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  • How to Effectively Use Facebook for Business Marketing

    Tuesday, February 2, 2016 by
    How to Use Facebook for Business Marketing Each minute passes, several million Likes are recorded in the Facebook database, hundreds of thousands of shares, and comments too many to count. Facebook is a social networking giant, with more than a billion active monthly users, it does not come as a surprise that many business owners are turning to Facebook for new customer acquisition. In itself, Facebook is a huge social platform, but it's one thing to know how to share status updates between your friends, it's a completely different story when we're trying to promote our business. Though in the recent years this process has eased immensely, as more of the social platforms population has accepted the fact that Facebook Pages are a big part of the network, and many actually embrace the fact that businesses interact with their customers directly.

    Start with the official Business guide

    Facebook Business is a real thing, and there's a specifically built page that discusses everything in and outside of Facebook Business and how you can take your Business to Facebook for interacting with your existing customers, as well as for acquiring new customers as you go. This page talks about news, tips and also success stories that anyone can learn from. It should be the absolute starting point for any business owner who wants to take his business venture to Facebook.

    Let your friends and customers know

    The next step after reading the official Facebook Business guide is to actually setup your own Business Page, all of which is a step-by-step process and is self-explanatory most of the time. You want to fill in as much info about your Business as possible, not only to make sure that it's easy to find, but also to comfort people who are looking for a service just like yours. Restaurants come in many different forms, emphasize why you are different from the rest, and so forth.
    "Comment as your page on other business pages and "like'' pages of your employees, companies near you if you have a physical location, businesses you are collaborating with or companies whose services or products you are using. Liked or tagged pages will often times return the favor and mention or like your page in return, which is free cross-promotion. Any pages you like with your own page can be displayed on the left hand side as vertical tab." - Christina Baldassarre
    As soon as you have done all of that, it is time to put yourself out in the sunlight and generate some actual likes. First, you will want to send out an invite to your closest friends and people who made it all possible for you. You will also want to put some physical and digital badges around your business to let customers know that you exist on Facebook. People love to use the check-in feature for their favorite places, and this is a great way to attract more customers.

    The best way to share on Facebook

    Apart from everything else, a lot of your time on Facebook will be spent sharing posts and writing comments, it's inevitable. At first, it might seem like a good idea to share content as frequently as possible, to comment everywhere all at once, but that will only raise some serious red flags and might hurt your business in long-term. Facebook is a professional social platform, and you should always remember its do's and don'ts. If you're a restaurant, your main type of content that you're going to be sharing is going to be food related. With that in mind, be receptive of your customers and ask for their input on new dishes and ideas, place special offers for weekends, advertising special drink offers, you can even promote a set of tickets to a big game in town. You will find that many businesses are willing to do giveaways in exchange for likes, comments and shares, all of which automatically exposure your business to new people, thus new potential customers. In general, Facebook is a low-cost marketing platform, and if you want to experiment with reaching new audiences in new places, the best way to do is through Facebook Advertising. Reasonable prices and a sophisticated Advertising Platform guarantees results that will deliver on their promise.
  • Why Half Of All Small Businesses Missed Out On Over $250 Billion In 2015

