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  • Easily Add Google Analytics To Your WordPress Website

    Monday, August 1, 2016 by

    Easily add Google Analytics to your WordPress website

    When you have a website, it’s important you know where your traffic is coming from and how much traffic you’re getting. This will help you continue to optimize your website and let you see if any of your traffic generation efforts are actually working.

    Below we illuminate a few different ways you can install Google Analytics on your website, including adding it to your existing theme, installing analytics in your website’s header or footer, or using a WordPress plugin to manage your data.

    Why You Need to Install Google Analytics

    Do you know where your traffic is coming from? Do you have a way to determine if any of your traffic generation strategies are actually working? Knowing how your audience interacts with your website, and understanding how they find your site is crucial for your success.

    Google Analytics will help you keep track of the following things (plus a lot more):

    • Who visits your site

    How well do you understand your target market? Although the data provided won’t give you a specific look into the head of your visitor it will give you information like where they’re from, the devices they’re using, the languages they speak, and much more.

    • Where they visit your site from

    It’s important to have an understanding of the sources that are sending your website the most traffic. For instance, were they referred from Facebook, or did they find your site from the search engines? The more you know about the specific location your users are visiting from the better you’ll be able to maximize traffic from that source.

    • How they interact with your site

    Installing analytics will enable you to track how your visitors are using and navigating your website, how long they stay on certain pages, and how frequently they’re leaving your website.

    This will help you to optimize your site to reduce your bounce rate, which will improve your user experience and be a boon to your SEO efforts.

    • What content and site pages they prefer

    Do you know which pages of your website visitors find the most valuable? Are you aware of which pages on your site tend to repel visitors? By mining your analytics data you’ll be able to slowly engineer a website that your visitors love.

    Recommended WordPress Hosting

    How to Install Google Analytics

    Now that you understand the importance of installing analytics on your site, it’s time to get everything up and running. You do need to have a Google account to setup for this tool to work, so if you don’t have an account, then set one up here.

    On the next screen you’ll add the website that you want to track.

    Sign Up for Google Analytics

    Just enter all of the required information, click ‘Get Tracking ID’ and you’re all set.

    Google Analytics Code

    Your tracking ID should look something like the image above. Don’t worry, you don’t need to edit any of this code. Just copy and paste it for the following steps.

    There are multiple methods of adding Google Analytics to your site, choose the method below that works best for you.

    Method 1: Manually Add Analytics to Your WordPress Site

    One of the simplest ways to add Google Analytics to your website is to simply insert the code into the header or footer of your site.

    Navigate to your WordPress dashboard and go to Appearance>Editor>header.php. Then paste the code you copied in the step above right after the <body> tag. That’s it!

    Method 2: Add the Analytics Code Into Your Theme

    Depending on your theme you might even be able to paste the code directly into your theme settings page. To do this navigate to your theme’s options page. This can be found by navigating to your “Theme Name”>Theme Settings. For this example we’re using a Genesis theme, so we’ll navigate to Genesis>Theme Settings.

    Towards the bottom there’s a place to insert Header and Footer scripts. Then we’ll just copy our code into the header section, as shown below.

    Setting up Google Analytics

    You can also enable easy access to the header and footer areas by using a plugin like Insert Headers and Footers. This plugin will create an area you can easily modify and insert your tracking code, like the example above.

    Method 3: Add Analytics Using a Plugin

    If the methods above don’t suit your fancy, then you can always install a plugin that’ll simplify the process for you. However, using a plugin to access your analytics data often won’t give you the same level of reporting information. There are a variety of plugins you can use including Google Analytics by MonsterInsights, Google Analyticator, and Google Analytics Dashboard for WP.

    For the sake of example we’re going to assume you went with Google Analytics by MonsterInsights (formerly Google Analytics by Yoast).

    To install the plugin, navigate to your WordPress dashboard. Then navigate to the plugin installation screen by going to Plugins>Add New. Then do a search for Google Analytics by MonsterInsights, and it should be the first plugin that comes up.

    Click install now and the plugin will download and install on your site. Click ‘Activate Plugin’ and you’re all set. Now all you have to do is configure the settings shown below.

    Google Analytics WordPress

    Navigate to Insights>Settings. Then all you have to do is Authenticate your Google account, which will automatically link your Analytics account and the plugin. Then you’ll have to select which website you wan to collect data on.

    Then, just check the boxes for the data you’d like to track and you’re all set. Now, when you navigate to the Insights Dashboard you’ll be able to see your general analytics data.

    Setting up Google Analytics on your WordPress site doesn’t have to be difficult. Just use one of the methods above to easily enable analytics tracking across your site.

    Setting up WordPress doesn't have to be difficult, either. With HostGator one-click installs and free site transfers, we make web hosting easy and affordable.

    Get Started With HostGator!

  • Starting an Online Business? Here’s What’s Popular In Your State, According To Google

    Tuesday, July 19, 2016 by
    So, you've decided you want to go into business for yourself. Good for you! Started is half-done, as they say. But perhaps you're struggling with what to sell. Whether you're planning to run a brick-and-mortar store, operate an e-commerce site, or monetize your blog, HostGator's latest investigation may help you decide on a path to business success. We recently reviewed the top Google autocompletes for "best [state] ..." to find out what consumers are looking for when they think of your state. This list is a viable starting place for selling something in which people are interested.  

