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  • Beginner’s Guide to Facebook Analytics

    Monday, September 11, 2017 by
    Facebook Analytics Tips for Beginners

    A Guide to Facebook Analytics for Beginners

    For many businesses, Facebook is one of the most important marketing channels you have. It’s one of the most used social media sites for all age groups, the most commonly used app on mobile devices, and Facebook usage accounts for about one minute out of every six spent online. It’s not just a platform that your audience is on; it’s one where they spend a LOT of their time. The way people use Facebook and interact with content and ads on the channel isn’t always intuitive for businesses. As with every other marketing channel, to use Facebook well you have to pay close attention to what works and refine your efforts over time. Luckily, Facebook provides extensive analytics to help you track your progress on the platform. If you use Facebook, but aren’t making use of their analytics yet to improve your campaigns, here’s what you need to know to get started. Create Your Blog  

    How to Access Your Facebook Analytics

    Facebook calls their main analytics platform Facebook Insights. You don’t have to do anything special to set up a Facebook Insights account. As long as you have a page, you can easily access the analytics the platform collects. When you’re logged into your page, simply look for the Insights tab along the top of the page. With one click, you’ll access a significant amount of information that tells you something about how well your Facebook activity is performing. HostGator Facebook Analytics  

    8 Facebook Analytics Metrics to Follow

    Now that you’re in, here are some of the most important metrics to pay attention to.  

    1. Reach

    The way Facebook’s feed works means you can’t take for granted that everyone who likes your Page will see all your posts. On the other hand, sometimes people who haven’t liked your page yet could see your posts, either because you paid Facebook to show your content to more people, or because your fans liked or shared your updates. Reach is arguably the most important Facebook metric there is, because every interaction people have with your content depends on them first seeing it. There are a few different metrics for reach:
    • Your post reach tells you how many people viewed any of the content or updates you shared on your page for a particular time period. 
    • Your ad reach tells you how many people saw your ads.
    Facebook Post Reach Analytics You won’t get much out of Facebook if no one sees anything you share. If your analytics show a more limited reach then you were hoping for, it may be worth paying to promote your page and posts.  

    2. Number of Likes

    Likes are the most common form of engagement you’ll see on Facebook. Page likes are especially important, since they amount to a person saying they’d actively like to see your updates in their feed. Post likes are important because they give you insight into what kind of content your followers like. Facebook Net Likes Analytics Under the same tab as your likes, you’ll also be able to see how many unlikes you have. This is an important metric for alerting you to members of your audience your content isn’t working for. People could unlike your page for a variety of reasons, the most common being:
    • You post too often
    • You post content they don't find relevant
    • You post content they found offensive
    An unlike here and there probably isn’t something to get too concerned about, but if you see an sudden uptick in unlikes, analyze what about your recent page activity may have turned your followers off.  

    3. Sources of Likes

    Another important metric included in the Likes section is where your likes came from. If you care about growing the audience for your Facebook page, then you’re likely putting work into promoting it. This metric helps you see which of your efforts are working. Sources of Facebook Likes If you’ve invested in Facebook advertising, then it’s important to see if your promoted posts and ads increase the number of people following your page to determine if your investment is paying off. People who come to your page by searching on Facebook for your brand or through a link somewhere outside of Facebook are already familiar with your brand and can be a sign that your off-Facebook marketing is working. An analysis of where your likes are coming from can help you funnel your marketing investment to the efforts that are paying off the most in bringing your social media updates to a larger audience.  

    4. Page Views

    While your page views matter, they’re less important on Facebook than with some other channels. The nature of Facebook’s feed means that people can see and interact with your content without visiting your page. It’s entirely possible for someone to regularly like, share, and comment on your posts without ever directly visiting your page. Facebook Page Views Don’t let this metric hold too much weight when you’re analyzing the success of your Facebook page, but do give it a look. An uptick in page views can alert you that something you shared or a promotion you did got results.  

