Marketing Tips and Tricks | HostGator Blog

HostGator Blog

Web Hosting Made Easy!

  • How Do I Set Up a PPC Account?

    Monday, August 21, 2017 by

    How to set up PPC account

    Beginner’s Guide to Google AdWords

    Pay-per-click marketing, frequently shortened to PPC, is an important part of any online marketing mix. As brands work feverishly to try to get onto the first page of Google via SEO, the only genuine shortcut to achieving that goal is paying for it with Google AdWords. And there are a lot of benefits to PPC advertising beyond that coveted spot in Google:
    • AdWords provides a lot of targeting options so you can get your ads in front of the right audience, at the moment they’re searching for a relevant term.
    • You only pay per click (hence the name), so you know the funds you’re putting in are resulting in getting someone to your website.
    • The cost-per-click is often relatively low, as long as you don’t try to compete for the most popular and expensive keywords.
    • Google ads have an average conversion rate of 2.7%, which isn’t bad. And in some industries, the average goes up to more than 5%.
    PPC was already lucrative years ago, but Google has increasingly made moves to give more of the search results display over to ads – especially for the types of searches that indicate a person is looking to buy something. Just look at how far down you have to go to get to organic search results in these examples. Google organic vs paid results Google organic results vs paid Google organic results buried While getting high up in the organic search results is still really valuable (organic still gets more of the clicks), PPC ads are a great way to gain more visibility online and reach a larger, targeted audience. Note: Our post is primarily on Google, because the platform remains the dominant search engine that the vast majority of users turn to. It doesn’t hurt to also look into the ad platforms on Bing and Yahoo though. You can see instructions on getting an account set up for Bing Ads here, and Yahoo Gemini here.  

    Set Up Your Google AdWords Account

    Setting up a Google AdWords account is easy and won’t even take you all that long. First, navigate to, and click on the big green Start Now button. set up Google AdWords account AdWords conveniently walks you through the next steps. Fill in your email address and website. Google AdWords get started If your email address is a Gmail address, then you’ll be prompted to provide your password to sign in. If not, then you’ll need to create a Google account by selecting More Options and Create Account before moving forward. Create Google AdWords account Once you agree to the terms of service, you’ll get to a page where you can start filling in information for your first campaign. But before you create your campaign, there are a few things it’s good to know.  

    How to Get Started with Google AdWords

    AdWords makes it easy to start filling in the information for your first campaign, but you need to take some time to make sure you know what you’re doing first.  

    1. Learn the basics.

    Read up on PPC 101. You need to understand best practices for writing a PPC text ad, such as:
    •      The best keywords to use and avoid
    •      The way to structure a CTA to get clicks
    •      How to make sure your ads stand out from those of your competitors
    •      How to say what you need within the limited space available.
    But text is just one part of the equation these days. You also need to understand the Google Display Ad network and Google’s Shopping campaigns. For some of your ads, finding the right image will matter more than getting the copy right. Hopefully you’ve already developed personas in order to understand your target audience, but if not, that’s a step you’ll want to take before setting up your first campaign as well. Google’s targeting options give you the power to deliver ads to people in the specific demographics you most want to reach based on age, geography, gender, parental status, and household income. And you’ll also want to strategize where your ads will send users when they click. A click alone isn’t worth much if the user doesn’t like what they see on the other side of it. You need well designed landing pages that will drive them to take the action you want them to. In short, there’s a lot you need to know in order to get started with Google AdWords and it’s worth taking the time to explore Google’s support resources and other PPC educational materials you find online.  

    2. Do keyword research.

    The success of any PPC campaign hinges on choosing the right keywords. You need to figure out which search terms the people interested in your products and services are likely to use. And you need to work out the different variations that people commonly use on them and determine which ones you can afford to compete on. Google’s Keyword Planner is designed specifically with AdWords clients in mind. Google Keyword Planner You can get keyword suggestions based on an initial keyword or by providing your website. Google Keyword Planner targeting And you can access data on traffic and estimated cost-per-click for a list of relevant keywords for your business. That information will help you figure out the keywords to base your ad campaigns around. Google Keyword Planner traffic volume Depending on the size of your business and the amount of money you have to spend on PPC, you may want to avoid trying to compete for some of the most high-cost keywords. You could find your budget eaten up before you’re able to get much traction. See if there are more specific, long-tail variations of the more competitive keywords that still get traffic and might be worth considering. For example, focusing on something specific like “birthday flowers” is more affordable than going after the broader term “flower delivery.”  