    The Most Common #1 Autocomplete for Each State

    Wondering what your state is most known for? Check out the map below, which reveals the #1 most searched for "best" item in each state. Best State Google Autocompletes Map by HostGator As you can see, "beaches" claimed the most #1 spots with a total of 16 states. In fact, beach-related terms represented 9.5% of all the searches. Looking at the individual state images below, you can see the beach theme shows up a lot. Analyzing the data, we discovered trends among other related word groups. Below is a list of the most popular word groups:
    • Hotels/lodging-related = 11.6%
    • Liquor-related (beers, wineries, etc) = 10%
    • Food-related (crab cakes, restaurants, etc) = 8.4%
    • Spectator sports (best basketball players, running backs, etc.) = 8.0%
    • Educational = 6.5%
    • Hunting/fishing = 2.7%
    Can you guess what the most searched for item was? Golf courses! The term showed up in the 28 of the state searches, with a tie for runner-up between "resorts" and "colleges," which each showed up in 25 of the state searches. Apparently, Americans love their golf. (As does Snappy, as you may remember from a recent post)  

    What's "Best" In Your State?

    Are you from one of these states? Let us know in the comments if you were surprised by any of the autocompletes. We'd also love to hear your suggestions for the "best" your state has to offer. Note: This data was collected in late June 2016 and is subject to change due to search trends. If you perform the same search and find something different, please let us know in the comments! Scroll below to discover the top ten Google autocompletes for your state.  

    Best Alabama...

    Best Alabama Google Autocomplete Similar to Indiana, the state of Alabama's thunder is partially stolen by the popular band Alabama Shakes. Notwithstanding the band-related searches, people are interested in Alabama recreation, BBQ, and football. Write a blog about the best Alabama beach towns and destinations or the best Alabama football players, optimize your site for SEO, and you could likely make a pretty penny off of ad traffic. Queries unique to Alabama:
    • players in NFL
    • rig
    • shakes album
    • shakes songs
     

    Best Alaska...

    Best Alaska Google Autocomplete The autocomplete results make it abundantly clear: Everybody wants to go on an Alaskan cruise. Starting your own cruise line is quite audacious, but you can jump on the cruise bandwagon in a multitude of other, much more feasible ways: become a travel agent, blog about the different cruise lines, or sell vacation gear. Autocompletes unique to Alaska:
    • cruise 2016
    • cruise deals
    • cruise ship
    • cruises from seattle
    • excursions
    • itinerary
    • land tours
     

    Best Arizona...

    Best Arizona Google Autocomplete As expected, Arizona golf courses are much sought after. But the less expected result is the interest in breweries. Beer enthusiasts, take heart! Critique the local brews or develop your own craft beer. It should be easy enough to get friends to help you taste-test. The oddball one here is "best Arizona flavors." If anyone has any idea what that's about, we'd love to know. Autocompletes unique to Arizona:
    • flavors
     

    Best Arkansas...

    Best Arkansas Google Autocomplete Outdoorsmen and earth-lovers seek adventure in Arkansas. Help them find it with a tourist guide. Alternatively, tap into the motorcycle culture with a blog devoted to reviewing different models or their favorite haunts along the highways. When in doubt, you could always get into the stone sharpening business. Autocompletes unique to Arkansas:
    • cabins
    • hiking trails
    • motorcycle roads
    • stones
     

    Best California...

    Best California Google Autocomplete No surprises here: inquiring minds want to know about the best beaches, wines, and olive oil in California. Launch an online business selling wines or olive oil. If you do this, be sure to name your business "Best California Wines" for optimum SEO impact. You could also start a college advising business and break down the pros and cons of the different universities. Autocompletes unique to California:
    • king mattress
    • olive oil
     

    Best Colorado...

    Best Colorado Google Autocomplete Everyone knows Colorado is a go-to vacation spot for snowbirds in the winter, but people need help figuring out where to go in the summer. Create a travel blog documenting your summertime visits throughout the state. Photographers can capitalize on these interests by adding galleries to their sites of the best mountain vistas, skier action photos, or town skylines. Autocompletes unique to Colorado:
    • summer destinations
    • summer vacations
    • towns in summer
    • towns to visit in summer
     

    Best Connecticut...

    Best Connecticut Google Autocomplete Who needs Cuba when you have Connecticut? Sell Connecticut cigars online or open up a humidor in your town. People love to dine in Connecticut, so review the restaurants and breweries on your local blog (or open up your own). Autocompletes unique to Connecticut:
    • cigars
    • towns to visit
    • wrapper cigars
     

    Best Delaware...

    Best Delaware Google Autocomplete In Delaware, it's all about the beaches, the schools, and... starting your own business! Offer freelance web development or design services to local schools to help give them a boost in the search engines. If you start a business, be sure to get a Delaware registered agent - every LLC and corporation operating in Denver needs one. Better yet, you could become one yourself. Autocompletes unique to Delaware:
    • beach for families
     

    Best Florida...

    Best Florida Google Autocomplete Unsurprisingly, Florida's autocomplete searches are dominated by visions of beaches. Find a popular beach near you, and zero in on a business opportunity that's clearly missing. If you don't want to run a beach-based business, or you live inland, start almost anything else. The competition should be much less steep. Autocompletes unique to Florida:
    • beaches near orlando
    • gulf beaches
    • key
    • keys beaches
    • keys resorts
     

    Best Georgia...

