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  • 5 Oddly Effective Hacks to Grow Your Home Business

    Thursday, May 25, 2017 by

    Growth Hacks Home Business5 Creative Ways to Expand Your Home Business

    Running a home business can feel like a lonely occupation when there isn’t enough business to keep your time occupied and no matter what you try, customers seem to stay away. Without a doubt, times are tough. Given how hard it is for small businesses to thrive, it is vital that you, as a home business owner, work as effectively as possible to grow your business. Easier said than done, I know. The good news is that there are some creative hacks that can have a huge impact on your business - from reducing expenses to gaining valuable media coverage.  

    1. Get Involved in a Great Local Cause

    A Corporate Social Responsibility campaign is a powerful marketing strategy that can build consumer trust in your business. By identifying a great cause that people care about (locally, regionally or nationally) and researching potential beneficiaries to work with, you can use CSR as a vehicle to generate newsworthy stories that are mutually beneficial to both parties. Seek out particular problems and partner with a trustworthy charitable organization to solve that problem. It could be cleaning up a local river, or helping homeless people find jobs, whatever is relevant to your town or region. Not only will you help charities and non-profits do better work, you’ll also create fantastic newsworthy stories that can be incorporated into your own PR campaign in the process.  

    2. Buy Cheap & Sell Back

    Amazon is a leading retailer of both home and office supplies, as well as a host of other business related products and services. It has many sellers offering discounts on these products at different times, which means there are great discounts to be had. The problem is that they are easy to miss, because prices can change so quickly – sometimes even on an hourly basis (depending on how many sellers there are and how competitive the market is for that particular item). The best way to stay updated on pricing changes is to use an accurate hourly price tracker that sends you alerts when the price drops (or increases – useful if you want to sell reusable items back to make a bit of profit) any time, day or night. Here’s a chart from RankTracer showing how the price of a common office product changes with time. RankTracer Obviously, there are better times to buy this toner cartridge than others - as you can see from the prices ranging from around $22 to $32 over the course of a month. And while this particular item is consumable and not really suited to reselling, there are plenty of products that you could easily purchase and then resell in used condition on Amazon (to recover some of your expenses).  

    3. Turn Bad PR into Good

    Often negative reviews are a spur of the moment result of frustration and can be easily turned into a positive experience with very little effort. Identify people who have created bad publicity out of a knee-jerk reaction and engage with them to address their concern. Sometimes this can be as simple as helping them select the product they want, or complete payment. Seriously, I’ve had bad reviews from people who forgot their login password and didn’t know how to click on the ‘forgotten password’ link to get a new one. They’re happy to write a terrible review about the entire service because they can’t login – it happens. It’s important to focus on where you can make the most impact – this is especially true online. According to the Pew Research Center, around 82% of U.S. adults read online reviews before making a purchase, making them an essential part of online marketing for home business entrepreneur. Online reviews Instead of viewing bad PR as a disaster, treat it as a marketing strategy. Using existing customers to create online reviews is a great strategy anyone can use right from the start - no matter how small your customer base. Customers who have a positive interaction with you are often happy to send on goodwill recommendations and reviews to their friends, family and colleagues – making them a valuable inbound marketing channel.  

    4. Make the News (Literally)

    Most good journalists and news editors are completely overwhelmed with spammy outreach emails from entrepreneurs, small businesses, organizations and companies. As a result, they don't waste time on anything that doesn't reach out and grab them straight away. That’s why you need to actively put yourself in the news. Here’s how…

    Step 1: Come up with Interesting News

    I decided to rank the top new business ideas from university entrepreneurs over the last year or so. It took a small team of people a few days to comb through the Internet looking at winners and finalists from hundreds of different colleges across the states.

    Step 2: Build a List

    I had two groups:
    1. University media and public relations
    2. News media covering education
    This meant I had to create two press release templates - not one.