    3. Figure out what you can afford.

    One nice thing about Google AdWords is that you can decide exactly how much you’re willing to spend. You can set a maximum daily amount and AdWords will stop displaying your ads once it’s been met. If you set your budget too low to start though, you may not be able to get enough displays and clicks to start to see results or, just as importantly, start to collect data on what works. PPC advertising, at least when done well, is more data driven than many other forms of marketing. You can continually tweak your campaigns to perform better based on the data Google provides on clicks and conversions. But you may have to spend more in your first few months to get the data you’ll need to spend less for a higher ROI later on.  

    4. Make use of ad groups.

    At this point, you’ll have the knowledge you need to start filling in the information Google requests to start creating a campaign. If you have multiple audiences, products, and keyword types you’re targeting, then keeping your campaigns organized can quickly get complicated. You can manage everything more easily and tell AdWords how to prioritize your different ads by using  ad groups. Best practices for ad groups can get a little complicated and vary based on the particulars of your campaigns, so this is a topic area it’s worth reading up on and doing some experimentation in. But they’re useful for better directing your budget spend toward your priorities so you can get better results for your money. For most businesses, PPC advertising shouldn’t be treated as a replacement for other marketing tactics like SEO and content marketing, but rather as a way to help promote your other efforts and help you get more out of them. As long as Google remains an important part of how people shop and research brands online, Google AdWords will remain a smart investment for businesses of all types and sizes.
  • Online Marketing 101: Basic Introduction for Business Owners

    Wednesday, August 9, 2017 by

    What Is Online Marketing

    What is Online Marketing?

    If you’re a new business owner (or in the planning stages of becoming one), the amount you need to learn can be overwhelming. One important area of knowledge every business owner needs to take some time to understand is online marketing.  

    4 Reasons Why Online Marketing Matters

    A recent survey found that people now turn to the internet for more of their shopping than brick and mortar stores, and the percentage of purchases consumers make online has been on an upward trajectory for years. Businesses cannot neglect the internet. And it’s not enough just to have a website (although that’s an important first step). The web is a competitive space and you have to put work into increasing your online visibility so the people likely to become your customers can find you. Online marketing is the best way to do that. But you shouldn’t necessarily look at online marketing as something you have to do. Instead, see it as a powerful opportunity for your business. There’s a lot you can accomplish with a solid online marketing plan and a lot of benefits it offers in comparison to other types of marketing and advertising.  

    1. You can meet people where they are.

    A growing number of people spend much of their day online. A Pew research study found that 73% of people go online at least once a day, and 21% say they’re online “almost constantly.” Some of that time is spent actively browsing for things they want to buy (and you definitely want them to be able to find you then), but a lot of it is spent on social media, checking email, or reading blogs and news sites. Online marketing allows you to reach and connect with people in the places they hang out online, in addition to showing up when they’re looking for what you’re selling.  

    2. You get richer analytics.

    One of the biggest challenges businesses have always faced when it came to marketing is figuring out whether or not your efforts are working. Online marketing gives the gift of extensive analytics that make it easier to track marketing success than it’s ever been before. You can see a detailed analysis of how people are finding and behaving on your website, how well your social media marketing efforts are paying off, and how people interact with your emails. Detailed marketing analytics both make it easier for you to figure out the ROI of your marketing spending, and give you the knowledge you need to continually improve how you approach your online marketing over time.  

    3. You can be more targeted in your marketing.

    Few businesses need to reach everyone in their marketing. For example, if you sell fitness gear, you only really need to reach people that work out regularly (or at least try to). Traditional forms of advertising generally meant having to pay to reach everyone in order to get your advertising in front of the few it was really meant for – billboards and TV commercials don’t allow for much targeting. Online marketing, in comparison, provides plenty of opportunities to target your ads and content to particular audiences. PPC and social media advertising let you specify who you want to show your ads to based on factors like geography, gender, income, and interests – and retargeting goes even further and lets you deliver ads to people based on their past interactions with your brand. With online marketing, you don’t have to waste money advertising to teens when your target audience is seniors. You can only pay for reaching the people most likely to buy from you.  