    Tuesday, January 26, 2016 by
    Small Businesses Missed Out on $250 Billion in 2015 - Here's How There are over 28 million small businesses in America, accounting for 54% of all sales within the country. Yet more than half of them are missing out on billions of dollars, combined. If you have a small business, you know that every penny counts. Wouldn’t you do anything within reason to get yourself a leg up on your competition? If at least half of small businesses aren’t doing this one simple thing, then you have a solid chance of bringing in more sales than your competitor down the street, simply by doing it. This one thing brought in over $250 Billion (in the first 3 quarters of 2015 alone). If you don’t have it, then you’re clearly missing out. What is that one thing? Having a website. Simple, right? Well yes and no. That dollar amount quoted above was just for ecommerce sales within the United States. So if your business isn’t online in some manner, then yes - you missed out on your slice of that pie. Think about how much time you spend online (you’re reading this article online, for example). You’re likely on some form of social media for hours each day; maybe even doing some of your own shopping online. Point being that you’re online already, so why not spend a small portion of that time getting your business online? With a website, you’d likely be able to grab a share of all that money spent online last year. And while you could sell your stuff through eBay, Etsy, or the like, it doesn’t provide you the chance to really create your own brand on the web. You may not become the next Amazon, but if you could just bring in a few more sales, then why wouldn’t you at least try it? Now, you may be saying that you’ve thought about having your own website before, but it’s just too hard or too expensive. And that may have been true - in the 90s. But with today’s technologies, you could actually have a website online within the hour and for only a few bucks. It’s true. Conversely, you may think that a Facebook page alone may suffice, or Yelp, Twitter, or whatever other free online service of choice. While that may be a great start for your online presence, it shouldn’t be the pillar of it. What if the platform were to vanish tomorrow? Or your page gets removed for breaking some random clause in the terms of service? Having your own website allows you to actually own your piece of the web. If you’re bringing people to your Facebook page, you’re essentially building Facebook more for them. You can’t really do much with that audience outside of that platform. On the other hand, if you attract that traffic to your own website, you have their attention on something you own. Plus, if you’re interested in any online marketing, it looks a lot better to send them to your own site versus a Yelp page. At HostGator, you could get started for just $5.56* per month. With that, you receive everything you need to claim your spot of the Internet. Without boring you too much, here are some of the features you’d get when signing up with HostGator.
    • Domain Name - A domain name is essentially the virtual sign for your website. It tells people who you are and how to access you. We’ve got some tips on choosing a good domain that can help you come up with ideas.
    • Website Hosting - Your website needs to live somewhere on the web. Just like you need somewhere for your customers to come to your store. Hosting is the space you’re renting online at which your website will live.
    • Website Building Software - If you can use social media (Facebook, Twitter, Pinterest) then you can build a website with our Weebly website builder. It’s a drag and drop tool that you use to design and publish your website. If you need a little more functionality, then you can install WordPress (used by 23% of the top 10 million websites) with one click and customize it as much as you’d like.
    • Customized Emails - If people are contacting your or your business, what do you think looks more professional? myemail@gmail.com or myemail@mybusinesssite.com? With customized emails, you can create any email address under your domain name (sales@mybusinesssite.com, for example).
    • $200 in Advertising Credit - You need to get people to your website. If you’re just starting out online, then people won’t know to find you immediately. To help you with this, HostGator provides $100 in Google Adwords and $100 in Yahoo!/Bing credit.
    • Helpful Support - You’re not alone when it comes to your website. Our staff is here 24/7 to help you. If you have questions about signup, or even if it’s 2 am and accidentally cause an error on your site, we’re here to take care of it. Don’t believe us? Give us a call right now to see if we pick up. 1-866-96-GATOR. We can even walk you through signup and familiarize you with any of the tools necessary to build your site.
      If you still think that creating your own website is hard, then why not let us do it for you? If you’re serious about your business but don’t have the time to learn about building a website, then we can do it for you. We have a team of expert web designers on staff.. Give us a call and ask to speak to our sales team. They’ll get you on the path to getting the website you want so that you can grab your piece of the online sales pie. Make sure you tell them Kyler sent you and they’ll take care of you.

    Get Your Business Website Click To Get Your Business Online

  • The Importance Of Evergreen Content In Your Marketing Strategy

    Thursday, January 21, 2016 by
    Why You Need Evergreen Content When it comes to blogging there are so many different types of content for you to choose from. Some will resonate with your audience more than others. However, there is one style of content can actually send you traffic for years to come. All you have to do is invest the initial time in creating it. What is this valuable style of content? It’s called evergreen content. In this post we’ll dive into what evergreen content is, and why your content strategy needs to include posts of this nature.

    What Exactly Is Evergreen Content?

