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  • The Simple Guide To Avoiding Google Panda Penalties

    Thursday, January 28, 2016 by
    Basic Guide To Avoid Google Panda Penalties Since Google is trying to provide its searchers with the best possible experience, content that speaks directly to reader needs, and is higher quality, will tend to rank higher. The best way to avoid a penalty into the future is simply to focus on quality above all else. Below you’ll find five ways you can protect yourself from a dreaded Google Panda penalty, as well as future updates that will continue to roll out.

    1. Focus On Readers First

    Although SEO is important when it comes to ranking your website and driving traffic. When you’re creating your content you should have your readers in mind, not the search engine robots. This means your content should be reader focused, not stuffed with keywords, bad links, or other outdated SEO practices that worked years ago. This will only lead to a penalty. The goal of your content should be to provide real value to your readers. This is the only way to build long term relationships, and will lead to increased links and social shares over time. Which will in turn help your rankings.

    2. Upgrade Your Low-Quality Content

    Google is continuously updating their algorithm to create the best user experience possible. So, instead of trying to find tactics to exploit Google you should turn your efforts to simply creating better content. Great content will never go out of style. If you have old content on your website that’s either poorly written, has bad links, or is over-optimized, then you should either remove that content, or update the content to reflect current web standards. If you have multiple low word-count blog posts consider combining them into a larger, more valuable blog post. If you are optimizing your content for certain keywords tread lightly. Google can detect keyword-stuffed content and can lead to a penalty if the keywords aren’t naturally integrated into the content, or appear too frequently.

    3. Remove All Duplicate Content

    If Google detects duplicate content across your site, this will greatly increase your chances of receiving a penalty. If you have multiple pages of duplicate content, then you’ll have three options at your disposal to remedy the issue.
    • Use a 301 redirect to show Google which page is the original page.
    • Delete the duplicate content entirely.
    • Re-write the content, so it’s unrecognizable from its previous form.
    • 4. Focus On User Experience
    Your readers value clean and minimal websites, so the search engines’ll also value them. To stay on the good side of Google, make sure you clean up your site with any unnecessary design features. This means you’ll want to refrain from having too many ads, having a cluttered sidebar, or having any broken links. Although these steps are small, they’ll go a long way towards bulletproofing your website for current and future algorithm updates.

    5. Improve The Speed Of Your Site

    Your visitors won’t stick around to wait for your website to load, which can create a poor user experience. Google also won’t rank your site as highly if it’s slow to load. If your site takes more than a few seconds to load, then you could be looking at a penalty. GTmetrix is a great free tool to help analyze your site and provide suggestions to increase your speed. To keep your website running at its ideal speed use a caching software, compress images whenever possible, stay away from Flash, and remove any plugins or bloated features that aren’t completely necessary. If you're using WordPress, then our managed solution has built in features to help increase your speed. With some of our tests, it's actually helped make some sites up to 2.5x faster. To create a bulletproof strategy that works for the long-term, focusing on delighting your users and the rankings will follow.
  • 5 WordPress Plugins For Managing and Publishing Podcasts

    Thursday, January 14, 2016 by
    5 WordPress Plugins for Podcasters More bloggers are converting their existing written content into short and medium-sized podcasts that bring about a variety of benefits to the blogger as well as anyone consuming that kind of content, and you don't have to eliminate one to work on the other as both can be combined together quite easily. As for the benefits that bloggers can yield from becoming regular podcasters, I think the most important one to recognize is that it help to connect with the audience on a much deeper level. Apart from that, podcasting is another option for monetizing content by talking about sponsorships directly on the podcast, which in turn also helps the blog (business) grow and flourish. There are a lot of content consumers out there who would much rather consume audio content than text, and this can help to attract a new range of audience that will further help you climb the ladder of blogging success.

    PowerPress

    More than 55,000+ bloggers are using the powerful features of PowerPress to provide a seamless podcasting experience to their readers. It's the most popular WordPress podcasting plugin that has been crafted by podcasters themselves. PowerPress allows you to integrate both Google Play and iTunes, as well as custom HTML5 media support that you can use to display audio and video content. Explore the list of full features on the WordPress plugin page to appreciate the kind of support this plugin can bring to your podcasting experience.

    Podlove

    Podlove is for those bloggers who want to take their existing (or non-existing) podcasting experience to the next level. With more than three years of development behind this plugin, Podlove brings about a simple open-source podcasting solution that will help you remain in charge of how your podcasts appear on the web, how well they are performing, how you can optimize them, and even give you the necessary tools to ensure that you are being rewarded for the work that you do.

    Seriously Simple Podcasting

    Simplicity is key in everything, especially blogging and podcasting. The moment we overcomplicate things, our readers start to question our intentions and level of experience. Seriously Simple Podcasting plugin understands this and provides a simple podcasting plugin that focuses only on the important aspects of podcasting, and how to make it as accessible a possible. Collect statistics about each podcast, publish podcasts under any kind of post-type that you are using on your blog, implement RSS feed capabilities that will make publishing a breeze, and never worry about leaving the WordPress dashboard as the plugin will natively support the media player that WordPress provides.