    4. It gets better ROI.

    76% of businesses say that their online marketing gets better ROI than any offline channels they use. As a result, spending on online marketing continues to rise year after year. Businesses wouldn’t be throwing money at it if it wasn’t paying off. If spending money on online marketing will help you make more money, then there’s no good reason not to do it. Recommended WordPress Hosting

    The 7 Main Areas of Online Marketing

    Online marketing takes a number of different forms, but for most business owners there are a few main types of online marketing you’ll want to consider.

    1. SEO

    Search engine optimization (SEO for short) describes all the tactics used to help improve a website’s chances of ranking high in search engine results. With Google being one of the first places people turn when they’re looking for anything – the answer to a question, directions to a nearby business, a product they’re looking to buy – showing up on the first page of Google can make a huge difference in how many people discover and visit your website. SEO consists of a few main types of work:
    •  Keyword research – Various keyword research tools help you better understand the terms your target audience is using to find the things you’re selling.
    •  On-site optimization – Strategically use your target keywords in meta tags and the text on your webpages.
    •  Link building – The hardest and most important part of SEO is finding ways to get links pointing back to your website, which signals to the search engines that your website is of high value.
    SEO works hand in hand with some of the other types of online marketing listed here – content marketing in particular. It’s competitive and requires playing the long game. You won’t see results right away, but when you do, they can make a big difference. One of the most important things anyone new to online marketing needs to know about SEO is that doing it badly doesn’t just mean you don’t get results – you can face serious penalties from Google that are hard to recover from.  That means even if you plan to hire someone rather than trying to optimize your website for search engines yourself, it’s important that you take some time to learn the basics so you know how to recognize a professional that’s legitimate.  

    2. Paid Search Marketing

    Where SEO requires playing the long game, paid search marketing provides the closest thing to a shortcut for gaining visibility in the search engines. Often called pay-per-click marketing or PPC, these are the ads you see above or to the side of the organic search results in Google and other search engines. As with SEO, a large part of paid search marketing is performing keyword research so you know the best terms to target in your ads. The search engines will display your ads in relevant searches, and you only have to pay them if someone chooses to click. Paid search marketing produces faster results than SEO and gives you a lot of power to target your ads to the right people at the right moment, based on demographic data and search terms.  

    3. Content Marketing

    Content marketing arose in part because fresh, high quality content on a website is good for SEO, but it’s become a much larger and more versatile form of online marketing than that. The goal of content marketing is to create an ongoing relationship with customers and leads by providing consistently valuable content. Content marketing works best when you have a clear strategy to help you reach your target audience with information you know they need in a format they like at the moment it’s most helpful to them. There are a number of different forms that content can take. Some of the most common are:
    •  Blog posts on your own site
    •  Guest posts and articles on other sites
    •  Long-form content pieces like ebooks and white papers
    •  Video content
    •  Interactive content like quizzes and calculators
    •  Webinars
    •  Infographics
    All of this takes time and money to produce and, as with SEO, it’s something you should plan on keeping up consistently over time if you want to get results. But it can help you improve your search rankings, gain new leads, and nurture your customer relationships over time – which all adds up to higher profits for your business.  

    4. Social Media Marketing

    Social media marketing includes any type of marketing you do on any of the main social media sites, both paid and free. This includes using your social media accounts to:
    • Promote your content
    • Share updates about your brand
    • Promote your deals and products
    • Interact with followers
    • Participate in groups or chats
    There are a number of different social media networks brands participate on and the list of channels to consider just keeps growing. Some of the main ones to look into are:
    • Facebook
    • YouTube
    • Twitter
    • LinkedIn
    • Instagram
    • Pinterest
    • Snapchat
    Your brand may not need to be on all of these. Research each one to figure out which ones your target audience are spending the most time on that are a good fit for your brand and the types of content you’ll be sharing.  

    5. Email Marketing

    Email marketing is one of the best tools you have to maintain and nurture relationships with your customers. It can include any emails you send about deals and promotions, personalized emails based on a subscriber’s browsing history, and emails that promote your content. Email is one of the most effective online marketing channels available with an average ROI of $38 for every $1 you spend. But it’s important to practice permission marketing, which means only emailing the people who opt-in to receiving your emails. This makes building up an email list one of the hardest and most important parts of email marketing. As such, email marketing often works well in conjunction with a larger content marketing strategy, since you can use your content to attract new subscribers and your emails to promote your content. It’s considered one of the most effective forms of content marketing when used that way. But it can also be used outside of a content strategy to promote sales and deals to repeat customers.  