    Step 3: Send out a Press Release

    I thought about what the PR and media people in those two groups of influencers needed in order to make my press release compelling and easy to use. Here's my advice: As a general rule, be succinct and to the point. Don't waste time and effort rambling on about anything. Short, punchy sentences that don't beat around the bush are by far the most effective way to get your message across.

    Step 4: Run a PR Campaign

    Sometimes, for whatever reason, a journalist who is actually interested in your news misses it - perhaps they spilled coffee on themselves just as they were opening the press release. If you haven't heard anything back, it's worthwhile to send a follow-up email about 3 - 4 days after your original press release. After that, it's best not to harass them further. Be prepared to engage with journos and media people to help them get the information they want in order to publish content around your press release. The easier it is for them to put together a piece that mentions you, the more likely it is to happen. It's also worthwhile keeping an eye out on Google for recent news articles mentioning you (or set up an alert), because media houses often publish without notifying the source. Create Your Blog  

    5. Create a Killer Sales Funnel Using Content

    Online content that drives business is difficult to create. The two most common mistakes I see are:
    1. writing content that assumes the reader is ready to buy, and
    2. not spending nearly enough time promoting content you create.
    It’s very important to write content that reaches out to a wide audience so that potential customers can enter the top of the sales funnel and get to know you and your service, without feeling immediate pressure to buy. For example, you might write an article about “how to use widget A to accomplish something important,” with a link to your buying page for widget A. People who are doing research before they buy can read the article, get the information they were after, and be exposed to your brand before moving to a buying decision. Content that home business owners (especially online store owners) create should also be of interest to other people, organizations and influencers because getting other people to share it is important. Without interest from important influencers it’s hard for your content to have any real impact since you'll have a tougher time getting it in front of your target audience. This means building relationships with influencers (often called influencer marketing). Building relationships with bloggers, reviewers, and journalists is time-consuming, but pays accumulating dividends as time goes by. The sooner you start, the quicker you’ll develop a strong network of influencers and quicker you’ll start seeing returns. Don't forget that content that ranks well in Google search results can be a nice source of passive income for work at home entrepreneurs, too.   As a small business owner, I’ve no doubt you’ve got plenty of other great tricks up your sleeve. Perhaps you recently discovered a fool-proof way of finding new customers, or getting bloggers to talk about your service? Whatever it is, share what’s worked for you in the comments to help others grow their business!
  • Can You Do That on the Internet? Website Rules and Laws to Know

    Wednesday, May 24, 2017 by

    Website Rules

    Illegal Things You Can't Do On The Internet

    When you're setting up a website, especially the first time, your focus is probably on choosing a good hosting service, picking the right site template, and creating your content. But online as in real life, there are legal considerations you need to keep in mind. To help you stay on the good side of your web host, ISP, and the courts, here are some basics about what's legal, what's clearly not, and what's sketchy. As always, if you have specific questions you should consult with an attorney who specializes in online law. Recommended WordPress Hosting  

    If it's illegal offline, it's illegal online

    For most of us, this goes without saying. But, there are some people who get into legal trouble by treating the internet as fundamentally different from the rest of life. For example, Mike and Heather Martin of Maryland had a popular YouTube channel, DaddyOFive, that was described as family pranks but included videos of them screaming at and pushing their children. After other YouTubers complained, the couple lost custody of two of their five children. Other clearly illegal content includes anything that libels another person and threats of violence. Most site owners have no intention of creating that kind of content. But sites with forums and comments sections have to stay vigilant to keep that type of content out of discussion threads to avoid violating libel laws as well as their web host and ISP's terms of service. Streaming videos and songs? Illegal if they're pirated, with some hefty penalties ranging from ISP throttling and account closure to lawsuits by copyright holders. Even if the content is all yours, your web hosting service may not permit commercial video and audio streaming via their servers. Check your host's terms of service and acceptable use policy (here's a link to HostGator's). Other people's words and pictures? Without their permission, it's a copyright violation to use them on a website. Site owners found guilty of copyright violations can face fines up to $150,000 plus court costs. Jail time is also a possibility. On top of those consequences, Google penalizes sites that include content that's “deliberately duplicated across domains,” which it describes as a deceptive practice. Fraud, of course, is just as illegal online as off. Counterfeit goods, stores that steal payment data and don't ship merchandise, and impersonating others in order to trick customers into buying from a site are all on the no-go list. One category of impersonation that is legal is parody impersonation. Historically, parody and its close cousin satire are protected in the US by the First Amendment. This is why you can find things like the gloriously Photoshopped Instagram account of “Kirby Jenner, fraternal twin of Kendall Jenner” as well as countless openly fake Twitter accounts satirizing politicians, business leaders, and celebrities. Is impersonation legal on the internet And finally, yes, spam emails are illegal and they have been since the CAN-SPAM Act of 2003 became law. Violations can carry an $11,000 fine. Web hosts, ISPs, and email management services are usually quick to shut down spam sites and accounts.  

