Startup & Small Business
Written by Jeremy Jensen
Thursday, March 19th, 2015
I may be the first blogger to admit it, but I didn’t use Google+ very frequently as my preferred Social Media outlet. Having Facebook, Twitter, and several other mediums for connection felt like enough, right? But when you consider Google+ has only been around for three years, 1 Billion enabled accounts is quite the accomplishment.
Like any new and similar service, people are slow to adopt something they already have. What everyone has been missing, including myself, is the unique and powerful features Google+ possesses that many other networks cannot compare with.
Even if you’re not on Google+ socially, your business will greatly benefit from all the integral features Google+ provides. Here’s a few reasons to ignite your interest:
Virtually Everyone Uses Google’s Products
Whether it’s Gmail, Maps, Play, Drive, YouTube or just an old fashioned web search, we’re all on Google to one degree or another. Having one account makes it possible to utilize all these amazing services, and before you know it Google+ may just become as popular as Facebook.
As of 2014 Google+ boasted 359 million active users, a number that has increased at a rate of 33% annually.
What’s more, is that everything you post integrates with every other Google platform under one identity. For example, if you post a video to YouTube (The 2nd Largest search engine in the world) users will be able to click on your profile taking them directly to your G+ account. Here, many marketing wizards have begun creating engaging/brand oriented videos that make it incredibly easy to steer potential customers back to a page equipped with all of your contact info and a link to your website.
Having someone add your business page to their circles will begin to optimize your Google+ page, thus increasing your visibility performed for local searches.
Be Seen In The Local Carousel Results
You’ve probably seen something like the image above, a ‘carousel’ that appears in Google after you search for a business, keyword, or product in a specified location. These results get displayed after getting triggered by a collective list of keywords that signify inquiry towards finding a tangible location based on distance from the user and what they’re looking for.
The carousel has greatly improved visitor counts for many websites due to the ease in which customers are now finding the services they’re looking for. Ranking factors in the carousel come down to +1s on the Google+ Business Page, a good quantity of quality reviews, even the number of photos you provide to assist searcher’s are considered an important factor.
Many up and coming writers are delighted to engage with a feature that not only provides proper authorship, but will also allow you to link your written content on any domain to your Google+ profile.
-Why is this awesome?
Essentially it’s allowing Google to interpret what you’ve posted online, who you are as an author/business owner, and to create strong links between all of your activity and your Google+ page. When done correctly, your results will be seen above others. For more information, and to sign up, click here.
Deeper Brand Engagement With Google+ Hangouts and Communities
One of the best techniques for securing loyal customers involves getting to know them on a personal level. In Hangouts your business can get in touch with anyone in the world by hosting a meeting using video chat. Most commonly, pioneers of the customer/business relationship have hosted live video conferences to allow customers to contribute feedback and work towards providing a better service in the future.
Using Google+ communities is also a great way to stimulate conversations over shared interests associated with your brand or service. Personally, I actively engage with my followers who are interested in learning photography techniques, and simultaneously receive feedback on more of what they’d like to see. Giving your time to a customer extends a bond that will help when they choose to recommend a service to a friend.
We Are Talking About Google Here, After All
Google isn’t just a search engine anymore, it’s practically a way of life. We’re communicating, sharing and building businesses through it’s services, most of which are offered to us free of charge. But because they’re still a business, it’s easy to see why they provide incentives for partaking in a their social medium instead of others.
These incentives only serve to help your business, and you’d be extremely wise to start taking advantage of them.
Image Source: http://4.bp.blogspot.com/-EDln3g_Fzyg/T5XrXBhRE-I/AAAAAAAAFnI/w10FfYL7Qnc/s1600/Google-+-your-Business.png
Written by Kevin Wood
Tuesday, March 17th, 2015
Picking the right domain name isn’t a decision you want to rush. In the online space the domain is the first thing people have to remember when they want to work with you or visit your business. If you want your online presence and website to thrive you need a domain name that’s going to keep up.
A lot of business owners make the mistake of choosing a domain name that’s too long, too hard to spell, or doesn’t relate to their business. Some domains names are only a few letters long, but can still have a huge impact on your business.
Most Common Domain Name Mistakes To Avoid
As we alluded to above, a lot of business owners make mistakes when choosing their domain names. Of course, you can change your domain name if you already have one that isn’t really doing much for your business, but it’s much less of a hassle to just get it right on the first go. Below you’ll find some of the most common mistakes.