    6. Affiliate Marketing

    Affiliate marketing is when one brand or blogger includes links to products sold by another website in their content. When a visitor clicks one of the links and proceeds to buy the product, the person or business behind the content gets a percentage of the profit. Affiliate marketing won’t make sense for every business, but for businesses that use it, it can bring in new customers and help you make more money. If you decide to create content with affiliate links, it’s usually best to include a disclaimer on your website letting visitors know so you don’t lose trust. And you’ll need to be prepared to create lots of high-quality content. If you go the route of creating an affiliate program, then you’ll need to develop clear terms for how the program will work and identify relevant bloggers and influencers to recruit to participate.  

    7. Conversion Optimization

    Conversion optimization is the practice of designing your website, particularly landing pages, in the way most likely to get people to take the action you want them to. That means creating strong calls-to-action (CTAs) and testing out how different layouts and designs affect click-through rates and purchasing behaviors. Conversion optimization won’t help people find your site like some of the other forms of online marketing covered, but it will help turn them into customers or subscribers once they do find it.  

    5 Tips for New Online Marketers

    To help you make sure you use the types of online marketing listed well, there are a few general best practices that can help.  

    1. Do online marketing.

    The first tip is straightforward enough. Don’t feel like you can get away with not bothering to do online marketing. If you want to reach people in the space where they’re doing their shopping or planning their purchases, then you have to invest in online marketing. Not doing so may not ruin your business, but it will pretty well guarantee you’ll be leaving money on the table and missing out on some of the people that could become your best customers. And the longer you wait to start, the further behind you’ll be.  

    2. Learn a little bit about everything.

    As a business or website owner, you shouldn’t feel like you need to be an expert on every facet of online marketing, but you should strive to get a 101-level knowledge of each of the various types of online marketing. That knowledge will steer you in the right direction in figuring out which types you should invest in and recognizing the people skilled enough to help you pursue each one effectively.  

    3. Hire good people.

    Online marketing is a big job. Don’t try to do everything yourself. Seek out an agency or some freelance professionals who are experts on the types of marketing you want to pursue and can take over some of the planning and execution for you. Their expertise will lead to better results, and you can avoid stretching yourself too thin.  

    4. Create an overall online marketing strategy.

    You may have noticed in the descriptions of the different types of online marketing that most of them work better if you use them in combination with others. Your content marketing can improve your SEO. Your social media and email marketing can help promote your content. And conversion marketing can take customers past the finish line once the other forms of marketing have brought them to your website. Don’t treat each channel and type of marketing as separate. Creating an overall strategy will enable you to make sure every piece of marketing you and your team creates will better support everything else you’re doing and have a higher likelihood of achieving the results you want.  

    5. Keep it up.

    Online marketing isn’t something you can do once and be done. Your online marketing strategy needs to be consistent and updated regularly. Treat this as an ongoing line item in your budget. Use your marketing analytics to check in regularly on how well your efforts are working and determine how to improve upon what you’ve done before. The longer you do online marketing, the better you’ll get at it and the more you’ll see results. But before you get to that part, you have to get started.
  • 7 Best Tools Every Affiliate Marketer Needs

    Wednesday, August 9, 2017 by
    Affiliate Marketers Online Tools

    The Essential Online Toolkit for Affiliate Marketers

    It’s time to load up your toolkit! From several Google searches, you already know that affiliate marketing is a promising route to earn a few extra bucks or even start an entirely new career. Affiliate marketing gives you the freedom to be an entrepreneur without the inventory. With all your excitement to jump into this field, it’s unlikely anyone told you what tools you need to succeed. Like any profession, the right tools give you the opportunity to do your job effectively (and make more money). That’s why I’ve compiled a list of seven tools to move you toward success. Ready to get started? Read on...  