    Podcasting by TSG

    The Podcasting plugin by TSG brings complete podcasting support to WordPress. This allows you to use any media file from somewhere on the web (either your site or another site) and it will add it to an iTunes-based feed. The Podcasting plugin also includes player support allowing visitors to play the media file directly on your site.

    Buzzsprout Podcasting

    Buzzsprout is a hugely popular podcast publishing platform, and with the help of this easy to use plugin you will be able to tap into your directory of Buzzsprout podcasts that you have uploaded, and then have them displayed on your WordPress blog through the WordPress media-player. Full iTunes integration makes Buzzsprout appealing to those who want to publish high-quality podcasts without losing productivity.
  • 5 Easy To Use WordPress Plugins For Shortening Your URLs

    Tuesday, January 5, 2016 by
    5 Plugins for Shortening Your URLs on WordPress URL shortening services are certainly not new to the web, platforms like TinyURL have been around for over a decade now and has successfully shortened hundreds of millions of URL's for its users. The web is being inundated with new websites and content management systems that utilize very complicated and difficult URL patterns. When Twitter was introduced to the World, it quickly had to adapt to its own URL shortener due to the fact that URLs would be too long to copy and paste in traditional manner. Default: https://twitter.com/HostGator/status/638766536421830656 Shortened: http://t.co/kE1FfPFSoh It makes such a huge difference in the length of the URL, as well as the complexity of having to share it with your friends, relatives or coworkers. Other uses for URL shorteners, especially in the WordPress blogosphere, is the ability to mask affiliate links, a way for bloggers to earn revenue without having to directly expose their long affiliate marketing URLs, or we can mask our links from 3rd party affiliate sites that we are using on our blog, and rest assured that such techniques are completely safe in terms of their effects on your rankings. If you have been struggling with keeping up with your analytics data on certain links, perhaps you're having trouble really understand Google Analytics, you will be happy to know that URL shorteners usually provide a way to track your shortened links and their full statistics, when the link was clicked, and where, which can also help with understanding who else is sharing your links on the web. Bit.ly has the analytics platform narrowed down to perfection, definitely consider them as one of your first choices in learning more about modern link shortening.

    Short URL

    First we want to get clear about whether we want to use a 3rd party service, or we wish to use our own website for shortening our links. If your choice is leaning towards the latter, then Short URL plugin will give you all the necessary features to turn your own WordPress blog into a link shortening platform; giving you full control over how your links appear on the web, and your website.

    ClickMeter

    ClickMeter knows what makes webmasters, marketers and online affiliate agencies tick. This state of the art link shortening solution provides a sea of features, for example you can use the variety of URL shorteners that ClickMeter offers, but you can also turn your own domain into a link shortening service. The comprehensive analytics platform will give you enough insights and data about the way your links are being exposed online that creating further duplicates of successful content are going to become a daily occurrence. You can even monitor links that have suddenly gone offline, helping you to protect yourself against unexpected Google penalties.

    Goo.gl

    Google provides its own, easy-to-use URL shortener. Create tiny and flexible URLs that you can share with anyone and anywhere, and use the Goo.gl's own monitoring platform to learn about the number of clicks that your links are receiving. Each shortened URL is complimented with a snapshot of the website that you're shortening, at the time of shortening.

    Adf.ly

    Adf.ly is known to be a platform for helping bloggers monetize their content by protect the outgoing URLs. This plugin will help you manage your Adf.ly account from within your WordPress dashboard, making it much more flexible to create the kind of URLs that will hopefully bring about revenue.

    iOli

    iOli is a simple and straightforward URL shortening platform that will let you shorten any URL on your website. Sometimes all we need is simplicity, and flexibility, and that's exactly what iOli brings to the table for its users.
  • How To Use Guest Posting To Increase Your Traffic And Rankings

    Thursday, November 5, 2015 by
    How To Use Guest Posting To Increase Your Traffic and Rankings
    Guest posting is an incredibly powerful tool to generate traffic and subscribers. In fact, guest blogging is one of the most effective free traffic strategies. However, a lot of people approach the guest blogging process in the wrong way. In order to get the most out of guest blogging you need to be posting on websites that have overlap with your ideal audience. Below you’ll find an exact strategy you can utilize time and time again to send new traffic and leads to your website.  

    What Is Guest Blogging?

    Guest blogging is the process of writing for high profile blogs and websites in your niche. Most often you guest blog for free. But, in return you can associate yourself with a high authority website to borrow authority, and can illustrate your value to your market. Guest blogging is an incredible way to build your authority and send qualified traffic your way through dropping backlinks throughout your post, or within your author byline.  