    Evergreen content is content that remains useful to your audience year after year. It’s not based around trends, or news. It tackles a core issue that your audience faces, that’s going to remain relevant. Evergreen content is the style of post you bookmark and come back to time and time again, because it’s so valuable. There’s so much good information within you wouldn’t feel cheated if you had to pay for it. Evergreen content is timeless and won’t fade away. You might have to update these posts over time, as new information becomes available. But, usually they’ll stand the test of time without any massive changes. Evergreen content is incredibly valuable. When you first publish a post of this nature you should do what you can to create attention around it. As the more initial attention it receives the more likely you will cement its evergreen status. This piece of content is usually the definitive guide on the subject matter. It’s very in-depth and covers the topic from every angle. These posts are usually incredibly long, and can often get into five figure word counts. Depending on your industry even a content piece that’s valuable for a year or two can still be considered evergreen. It all depends on the speed at which your industry moves.

    Why You Need To Include Evergreen Content

    So, now that you know what evergreen content is, you might be wondering what makes it so valuable? After all, this kind of post will take a lot of time to create. Below you’ll find the three main reasons evergreen content needs to play a role in your content strategy.

    1. Gets Higher Search Engine Rankings

    Since evergreen content is very-high quality and tends to have a high word count, it tends to rank very highly in the search engines. Some research suggests that longer content is actually valued by the search engines. This also means you’ll want to ensure this content focuses around a few high traffic keywords in your niche.

    2. Generates Leads Over Time

    Since these posts will be ranking highly and receiving a large amount of traffic you should properly optimize these posts to collect leads. These posts can bring you a steady stream of leads for a long time without you having to do any additional work beyond the initial publishing and promotion.

    3. These Are High Traffic Posts

    Since evergreen content tends to rank higher in the search engines, this means these posts can be responsible for a lot of website traffic. Once these posts rank highly they tend to stay, since they are often the definitive pieces of content on the topic. This means this kind of post will send your site a high volume of traffic even a long while after you published the post. Evergreen content will work for your business a long time after it’s originally published. To make your blog a timeless resource make sure you included posts that will serve your audience for years to come.
  • 5 Easy Ways to Value and Appreciate Your Customers

    Tuesday, January 19, 2016 by
    5 Ways to Value and Appreciate Customers Customers are the lifeblood of any business. Showing and expressing gratitude for being our customers is the least we can do to make them feel valued and appreciated. Countless of our customers have taken their time to promote our business on our behalf to their friends and social circles, they have spent time reaching out to us with support and technical questions, they have reviewed our products and have left invaluable feedback, and even then, we are still collecting their money. How can we give back so that our customers feel valued?

    1. Thank Them Personally

    The easiest way to express your gratitude for your customers is to thank them personally, be it through a physical postcard, or through email. There really aren't that many more ways to be sincere and appreciative at the same time than by leaving a personal note, perhaps going as far as outlining as to why they have been such great customers.

    2. Gift Them Knowledge

    Whether it's a book that talks about your business and the kind of field you are working in, or something like a subscription to an online course (it's very possible to arrange good deals for companies that want to attract multiple customers at a time), giving gifts shows that you have plenty of resources to go around for everyone, and you're not desperate to squeeze out more juice from an orange that's already dry.

    3. Connect With Them

    Depending on the industry and field you are working in, it's very likely that you will know a handful of customers on a first name basis. Why not take this opportunity to connect with your customers on a deeper one-to-one level and take them out for lunch or dinner, perhaps to watch a sports game together (you're of course paying for the tickets), or any other activity that would involve fun and relaxation, and the ability to talk about normal life things. This is a nice way to appreciate the human nature of your customers.

    4. Value Upgrades

    There are customers who have been sticking with your products and business for a long time, why not showcase your gratitude by giving them a free upgrade to a more popular plan or feature that you offer? This is a great initiative that makes customers feel special and in turn keeps them subscribed and more active for longer.