    1. Keyword Planner

    Content marketing is the go-to approach to attracting and maintaining consumers. Meaningful content informs people about their challenges and offers several solutions. As an affiliate marketer, you can implement content marketing to nurture your audience and establish a trustworthy relationship. Then, you can recommend products that will solve their problems. Nevertheless, your first step is to get visitors to your site. For your content to rank high in search engines, you will need to perform keyword research. This is the process of identifying the keywords your audience uses when searching for information online. Google’s Keyword Planner is a powerful tool to find keywords relevant to your affiliate marketing business. You can discover new keywords and get search volume data. affiliate marketing keyword research User intent is part of doing effective keyword research. You want to put yourself in the shoes of your potential visitors. The more you know about your audience the more you can niche down the specific keywords to attract people to your content.  

    2. WebinarJam

    For consumers, seeing is believing. Demonstrating a product is one of the best ways to persuade people to purchase. That’s where webinars provide the most value. Webinars offer you a chance to talk directly with your audience. “An affiliate marketer could easily add webinars to drive new sales to large groups of attendees. Imagine a weekly webinar where she hosts affiliate partners on a content-rich webinar and then offers the product at the end of the webinar,” writes Mike Capuzzi, speaker, author, and marketing consultant. WebinarJam is a tool for delivering live cast presentations. You can create webinars on the spot, share your desktop screen, and highlight attendee responses. Before you jump on camera, practice your presentation to get rid of any public speaking jitters. Carve out time in your live broadcast to answer attendees’ questions. You also may want to create free handouts with additional product details.  

    3. HostGator

    You’ve completed your keyword research and created meaningful content for your affiliate products. Now, you need somewhere to post that content. A website is a simple tool to elevate your brand and encourage people to click on your affiliate links. It’s your professional space in the marketplace. Of course, when shopping for web hosting, we suggest the HostGator platform. Our tool offers a drag-and-drop feature to create a website in minutes. Also, we provide 24/7/365 support to help you with any technical issues. hostgator affiliate programTo build a killer website, begin with a strategy in mind. Make sure your affiliate links are visible and easily accessible for visitors. You also want to be transparent about your affiliate marketing efforts. So, always provide a clear disclaimer on your site.  

    4. Constant Contact

    Communication is key for affiliate marketers. You want the ability to connect with your audience about new product offers or special giveaways. Email marketing is your answer for building quality relationships. It’s an opportunity to provide subscribers relevant content and ask for feedback. However, don’t feel obligated to add every detail in your email. Daniel Cassady, a freelance writer, agrees: “If you have a lot of information you are trying to get across to your readers, it’s best to give that information to them in easy to handle nuggets instead of long paragraphs. Use bullet points to make the content of your newsletter easy to glance over and then link to a more in depth article on your website.” Constant Contact makes it easy to create professional emails with their customizable templates. Plus, you can send automated messages to specific subscriber groups—giving each subscriber a personalized experience.  

    5. YouTube

    Research shows that “online videos will account for more than 80% of all consumer internet traffic by 2020.” More than ever, people are watching video to learn and to entertain themselves. This is your moment to seize the attention of the consumer. By creating fun-filled videos, you can build a connection with your viewers. But what exactly will you discuss? Affiliate marketers possess a unique expertise. You know about the best products in your industry, and you can use that knowledge to your advantage. For example, you can produce videos giving honest, research-backed product reviews. You can create a series of videos showing consumers unconventional ways to use a specific product. Or you can highlight how a product changed your lifestyle. YouTube can host all your video content. Just upload your video and share the link with your audience. Creative entrepreneur Roberto Blake offers tips to improve your YouTube videos. Check out the resource below:

    6. Hootsuite

    From Facebook to Pinterest, social media is the spot for everyone to hang out online. It’s where consumers get their news, learn about events, and explore different interests. Social media centers around storytelling. For affiliate marketers, it’s not enough to tell your followers about a product. That’s boring, and people ignore those messages. “When it comes to selling on social media, it is a great idea to offer unique, interesting, and even diverse information about your product rather than push for a hard sell. No one likes to feel they are being sold something, but everyone likes to buy something they truly want,” states Sarah Arrow, a marketing coach. When promoting products on social channels, add your personality to your posts. Tell a funny story on Facebook or add a quirky GIF to a tweet. You can manage your social media with Hootsuite. The platform helps you engage with your audience efficiently and you can see your analytics in real-time.  