    5. Demographic Details of Your Fans

    Facebook knows a lot about the people on the platform, because it’s one of the few places online where people freely provide information about things like gender, relationship status, job, and education level. All of that adds up to brands getting access to a large amount of demographic data about who’s interacting with your page and content. This can help you figure out if you’re reaching the people you intend to reach – if your target audience is middle aged men, then getting a lot of response from teenage girls on your Facebook page could mean your efforts aren’t actually going to help you make more sales and you need to make some changes to your approach.   On the other hand, if women are your main audience and the ones who like and share your posts the most are married women, then you can assume that targeting more content that’s relevant to married women could pay off. Analyzing the demographic trends in how people respond to your page and content can help you craft a more targeted campaign that does well with the audience that’s most important to your brand’s success.  

    6. When Your Fans Are Online

    Social media moves fast. If your post goes up at a time of day when no one’s online to see it, it can quickly get buried in your followers’ feeds by posts from their friends, and other media outlets and brands they follow. It’s therefore important to pay attention to when the people you most want to reach are active on Facebook. In the Posts tab in Facebook Insights, you can get a glimpse of the days and times of days your followers are usually looking at their Facebook profiles. Scheduling your posts to show up when you know people will be paying attention to their feeds increases your chances of being seen, which is the first step to engagement. See when Facebook fans are online  

    7. Top Types of Content

    Also in the Posts section is a breakdown of how different types of posts perform. You can see an easy snapshot of how well your video posts do in comparison to posts that just have text, those that have photos, and those that include links. If your audience disproportionately interacts with a certain type of post, then it makes sense to focus more of your Facebook efforts on that format in the future. See my top posts on Facebook  

    8. Competitor’s Performance

    Lastly, Facebook makes it easy to keep an eye on your competitors in Insights with the Top Posts From Pages You Watch section, which is located under the Posts tab. You can add the Facebook pages of a number of different brands and media outlets in your space in order to stay on top of the types of topics and posts people in your audience respond to most on all of Facebook. The metrics for your own page can tell you a lot, but this option expands your sample set to a much larger audience so you can see the larger trends behind what’s working.   Facebook Insights can show you when to post, the types of content that work best with your audience, and the types of topics that have traction with the people you most want to reach. With the help of the analytics Facebook provides to brands, you can take a more informed approach to your Facebook marketing over time and increasingly focus your efforts on the tactics that are paying off.   Read More Like This:
  • Tools Every Photographer Needs to Succeed Online

    Monday, September 4, 2017 by

    Photographer Online ToolsThe Photographer's Online Toolkit

    Whether you're launching a brand-new photography business or adding an online presence to reach more clients, there are a few tools you'll need to bring your website and digital marketing into focus. The process of registering a domain name and setting up your website isn't complicated or time-consuming, but just as professional knowledge helps you capture better images than if you just aim and shoot, these tips can help you get the most from your online portfolio, email list, and social media. Let's zoom in on what you need to grow your business.  

    Your website needs a host that loads your images fast

    Because images take longer to load than text—and because the average mobile user will wait no more than 10 seconds for a page to load before they leave—you must have web hosting that loads your pages as fast as possible. You'll also want plenty of storage space for site backups, to accommodate your image files. HostGator's WordPress cloud hosting plans offer both speed and storage space. Recommended WordPress Hosting  

    You need a URL that's on brand

    Whether you use your own name or a company name for your business, your first step in choosing a URL should be to see if the domain name you want is available. If it is—especially with the .com top-level domain (TLD)—snap it up. If .com isn't available, consider a newer top-level domain specific to your business—for example, Learn more about choosing a good domain name, and once you've settled on the right one, register it along with similar names and different TLDs and redirect them to your site.  

    You need a professional email address

    Once you have a web host and a registered domain name, you can create work email addresses for yourself and any employees using that domain name. Branded email addresses look more professional than a third-party email address and inspire confidence that you take your work seriously. Having a professional email address for yourself can also help you sort out your personal and professional emails, and it makes it easier to manage your business email list (more on that below).  