    Other questionable content

    There's another category of fakery that's in the news a lot lately – fake news. Although it may not be strictly illegal in the US (unless it's also libelous), it undermines public discourse and has been implicated in election interference in the US and other countries. But site owners who hope to cash in by selling ads on fake news the way teenagers in Macedonia did before the 2016 election will be disappointed: Google and Facebook have both cracked down on fake news sites and ads in their networks. Two other types of content that can get sites booted by their web host or ISP and possibly investigated by law enforcement are adult content and gambling. Both industries are heavily regulated, and violating state and federal obscenity or child-pornography laws can result in prosecution and prison time. Although some states opened up online gaming rules in recent years after federal law changes, the new presidential administration may reinstate a federal-level online gaming ban.  

    Where to find more legal information

    Be sure to read your web host's terms of service and acceptable use policy before you start adding content to your site. A typical acceptable use policy will require that your site activities be legal, not defame other people, and not be a platform for spam. In addition, your web host may prohibit commercial audio streaming, banking and trading activities, gambling, bitcoin mining, live video streaming, and other activities that fall into legal gray areas, require huge amounts of bandwidth, or both. Most web hosts reserve the right to shut down sites they deem “obscene, threatening, illegal” or in violation of their rules with no notice, so it's important to understand those rules and boundaries up front. For more general information, the Small Business Administration business law hub has articles on privacy, online business, marketing and advertising, and other areas of the law that may affect your site and your business. If you have questions that aren't answered there, it's a good idea to consult with an attorney who specializes in the type of business you plan to run online. This will cost you some money up front but could save you time, money and hassles once your site is up and running. In general, if you run your site in an ethical way, you should be on the right side of the law. Still, read the fine print so you can get your site off to a legally sound start.
  • HostGator Website Scholarship

    Tuesday, May 23, 2017 by

    Announcing Our 2nd Annual Website Scholarship

    HostGator's annual scholarship program aims to help aspiring entrepreneurs pay for their education, while sharing their thoughts and visions for a world shaped by the internet. HostGator itself was founded in a college dorm room back in 2002 (shout out to Florida Atlantic University!), so we’re happy to announce this year's Website Scholarship program for college students! Having been in the web hosting industry for over 15 years, we know firsthand how the internet has impacted the business world. Now we want to hear from you how it's impacted the world of education. Three individual students will be selected to receive $1,500 in scholarship funds based on their winning essay responses to the question, “How has the internet impacted your education?” A $1,500 scholarship will be awarded to three individual students who write the most compelling essays as judged by HostGator staff. Scholarship funds must be used to pay for qualified expenses, including tuition, fees, books and on-campus room and board for the 2017-2018 academic year.

    How To Enter:

    Send an email to and include the following:
    • Your completed 500-word essay response to the question "How has the internet impacted your education?" (Copied and pasted in the body of the email, or attached as a Word or Google doc)
    • Your name
    • Your college or university
    • Your expected year of graduation
    • Your intended major or area of study
    The deadline for submissions is November 30th, 2017, and winners will be notified individually and announced on or about January 14, 2018.