    7. ZipBooks

    It’s important to remember that as an affiliate marketer you’re running a small business. You have revenue and expenses to track on your success journey. Maximizing profit is one of your primary goals. You’re constantly searching for ways to add more money to your bottom line, while reducing your costs. Recordkeeping is a helpful skill for all affiliate marketers. You can quickly interpret what’s an asset for your business and what’s a liability. Now, it’s even easier to manage your accounting with software like ZipBooks. This tool organizes your work into projects and tasks. You can input your expenses and generate monthly reports. expense software for affiliate marketing When starting any business, it’s essential that you talk with financial and legal professionals. These experts can provide specifics on opening a business bank account, applying for a business license, and determining your tax obligations. So, take the time to get the necessary advice.  

    Tools for Success

    Affiliate marketing is similar to other side hustles or career paths. You need the best tools to ensure your success. Don’t worry about starting from scratch. You can use the seven tools above to demonstrate products, send emails, and track expenses. Grab your tools, and sign up for HostGator’s affiliate program!
  • 5 Ways to Achieve Social Media Stardom on YouTube

    Monday, July 31, 2017 by

    Social Media YouTube Success

    Be a YouTube Star! Follow These 5 Steps

    Lights, Camera, Action! Business Insider reports that YouTube users watch more than 500 million hours of videos every day. So, it makes sense that this video platform is ripe for gaining social media stardom. “The reach and power of YouTube has been demonstrated by the many artists, celebrities and comedians that have launched their careers through YouTube videos. From celebrities like singer Justin Bieber to actress/model Kate Upton, the effectiveness of video marketing cannot be denied,” writes Eric Baum, CEO and founder of Bluleadz. You can begin building your brand right now. Here are five ways to reach superstar status on YouTube. Domain Name

    1. Find Your Unique Lane

    If you’ve done your research, you already know that competition exists on YouTube. There are thousands of channels that demonstrate cooking, perform comedy sketches, and even talk about celebrity news. You’re probably thinking: Why should I try? Every topic has been discussed. Well, it’s not about covering the same topic over and over again. It’s about bringing your unique talent to a subject and showcasing it differently to an audience. Creativity will separate you from the competition. Let’s say you’re a professional dancer. Rather than showing off your moves in a studio, try dancing in different settings, like a park or a museum. In 2011, YouTube star Luzu launched his channel called LuzuVlogs. His Spanish vlogging channel has more than 2.5 million subscribers. Luzu offers his perspective on producing worthwhile content: “The greatest thing about this is we are defining a lot of things. The way people consume content is changing, and this way of doing content responds to the needs that they have rather than telling them how they should do it.” Luzu doesn’t just talk the talk. He actually takes action. You can watch one of his many adventures below.
    You have something special to offer on YouTube. Start brainstorming and posting your videos.  

    2. Produce High-Quality Videos

    New technology is making it easier for you to spread your message. It’s important to produce high-quality video to keep your fans engaged. The first step is to invest in the right equipment. Do your homework and find the perfect gear that fits your needs. Your must-have list may include a video camera, lighting kit, tripod, and editing software. Next, you want to create a storyboard or a script for each video. This preparation will keep your content focused. You’ll know exactly what you want to convey and how to present the content. Don’t get discouraged during this time-consuming process. Research shows that “70 percent of creators with at least 100,000 subscribers spend at least six hours working on each video they upload to YouTube, and one-third of those YouTube stars spend at least eight hours on each video.” Award-winning YouTube personality Rosanna Pansino hosts the well-known online baking show Nerdy Nummies. Her channel touts 8.3 million subscribers with over 2 billion total video views. In 2015, Rosanna produced and hosted two-60 minute TV specials on the Cooking Channel and released her first cookbook. Here’s one of her delicious videos:
    It’s time to build your very own studio. For high-quality videos, purchase the right gear and create a plan before pressing record.  

    3. Engage with Your Audience

    Engagement is a critical factor in any social media network. On YouTube, it’s a major part of building your fan base. Many first-time YouTubers post their videos and never read the comment section. However, people like sparking conversations with influencers. Keep your fans happy by talking with them and giving their responses a thumbs up. You also may want to ask your audience questions. Get to know more about them: Where do they live? What other channels do they watch? Do they have video content requests? Beauty vlogger Tati Westbrook of GlamLifeGuru gives tutorials and offers product reviews to her 2.8 million subscribers. In her videos, you’ll see her testing out new lipsticks and adding her creative thoughts.
    Tati also engages with her audience in the comments. In the image below, she drops a reminder about an upcoming video. YouTube comments section Your fans want to interact with you one-on-one. So, make an effort to respond to their comments and to thank them for watching.