1. Using Too Many Words
If you’re trying to stuff a bunch of keywords into your domain name and it’s getting very long and hard to remember it’s important that you shorten it. People won’t remember a long domain name.
Or, you may have a very long business name and you want to use the whole thing. This can also be a mistake, as you’ll want your domain to be memorable. Often, you can shorten or abbreviate and still get the same result.
2. Using A Spammy Extension
If the .com extension isn’t available for your domain it can be tempting to go with another, less standard extension. Using one of these can potentially be a burden to your business. Although, some other domain extensions are becoming more widely accepted they can still carry a slightly spammy connotation.
If other businesses in your niche are using other extensions then they may be safe to use, but just take caution. This isn’t really an area where you want to be a trendsetter.
3. Following Trends Or Buzzwords
We’ve seen some businesses try to get creative with their domain names by incorporating certain buzzwords or trendy words. For a while a lot of businesses were using the letter ‘i’ in front of their domains to mimic Apple. Or, we’ve seen businesses using the letter ‘z’ to make them seem more youthful and hip.
Whatever the case make sure you don’t ascribe to any trends when you’re choosing your domain name. Domain names should be timeless, and when you’re relying on a trend it will only be memorable for a few years at the most, after which it will seem outdated.
How To Find The Perfect Domain Name
Now that you know what not to do it’s time to start moving forward with positive steps you can take to truly find a hidden gem of a domain.
1. Keep It Simple
When finding the perfect domain, simplicity is going to be your friend. Try your best not to include any unnecessary words or phrases, hyphens, or anything else that’s going to make your domain difficult to remember.
Keep it as simple as possible, but no simpler. You don’t want your users to have a hard time associating your business with the domain.
2. Be Unique
There are millions upon millions of domains out there. To truly stand out from the rest you’ll need to be unique. Try to be catchy, but don’t be too creative where people are confused or can’t remember your domain.
When you think you’ve come up with the perfect domain you can try it out on your friends and family as well to see what their initial reaction is.
3. Do Your Research
Before you buy your domain you’ll need to make sure you aren’t violating any copyrights, or ending up with any weird foreign translations, or have a name too close to a competitor. Spend some time making sure your domain checks out across these three categories and you’ll be ready to click buy.
Crafting the ultimate domain name for your business doesn’t have to take weeks, but you should spend more than the few minutes most people spend on the decision. Your domain name defines your business in the online realm, make it count.
Image source: https://www.flickr.com/photos/35935652@N00/3845418669/
Written by Brandi Bennett
Thursday, March 12th, 2015
You’ve just setup a new company, and you think it’s going to be big. It’s got everything – all the bells and whistles that you could ever possibly want. It addresses all of the concerns that you’ve ever had in regard to the jobs you’ve held in the past. No questionable benefits for your employees! A great vacation plan! Flexible schedules and a sick day policy that works to address all of the gripes that you’ve had in the past.
You’ve got a winning product, one that’s sure to make your company an overnight success, and a marketing plan that’s guaranteed to ensure that the product you’ve created catches the attention of the masses. You’re pleased. It’s taken years of hard work and dedication, but nothing could possibly go wrong, right?
Your Social Media
Over the years you have amassed profiles in a variety of different places. Your long-ago MySpace account hasn’t been touched in almost a decade, though it’s still out there. You’ve got a G+ profile that you don’t use much, a Facebook profile, and a LinkedIn profile, and you even, if you’re old enough, may still have a profile floating about in AOL land somewhere.
You may not use any of these accounts anymore, but they still exist, and with them so does all of the information you posted. That time with the tequila and your friends out on the beach, that time you ranted about your boss and how much you hated his guts, and maybe even that time you streaked down the football field back in college is documented somewhere. This information may be about to come back to haunt you.
Cause And Effect
Picture this: Your company’s marketing campaign is a huge success. Your product has just taken off, and people are clamoring to get a hold of you to find out just what your secret is. Then someone pulls up Google. Thirty seconds later and *BAM* you’ve just gotten some of the worst publicity of your life. All that stuff you put up on social media? It’s now a part of the daily news. This may seem far-fetched, but today we truly live in a digital world; after all, that’s why you’re reading this online, right?
The Fact Of The Matter
The truth is, I’ve seen not one, not two, not even three, but five news articles within the past two days from legitimate online news sites that have utilized information in an individual’s social media profile as legitimate sources, linking those profiles to the readers of the article for all to click through and view. The fact of the matter is that no matter how “private” you set your profile up to be, there is still information that can be gathered by others and used as a means of making a determination or judgment against you just because you’ve placed it on a social media site.