    Best Georgia Google Autocomplete People in Georgia are balanced. They care about having fun and drinking beer during their leisure time, just as much as they care about their education. Maybe the key to making money online in Georgia is by having ads on your site that appeal to whichever thing you're not selling - beer on a golf course site, beach resorts on a beer distributor site, beer on a school site... wait a minute. Never mind that last one.  

    Best Hawaii...

    Best Hawaii Google Autocomplete There's a reason those "Just Maui'd" shirts are popular. Hawaii is the only state to be a top honeymoon spot, according to Google's autocompletes. Enterprising business owners can create deals catered towards newlyweds, and new entrepreneurs could find ways to attract tourists towards their business by associating it with the beach, vacations, and resorts. Autocompletes unique to Hawaii:
    • deals
    • honeymoon
    • island
    • vacation
    • vacation packages
    • vacation spots
     

    Best Idaho...

    Best Idaho Google Autocomplete Whether it's fishing, camping, hunting, golfing, skiing, or hiking, there is a wide variety of outdoorsy activities for nature lovers to enjoy in Idaho, which means there are a lot of different niche business opportunities for you to explore! In fact, Idaho is the only state that has ten completely different auto-completes listed. Bravo! Autocompletes unique to Idaho:
    • fly fishing rivers
     

    Best Illinois...

    Best Illinois Google Autocomplete Illinois threw us for a loop. The state can't seem to decide whether it wants to focus on getting a good education, or simply getting wasted by any means possible (even if it takes a fake ID!). Tutors can grow their business by blogging about or advising on the top schools in the state. Realtors should be sure to know about the suburbs in their area. Sports fans could make a good living with a football website. Take all the fun of having a brewery, without the work, and devote yourself to reviewing state-crafted beers. Autocompletes unique to Illinois:
    • fake id
     

    Best Indiana...

    Best Indiana Google Autocomplete Indiana has a similar experience to Alabama, with some of its autocompletes getting outshined by the Indiana Jones franchise. Besides that, Indiana is all about basketball. Set up a basketball blog, forum, or fantasy team business, and you'll be well on your way to success. Autocompletes unique to Indiana:
    • hoosiers basketball players
    • jones game
    • jones movie
    • jones quotes
    • pacers players
     

    Best Iowa...

    Best Iowa Google Autocomplete Iowa loves its sports. Create a fan site devoted to the comings and goings of famous players, and you might just become the Perez Hilton of the Iowa sports world! If they're not watching sports, Iowans are hunting (and they're hunting whitetail in particular), so you could create a business catered to that crowd. Autocompletes unique to Iowa:
    • whitetail outfitters
    • wrestlers
     

    Best Kansas...

    Best Kansas Google Autocomplete What's better than eating meat and watching basketball? Combine those together and you'll have a successful business plan for the state of Kansas. Autocompletes unique to Kansas:
    • album
    • city bbq
    • city neighborhoods
     

    Best Kentucky...

    Best Kentucky Google Autocomplete It's all about the Kentucky Derby! Craft a fashion or interior design line inspired by the Kentucky Derby. Open up a event planning business and develop a Kentucky Derby-themed party. If you're not interested in the Kentucky Derby, basketball and whiskey are safe bets, too. Autocompletes unique to Kentucky:
    • bluegrass seed
    • derby dresses
    • derby hats
    • derby outfits
    • derby parties
    • derby times
     

    Best Louisiana...

    Best Louisiana Google Autocomplete Chefs, Louisiana may be just the place for you. Open your own restaurant, devise your own special hot sauce recipe, or start your own foodie blog devoted to crawfish, gumbo, and Creole food. Autocompletes unique to Louisiana:
    • casinos
    • crawfish boil recipe
    • food
    • gumbo recipe
    • hot sauce
    • plantations
    • swamp tours
     

    Best Maine...

    Best Maine Google Autocomplete Maine is another vacation destination. Plan your business around attracting tourists and helping them enjoy the best seaside experience. Autocompletes unique to Maine:
    • lobster
     

    Best Maryland...

    Best Maryland Google Autocomplete In Maryland, crabs are where it's at. Review the best crab restaurants and recipes the state has to offer, or create your own to share on your blog. Autocompletes unique to Maryland:
    • crab cake recipe
    • crab cakes
    • crab dip recipe
    • crabs
     

    Best Massachusetts...

    Best Massachusetts Google Autocomplete Cape Cod, anyone? When they're not focused on getting into the best schools, people want to know how the fastest way to the beach! Autocompletes unique to Massachusetts:
    • high schools
     

    Best Michigan...

    Best Michigan Google Autocomplete When they're not busy giving directions using the palms of their hands, Michiganders are drinking beer, watching sports, and enjoying their leisure time. A sports blog or beer review site should do well here.  

    Best Minnesota...

    Best Minnesota Google Autocomplete It's not called the Land of 10,000 Lakes for no reason. Help people find all 10,000 with map guides, tours, online reviews, or blogs about the lakes.  Better yet, open up a resort or brewery nearby. Autocompletes unique to Minnesota:
    • lake resorts
     

    Best Mississippi...

    Best Mississippi Google Autocomplete While Minnesota's all about its lakes, Mississippi is all about the river. If you don't want to open up a recreation or travel business, why not a dance studio to help people with their half-step or a cooking school to make the best Mississippi mud pie? You can film instructional videos to play on your website. Autocompletes unique to Mississippi:
    • half step
    • mud cake
    • mud cake recipe
    • mud pie recipe
    • river cruises
    • river towns
    • roast recipe
     

    Best Missouri...