    5. On-boarding Offers

    Sometimes you also have to express your appreciation for those customers who have yet to purchase your product, the basic on-boarding strategy of your business should include a range of coupons, discounts and special offers that would further help to attract customers from places like social media, online forums, and word of mouth. Make your products sound truly appealing, and then offer an unbeatable offer that will surely capture the attention of those who are really seeking help of your product; remember that it only takes that one special offer to acquire a customer, someone who could end up staying with your business for life. In what ways do you show your customers that you appreciate them? Let us know in the comments!
  • 5 Conversion Rate Optimization Tips for Small Businesses

    Tuesday, January 12, 2016 by
    5 Conversion Rate Optimization Tips for Small Businesses
    Conversion rates will always be part of a business. You spend time building a product, you spend time polishing it, you spend time marketing, and that's when potential customers start to roll your way, but not everyone becomes a permanent customer, so strategies and tactics need to be revised, and most commonly this is done through conversion rate optimization. A business can be doing really well, but in terms of sales, there is always room for more. Quite often, our business module is not performing as good as we have anticipated because we haven't put in place some solid strategies for optimizing our conversion rates on a global scale. The traditional way of optimizing conversion rates is about improving our website and the landing pages, which is what we will look deeper into in this post.

    1. Utilize marketing widgets

    One of the most popular widgets to come to the market in recent years has been the SumoMe widget. A versatile widget that offers a variety of ways to optimize your website for marketing purposes. You can use a feature called Smart Bar which will add a header bar to your website through which you can share free premium content with your visitors in exchange for their email address. A feature called Heat Maps will allow you to record live website interaction from your visitors, giving you a chance to review those recordings and understand fully where a user starts to browse the website, and where it ends, and what could be done to improve the overall navigation experience.

    2. Solve specific problems

    More and more businesses are trying to solve more and more problems, when in fact trying to solve ten problems with one piece of software might actually be very dangerous for your business. WordPress advertises itself as a blogging platform, it doesn't specify that it can be used as a shopping platform, or that it can be built into an auction site. It sells one message only, the fact that it is a blogging platform. Your business should have the same ideology about your products. If you're selling an email marketing platform, don't try to sell integrated services for customer relationship management; they just don't go together. It's important that our sales pitch matches our actual product, making it easier for our customers to make the final decision.

    3. A/B/C tests are invaluable

    Testing different versions of your website still remains as one of the most rewarding and convenient ways of understanding how different versions of your site work for your users. Simple understanding of color psychology might change the way you use colors on your website forever. The fact of the matter is, whenever we optimize our sites for conversions, we are constantly changing the way our website looks, the heading elements, the number of images we use, and yes even the choice of colors we have made, but how exactly do we know which changes caused an increase or a decrease in our conversions? The only way to find out is by implementing a solid A/B testing strategy.

    4. Optimized content

    Content marketing is an invaluable way of generating free exposure and ultimately leads. Having a good content marketing strategy, and understanding of content marketing itself, is essential to the success of your business growth. Content needs to be shaped around answers and questions, and before you sit down to write that big piece of content, perhaps you should first understand who your content is for:
    1. Who is this content being written for? What kind of customers are we trying to target?
    2. What particular problem this content is trying to solve? How will this content help our visitors to take actionable steps?
    3. What are we trying to achieve with this content? What's the main call to action?
    Good content will be able to answer all of these questions and will naturally help a business to increase conversion rates by utilizing tactical answers and button placements.

    5. Customer success

    As a business, your job is to help your customer achieve a certain goal, to solve a particular problem. Beyond the basic use of your software/platform, they will be more than keen to explore tutorials and insightful content about the industry you're working in, all yielding potential for your customers to succeed. To help your customers achieve their own success, focus on the following:
    • Customer Support -- Be proactive about the support services you provide, especially to customers who may have less technical experience.
    • Customer Engagement -- Having a team of people who are with the customers from the pre-customer stage to customer stage can be an immense help in increasing your conversion rates. An online experience should be as seamless as physical experience.
    • Customer Education -- This is where we come back to content, as it can be a means of educating our customers about the latest updates, tips, insights, and offers. This includes email marketing.
    And if we can combine all of these tips together in a single strategic plan, we are bound to increase our conversion rates by a significant margin.