    4. Collaborate with Influencers

    Becoming a star isn’t a one-person endeavor. By collaborating with influencers, you can speed up your path to success. Current YouTube stars are your best resources if you want to become an influencer yourself. Reach out to influencers you admire and start building quality relationships. “Begin interacting with them, by friending, favoriting and commenting on their videos. In this way you can develop relationships with YouTube stars who can offer advice and encouragement (and access to their networks) for building your own YouTube star power,” writes Gretchen Siegchrist, founder and creative director of Video4Good. Collaboration takes many shapes and forms. You may ask the influencer for mentorship, or you could barter services with the person. For instance, if you’re a great video editor, ask to edit the YouTube star’s next project in exchange for 15 minutes of advice. As you grow, you’ll want to invite influencers to star in your videos. YouTube megastar Lilly Singh has done collaborations with Ryan Higa, Miranda Sings, and Anthony Padilla. YouTube influencer marketing Lilly’s social media success earned her roles in Bad Moms and Ice Age: Collision Course. Her upcoming role in Fahrenheit 451 will mark her first major acting gig. Ready to learn? Start collaborating with others to carve out your path to stardom.  

    5. Grow Your Email List

    Focusing on the growth of your YouTube channel is vital in the beginning. But as your brand expands, you want the flexibility to interact with your fans beyond social media. YouTube is considered rented land. This means if the platform stops existing tomorrow you won’t be able to connect with your fans. You’re stuck starting from scratch. Instead, you want to own land. In the online world, you’ll want to purchase a domain and build a personal website. On your website, you can post blooper videos, add your full bio, and even highlight your next appearances. What’s also cool is that you can include a form to get fans on your email list. Email lists are an opportunity to communicate directly with your audience. You can send exclusive videos or ask for their feedback. Plus, you own the list and your communication isn’t dependent on a social channel. Justine Ezarik, known as iJustine, is a popular YouTuber who vlogs about life, tech, and cooking. On the television show New Celebrity Apprentice, she coached contestants on how to create viral videos. Justine is no stranger to email lists. She includes a sign-up form on her site. YouTube email newsletter signup Take your success to the next level. Build a website and encourage people to join your email list.  

    Start Your Journey Today

    Are you ready for your close-up? With the right concept and camera angle, you can draw thousands, maybe millions, of people to your brand. Create a unique YouTube channel that entertains and informs your watchers. You can engage your audience to generate ideas for future videos. And of course, send people to your website where they can join your email list. Get your camera ready. Start your YouTube journey now.
  • Beginner’s Guide to Twitter Analytics

    Monday, July 31, 2017 by

    Beginners Guide to Twitter Analytics

    Guide to Twitter Analytics

    Twitter has become one of the most important channels for businesses to cultivate a presence on. The site has 310 million monthly users, many of which actively interact with brands on the channel. Brands therefore absolutely need to be on Twitter, but it’s a channel with its own unique challenges. For one thing, it’s especially easy to spend lots of time on the platform without really knowing if you’re getting anything out of it. As you do with all your marketing efforts, you need to gauge how well the work you’ve put into Twitter is paying off. One of your best sources for doing so is Twitter Analytics. Create Your Blog

    How to Access Twitter Analytics

    This part’s easy enough, as long as you already have a Twitter account (and you do, right?). On the Twitter Analytics website you’ll either see a button that says “Get Started” if you’re already logged in, or one that says “Sign in with Twitter” if you’re not. Twitter Analytics Signin Screen Once you click through (and log in, if needed), you’ll be come straight to your analytics dashboard. Twitter Analytics Dashboard There’s a lot of information packed into Twitter Analytics, so let’s take it frame by frame to see which metrics are likely to be the most valuable to your business.  