    Your site needs a design theme specifically for photographers

    When photos are your business, you need a site design that displays your portfolio in a way that's visually appealing, uncluttered, easy to navigate on desktop and mobile devices. There are so many free WordPress portfolio themes that it can be hard to settle on one. Some of the most popular include Magnus, Spacious, Splendid Portfolio, and Draft. Take your time exploring, and remember that changing themes later on is relatively easy to do. WordPress portfolio themes for photographers If you host your site on WordPress, be sure to check out our post on the top plugins for photographers.  

    Your photography site needs content and tags for SEO

    Most photographers serve a local market and have a specialty or two, like portraits, wedding photos, or product photography. Make sure your site copy spells out your location and services along with commonly searched keywords for what you do, like “Boston wedding photographer” or “Scottsdale real estate photographer.” Page tags aren't visible to your site visitors, but don't overlook them—include the keywords you want to rank for so that search engines can find your site. This search engine optimization (SEO) is how you'll get found by prospects most of the time. If you update your site regularly, it will tend to rank better in search results, and one easy way to update your content is by keeping a blog on your site. If you'd rather shoot than write, that's OK—photo blogs update your content and show off your work. Just remember to include at least a little descriptive text and keyword tags for each image you post.  

    Your photography website needs booking, proofing, and order tools

    Use your site to make things easy for your clients. Pet photographer Erin Lynch of Seattle has an online booking page that lets clients pick the type of shoot they want, with prices clearly listed and links to a calendar with her available dates and times. Existing clients should have private access to proofs from their shoots so they can approve and order the photos they want in digital and print formats. Jireh Photography of Detroit, which we've featured on the blog before, has an online client proofing section that allows wedding and event clients to select the shots they love at their convenience. Online proofing also saves you the time, hassle, and expense of mailing proofs to clients or meeting to review them in person.  

    Your site needs an email list

    Make it easy for prospective and current customers to find out about your specials and new services by keeping an email list. For example, fitness photographer Audra Oden of Houston has an email opt-in form on her homepage so clients can find out about “special rates, projects, and events.” Email signup form for photography You can use an email marketing tool like Constant Contact to manage your list and your marketing campaigns.  

    Your photography website needs at least one social media account

    The goal of your social media account(s) is to drive potential clients to your website and to contact you for a shoot. You don't need to present your work on every social media platform, just the ones where your audience spends its time. That might be Pinterest, Instagram, YouPic, Flickr, or something else, where you show your favorite new shots, trade tips, and more.  

    As your photography business grows

    As your business grows, collect your media mentions into a press section and add a testimonial section with photos, embedded reviews from Yelp and other sites, and thank-yous from satisfied clients. These elements add social proof that can win you even more new clients. Keep updating your portfolio and follow our blog for tips on properly pricing your services, tracking your time, and more tips for business success.
  • Signs You Need SEO Help, and Where to Get It

    Tuesday, August 29, 2017 by

    signs you need seo services

    4 Signs You Need SEO Help

    When you run a business, it can feel like you never stop hearing about some important service or product you need to invest in. You can’t just go around throwing your money at one thing after another, so figuring out which investments are actually important to the success of your business is crucial. If you’ve been unsure about whether or not SEO belongs on the list of services worth investing in, then you’re already late to the game. 81% of consumers say they do online research before making a big purchase, and over a third start the buying process with a search on one of the three main search engines (Google, Yahoo, and Bing). To reach those people where they’re looking, you have to show up in the search results. If people have a hard time finding you online, you’re losing out on customers to the businesses that claim those top spots in Google. If you’re still on the fence, here are four signs that it’s time to invest in SEO services.  