    Scholarship Eligibility:

    • Applicants must be enrolled in an associate's degree, bachelor's degree or graduate level program at an accredited 2-year college or 4-year university during the 2017-2018 academic year. Students of all majors are encouraged to apply.
    • Employees of or immediate family members of employees of HostGator or Endurance International Group are ineligible for this award.
    • View Scholarship Program Official Rules.
    Digital Rights Agreement:By submitting an entry to this competition, you agree that all essay and content submissions will become the property of HostGator and may be used in marketing materials, reposted or displayed online in whole or partial form without notification. For more information on HostGator web hosting, please visit our home page. To learn more about last year's program and read the winning essays, click here.  
  • Become an Infopreneur Using Videos

    Thursday, May 18, 2017 by
    infopreneur videos

    Using Video to Create Your Infopreneur Business

    Most entrepreneurs choose to build a new business based on products or services, but a third option is becoming increasingly common for those thinking about starting a business: infopreneurship. Infopreneurs build their entire business around information products that help customers learn something valuable to them.  Information businesses usually rely on a mix of different format types to package and promote their information products. In this series, we’ve already looked at using ebooks and tutorials to become an infopreneur, now we’ll look at one of the most popular information formats out there: videos. HostGator WordPress Hosting  

    Ways to Use Videos in an Infopreneur Business

    Videos combine different information formats. You’ve got visuals, text, and audio all wrapped up in one package. They allow viewers to learn and consume on multiple levels at one time and can use the combination of media types to help keep users’ attention while they watch. And video is massively popular. Over a billion people use YouTube, the primary platform for viewing videos online. One-third of the time people spend online is spent watching video, and 92% of mobile video consumers say they share videos they like with other people. That makes video a potentially important part of a good infopreneur strategy. As we’ve discussed in other posts on the series, infopreneurs generally have to figure out the right mix of content types to build their infopreneur business on and the right balance in determining which items to offer for free as a way to promote the business, and which to charge for. Working videos into an infopreneur business strategy poses the same challenges. There are four main ways infopreneurs can use video to build their business.  

    Base your business entirely on videos.

    Some YouTube personalities have managed to make a business out of nothing but videos. If your videos get enough views, you can start to make a share of the ad revenue. For a rare few, that can result in enough money to make a living. For most aspiring infopreneurs though, that’s not your best route. Reaching the point where you have enough followers and views on YouTube that your small portion of the ad share adds up takes a long time, if it ever happens. But there are some types of information businesses that can work by offering video alone. If you have a number of valuable videos to offer, you could set up a subscription service like the Daily Burn, which is built entirely on workout videos that people pay a monthly fee for continued to access to. That kind of business model requires both having a lot of videos and for them to be the kind of thing people will want to access repeatedly. Daily Burn While building a business on video alone is possible, most people reading this will be more likely to benefit from using video in one of the ways described below.  

    Use video as a way to promote other information products.

    This is one of the most common ways infopreneurs use video. Jessica Smith offers free workout videos to people that may later become interested in the weight loss plans she charges for. College Info Geek uses a YouTube channel to help build the brand that makes him money through affiliate links on his website. And The Suitcase Entrepreneur offers video training to visitors likely to benefit from her online courses. Exercise Videos Of all the options included here for using video, this is the one you’ll see used most frequently by successful infopreneurs. A well-made, short video gives potential customers a low-commitment way to learn more about the business and get a sense of the infopreneur behind it. It personalizes the brand while adding value, which makes it a great format for getting new customers through the door to start considering your other products. College Info Geek      Ad Revenue  

    Use video as an information product you charge people for.

    This is less common, but still a possible route to take. If you make videos packed with enough valuable information, you can charge for them. With so many free videos out there on YouTube though, you have to make sure that your videos are unique and high quality enough to stand out from the pack. With this option, you can either offer a subscription model for access to a number of videos, like the Daily Burn does, or you can offer individual videos for sale on your website or through video platforms like Vimeo.  

