The blog itself can be turned into a money making property as well, with the right tools and attitude it is possible to earn a solid 5 figure income every year, those who have the right patience and approach are able to have a turnaround of 6 figures. Darren Rowse is one of the oldest professional (and well-known) bloggers in the community, and although over the years he has quieted down, he has achieved a level of mastery over blogging that he can turn any blog into a revenue powerhouse.
How do we go about making money with our blogs? Can we do it without being overly invested in writing and publishing? Below you will find the most popular advertising techniques that bloggers employ on daily basis.
Remember: You should never compromise the quality of your content for advertising revenue, eventually content that’s overpopulated with advertising techniques is going to dry out and you’ll feel bad about the choices you made.
1. Affiliate Marketing
Are you familiar with the term affiliate marketing? It’s very likely that you’ve heard it before, and if not here’s a great introduction piece that shares some tips, for bloggers, on how to make the most out of it. Affiliate marketing is the process of selling someone else’s product that gives you commission for each sale. It may be 35% or 70% — each program is different.
Of course, HostGator has an excellent Affiliate Program. Additionally, sites like ShareASale, LinkShare, and Amazon Associates are among the leading affiliate programs that a vast majority of bloggers use today. Through these sites you can find products in pretty much every niche imaginable, which gives you the freedom of choice as to what kind of products you wish to promote.
2. Launch A Product
To counter the above technique, we can actually try and build our own product; whether it’s a simple eBook or an online course — it won’t matter. Launching our own product as a blogger can be an exciting journey of learning, understanding, and most importantly success.
A successful launch begins with great timing. You might feel a sense of urgency to introduce your service, but rushing could spell disaster. When necessary, temporarily postponing your launch can mean the difference between failure and glowing reviews. — Chuck Cohn
Types of products a blogger might create and sell:
If you have got the available capital, you might also want to consider investing in creating something that people can use to improve their own blogging experience; perhaps a keyword analytics tool, or a platform that analyses social media profiles, Product Hunt is a great place to start for amazing business ideas.
3. Paid Services
Like I mentioned at the beginning of the article, blogging is going to yield you a significant number of skills, all of which can be utilized together (as a blogger) or individually, and still provide a solid stream of income. Here are some of the most common services that bloggers might promote themselves as being able to do:
- Freelancing — freelance is the most widely known way of working online, and as a blogger one of the most valuable skills you have is writing and marketing; there’s plethora of jobs available to individuals who can do both.
- Coaching — you can promote yourself as an online coach who can teach others the ins and outs of successful blogging.
- Speaking — make sure that businesses and conferences know that you’re available for speaking purposes, not only will it help you to become better at what you do, you will be able to promote yourself beyond your usual reach.
- Design — bloggers are often indie designers, which is why you can try and charge for design tips and other design related issues that other freelance bloggers might have.
- Events — attending events and promoting your services in the real world is a great way to make new connections and meet new friends.
- Training — once you feel proficient enough in building blog sites that are truly community oriented, it might be time to consider training others on a larger scale.
Blogging is definitely not sitting and writing, it is much more than that and you have to spend some time being a blogger to truly appreciate that fact. HubSpot has written a great piece on how bloggers can utilize their blogs to acquire customers instead of visitors.
When we start investing our time and energy into something like a blog, it’s only natural that we will eventually want to start getting paid for it, not only to sustain ourselves, but to be able to push further and further.
If you haven’t started a blog yet, we can help. With HostGator blog hosting, your site will be served from industry-standard technology and backed by 24/7/365 award-winning technical support via email, telephone, and LiveChat. We make it painless to get started and are happy to assist every step of the way.
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