    1. You have a website.

    You already put money into building a website for your business, but it can’t do its job if people can’t find it. Whatever the primary goal of your website is – whether it’s selling products on the site itself or driving people to your store location – it’s not going to meet that goal without visitors. SEO is one of the most effective and important ways to drive the traffic you need to make your website worth it. HostGator Website Builder

    2. Your website isn’t getting much traffic.

    Website traffic is one of the main indicators of whether or not your online marketing efforts are working. If you have Google Analytics set up for your site (and you should), then you can quickly and easily see how many people have visited your website in a set amount of time. If that number looks pretty low to you (and determining what counts as low will be different for different types of businesses and industries), then you need SEO to bump it up. If you’re a local brick and mortar business thinking that online traffic shouldn’t matter as much to you, think again. Over half of consumers say they use Google every month to find a new local business and 71% value the information they find in local search results. Even for businesses that are primarily offline, SEO is important.  

    3. When you look for businesses of your type on Google, you can’t find yourself.

    Have you ever done a search on Google for the type of product or services you sell? Take a few seconds to try it right now. Is your website there in the results? If you have to click through to the next page to try to find it – how many pages deep do you go before your website shows up? Now repeat the experiment for any other terms you can think of related to your business. If your business was hard to find in your searches – really, if it was anywhere other than on page one for them – then you can be sure that other people looking for what you’re selling aren’t finding you.  

    4. You’re ready to commit.

    Sorry – here’s the bad news. SEO is competitive. It takes time, effort, and money. Investing in SEO is important for businesses of many types and sizes, but it won’t be worth much to you if you try to just do a little bit. Successful SEO is a long-term process and you won’t see results right away. If you’re going to do it at all, you have to be prepared to do it for real.  

    How to Find the Right SEO Help

    Unfortunately, the SEO industry includes some bad players. SEO professionals that practice what industry insiders call “black hat” techniques can actually do a lot of harm to your business. When you’re ready to invest in SEO, it’s important to find a legitimate company or consultant to work with.  

    1. Take time to understand the basics first.

    Before you start researching SEO firms, take the time to read up on the SEO basics yourself. If you know at least the 101-level stuff, you’ll be a lot better at recognizing if a SEO agency you talk to seems to know what they’re doing, or if they’re trying to con you.  

    2. Avoid anyone promising a #1 spot.

    You’ve probably gotten spam emails before from SEO consultants promising to get you to spot #1 in Google. As with most things in life, if it sounds too good to be true, it probably is. There are so many different, complicated factors that determine search engine rankings, that no one person or firm can have that much control over the results. Legitimate SEO providers know that promising those kinds of results would be foolish and will give you a more realistic idea of what to expect.  

    3. Ask about their process.

    This is where the knowledge you learn in the first step should come in handy. A good SEO professional will talk about things like performing keyword and competitor research, doing on-site optimization, and building backlinks. If instead they talk about buying links, keyword stuffing, or anything else that sounds like it’s trying to game the system, steer clear. Google pays attention to the tricks black hat SEO professionals try and continually updates their algorithm to penalize the sites that try to cheat their way to the top. You don’t want to end up in the crossfires because you hired the wrong firm. If your business is local, pay attention to whether or not they mention local-specific tactics. Local SEO is a little different than national or global SEO and you want to find someone who understands the differences and knows how to help you optimize for Google Places as well as Google’s organic results.  

    4. Ask about their reporting.

    While you understand now that progress can be slow in SEO, you still need some way to measure success over time to figure out if your investment is paying off. This is part of the service SEO professionals should provide. Ask what kind of reporting they provide, how frequently, and how they measure success. Good SEO professionals will promise regular updates that include metrics like your change in ranking for target keywords and differences in website traffic.

