain form elements more than others. If you make your form needlessly complicated chances are the user won’t actually stick around to complete the form. You can test out different form styles and elements until you find the form that converts the highest. You can even add hidden elements into your form, or gather other user information at a later stage in the process.  

    Media Elements

    Elements such as photos and video will help to increase the power and emotional resonance of your page. When it comes to using images and videos you need to think about quality over quantity at all times. One well-placed image, or a short high-quality video, will say much more than over-stuffing your page with added media.  

    Copy and Content

    Often, the shorter your content the better it will convert. If you copy is overly wordy and doesn’t get to the core of what you’re trying to say it will turn people off. You can experiment with testing different versions of your content that conveys your message in slightly different formats. This can be done through using different formatting, or even writing entirely different versions of your copy. However, be careful not to test too many different elements at once, as it will be harder to tell which small element was the cause for the increase in conversions. Split-testing can truly help your website realize its potential. The process may take a while, but when you see your conversion rates start to grow it will be well worth it.