    Month by Month Highlights

    The Home tab provides a quick snapshot of your metrics for the month, including:
    • The number of Tweets you posted that month
    • The number of views your Tweets got (impressions)
    • The number of people that visited your profile
    • The number of times someone mentioned you in a Tweet
    • And your number of followers
    Some of these are measures of how active you’ve been, rather than how successful your actions are, but the relationship between the two things can help you better understand what’s working. If your impressions, followers, and mentions tend to go down anytime you Tweet less (which is likely), then it’s important to hold yourself to Tweeting more often. As you scroll down, you can see the summary of these metrics for past months, along with highlights from each month in the form of your top Tweet (determined by impressions), the most successful Tweet you’re mentioned in (determined by engagements), and your top follower of each month (determined by their number of followers). Twitter analytics by month  

    What to Do With This Information

    Having your monthly analytics on one page helps you see trends. You can see how your results change over time, so it’s easier to measure how well different tactics you try are working. If you just launched a new Twitter campaign and your impressions, engagements, and mentions are up – then you know you did something right. Those Top Tweets in each month have something to tell you too. When you can scroll down and see what Twitter’s deemed your “Highlights” are for each month, it’s easier to see what the Tweets that are getting the best results have in common. Are they funny? Do they consistently have pictures or video? Are they sharing content? If there are commonalities in the Tweets that get the best results, then you know to keep creating those types of Tweets.  

    Analyze The Success of Individual Tweets

    In the Tweets tab, you get to dig in deeper to how your specific Tweets perform. You can see impressions (or how many people saw the Tweet), Engagements (which includes re-tweets, likes, and replies), and the Engagement Rate (the engagements divided by impressions). Individual Tweet Analytics You can also see graphs that show your average engagements by day, so you get a snapshot of how often your Tweets are encouraging likes, replies, clicks, and retweets.  

    What to Do With This Information

    These metrics can add to your analysis of the types of Tweets that are typically most successful and help you determine if there’s a pattern in the kinds of actions different sorts of tweets inspire. You can measure your specific results against your goals. If your hope is to get more re-tweets or replies, then you can see if you’re pulling those off and which parts of your Twitter campaign or strategy is most effectively getting the results you seek. In addition, you can analyze the times of day and days of the week that are the best for Tweeting. Knowing when your Tweets get the most impressions can help you ensure the Tweets you consider the best or most important go out at the times of day where they’ll get the most traction.  

    Learn More About Your Followers

    The success of your Tweets isn’t entirely about the engagement and impressions each receives, it also depends on who’s engaging with and seeing them. Marketers always have to be concerned about reaching the right audience. The Audience tab is where you get an idea of how well you’re managing that. This section provides a wealth of demographic information about your followers. You can see:
    • Gender
    • Household income
    • Home ownership
    • Marital status
    • Interests
    • Buying styles
    • Wireless carrier
    Twitter follower analytics Many of these categories break down further. In addition to knowing your followers’ general interests, you can see trends in what TV genres they like, for example.  

    What to Do With This Information

    The audience information you get from Twitter Analytics can do two important things for you:
    1. It helps you determine if the followers you have are the ones you want to reach.
    2. It can help your refine your current buyer personas.
    If the people interacting with your Tweets and following your brand aren’t likely to buy from your company, then you need to refine your strategy to better speak to those that are. If you are reaching the right people, this data can be extremely useful to helping you understand them better. You may be able to take what you’ve learned from your Twitter Analytics and use it to improve your approach to reaching your audience on other channels as well.  

    What’s Happening in the World

    Unlike the other sections of Twitter Analytics, the Events tab doesn’t tell you anything about your own Twitter performance. Instead, it tells you about what’s going on in the world that people on Twitter are talking about. Global Twitter Trends

    What to Do With This Information

    You can use the information Twitter provides here to determine if there’s a trending topic or event that your Tweets should address. The Recurring Trends section also shows common hashtags you can make use of, where appropriate. Be careful here, since many of the biggest Twitter fails that brands have become known for came from trying to capitalize on a Twitter trending topic that was sensitive. But if you’re thoughtful about it, you can use the information here to make your Twitter campaigns more relevant to the subjects people are already talking about.  


    Like the platform itself, Twitter Analytics is totally free. You can dive into the data and gain new insights into your performance and audience without having to add a line item to the budget. If you’re on Twitter (and you should be), make the information in Twitter Analytics part of the regular analysis you perform of your marketing activities. By measuring what works, you can better plan your time on the platform to ensure you get results.