    Best Missouri Google Autocomplete Missouri is a great place to spend time outdoors, exploring caves, camping, and hiking. The standout on this list is "small towns" - create an online road trip guide where you provide driving directions to hit all the quaint spots. Autocompletes unique to Missouri:
    • caves
    • float trips
    • small towns
     

    Best Montana...

    Best Montana Google Autocomplete With dude ranches and elk units in the top ten, it's clear Montana has retained some of its Wild West roots. Here you can live the cowboy dream with your very own ranch, or start an online outfitters' store to sell hunting, hiking, and skiing gear. Autocompletes unique to Montana:
    • dude ranches
    • of 300 lyrics
    • of 300 songs
     

    Best Nebraska...

    Best Nebraska Google Autocomplete Who says Napa Valley owns the market on wine? Sure, there are a lot of beer-drinking football aficionados in the state, but there's plenty of vinos too. Use YouTube to offer virtual wine-tasting classes, or to realize their dreams of being a sports commentator - all you have to do is create a channel. Autocompletes unique to Nebraska:
    • football team
    • wide receivers
     

    Best Nevada...

    Best Nevada Google Autocomplete Nevadans know there's much more to their state than Las Vegas. Happily, so do Google searchers. Create a virtual ghost town experience, or partner with local breweries to develop a ghost-themed draft. Got online marketing experience? Offer SEO services to the smaller cities to help them compete online with the Vegas tourist trap. Autocompletes unique to Nevada:
    • barr book
    • ghost towns
     

    Best New Hampshire...

    Best New Hampshire Google Autocomplete "Live Free or Die" is the state motto of New Hampshire, and it shows in their recreation. People come to this state to explore the wild and free outdoors, whether it's hiking, camping, skiing, or swimming. If you're outdoorsy, start your own business guiding people through your wilderness. More comfortable indoors? Develop online marketing campaigns for the businesses near you to help them show up in the Google search results.  

    Best New Jersey...

    Best New Jersey Google Autocomplete People are looking for the best cities, towns, and suburbs in New Jersey. There's a good chance these searches are from people looking to move there, so get your realtor license and make sure you have an online presence.  

    Best New Mexico...

    Best New Mexico Google Autocomplete There is a wide variety of tourist interests in New Mexico, and there's a business opportunity for any kind of entrepreneur. Like the cold? Do something for skiers. Prefer the heat? Focus on golfers. Like to stay active? Cater to camping and hunting enthusiasts? Prefer to lay low? Kick back and relax with the wine drinkers.  

    Best New York...

    Best New York Google Autocomplete And we thought Louisiana was the place to go for foodies! Calling all chefs, food bloggers, and restaurateurs - step right up and claim your food of choice. Autocompletes unique to New York:
    • bagels
    • cheesecake
    • cheesecake recipe
    • movies
    • pizza
    • style pizza
     

    Best North Carolina...

    Best North Carolina Google Autocomplete People love their North Carolina beach resorts, don't they? Open up a beach-related tourism business, and create suggested itineraries, hotels, and transportation options for the different beach towns. You could add a travel blog where you review all of your itineraries and the different accommodations and restaurants you visited.  

    Best North Dakota...

    Best North Dakota Google Autocomplete Sadly, what's notable about North Dakota is that it was the only state that inspired less than a full list of ten autocompletes. With a search query as vague as "attractions," people are clearing looking for things to do, which means any kind of recreational or leisure activity should be met with a warm welcome. Create a kooky roadside landmark or a business focused on fun! Autocompletes unique to North Dakota:
    • hockey players
    • mule deer unit
     

    Best Ohio...

    Best Ohio Google Autocomplete Ohio is big on sports, beer, and higher education. Start an online forum for high school students to interact with Ohio college students and alumni to get their questions answered. Launch a blog or podcast reviewing Ohio State's sports teams. Autocompletes unique to Ohio:
    • state football players
    • state running backs
    • universities
     

    Best Oklahoma...

    Best Oklahoma Google Autocomplete Similar to Ohio, there's a lot of interest in Oklahoma about the state university's sports teams. Develop a fan site dedicated to bios and stats of the individual players, or share your commentary about each game with a live blog. If you're not so into sports, you can always do your part to let people know that Minnesota's not the only state with great lakes. Autocompletes unique to Oklahoma:
    • casino
     

    Best Oregon...

    Best Oregon Google Autocomplete Vintners and winos, Oregon is your state! Review all of the state wines, or make your own to ship online from your very own e-commerce store. Advise people on the best local wines along the coast, or the best wine to drink while playing Oregon Trail. Autocompletes unique to Oregon:
    • coast hotels
    • coast towns
    • pinot noir
    • trail game
     

    Best Pennsylvania...

    Best Pennsylvania Google Autocomplete Who knew Pennsylvania was the place to be for flea markets? After "best Arizona flavors," this may be the oddest autocomplete yet. Get in on this trend by blogging about the best flea markets, what shoppers can expect with each one, and providing tips and tricks for scoring the best deals. Autocompletes unique to Pennsylvania:
    • flea markets
     

    Best Rhode Island...