    5. Ask about results they’ve achieved for other clients.

    SEO professionals can’t create the same kind of portfolio to show their work that a graphic designer or copywriter can, but they can point you toward examples of times their work for past or current clients resulted in higher rankings and more traffic. Ask for any case studies or testimonials they have to help you gain an idea of how their clients have liked working with them. HostGator has a number of SEO professionals on staff that help website owners improve their rankings. We only hire proven SEO experts that know how to get results with white hat tactics.  To talk to one of our experts to see if our SEO services are right for you, simply set up a consultation.
  • 5 Ways to Achieve Social Media Stardom on Instagram

    Tuesday, August 29, 2017 by

    Social Media Instagram Success

    Your 5-Step Roadmap to Instagram Success

    It’s time for your talents to get recognized. You’ve spent years behind the scenes working hard to perfect your craft. No one knows you exist. However, you can use Instagram to reach and cultivate your audience. “If you aren’t already on the network in some capacity, now’s the time to join. So long as you keep your users’ interests and needs in mind, refine your photography skills, and stay active, you’ll reap the rewards of a more active, engaged following,” says Jayson DeMers, a Forbes contributor. The roadmap from unknown to famous takes a strategic effort. Here are five tips to earn stardom on Instagram. Domain Name  

    1. Create an Unforgettable Profile

    First impressions matter. Whether you’re meeting someone in real life or online, you want to instantly capture people’s attention. On Instagram, those first impressions begin with your profile. You only have a couple of seconds to convince visitors you’re worth following. For starters, upload a professional photo of yourself. People gravitate toward faces, so stay away from full body shots or brand logos. A plain background works well, too. You don’t want to distract fans with odd objects in the background. What’s next? Your bio. It should tell an amazing story about who you are and what fans can expect from your Instagram account. Adding emojis also will give your profile a playful feel. And of course, don’t forget to include a call to action in your bio that directs people to your website or landing page. Shirley Braha adopted a very cute dog from a shelter. Her family and friends thought her new Shih Tzu could be an Internet sensation. Reluctant at first, Shirley finally started posting pictures of her dog Marnie online. What to include in Instagram profile bio The first month she got 400 followers. And after finding out what fans liked, Shirley managed to grow her adopted pet’s Instagram to more than two million followers. Take some pointers from Marnie The Dog’s profile above. It’s possible to encourage people to follow you in just a few seconds.  

    2. Take Advantage of Visual Storytelling

    A story is good, but a story with pictures is even better. With social media bursting at the seams, visual storytelling has become a necessity in social networks. It’s not enough to use only text to convey a compelling message. You need images, GIFs, memes, and videos to pull people to your work. “Great images and videos engage. Think about it like a billboard campaign. You wouldn’t choose an ugly or mundane billboard to catch drivers’ eyes on the highway. The same can be said about your Instagram,” states Alex York, a writer and SEO specialist. On Instagram, you can share a beautiful photo and then caption it with a short story. Maybe it’s a picture of you in the park. Describe to your followers what you saw and how you felt in the moment. You also might try creating a 30-second or 60-second video showing off your skills. If you like cooking, share your favorite ingredients. If you’re a fitness trainer, demonstrate a quick exercise. But remember, nothing beats a captivating photo that expresses creativity. Instagram star Taylor Alesia inspires her fans with fashion and lifestyle posts. Below is an example of her posing in front of art. Instagram visual storytelling There are multiple ways to tell your stories. So, experiment with visual storytelling to highlight your awesomeness.  

    3. Expand Your Reach with Hashtags

    Exposure is key to getting people to learn that you exist. Hashtagging is a useful technique to get noticed on Instagram. Did you know that posts with at least one hashtag average 12.6% more engagement? You can use hashtags to attract new followers and get more likes. Plus, it’s a good way for potential brand sponsors to discover you. There’s no perfect hashtag formula to get people to your account. However, you can research your competitors to find out which hashtags engage this similar audience. You might follow industry influencers to check out their hashtag usage. Also, pay attention to what hashtags your current followers add in the comments of your posts. For hashtags to work, they must be relevant. Avoid using hashtags that don’t accurately represent your post. You might get new visitors, but people will get annoyed and not follow you. Lita Lewis used Instagram as an open diary to highlight her fitness journey. As her follower count grew, she transformed her social media success into a business. Now, she’s signed with an ad agency, launched an apparel brand, and partnered with brands like Reebok. Instagram hashtag strategy Do you notice any relevant hashtags in Lita’s post above? From #thinkathletics to #bodyweight, she is expanding her reach. Find hashtags that work for your brand.  

