Small Business Week starts today and HostGator wants to help small businesses with their online marketing efforts. We’ve gathered a team of our in-house experts to give you some tips and discuss the latest news in paid social, SEO and PPC. We will be hosting three webinars this week, one on each day Tuesday through Thursday. Below are the three presenters and a little bit about what they’ll be discussing. At the end of each session, we’ll be taking questions from the audience, so be sure to comment on this post or tune in live to feed questions through Facebook, Twitter (use #HGSBW) or Google+.
Wednesday at 1:30pm CST: Search Engine Optimization with Brian Rakowski
Brian Rakowski is the Enterprise SEO Manager for HostGator and is responsible for the organization's organic traffic strategy. In 2007, Brian left a successful career in the financial services industry to pursue a new budding passion; SEO and online marketing. Over the past eight years, he has worked with a handful of large agencies working on campaigns ranging from local businesses from all over the country to large organizations like the USDA. His primary area of focus is advanced technical on-page SEO.
Brian will be talking about the most recent mobile algorithm update, how to easily make your site mobile friendly in WordPress, how to find your best performing mobile content in GA (and/or how to find pages that have issues), and some Google Webmaster Tools tips.
Thursday at 1:30pm CST: Pay Per Click Advertising with Gerard Mendoza
Gerard Mendoza is employed as the HostGator PPC Specialist. He has 6 years experience in PPC (pay-per-click) marketing and is proficient in a variety of paid search campaigns including search marketing, display advertising, remarketing, native advertising, and video advertising. At Hostgator, Gerard manages and creates multiple PPC campaigns to drive online web hosting purchases via the HostGator website through platforms like Google AdWords, Bing Ads, AdWords for Video, Yahoo Gemini, and AdRoll remarketing.
Gerard will be discussing how to stretch a limited budget when it comes to PPC. He’ll examine the benefits of different match type keyword choices so that a small PPC budget is used as efficiently as possible with virtually no waste.
Friday at 1:30pm CST: Paid Social with Kyler Patterson
Kyler Patterson is the Marketing Coordinator and Social Media Advertising Specialist for HostGator. After receiving his Bachelor's in Business Administration from Texas State University, he began to raise in the ranks of the swamp. From launching new campaigns to optimizing existing ads, Kyler has touched well over 1,000 ads in both Facebook and Twitter.
Kyler will discuss the basics of advertising on both Twitter and Facebook. More importantly, he’ll touch on how you can use them to increase traffic, brand presence, and profits for your business.