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Blog / Brent Oxley

All You Can Eat Hosting

Monday, October 20, 2008 by

We have some very exciting, disturbing, shocking, and electrifying news for you!

HostGator Web Hosting is now offering UNLIMITED DISK SPACE, UNLIMITED BANDWIDTH, and UNLIMITED DOMAINS for less than ten bucks a month.

I should be telling you this is a limited time offer and to sign-up while supplies last, but I’m not going to. If you decide to wait a few months, the plan just might change to unlimited bazillion-trillion everything. If you happen to sign up before the unlimited bazillion-trillion plans are released, we’ll be happy to upgrade you free of charge. If you think this all sounds ridiculous, that’s because it is! The “new” unlimited plan is the same plan we were offering a year ago, but now we label it as unlimited.

I wanted to call the plans unlimited last time around. However, due to staffing constraints, we wouldn’t have been able to keep up with the expected growth. A year later, we are finally OVERSTAFFED and ready to change the plan. Up until now, I’ve been slowing sales down on purpose in order for our support to catch up. If history repeats itself, renaming the plan from essentially unlimited to actually “unlimited” will increase our sales by at least 30%.

It’s really that simple.

We change an unlimited plan to say “unlimited” and bam — sales increase 30%, if not more. Many people will argue that “overselling” is evil and that it’s the cause of poor hosting service. This is not the case when it’s managed correctly and the proper staffing is in place. When a hosting company hops on the overselling bandwagon, their sales usually increase exponentially. Since very few companies actually have the capacity to handle a major surge in growth, their quality of service is almost guaranteed to deteriorate.

The support problems HostGator has had in the past weren’t from “overselling.” The problems were actually a result of growing faster than we could hire and train employees.

In the last year, we have been spending more money on recruiting employees than we have on advertising! It has taken us years of hiring and training to get us to the point where we are now. We’ve gone from begging employees to work overtime to asking who wants to go home. HostGator will always have the occasional scheduling gap, but for now, we’re sending over a dozen employees home a day.

I’m very confident that we’ll be able to handle the surge in growth that we will see as a result of going “unlimited.” Greed is what kills most overselling hosting companies, not their plans.

In other news, we have changed the name of our Swamp Web Hosting Plan to the slightly more professional hosting plan called “Business Web Hosting Plan“. The Business plan now includes both a free dedicated IP address and a free Private SSL. We will be updating these plans very soon with some additional and very cool e-commerce features.

I’m not going to spill the beans just yet, but I will say it’s something I’ve never seen included on shared hosting before, and I believe it will redefine what a business hosting plan is.

25 Comments
  • Gerald Weber
    21 October 2008 at 8:44 am

    Wow! these are some really impressive changes. I will stay posted for the new E-commerce release. The free SSL with business hosting sounds like a great idea! Keep up the great work Brent and staff.

  • Daniel Gardner
    22 October 2008 at 6:42 am

    HostGator has a tradition of going above and beyond the call of duty. Great work Brent and staff!

  • narayan thapa
    22 October 2008 at 12:26 pm

    It’s great.

    What about your plan for resellers.. ?

  • CJ John
    23 October 2008 at 9:37 am

    AWESOME! And this move by Hostgator does not surprise me one bit. I find that your attention to the details of your business is what has kept you going, so, many kudos for this new feature.

    Please don’t forget your resellers! :-D

    ~CJ

  • himagain
    25 October 2008 at 3:57 am

    ARRRGGHHH!
    It’s no wonder the world is in financial meltdown. People have totally lost touch with reality!
    Quoting Brent:
    “It’s really that simple.
    We change an unlimited plan to say “unlimited” and bam — sales increase 30%, if not more.”

    This insanity wasn’t really caused by the suppliers – it is caused by the customers cupidity/stupidity.

  • Douglas (HostGator.com)
    25 October 2008 at 3:15 pm

    Unlimited reseller accounts aren’t feasible in the same way that they are feasible for shared hosting.

    If there was a reliable unlimited reseller account available, we’d move all of our accounts over to it and our millions of dollars per year in server fees would go down to $25 per month.