    4. Host an Instagram Takeover

    Audiences are always seeking fresh perspectives. That’s why brands seek out influencers to engage their fan base with unique content. An Instagram takeover is one way to drive engagement and brand awareness. Brands receive a fresh voice on their account, while the influencer gets exposure to a new audience. Moreover, the fans get to experience something totally different. The first step is to set goals for your takeover. Since you’re the influencer, you want to map out the benefits for you and the company involved. “The first and arguably most important step in creating and executing a successful Instagram takeover is figuring out what goals you want to achieve. Understanding what you’d like the end result of the takeover to be will help you to construct a solid plan for getting the most out of your campaign,” writes Dhariana Lozano, social media and digital engagement professional. When working with the brand, set clear expectations for the takeover. Determine when it will happen, the content theme, the types of content, and the promotion of the takeover. In the image below, Courtney Kerr, editor of KERRently, announces to her followers that she will be taking over the Instagram account of fashion jewelry company BaubleBar. Instagram influencer brand takeover Connect with brands and pitch an Instagram takeover. With a vision and lots of preparation, you can become your industry’s next star.  

    5. Send Fans to Your Website

    Social media is an effective tool to draw crowds of people to your brand. But it isn’t always the best channel to showcase your full story. To solve this issue, you can direct followers to a personal website. That’s where you can host your own blog, get people to sign up for an email list, or even nudge folks to buy your merchandise. A website is another extension of your brand. So, remain consistent and give your fans a memorable experience. Model Janice Joostema racks up thousands of dollars for her sponsored Instagram posts. She also receives free clothing from designer brands. Besides social media, Janice also has a website where fans can read her blog and purchase her favorite items. Personal website Instagram is only one part of your brand. Grow your brand and create an affordable website with HostGator.  

    Now, It’s Your Turn

    Stop waiting for others to find you. Instead, use Instagram as a tool to get recognized for your amazing work. Start by creating a profile that stands out from the crowd. Remember to use hashtags to expand your reach. Also, build a website to engage followers beyond the social media platform. It’s your turn. Go achieve Instagram stardom!
  • 15 of the Best SEO Blogs You Should Be Reading

    Monday, August 21, 2017 by
    Best SEO Blogs

    The Best SEO Blogs to Follow

    Every business with a website (which should be all businesses by now, really) needs to be thinking about search engine optimization. If you’re new to the concept, search engine optimization, usually shortened as SEO, describes any work a website owner or professional consultant undertakes to increase a website’s ranking in the search engines. Think about your own online habits. When you turn to Google looking for something, how often do you click to the second page to see the results there? How often do you even look beyond the top two or three results on the page? Data shows about a third of people go for the first link, and click-through rates drop considerably from there down to only 2% for those at the bottom of page one. Recommended WordPress Hosting SEO is competitive and therefore complicated, but nonetheless it’s worth it for every business to understand as much as possible and do what they can to increase their visibility online. If you’re a business owner or you run a website of any kind, you should make learning about SEO a top priority. Here are a few of the best blogs online that will help you do so.

    1.   Moz

    Moz is arguably the most trusted site for all things SEO. If you’re new, their Beginner’s Guide to SEO is invaluable. If you already know the basics, their blog is full of up-to-date educational resources, SEO tips, and experiments into what works best. Many of the most experienced SEO professionals contribute posts to the Moz blog and the editors are picky about the quality of the content they take, so you can count on any information you find there being high quality and useful.

    2.   Search Engine Journal

    Search Engine Journal goes a little broader than just covering SEO, with content on social media and pay-per-click (PPC) advertising as well, but SEO is still their main focus. They have a mix of blog posts that are good for beginners, as well as important updates and tips for more experienced SEOs to be aware of as well.