    Best Rhode Island Google Autocomplete Many outsiders feel Rhode Island is quaint because it's so small, but this small state packs a big punch! Whether it's breweries, restaurants, golf courses, or beaches, there's a lot to do in Rhode Island, and it all goes well with clam chowder. Set up a reviews site dedicated to one of these search queries in particular, or share your own experiences by blogging about any of these. Autocompletes unique to Rhode Island:
    • clam chowder
     

    Best South Carolina...

    Best South Carolina Google Autocomplete South Carolina is a wonderful vacation destination, known in particular for its islands (it's the only state to have this search query). You could capitalize on all of these search queries by blogging about the best islands, and then the best beaches, BBQ, and golf available on those islands. Autocompletes unique to South Carolina:
    • islands
    • vacation spots
     

    Best South Dakota...

    Best South Dakota Google Autocomplete What's unique about South Dakota? Pheasant hunting. Use your website to sell gear, blog about the best pheasant hunting spots, or answer FAQs from out-of-towners. Provide tutorials on hunting and camping to post on YouTube and embed on your site. Create a recipe forum devoted to pheasants, and invite other users to post their creations. Autocompletes unique to South Dakota:
    • pheasant hunting
    • pheasant hunting lodge
     

    Best Tennessee...

    Best Tennessee Google Autocomplete What goes better with a camping trip than whiskey? Bourbon or BBQ, maybe. Tennessee has a rich culture for distilled beverages. Partner with local distilleries to help them distribute and sell their whiskeys online, or set up a reviews site that rates the best liquors Tennessee has to offer. Tennessee also has a lot to offer in terms of the great outdoors, so attract online visitors and ad traffic with a travel blog.  

    Best Texas...

    Best Texas Google Autocomplete Texans love to drink, and they're not particular about what they're drinking. This means you can zero in on your favorite type of drink, or you can use them all in your online business! Create an online blog about the best Texas wines, beers, and whiskey, and invite people to submit their own reviews or upload their favorite cocktail recipes. Send an email newsletter that announces the newcomers on the market each month. You could also sell ad space to the individual wineries and breweries. The unique one here is "country songs" - how many country songs can you name that are about Texas or by Texan singers? Tell us in the comments! As a Texas-based company, we at HostGator were shocked and dismayed that "best texas web hosts" was not a search result, but one can dream... Autocompletes unique to Texas:
    • country songs
    • travel
     

    Best Utah...

    Best Utah Google Autocomplete If you love exploring the great outdoors, Utah is the place to go. Guide tourists to the coolest parks, hikes, and resorts with a travel blog, forum, or reviews site. Set up a Utah Jazz fan site with profiles of all the players, the latest gossip, and a guide to the best seats. Autocompletes unique to Utah:
    • jazz players of all time
    • national parks
     

    Best Vermont...

    Best Vermont Google Autocomplete Mmm... Vermont maple syrup. We all saw that coming. Besides maple syrup, people come to Vermont for its coziness - it's the only state with searches for "bed and breakfast" and "inns" in the top ten autocompletes. Help them find the coziest place possible with an online reviews site or travel blog. Equip people with instructions on how to make their own maple syrup, or dishes that taste even better with maple syrup. Autocompletes unique to Vermont:
    • bed and breakfast
    • inns
    • maple syrup
     

    Best Virginia...

    Best Virginia Google Autocomplete Virginia Beach dominates the autocomplete results for Virginia. Review the best beach destinations and develop a travel guide to help beachgoers find restaurants, resorts, and seaside attractions. Alternately, you could take on the country ham craze and sell Virginia ham online, share recipes on a foodie blog, or review the sellers. Autocompletes unique to Virginia:
    • ham
    • woolf novel
     

    Best Washington...

    Best Washington Google Autocomplete So when we searched for Washington, the only thing that was able to hold its own among results for the nation's capital was "wines." No judgments. To give the state its due, we performed another search. Best Washington State Google Autocomplete While wine ranks #1, there is a nice variety of interests for Washington state. Open an advising business to help future undergrads find the right college for them, or create a travel blog to review the best beaches, resorts, parks, and other attractions in the state.  

    Best West Virginia...

    Best West Virginia Google Autocomplete West Virginia's top results are all completely different.  Start your own travel blog or basketball fan site. Help the ski resorts and golf courses stand out online by providing marketing or web development services.  

    Best Wisconsin...

    Best Wisconsin Google Autocomplete Like Vermont's maple syrup, it shouldn't come as a surprise that "cheese" appears in Wisconsin's search results. Blog about the best cheeses and incorporate online reviews to build your site content. Discuss the top dairies and farmers, and provide recipes and serving suggestions. Autocompletes unique to Wisconsin:
    • cheese
    • cheese curds
    • dells resorts
    • dells water parks
     

    Best Wyoming...

    Best Wyoming Google Autocomplete Hunters flock to Wisconsin for the antelope, the elk, and the fly fishing. Help them get more out of their trip by offering guides on nearby hotels and campgrounds, explaining state regulations, and revealing the best spots and times of year. Autocompletes unique to Wyoming:
    • antelope unit
    • fly fishing
     

    And In Conclusion...

    No matter where you live in these United States, opportunities abound for those possessing the entrepreneurial spirit. Do some quick research, locate your niche, and launch your new online business today!

    Get Started With HostGator!

  • Optimizing WordPress For Google Knowledge Graph

    Monday, May 9, 2016 by

    Optimizing WordPress for Google Knowledge Graph

    Google continuously updates their search results to provide a better experience for the searcher. Recent algorithm changes have been moving towards a greater understanding of what the user is intending to search for. This is a step towards Google’s complete understanding of the user, rather than simply matching the exact keywords that were typed into the search bar.