    Use video as part of the information products you charge people for.

    This is a much more commonly used method than simply selling video as a product alone. Amongst the most common products infopreneurs sell (and the type of product they typically charge the most for) are courses. And most courses include video in some form – video of the infopreneur talking about their experiences, video that provides a screencast of how to do something, or a video presentation on the subject at hand. For a good number of infopreneurs, video isn’t treated as a lucrative product to sell on its own, but is instead included as an important part of the information product that is.  

    How to Make High-Quality Videos

    Since videos do involve the combination of a few different formats, they can take more work to put together than some other information products. Videos can take a number of different forms as well, which also influences what’s involved in making them. While there will be a bit of variety in the particulars of how to make a video for your infopreneur business, here are the basic steps you should plan on taking.  

    Step 1: Figure out the topic(s) your target audience will be most interested in.

    If you’ve been reading our other posts on starting an infopreneur business, this step will sound familiar. The first thing you should do with every information product you make is figure out what it should be about – not based on your own interests, but according to research you do on what your prospects are interested in. Clearly define who your target audience is, then research what videos are most popular in your general information space. This will both give you an idea of which sorts of topics the market is already oversaturated in so you know what to avoid doing, and can teach you the types of topics and video styles your audience responds well to. Make a list of ideas you have that are relevant to the subject area your infopreneur brand offers and that aren’t well covered in videos that are already out there.  Now decide which ones seem worth the time and effort to turn into high-quality videos for your audience.  

    Step 2: Create a plan.

    Videos take enough time and moving pieces to create that you want to have a plan in place to ensure your work is efficient and you’re prepared to get the most out of it. Figure out what you want your videos to look like.  Will they be recordings of you doing something your customers want to learn, like a particular exercise or how to do certain gardening activities? Will they take on a show format where you interview experts in your field or answer questions from customers? Will they be recordings of presentations you create on the computer, with a mix of text and stock images? Knowing the basics of how your videos will look will help you determine what you need to create them. You should start to get an idea in this step of what products you’ll need to buy and whether or not you’ll need to hire professionals for any part of making your video. If your videos will primarily be screen grabs and online presentations, then you’ll need a good screen recording software, like Camtasia, to record your videos with. If you’ll be making videos that include recordings of you or other people doing something, as with an interview show setup or cooking lessons, then you’ll either need a good camcorder or to spend some time practicing how to take high-quality videos on your smartphone. Whatever decisions you make in this stage, you want to have a basic idea of how your video will look and what you need to do by the time you move on to the next step.  

    Step 3: Write your script and storyboard.

    Before you do any recording, you need to work out exactly what you’re going to say in the video, and what image you plan to have on the screen at the moment you’re saying it. If you’re doing something like an interview show, then you may not need an exact script to work off of, but you’ll want to have a general plan going into recording to keep things running smoothly. For most types of video, you’ll want a script prepared that you can work from as you record that includes both the words you’ll be saying and what visuals you want showing up on the screen to match those words. Before you get to the point of recording, read over your script out loud to see how it sounds and how long it takes you to read it. Then go through the steps of your video a couple of times while reading the script out to get practice matching your words to what’s happening in the video. Taking some time to practice your video run-through in advance will make the recording step go much smoother.  

    Step 4: Record your video.

    Now, you record! If you’ve done the proper preparation, you may find this step to be much easier than those that have come before. Keep in mind while recording that you’ll be able to cut parts of the recording out, so it’s ok to record the same part of the video a few times to get it right.  

    Step 5: Edit your video.

    Be prepared for this step to take some time. If you’re not familiar with the process of editing a video, check the tutorials and instructions provided with your video recording software. (Note: if you use a camcorder, you’ll need to purchase video recording software separately. If you use a screen recording software, editing is usually an included feature). Cut out any parts that don’t work or include unnecessary noise or talking. Add in any music, images, or intro and outro slides you plan to use (be careful here to stick with media you have the rights to). And turn that video into a complete, polished, professional product.  