    3.   Search Engine Land

    Search Engine Land provides content on any topic related to search engines, with a primary emphasis on SEO. They cover updates to search engines and any search engine related product, provide tips on doing different aspects of SEO well, and generally provide educational information useful to anyone that practices search engine marketing.

    4.   Search Engine Watch

    Search Engine Watch covers general trends in marketing and advertising, but as the name suggests, the site is concerned first and foremost with providing information related to search engine marketing. With a lot of content focused on helping marketers with recent and future trends (like mobile and voice search), it’s a good blog for helping you stay up to date on the fast-moving world of SEO.

    5.   SEO Book

    While most of the blogs listed above have a broader focus that goes beyond just SEO, SEO Book is more directly focused on SEO issues specifically. They sometimes go a bit deeper into the technical side of things as a result, so this site is best for website owners that have already learned the basics of SEO.

    6.   Search Engine Roundtable

    Search Engine Roundtable is another respected resource on news related to the search engines. A lot of their content focuses on announcements and updates made by the companies that dominate the search engine space (especially Google). It’s a good spot to check in for the search engine news likely to influence your SEO strategy.

    7.   SEMRush

    SEMRush sells a product that helps businesses do keyword and ranking research to help with SEO, so it makes sense that their blog would focus on the practice of performing SEO well. Their posts tackle tips for doing SEO effectively, ways to avoid penalties, and case studies to help readers learn from companies that have pulled off traffic and ranking improvements.

    8.   SEO Nick

    SEO Nick covers a lot of the beginner topics that website owners should know about doing SEO.  From understanding the basics of conversion optimization to performing keyword research, if you find the more technical and expert level blogs a bit intimidating, it’s a good resource to fill in your 101 level information.

    9.   Backlinko

    The Backlinko blog provides in depth guides and example-driven research to help readers strengthen their SEO strategy. All the site’s posts are SEO focused and dive deep into the topic covered. The blog is especially well regarded for providing actionable tips for link building, one of the hardest parts of SEO.

    10. SearchMetrics

    The SearchMetrics blog looks at trends and useful updates in online marketing in general and SEO in particular. Their posts often dive into more specific SEO topics, like SEO for certain industries or geographic regions.

    11. Ahrefs

    The Ahrefs blog primarily covers SEO topics, but occasionally branches into other fields of online marketing. They often include case studies, guides, and in-depth research to help businesses gain a thorough understanding of different aspects of SEO and marketing.

    12. Brightedge

    The Brightedge SEO blog is yet another site website owners can turn to for general education and tips on various SEO issues. They cover search engine updates, and look at topics like guest posting and performing SEO in other countries. They’re another good site to keep your eye on for up-to-date information and a wide variety of SEO tips.

    13. SEO by the Sea

    SEO By the Sea is a blog focused on analyzing how the search engines work. By focusing on things like patents search engine companies file and other information they release directly, the blog is able to dive deep into the workings of the often mysterious search engine algorithms to help SEO experts better understand how search ranking works and what they can do to improve theirs.

    14. QuickSprout

    The QuickSprout blog is focused on ways websites can grow their traffic. The posts there consistently include in depth research and examples to help readers better take actionable insights away from their reading. While the blog goes broader into online marketing than just SEO, many of the blog posts focus on tips and techniques important to improving SEO.

    15. Raven Tools

    The Raven Tools blog covers a lot of SEO tips and technical topics that are important to doing SEO well. The brand behind the blog provides tools that help customers create marketing reports, so a common theme in their topics is figuring out how to incorporate data and analysis into your strategy. SEO isn’t something you can learn once and feel like you have it down. It’s a practice that continually evolves as search engines make updates and try out new things. If you care about how well your website performs, then keeping an eye on SEO tips, tricks, and updates like those covered in the blogs listed here is well worth your time.