    Google is attempting to provide the user with smarter and more relational search results. The knowledge graph feature is an extension of this. 75% of searchers never click past the first page, so this is an opportunity for you to grab a spot that is highly visible.

    Below we highlight what the knowledge graph actually is and how you can better optimize it to improve your search engine traffic.

    What is The Knowledge Graph?

    The knowledge graph is a database that collects millions of different data points that relate to keyword data and the search intent behind those keywords. The knowledge graph then takes all of this information and creates a quick reference of information about and related to the desired search.

    The knowledge graph will appear different based upon what you searched for.

    Let’s look at a few examples below:

    This is a common result when searching for keywords that’ll give you a list of people.Google Knowledge Graph Image Carousel

    The single result will usually take and summarize one of the articles that Google deems the most relevant and valuable.Google Knowledge Graph

    The sidebar result will pull all of the relevant information on a specific person or company.

    Google Knowledge Graph Sidebar

    Can I Optimize for the Knowledge Graph?

    As we mentioned above the knowledge graph is a way for Google to showcase the most relevant and useful information in a way that provides the best experience for the searcher.

    In order to optimize your content and website for the knowledge graph you need to give Google indicators of what your site is about, while creating very high-quality and relevant information for your readers.

    Since the long-term goal of Google is to give the searchers exactly what they want, it’s a smart move to position your content strategy to do the exact same thing.

    1. Write for Human Readers First

    No longer can you afford to simply write to appease the search engines. You must write in order to entertain, educate, and delight your readers. The more you can solve your readers’ problems the more useful and authoritative your website will become.

    When creating content that’s based upon certain keywords, ask yourself why the user would type that keyword. Determine their reasons for typing that specific keyword and tailor your content around completely answering that question for them.

    2. Include SEO Elements to “Tip Off” Search Engine Crawlers

    There’s no way your content is going to make it into the knowledge graph, or even rank at all, if you don’t utilize certain indicators to tell the search engine crawlers what your website is about. Some of the main ways to do this are:

    • Include your target keyword within your headline and subheadings
    • Add your keyword to your meta description
    • Integrate it (and related keywords) into your content in ways that don’t impact the readability of the article

    3. Focus on the User Experience of Your Content

    User experience means a lot these days. If your site has all of the content your reader is looking for, yet makes it hard to find that content, or is hard to read, then you won’t be receiving any favorable rankings.

    Focus on what it’s like for a reader to consume the content across your website. Optimize and improve this experience by using a readable font, adding more whitespace, making your content more readable, and including relevant links to supplement the information.

    The overarching goal of the knowledge graph is to provide the right search results to visitors without making them dig around for it. By answering the right questions, creating useful content, and providing a good user experience you’ll be creating content that’s in alignment with the future of Google’s search engine rankings.

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  • 4 Hidden Gems in Google Analytics

    Monday, May 2, 2016 by

    4 Hidden Gems in Google Analytics

    Have you been trying to figure out how you can improve your website? It’s nearly impossible to create a higher converting or more valuable website if you only operate on guesswork alone. To truly take your website to the next level you need to be tracking and collecting valuable website data.

    There are numerous ways you can optimize your website based upon collecting website and user data. One of the most effective and easy-to-use tools is Google Analytics. This free tool can give you tons of valuable data. However, even those who do use this tool only end up getting basic traffic reports.

    Below we’ll show you four different ways to you can use Google Analytics to greatly improve your website and conversion rates.

    Let’s get to it.

    1. Do Continuous Testing

    Google Content Experiments is a tool within the analytics platform that allows you to test varying aspect of your website to see which changes will improve your conversion rates.

    Split-testing is the only way to know for sure which changes will tangibly improve your website. To run a content experiment navigate to the section of your analytics dashboard via Behavior>Experiments, as shown below:

    Google Analytics Content Experiments

    Then, name the experiment, create an objective, and set up the area of your website you’d like to test.

    Common elements you’ll want to test include:

    • Your headlines

    • The size and color of your CTA/CTA buttons

    • Landing page copy

    • Overall page verbiage

    • Font-size

    Make sure that when you’re running a test you only test for a single variable at a given time.

    2. Know What Devices Readers Are Using

    It’s important to know which devices your users are utilizing to access your website. For instance, if most visitors are using their iPads to view your site, yet you know your site performs poorly on this screen size, then fixing your site will lead to an increase in user experience.

    This data can be found within the Audience>Mobile>Overview section of your analytics dashboard.

    Google Analytics Device Overview

    Take note of any devices or screen resolutions that are the most commonly used, and make sure your website performs well across these. Remember, most user preferences are shifting towards mobile. This might not be true for your market, but it is true for most.

    3. Measure Site Speed

    Site speed can effectively kill your conversion rates and overall visitor satisfaction. Most users will expect your site to load quickly, so it’s important to decrease your overall website loading speeds.

    To pinpoint any slow loading pages navigate to Behavior>Site Speed>Page Timings. This will give you an idea of any underperforming pages.

    Google Analytics Page Timings

    To find suggestions that will help you improve your overall loading speeds navigate to Behavior>Site Speed>Speed Suggestions.

    Google Analytics Site Speed Suggestions

    This is a great place to start optimizing your website. Slow loading websites don’t do anyone any favors.