    Step 6: Launch your video.

    You have a few options in this step for how to launch your video. If your video will primarily be a way to build your infopreneur business and help promote your other products, then you should put it up on your website. You may also want to put it up on a website like YouTube to give it a further reach as well. If your video will be something you charge customers for, then look into a service that will make that possible, such as:
    • Wishlist Member which allows you to keep your content restricted from anyone other than the people that have paid for it.
    • Cleeng which allows you to make your videos available for pay on a video-on-demand model.
    • Vimeo which allows you to load your videos to their platform and sell them through it.
    • Patreon which works on more of a donation model, but allows you to encourage fans to donate a set amount to you each month in exchange for special content.
    Take some time to review your options, considering the pricing and features of each, and figure out which route is best for what you’re hoping to get out of your videos. (Quick note here: if your video was created to become part of a course, then this and the next step will apply more to the full course than the individual video).  

    Step 7: Promote.

    Whether you’re planning to use your video as a promotional tool or a product you make money from, this step is important. Figure out a promotion plan to get your video in front of more people. Make sure you use the proper tagging in YouTube to make it more discoverable by people searching and browsing on the website.  Share it on your social media platforms and create an awesome landing page for it. Consider if it’s worth investing in paid advertising on search engines or social media to help expand the reach of your video. If you’re just starting out, spending a little bit now to reach the right audience for your information products can help you grow your following quickly. Videos take a lot of time to create, but a video that’s high quality and provides information your audience needs can do a lot to help build their trust and interest in your information brand. It’s an important tool in any infopreneur’s toolkit.
  • Become an Infopreneur Using Tutorials

    Wednesday, May 17, 2017 by
    infopreneur tutorials For some people considering entrepreneurship, the best path forward is to become an infopreneur. An infopreneur business is based on selling knowledge rather than physical products; there are a number of forms an infoprenuer’s information products can take. We’ve already covered how infopreneurs can use ebooks to build their business. Now we’re going to look at how to create and use another common information format: tutorials. Tutorials usually take one of two forms:
    • An informative blog post that goes step-by-step through the process of how to do things, usually with helpful photos or screenshots.
    • A video tutorial that shows you (or someone else) going through the steps of how to do something.
    Another option to consider is using both formats for the same tutorial subject, that way your audience can choose the one that best fits their learning style. Janet at Paper + Spark does this for her tutorial on getting sales tax info from Etsy, ensuring she doesn’t alienate or lose any interested viewers based on their preferred format. Paper + Spark While each option requires a different process to create, the end result should provide the viewer with the same thing: actionable information they can use to go and do the thing you’re teaching them.   HostGator Website Builder  

    How to Use Tutorials

    In most cases, infopreneurs use tutorials more as a way to market their business rather than as an information product in and of themselves. You can use them to provide value to your audience on topics related to the subjects covered in your paid information products, like Paper + Ink does above – one of her products is an accounting spreadsheet for Etsy sellers. Accounting Spreadsheet You can use them as a way to show customers the best way to use your information products, like By Regina does for her One-Year Editorial Planner. Editorial Calendar Or you can use them as part of a course you create to sell, which By Regina talks about doing in a post on the multimedia formats to build a course with. Screencasts The point is that there’s not just one way to use tutorials to help build your infopreneur business. They probably won’t be the only information format you use, but when you’re working out a content plan for your infopreneur business, they’re one of the valuable tools you can use to build on and promote your other information products. However you choose to use your tutorials, you have to create them first. Here are the main steps you should take to get it done.  

    Step 1: Determine the tutorial topic(s) your target audience needs help with.