What To Do?
Social media can be a beneficial tool for businesses, allowing them to connect with their customers and their target market in ways that were not possible in the past, but it’s a two way street. Before you launch that product of yours, before you start up that company, go to the old social media sites that you don’t use anymore and delete your old profiles.
Set everything to private that you wouldn’t want that nice little old lady down the street from you to read or to see. Make sure to untag yourself from all those pesky photos of that time you went to Vegas. Ask your friends to take down embarrassing photos, explaining that it’s nothing personal, but that your online reputation could suffer as a result. Don’t stop doing the fun stuff, just don’t broadcast it for the world to see.
I was a part of the generation that received in-home Internet access for the first time as teenagers – most of the embarrassing stuff that we did never made it online – primarily because these social media sites didn’t exist at this time. I’m now a part of that first generation of parents whose children are growing up with the Internet and technologies as a part of their everyday lives; the best bit of advice I can give you is the same thing I tell my kiddo: “It’s okay to keep your personal life personal; the whole world doesn’t have to know what you do all the time. And if it’s something you know you would get in trouble with me for doing, you darn sure don’t want strangers knowing about it either.”
Think of it like that – if you don’t want your mother, or your grandparents seeing you do something, there’s a good chance you don’t want your potential customers seeing it either. Clean up your online presence and then launch the product. Trust me; you’ll be glad you did.
Image Source: Millet, J. (n.d.). Woman Sweeping Her Home. Retrieved from http://www.canvasreplicas.com/images/Woman%20Sweeping%20Her%20Home%20Jean%20Francois%20Millet.jpg
Written by Kevin Wood
Tuesday, March 10th, 2015
Face it, if you want your online business to succeed you’re going to need a steady stream of traffic. However, there are crucial differences in the quality of traffic across the internet that could have an even larger effect. Some people believe that driving traffic to your website is purely a numbers game. However, the quality of your traffic matters much more than the quantity.
In this article we’re going to explore the differences in quality of web traffic and what it means for your business and success of your website.
What Is Quality Traffic?
Quality traffic is composed of visitors who are actually engaged with what you’re offering, browse multiple pages, and spend a decent amount of time on your website. Essentially, they are going to make up the backbone of your revenue, as these people are also more likely to buy what you’re offering, or at least sign up for your email list.
These visitors should be the core focus of your business as your work actually resonates with them. Often, the amount of quality traffic flowing into your website will be low compared to other forms of traffic.
However, if your business was built to serve everyone it would probably end up serving no one. This differentiation in your business allows you to more effectively serve a small group of people in deeper ways.
To sum up, quality traffic will have qualities similar to your ideal visitor. For instance, they will be a regular visitor to your site and hopefully a champion of your work.
What Is Low Quality Traffic?
Low quality traffic doesn’t bring any positive advantage to your website other than increasing the amount of visitors to your website. The typical traits these visitors will embody includes only stopping by your website once, not viewing multiple pages, and barely reading the page they landed on in the first place.
It’s not a good idea to focus your traffic efforts on this type of traffic, as it won’t do much to increase your bottom line. Usually, these traffic spikes come from instances when your content goes viral, or your website gets featured on a site like Reddit or Stumbleupon. The high-volume traffic you get from these sites usually won’t do much to increase your sales, or number of subscribers.
Although, you don’t want to discourage traffic from these sources it doesn’t make a lot of sense to focus your traffic generation efforts on these high volume sources alone.
Focusing On The Wrong Traffic Metrics
When it comes to digging through your traffic metrics you’ll want to make sure you’re looking in the right place. After all, it’s easy to get caught up in vanity metrics, forgetting the real data that can actually be useful for your business.
For starters, the total number of visitors you have per month isn’t crucially important. What is important is the sources where your traffic is coming from, and the bounce rates that are associated with each source.
The bounce rate is the percentage of people that come to your site and leave very quickly. So, if you have a few traffic sources that have very high bounce rates you’ll want to diminish your efforts on those sources. Your best bounce rate scenario would be a high traffic source with very low bounce rates.
Another metric you’ll want to keep an eye out on is the number of users that are returning to your site time and time again. Although, it’s always good sign that new visitors are coming to your site you’ll also want to take note of how many people are returning.
Traffic doesn’t have to be a mystery. By focusing on the right metrics and sources of traffic you’ll be well on your way towards fine tuning a traffic strategy that works.
Image source: https://www.flickr.com/photos/17893072@N00/4475333077/