    What Are Your Guest Blogging Goals

    Before you start actively guest posting it’s important to define your goals. The last thing you want is to start guest posting on a regular basis only to see no result for your business. Are you looking to generate more traffic for your website? Are you trying to build authority and a name for yourself in your niche? Or, are you trying to build high-quality backlinks to grow your search engine rankings? Define what results you want to achieve for your business, and track every post you write, so you can refine your strategy over time.  

    Developing A Guest Blogging Strategy

    Your guest blogging efforts won’t succeed unless you have an actionable and trackable plan to follow. Below you’ll find a five--step process you can implement time and time again. 1. Build Up Your Online Persona or Platform Before you start guest blogging it’s important you take the time to build a solid online presence. You’ll need a solid foundation in the online space that you’re going to be sending qualified traffic to. 2. Identify Guest Blogging Opportunities When you’re identifying blogs to contribute to make sure they have a sizable audience and have at least some overlap with your niche. Obviously, the blogs you end up choosing will depend your niche and goals. The two processes below will help you build a targeted list of blogs to contribute to.
    • Search Google for “[your niche] + guest blogging”, or “[your niche] write for us”
    • Visit Alltop and select your niche for a list of high-quality blogs.
    These will help you build a solid list you can pitch over time. 3. Start The Outreach Process Every blog you contribute to will have different writing guidelines. Some blogs will require you to submit a full post, while others will prefer you pitching a group of ideas. Your pitches will be rejected every time if you don’t adhere to the writer’s guidelines. When finding the right person to email always try to email the editor or the content manager if it’s a larger website, as they’re in charge of the content for the site. If it’s a single author blog then reach out to the blogger directly. When pitching the blog make sure to build rapport with the author or editor first, as this will increase your chances of your post being accepted. 4. Create Epic Blog Posts When writing in front of another audience you want to bring your best writing to the table. Don’t hold back, and don’t send off your secondary content. You want to make a good impression on these websites, and build a connection with their audiences. By providing extreme value you’ll have readers flocking to your website to learn more about what you have to offer. 5. Continue The Process Luckily, there are so many blogs and websites looking for high-quality content that you can replicate this process time and time again. Over time, after you’ve exhausted all of the blogs in your niche you can move on to related blogs and websites. Guest blogging is an incredible strategy that doesn’t require any upfront investment besides your time. The steps above will help you build a strategy that works for you and your business for the long-term.
  • 3 Security Plugins for WordPress to Keep Your Blog Safe

    Wednesday, November 4, 2015 by
    3 Security Plugins for WordPress to Keep Your Blog Safe WordPress is home to hundreds of millions of bloggers, the idea that it wouldn't be a huge target for hackers is nothing short of ignorant. WordPress is constantly being targeted by both low-profile and high-profile security pentesters who may want to exploit the platform for either personal benefit, or for getting an official reward, though the latter is rarely the case. Security can be seen in many different ways, but the type you will usually experience when dealing with WordPress is called web security. Web security possesses the ability to put your whole web file system at risk by having vulnerabilities that haven't been properly understood and prevented. However, preventing attacks from previously unknown vulnerabilities is next to impossible, which is why we need to look elsewhere. Some of the best security protection for WordPress comes from using professional security plugins. A security plugin can help to prevent unauthorized access, as well as log threatening events, it can even completely disable access to your sensitive parts of your website, and you can be the only person in charge of enabling them back. Lets take a look at the top three WordPress security plugins on the market.

    1. Sucuri Security

    Sucuri is a well-known and established name in the world of WordPress (and general web) security. The Sucuri Security plugin has been built to reflect the latest developments in web security, so as to ensure that all WordPress bloggers have their blogs safe and secure. Sucuri plugin will help you to monitor the activity of your logs and outline potential security risks, the plugin comes equipped with a versatile malware scanner that will remove any malware on daily basis, on top of that it will integrate a number of security practices that will make it next to impossible for hackers to break into your blog. Click here to download Sucuri.

    2. BulletProof Security

    BulletProof is very likely to be the most sophsisticated WordPress security plugin, with an amount of features that no other plugin has been able to match, and most likely never will. Is this a good thing? Well, it depends. The BulletProof Security plugin does a lot of things besides securing your WordPress blog, it will help you optimize your sites performance, and you will be able to take advantage of features such as .htaccess security, database backup security, and security precautions for all logged-in users. (Cookie based.) It's highly recommended that you spend some time reading the full list of features on the official plugin page, and decide for yourself whether this plugin is something you'd like to work with. Click here to download BulletProof.

    3. Wordfence Security

    The first thing Wordfence will do after you install the plugin, is to instantly check your site against possible malware threats. The way Wordfence does it, is that it takes the official WordPress source-code and checks it against your own current version on the server, including for themes and plugins. The output is a list of potential threats which you can then terminate, so you don't have to worry about custom plugin and theme changes being classified as threats. This security plugin will not only make your site significantly faster, you will also be pleased to know that the plugin is open-source and anyone can contribute to its success. Click here to download Wordfence.