    The first step to creating a tutorial is the same as it is for any information product: you have to figure out the overlap between knowledge you have and information your target audience needs. If you haven’t already, this requires doing some research into who the people in your target audience are and what their needs are. Some needs can be met with informational blog posts or podcasts, but for tutorial ideas you want to pinpoint the needs that are more about doing than knowing. That could mean learning how to do something specific in a popular software program, figuring out how to build something, or learning a way to better organize a process. It shouldn’t be something that’s super easy for them to figure out on their own, and it needs to be something you can break down into specific steps. Make a list of potential ideas and then winnow it down based on relevance to your overall brand and whether or not there are already easy-to-find tutorials on the subject.  

    Step 2: Determine the best format to create your tutorial in.

    As previously mentioned, your main format options are a detailed blog post, a video, or both. For a blog post, you’ll likely want to include either screen shots or photos, based on the topic you’re covering. Screen shots are fairly simple to take, but the process varies based on the type of computer or device you’re using. Here’s a rundown of instructions for each.  As for photos, most smartphones can take decent photos that will suffice for your tutorial, but if you want to step up the quality of the images, you can research affordable cameras to use. For most video tutorials, you’ll need a good recording software that will allow you to capture your screen view, and you may want one that also makes it easy to capture video of yourself as you talk. If your tutorial is on a subject that’s not computer-based, like how to build something or sew something, then you’ll need either a camera to shoot your video with, or should do some research into how to use your smartphone to shoot videos that look high quality. No matter how you shoot your video, you’ll need to edit it as well, so look into and invest in video editing software. Note that some types of screen recording software will also include an editing component, so if you’re doing screen view-style tutorials, you can probably find one product for both recording and editing. Having the right tools to create a high-quality product is important, but if all this is sounding expensive, don’t worry too much.  For the most part, you should be able to get by with affordable products or figure out how to use those you already have when it comes to creating tutorials.  

    Step 3: Go through the process of what you’re teaching and make notes on each step.

    You know how to do the thing you’ll be teaching, but to communicate it to someone else you need to break it down into each individual step required. Sitting down to work out this step will result in the outline you can use to create your tutorial. Go through the whole process yourself and write out a note recording each thing you do. Get as specific as possible here. Even if it seems obvious to you that you have to login to the software first, don’t skip that step. If one of your viewers is doing this for the very first time, they may need to hear all those steps that seem obvious to you.  

    Step 4: Create your tutorial.

    Now that you have your outline, it’s time to turn it into your tutorial. For a blog post, this step is mostly a matter of expanding the outline in writing. You need to add a good intro and conclusion and turn your notes into clearly written, well-formatted instructions. Make sure to include your screenshots or photos at the appropriate moments in the post to illustrate what you’re saying. For video, this part includes a couple extra steps. First, you need to write your script. The script should include both the words you’ll be speaking on the recording and what you’ll be doing as you talk. Then, it’s time to record. You may find you need to record the same thing a few times to get it right, especially if this is your first time making a tutorial like this. Give yourself a few tries and remember that you’ll be able to edit out any parts that didn’t work.  

    Step 5: Edit.

    This stage is important for both written and video tutorials. With written tutorials, it’s generally faster and easier. Proofread your work at least twice and consider if it’s worth hiring a professional editor to give it an additional look. If you don’t hire an editor, ask a friend to review it to check that your instructions are clear even for someone unfamiliar with the topic at hand. Video editing is more time consuming, but the software you bought should let you cut sections and move pieces of the video around as you need to get it right. The particulars of video editing will vary based on the software you use for it, so check the tutorials and other instructional information available from the provider.  

    Step 6: Promote.

    This is the final step of any information product you create. When you take the time to put a high-quality information product together, you need to put at least a comparable amount of time into getting it in front of people or what’s the point? Work your tutorial into the larger promotion plan for your business. Share it on social media. Consider if it’s worth using paid advertising on search engines or social media sites to expand its reach. And make sure you do all the proper tagging on YouTube or on-page optimization on your website to make it easy for your potential customers to find. If your tutorial solves a problem your audience has and no one else has a helpful tutorial out there on the subject, then yours is likely to gain some real traction and help bring people to your business. By helping them, you’ll be helping to build your infopreneur brand, which is what infopreneurship is all about.