Fostering additional sales is a priority of virtually every business on the planet. After all,
growth requires additional revenue, allowing you to reinforce your offerings to better serve your customers. However if you are a startup, or simply cash-strapped, you probably don’t have the capital to pour thousands into sales lead services. Thankfully there are several tools available to help increase online sales that are both efficient and inexpensive.
ZoomInfo Community Edition – ZoomInfo offers several paid plans but has a free database with over 60 million contacts available under its community edition license. The caveats are two-fold: you have to share your business contacts with ZoomInfo and you are limited to 100 contacts per month. If you are just starting out, it is an excellent tool for leveraging a community of aspiring businesses to the success of all involved.
Lead411 – Another searchable database, Lead411 offers great detailed information including email addresses and phone numbers for contacts. It is not free, but is a reasonable $29.95 per month and offers you access to over 100,000 company profiles and 700,000 executives. If you decide to upgrade to the $39.95 plan, you are permitted access to nearly three times that many contacts. The one drawback with this particular service is the sometimes questionable quality of the information therein, so tread with caution.
Jigsaw – Jigsaw is part of the prolific and ubiquitous Salesforce.com. You earn points for adding or updating any of their contacts and can then use those points on free contacts. They offer paid plans but if you are cash strapped you can start out by earning free credits and building your address book in the process. All listings include name, title, email, phone number and address.
Pipeline and Contact Management
Zoho – Zoho is a customer relationship management (CRM) program unlike any other. The basic level is free and allows you to have up to three users and 5,000 records. With mobile access and a usable interface, the app sets itself apart from competitors, to your benefit. In addition, it can scale with your business and the upgraded plan is only $12 per month.
Streak – if you are using Gmail as your email client then you Streak is a must-have. It is a simple plugin that integrates your CRM directly into your inbox, enabling management of multiple contact conduits simultaneously. You can designate your contacts as leads, prospects, customers, etc all within Gmail. Furthermore, sharing data with co-workers is easy, allowing the ability to share part of your inbox with others. For the busy or forgetful business-person, it can even schedule emails to send later.
Contact Monkey – Another powerful free add-on is Contact Monkey. This tool lets you know who opens the emails you have sent, how they opened it (mobile or desktop), and if they clicked on any links. When working to tailor your communications for best reception, this data is invaluable.
Rapportive – When dealing with clients, context is crucial. Also an add-on to Gmail, this tool integrates all the data about your contact next to their emails for easy viewing and consideration. You will see their picture, pertinent data, and any public social networking info, giving you a comprehensive picture of their online presence.
Newsle – If your contact appears in the news, it is always a great reason to touch base with them. Newsle tracks anyone you know with your social media network and notifies you if they appear in the news. It is a great way to have an excuse to get in touch with a prospect, either to capitalize on a financial success, or wish them well in the event of difficult times.
While this list is certainly not comprehensive, it is a great place to start. These inexpensive and free sales tools will help you generate some new sales leads and manage those leads more effectively to increase your online sales, synergizing to assist your business in one of its primary goals: revenue through efficient outreach.