    4. Pinpoint Any Traffic Leaks

    Do you know which pages of your website are losing the most traffic?

    Most sites have traffic funnels, where a user will enter at one point, go through a funnel, and hopefully get converted into a new lead. However, there are usually holes in your site that will cause a user to exit the funnel. It’s important to diagnose these, so you can patch them.

    To find traffic leaks navigate to Behavior>Site Content>Exit Pages. Look for any pages that have a very high exit rate. These are the pages you’ll want to spend some time figuring out why people are leaving the page in such high numbers.

    Google Analytics Exit Pages

    Google Analytics can be an extremely powerful tool to unlock the potential of your website, if it’s used effectively. The hidden gems we showcased above are the just starting point to creating an analytics strategy that gets you results.

    What’s your favorite way to use Google Analytics? Please share in the comments below.

    Screenshots provided by Jeremy Jensen

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  • The ABCs of Creating An A/B Test With Google Content Experiments

    Thursday, April 21, 2016 by
    The ABCs of Creating An A/B Test With Google Content Experiments Which of these two calls-to-action would be more successful when placed on one of your website’s pages? “Want to learn more? Click here!” “Limited-time offer – click here now!” Think that’s an easy one to answer? Actually, it’s just a rhetorical question; there’s no correct answer. For example, a reader just being introduced to a product might respond better to the first option offering more information, while another who’s already been pre-sold might jump on the second choice. Different audiences will respond to content in very different ways. In fact, there’s no legitimate way to determine which one would be “more successful” until you define “success.” Is it total number of sales? Gross income? ROI? Size of the email list you’ve built? You have to specify the goal you’re trying to accomplish before you can judge “success.” Choosing between calls-to-action is difficult enough. It’s even harder when you’re trying to decide between two different versions of an entire page. That’s when A/B testing becomes imperative. And thankfully, Google Analytics now makes it easy to create an A/B test for your content, with Google Experiments.

    What Is A/B Testing?

    Even if you’re not familiar with the concept of A/B content testing, it’s simple to understand. Let’s say you’re considering changing one of your website’s pages (call it “content A”) and have written an alternate version of the page (call it “content B”) that you think might convert better with your visitors. If you show half of your traffic “content A” and half of your traffic “content B,” and then measure the results (remember, you need to define your goal in advance) – you’ll be able to tell which page works better and whether you should make a permanent change. You might think that anything that sounds so easy must be difficult or expensive to implement. It was, once upon a time, and there are still a number of complicated and costly in-house software programs you can use for A/B testing and much more sophisticated analysis. However, there are now a number of web-based solutions which will let you do A/B content experiments, from the inexpensive Optimizely (which has a simple-to-use WYSIWYG interface) to the well-known and much pricier KISSmetrics (which lets you dive deeply into a massive pool of data). For standard A/B content testing, though, you can’t beat the Experiments system that’s built into Google Analytics. That’s partly because it’s surprisingly full-featured, partly because it’s not too difficult to set up – and mostly because it’s absolutely free. Let’s look at how it works.