    Hopefully that gives some perspective.

  • mike from luckys arcade and pizza
    26 October 2008 at 7:29 pm

    what happen to the group of people from gator who pick luckys pizza one of the best in seaside heights this past summer????? they were to post the outcome.

    mike from luckys

  • Gator
    28 October 2008 at 5:06 pm

    haha,this is really a swell cartoon,great Idea!

  • dotnetfreak
    30 October 2008 at 2:05 am

    Hi Brent,

    Im desperately waiting for windows shared hosting, are there already an estimate?

    Thanks in advance

  • Fabricio
    30 October 2008 at 9:15 pm

    No big deal. I will be impressed when they upgrade these plans to unlimited inodes and unlimited cpu time. :)

  • sky2k4
    1 November 2008 at 9:06 am

    funny how unlimited is, yes its over selling, what would they do if we added 1000 websites with 4000 videos at abou 345 megs a piece?
    I Think they will need to adjust thier Terms of service.lmao. Unlimited is never unlimited.
    its a marketing scheme..

  • bob
    5 November 2008 at 7:14 am

    Hi
    I have just compared the 7.95 and 12.95 hosting plans and for me there is no need to pay $13 when I can get all I need now for $8
    Can i downgrade my account to the 7.95 tier now and save almost 50% of my money for practically the same services?

  • Rodrigo
    8 December 2008 at 1:54 am

    It´s a very woderfull news, but dont forget the resellers!!

  • Salwa
    16 December 2008 at 7:55 pm

    Nice offer, but what about resellers? and hey awesome cartoon!

  • Lucie at GetCommissions.ws
    29 December 2008 at 4:53 pm

    I kind of agree that this “unlimited” thing could be abused if people start to upload videos and other large files; that could slow servers down for everyone. We will have to wait and see what happens in the future. It’s true that the word “unlimited” is very attractive! :-)

  • Wildex999
    13 January 2009 at 1:08 pm

    I like the word “Unmetered” better than “Unlimited”, as that’s what it really is.
    Well, looks good, I hope to go with one of your “Unlimited” plans by the end of the next month or so ;)

  • Casey
    21 January 2009 at 9:58 am

    Definitely a marketing thing as others have mentioned but not necessarily overselling. I just came from GoDaddy (which imo has very high quality service) but were cramming offers and tacky commercials down my throat. We get it already Danica is very pretty, what the hell has it to do with 99.9% uptime or speed? You guys have a very clean site and if anything I would say undersell a lot of your services.

  • Sourabh
    28 September 2009 at 9:36 pm

    Do you have Planed unlimited space reseller hosting package in future.

  • brent oxley
    29 September 2009 at 2:46 pm

    Hi Sourabh,

    I’m sorry we do not have any plans for unlimited reseller plans. It would be impossible to do unless we had a second model that allowed unlimited and instead put a limit on the amount of sites that could be hosted.

    There’s some companies out there that do it but I guarantee they will not be in business for the long term.

  • Sourabh
    21 October 2009 at 12:40 am

    Ya brent you are right, if you have some unlimited space plan with limit of account in future please let me know.

  • Architectural Mailboxes
    14 May 2010 at 11:31 pm

    As a new customer of host gator, I find your services as well as customer service to be excellent. No problems with my site either, and I cant say that for my last provider.

  • nik
    4 August 2010 at 3:04 am

    What I like about your Brent, is that you are wise, that is the difference! It all comes down to one thing…to keep a personal balance in life, which will trickle down to everything you touch, think, have an opinion about.

    I’m again glad to be your customer :)

  • Tifanny on sale
    19 September 2010 at 10:58 pm

    I’ll be glad to be your customer :)

  • Bell
    21 October 2010 at 7:09 am

    This is just too good.This kind of stuff is never good for a hosting company. People will abuse this and soon the servers will be very slow. Remember there is no such thing as unlimited. I don’t think your servers can handle this.Hope to see that Hostgator continue to offer these really good terms in future also!

  • Caresse
    22 December 2010 at 4:59 am

    it is much great