    How To Create an A/B Content Test With Google: The Preliminaries

    We’ll assume that you already have a Google Analytics account and that the code is installed on your website. If not, go ahead and set it up. We’ll wait. Welcome back! You probably think that we’re going to dive right into setting up an A/B content test, but that’s getting ahead of things; you wouldn’t pull out a recipe and start baking unless you knew you had all of the ingredients you needed on hand, and we’re going to do the same thing here: ingredients first. To start, make sure you have your “B content” – the page that you want to test against your current page – ready to go and posted on your website, with the URL readily available so you can cut and paste when you need it. (You can actually test up to twelve pages at one time in the Google Analytics Experiments tool, but for now, it’s easier to discuss A/B testing than A/B/C/D/E/F/G/H/I/J/K/L testing.) If you’re going to test click-thrus to another page, have that URL available as well. Next, decide exactly what you’ll be using as your criterion for success; most will want to maximize revenue or transactions, but some may want to track the time spent on the page, ad clicks, or another metric. It’s important to make this decision before setting up your test. Finally be sure that your Google Analytics tracking code is posted on both pages that you’ll be testing. How To Create an A/B Content Test With Google: The Experiment OK, let’s get started. Open your Analytics control panel, where you’ll select the “reporting” tab, then look in the left-side navigation bar for the “Behavior” section, and click on “Experiments” underneath it. Click the “START EXPERIMENTING” button on the next page, and you’re ready to set up your A/B test on the screen that opens. (If for some reason there’s already an experiment set up in your account, click on “Create experiment” to start a new test.) The “Create a new experiment” screen will open.
    1. Enter whatever name you’d like to use for the test in the “Name for this experiment” field; make it something unique that will be easy to recognize later because your test will be running for weeks or months, and you may want to create other experiments in the meantime.
    2. “Objective for this experiment” is the most difficult area of this screen. It’s where you’ll be identifying the criterion for success you decided upon in the last section. There will be existing choices in the “Select a metric” drop-down menu like Adsense (to measure impressions or clicks), Ecommerce (to measure revenue or transactions), and Site Usage (to measure metrics like time spent on site or average number of page views). If you want to use an Ecommerce metric, you’ll need to have Ecommerce reporting enabled in your main Analytics setting and the correct JavaScript added to your pages. You can get exact instructions about this in the Ecommerce section of your Analytics dashboard.
    You can also create your own goal, such as click-thrus to a new page or number of video views, by clicking “Create a new objective.” The easiest way to set this up is to select “custom” on the first page that comes up, enter a name for the goal and select its type (Destination, Duration, Pages or Event) on the second page, enter the relevant destination page or event (the one you have ready to cut and paste) and an optional monetary value per click or sale on the third page, then click “Save goal.” Click back to the “Objective for this experiment” page and you’re all set. Don’t worry, this is actually a lot easier than it might sound.
    1. The next choice on this screen is “Percentage of traffic to experiment.” This selects how much of the traffic to your site will see the original page and how many will see your “B content” page – but there’s one tricky thing to consider. With this drop-down, you’re choosing what percentage of visitors will be participating in the test, not how many visitors will see each version of the page. That means that if you choose 50%, you’re not deciding that 50% of visitors will see “A” and 50% will see “B.” You’re deciding that 50% will see “A” by default (the normal page they’d view) and 50% will be entered into the A/B experiment – so 75% of your visitors will end up seeing “A” (50% + 25%) and 25% will see “B.” Bear this in mind when making your selection.
    One other note: if your alternate page is very different than the original, you may want to limit the percentage of visitors participating in the experiment in order to minimize potential revenue or conversion losses. You can always increase the percentage in the middle of the experiment if things are going well.
    1. The “Email notification” choice is self-evident.
    1. “Advanced options” has one important selection you must make. Checking “Distribute traffic evenly across all variations” will ensure that each of your pages continues to receive an equal amount of test traffic. If it’s not enabled, Analytics will automatically start sending more traffic to the page that’s performing better. The former will give you a test that’s standardized across the testing period, while the latter will start maximizing performance as the test proceeds while still rendering accurate results. There are two other advanced options you can consider: “Set a minimum time the experiment will run” will prevent Google from naming a “winner” too soon, and “Set a confidence threshold” allows you to decide how decisive a measurement you want before Google declares one page better than the other.
    Allow yourself a sigh of relief. It now gets much easier. After you’ve saved your changes, the next screen is “Configure your experiment.” This is where you copy and paste the URLs for the “A content” and “B content” pages; click “Save Changes” and you’ll be shown the experiment code for the A/B test. Copy it and paste it onto the “A” page, right below the <head> tag near the top, then click “Save Changes” again. If you’ve done everything right, Google will validate the code and tell you that you’re all set – or if there’s a problem, you’ll be shown the errors which need to be corrected. In rare cases, Analytics won’t be able to find the code on a complicated page or a web server whose settings prevent it. If this happens and you’re sure you haven’t made any mistakes, don’t worry about the validation. Click “Start Experiment” and off you go. (You can also choose to “Save for later” if you’re thinking about making changes.)

    How To Create an A/B Content Test With Google: The Results

    Once everything is set up your A/B experiment will start right away, and after a day or two you’ll begin seeing results which can be viewed in your Experiments list. The main window will show the test’s status, major details and the number of visits the pages have received; if you click on the experiment’s name, you be taken to a more detailed window. There you can see a wealth of information in table and graph form, based on the goal you selected when the test was set up. This can include the percentage of users who accomplished the goal, and the numerical or monetary value of their goal completion, if applicable. You’ll be able to tell how well each page is doing, see comparisons between page performance, and even Google’s estimate of the probability that the new page will outperform the old one by the time testing is complete. If you allow the A/B test to run to its normal completion, you will see one of three possible status reports:
    1. Ended (Time limit reached), which means the experiment ran for three months (or the time period that you chose during set up) without a clear winner.
    2. Ended (No winner), which means there was no statistically significant difference between the performance of the two pages.
    3. Ended (Winner found), which we probably don’t have to explain. The winning page will be identified on the data page, along with all of the specifics.

    FAQ

    Here are a few frequently asked questions about the use of Google Experiments for A/B testing – and their answers. Q: Should I start making changes to my site if I see an early trend in my reports? A: No. It can take several weeks for traffic to stabilize and reliable trends to emerge; even if the numbers look overwhelming, Google won’t declare a winner for at least two weeks to allow data to stabilize. Q: Is it a good idea to test more than two pages at once? A: It can be, but bear in mind that additional variations will mean that a lot more traffic will be needed to draw reliable conclusions, since visitors will be divided between all of the tested pages. More traffic requires more time, so be prepared to wait longer for results. Q: Should I consider a “multi-armed bandit” experiment? A: For those who aren’t familiar with the term, it refers to the “Distribute traffic evenly across all variations” option discussed during the set up of your experiment. You’ll remember that if you don’t choose this option, Analytics will begin diverting more traffic to the better-performing page over time, which is known as the “multi-armed bandit” approach (named after a hypothetical slot machine experiment). While this may seem counter-intuitive to proper testing procedures, there are advanced mathematical models showing that this approach is not only statistically accurate but more efficient, so you get results more quickly while maximizing performance. If you trust the science more than your gut, it’s a good alternative. Q: Should I run more than one experiment at the same time? A: As we’ve mentioned you can up to twelve concurrently, but be aware that as you run more and more tests, they can start interacting and produce results which are difficult to analyze. You can try it, but it’s safer to run just one or two at a time unless you’re sure they won’t conflict. Q: Can you run a Google Experiment with pages that serve dynamic content? A: Not if the content is served by means of permalink-type URLs. If the pages use query-string parameters, you should be OK.
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